Digital Marketing and the Importance of Online Reviews

Posted by on Jun 7, 2017 in Digital Media Marketing |

Before digital marketing, the best way in which to ensure that your business stayed at the top of its game was through word of mouth. Well, while technology has continued to evolve over the years, it would seem that the importance and overall effect of word of mouth have yet to wane. The fact of the matter is that online reviews can make or break your business! Here are the stats that you need to know, as well as some advice in terms of how to go about convincing past and already-existing clients and customers to write you an online review.   The Stats                  Did you know? Positive online reviews have the potential to lead to an 18% increase in sales. Online reviews are responsible for 10% of the Google SERP ranking. Customers generally spend approximately 30% more at a business about which they have read positive reviews.   How to Generate Online Reviews for Your Business Start by creating pages and profiles for your establishment on popular review websites such as Google Local, Yelp and Trip Advisor. From there, you can start posting links back to these review pages in various strategic places, such as in your online newsletters, on your social media marketing pages and on your website, itself.   The easiest way in which to convince your customers to leave a review is to go ahead and ask them to! Once they have received a product that they ordered via your website, drop them a personalised email asking them for their feedback. Not only will it increase their chances of giving you a positive review, but it is likely to make them feel special, ultimately leading to a nice boost in brand loyalty too!   Are you looking for a digital marketing agency that can provide you with assistance in terms of your online marketing efforts, including when it comes to effectively generating positive customer reviews? If so, you must get in touch with the team at WSI OMS. Building the best possible online reputation for your business is what we do best! Please follow and like...

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3 Digital Marketing Errors Most Small Businesses Are Making

Posted by on May 18, 2017 in Online Marketing |

Countless small business owners worry about how their seemingly tiny budget can ever compete with the gargantuan amounts that so many other enterprises are spending when it comes to digital marketing… and this is mistake number one! The good news is that with the right planning, a dedicated team (no matter how small) and the ambition to make online marketing work for you, there is no reason why a small business can’t make a lasting impact within the digital sphere. Here are the top 3 digital marketing errors that most small businesses of today are making: Lack of a Digital Marketing Strategy While most small business owners are trying all of the tools available to them in the form of social media marketing, content marketing and web design, for example, they are often doing so without a solid strategy in place. Without a solid digital marketing strategy, maintaining consistency is impossible, as is effectively measuring ROI.   Not Paying Attention to Their Website  If a small business owner can’t afford to spend thousands on PPC advertising, he or she should take the time to work on improving his or her organic rankings instead. The easiest way in which to do this, aside from mastering the art of content marketing, is to make sure that his or her website is fully responsive (i.e. mobile-friendly). This simple alteration is sure to send SEO rankings soaring!   Not Using Social Media to its Full Potential  Once again, if pay per click advertising is just not on the cards, there are other ways in which to increase one’s social media following. Small business owners need to start getting creative in an effort to encourage their already-existing followers to share and interact with their posts. More shares lead to a wider reach. Hopefully, this will lead to a better social media following and more website visits too! WSI OMS is here to assist you in taking your small business to new heights. As experts in all things digital marketing related, from email marketing to web design and everything in between, we offer you the (affordable) helping hand that you need to make digital marketing work for you. Contact us today to find out more. Please follow and like...

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Web Design and SEO: A Match Made in Heaven

Posted by on May 17, 2017 in Website Design |

While most business owners look at web design from a purely visual point of view, the truth is that there is plenty that you can do in terms of the overall design of your website in an effort to help boost your SEO. Here are a few ways in which to get started:     Optimising Your Images  Your images play a big role when it comes to keeping website visitors interested – and they can also play a big role when it comes to impressing Google and keeping search rankings high. Make sure that your images are optimised by including alt tags and using keywords wherever possible. Also, remember to keep images as low res as possible without affecting their quality: slow-loading images are sure to have a negative impact on your SEO.   Optimising Your URLs Using keywords in your URLs, as well as in your image alt tags, will help to make Google’s job that much easier. You can also include locations in your URLs to assist in obtaining higher rankings for location-based searches.   Making Your Website Mobile-Friendly This is likely the web design tweak that is sure to have the biggest impact on your search engine optimisation and rankings. Google has put a firm emphasis on the importance of having a device responsive website and is sure to favour your website if you have taken their guidance seriously.   If you are keen to enhance the quality of your web design and SEO efforts, it is time to get in touch with the team at WSI OMS. We specialise in all things digital marketing related. You can count on us to help your business reach its online marketing goals. Please follow and like...

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We Know What Your SEO and Digital Marketing Strategy is Missing

Posted by on Apr 27, 2017 in Articles |

By now, every quality SEO/digital marketing strategy will include content marketing and social media. If yours does, good on you! However, seeing as though the realm of online marketing has changed so much over the last few months, there is a good chance that your digital strategy might still be missing one or two of the following components:   Internal Linking  When it comes to link building, for most companies that are looking to improve their SEO, the focus will be on creating external links. Unfortunately, this can lead to an underestimation of the power of building internal links. Nowadays, Google supplies websites with a huge SEO boost if they can prove that they are dedicated to providing their visitors with the best possible user experience. Well, internal links help to do exactly that by making it easier for visitors to navigate around your website. They also help to create a hierarchy for the website and spread ranking power to different pages.   Behaviour-Based Advertising  So, you think you know your target market… but do you really? Just like the digital marketing world itself, people are also constantly changing. People may change their opinions; they may change their preferences and they may be influenced by current events. You need to remain aware of all of this and alter your marketing tactics accordingly. How? By keeping a close eye on social media and the things that your audience is saying and talking about.   Experimentation  How can you be sure that something won’t work unless you put it to the test? Many digital marketers are too afraid to try something different for fear of losing or offending their already-existing clients. Unfortunately, it is this attitude that will quickly lead to boring, ineffective strategies and marketing. Trial-and-error is the best way in which to get to know your audience better – and the best way in which to set your business apart!   Need help perfecting your digital marketing strategy? Then get in touch with WSI OMS today! Please follow and like...

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Email Marketing: How to Stop Your Emails from Being Labelled as Spam

Posted by on Apr 6, 2017 in E-mail Marketing |

Email marketing has its place in every great digital marketing strategy. However, unless you go about it the right way, these efforts could all be in vain as your emails may land up in your audience’s spam folders. Here are our best tips on how to stop that from happening: Avoid Sending in Bulk  This can be tempting, especially if you have a massive mailing list. However, it is a sure-fire way in which to have your emails banished to the spam folder for good. Counteract this by sending out your emails in smaller batches throughout the day instead of sending them all at once.   Include an ‘Unsubscribe’ Link Don’t you think that your email marketing efforts will be a lot more successful if the people to whom you’re sending the mails want to be receiving them? If they don’t, they will simply flag them as spam anyway. Do yourself, and them, a favour and include a simple unsubscribe link at the bottom of each email that you send out.   Make Sure Your Mails Are Valuable Email marketing is a form of content marketing and should present the reader with something of value if it is to have any kind of impact at all. Keep this in mind and remember to steer clear of any spam-related practices such as misleading email subject lines, using all capital letters and over-using terms like ‘free’. Here at WSI OMS, we specialise in all aspects of online marketing from email marketing to SEO and everything in between. Contact us today to find out how we will help you to dominate the digital sphere and to establish a name for your brand. Please follow and like...

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