Redesigning Your Website? Will it Affect Your SEO?

Posted by on Mar 28, 2018 in SEO, Website Design |

Website design trends are forever changing, just like every other aspect of online marketing! Because of this, it is important to ensure that your website mirrors industry standards. This means doing regular website redesigns and updates. While a website refresh may sound all well and good, you are probably wondering how it will affect your already existing on-page/off-page SEO and Google rankings. This is what you need to know: The Goal  What is important to remember is that when conducting a website redesign, the main goal is to preserve your existing rankings and online traffic. However, it is also to improve your existing rankings and online traffic! User Experience  You can relax a bit about the changes to your SEO seeing that Google now places a lot of emphasis on the quality of the user experience that a website can provide. Therefore, if the new website design allows for easier navigation, faster page loading times, and also offer the browser access to plenty of optimised, original and interesting content, your rankings are sure to improve over time. What Can Change and How to Fix it?  Obviously, when designing a new website, it is impossible not to see a change in your search engine optimisation. Things that can change include: URLs Meta data Page-level optimisation The removal of old content and the addition of new content Domain name, as well as subdomain Here is how to preserve your SEO despite the new website design: Keep the old website live on a temporary web address, and ensure that it cannot be accessed by crawlers, Utilise 301 redirects, Save crawl data, Minimise changes to content that has received a positive response, and Save all on-page optimisation by crawling your old site. Need help with a new website design? The WSI OMS team of digital marketing experts can help! Contact us today for more information about our services. Please follow and like...

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How to Create Brand Loyalty through Digital Marketing

Posted by on Mar 27, 2018 in Digital Media Marketing |

Digital marketing is an excellent way in which to reach a greater audience, create brand awareness and offer customers a more convenient option when it comes to getting their hands on what they want – whether it is information through content marketing or your company’s product itself. What is more is that digital marketing can also help to create a stronger sense of brand loyalty. Here is how: Talk about Your Social Responsibility Projects  According to a study conducted by Forbes, over 80% of millennials expect companies to care about more than just making a profit, and to take steps towards being the driving force behind initiating change within the community. Knowing this, it comes as no surprise that talking about your social responsibility projects will earn you favour amongst your customers. And, it will  lead to a generous boost in consumer loyalty. Focus on Personalisation  Generic email marketing or brand messaging on your website is not going to win you any points in the race to create consumer loyalty. Nowadays, people expect personalisation. The good news is that personalisation helps the consumer to connect with your brand, so you can rest assured that the extra effort (or money) that you put into this will be worth your while in the long run! Start a Loyalty Program  What better way in which to generate loyalty than to reward your customers for choosing your brand time-and-time again? A loyalty program can be something as simple as offering a discount after a customer spends a certain amount on your website, or something a little more interesting, such as a branded experience or gift that the customer can enjoy and remember for many years to come. If your goal is to create brand loyalty through digital marketing, the WSI OMS online marketing team can help you to achieve it – and more! Contact us today for information about our extensive list of services, from website design to social media marketing and everything in between. Please follow and like...

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Local Search: Increase Your Google Ranking in 4 Easy Steps

Posted by on Mar 22, 2018 in Search Engines, SEO |

Focusing your SEO efforts on improving your company website’s local search ranking is a great idea for many businesses. The question is, how exactly do you get your website ranking at that top spot without overspending on your budget? We provide you with some expert insight below. Keep Track of Your Progress  The only way in which to discover what is working and what is not when it comes to your search engine optimisation strategy, is to keep track of your rankings, and to take note of, and when, and why they change. The best tool to use for this is Pro Rank Tracker, which has been especially designed for tracking local search rankings. Pay Attention to the Local 3 Pack  This refers to the first three businesses that pop up in response to a local search query entered into Google. How do you get your company featured here? Dedicate time to improving the reviews on your website, as well as improving your Google My Business signals. Your on-page SEO will also go a long way towards helping you achieve this goal. Consider Utilising Online Directories  Just like the Yellow Pages directory was a must for businesses back in the day, online directories are essential for businesses in modern times, especially when it comes to local search. Yelp, for example, is one of the most popular options out there. Use Your Location as a Keyword  Without over-flooding your website with keywords, as a result, try to include your location as a keyword whenever appropriate. For best results, include it in your title tag and in the first and last paragraphs of each piece of content that you produce as part of your content marketing strategy. If you’re looking to improve your local search rankings and further boost your website’s SEO, the WSI OMS team of online marketing experts is here to assist. Contact us today to learn more. Please follow and like...

