Countless small business owners worry about how their seemingly tiny budget can ever compete with the gargantuan amounts that so many other enterprises are spending when it comes to digital marketing… and this is mistake number one! The good news is that with the right planning, a dedicated team (no matter how small) and the ambition to make online marketing work for you, there is no reason why a small business can’t make a lasting impact within the digital sphe
While most business owners look at web design from a purely visual point of view, the truth is that there is plenty that you can do in terms of the overall design of your website in an effort to help boost your SEO. Here are a few ways in which to get started: Optimising Your Images Your images play a big role when it comes to keeping website visitors interested – and they can also play a big role when it comes to impressing Google and keeping
By now, every quality SEO/digital marketing strategy will include content marketing and social media. If yours does, good on you! However, seeing as though the realm of online marketing has changed so much over the last few months, there is a good chance that your digital strategy might still be missing one or two of the following components: Internal Linking When it comes to link building, for most companies that are looking to improve their SEO, the f
Email marketing has its place in every great digital marketing strategy. However, unless you go about it the right way, these efforts could all be in vain as your emails may land up in your audience’s spam folders. Here are our best tips on how to stop that from happening:Avoid Sending in Bulk This can be tempting, especially if you have a massive mailing list. However, it is a sure-fire way in which to have your emails banished to the spam folder for good.
By Francois Muscat What happens when you Google your name, your brand or your product’s name? If you don’t have complete control over what people read about you, then you’re not off to a good start when it comes to building your online presence. Here are a few things that we did to make sure that Jason Scholtz’s search results contain information that was published by him: Social media profilesSocial media websites already rank well in Google. Ther