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5 Ways AI Can Boost Your Website’s SEO

Posted by on Mar 20, 2018 in SEO |

SEO is still the driving force behind most digital marketing strategies, and for good reason. Without ensuring proper search engine optimisation on your website, you are likely to get lost in the sea of businesses just like your own. Needless to say, the SEO world is a competitive one, presenting a number of challenges along the way to reaching, and maintaining, that number one spot in Google search. The good news is that AI (Artificial Intelligence) can help to make your life easier, all the while generating a favourable relationship between your website and Google. Here is how: Keeping An Eye On Performance  It doesn’t matter how good your SEO efforts are if you aren’t monitoring their progress! Luckily, AI can do this for you by gathering data and highlighting where you are winning and where you may be falling short. Generating Personalised User Experiences  AI technology has the ability to deliver a personalised user experience to those browsing your site by customising messaging according to factors such as the user’s previous online behaviour. A better user experience automatically equals an improved Google ranking. New Ideas for Content Marketing  AI can help to identify not only gaps in the market, but also the trending topics relevant to your industry, therefore making it easier to come up with new ideas for content marketing.  This obviously will work hand-in-hand with SEO. Better Financial Planning  AI technology can provide insight into the areas in which our budget will be best spent, thus allowing you to maximise all search engine optimisation efforts going forward. Multitasking  AI technology can handle multiple aspects of your online marketing (such as the ones mentioned above), which leaves you with more time to spend perfecting the other parts of your digital marketing strategy, such as writing original content and promoting it on social media (both of which will boost your SEO score even further!). Want to know more about improving your website’s SEO? Contact the WSI OMS team today. Please follow and like...

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The 411 on the Google Speed Update

Posted by on Mar 8, 2018 in SEO |

 Just when you think you have your SEO strategy down, something changes! At the beginning of the year, Google announced its latest algorithm update, known as the Speed Update, which will be launching in July of 2018. Needless to say, the main focus of this update will be on the speed of your website, and how quickly each page is able to load. Seeing that Google is on a mission to improve the user experience when it comes to online browsing, this new focus comes as no surprise. Here is what you need to know about how the Speed Update is set to impact your website and its subsequent rankings: It Is All About Mobile If you are not new to digital marketing, you will be well aware of the fact that page loading speeds have always been a ranking factor – at least for desktop searches, that is. Up until now, page loading times have not made a huge difference in terms of mobile rankings. With the Google Speed Update, that is sure to change. Content is Still King  While page loading speed will indeed now be a massive ranking factor for mobile, it won’t be the only ranking factor that you need to be concerned about. Relevant content of a high quality is still the key if you are to get your website to the top of the search results. However, if you’re able to publish this type of content and make sure that it takes less than a few seconds to load, you will be well on your way to reaching your online marketing goals, especially in the eyes of the world’s most notable search engine! How to Adjust  In order to avoid your website from taking a knock, here are a few suggestions for surviving the Google Speed Update: Consider making the switch to Accelerated Mobile Pages (AMPs) Think about the effects that the update will have on your pay per click advertising, AdWords account, as well as on your website itself, and Understand the way in which people utilise mobile devices in order to search (i.e. shorter queries). Stressing about your online marketing and SEO strategy in light of these new, upcoming changes? WSI OMS can help. Contact us today for more information about our wide range of services, from search engine optimisation to content marketing and more. Please follow and like...

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