The Biggest Digital Marketing Challenges for SMEs

Posted by on Jun 14, 2017 in Digital Media Marketing |

Digital marketing is essential for all types of businesses, regardless of their size. Unfortunately, without a hefty budget, making it work for you can pose a challenge. Below, we look at some of the biggest challenges regarding online marketing that SMEs are faced with today.   Building a Following on Social Media Without enough cash for paid advertising, building a following on social media can be a challenging task. The good news is that with plenty of creativity, a good knowledge of your target market and perhaps some training in organic social media marketing, it is possible to turn that handful of followers into a horde of interested potential customers in no time at all.   Creating the Right Content Content marketing has been around for a while now. It is safe to say that it should have a place in every company’s digital marketing strategy. Unfortunately, while creating content is something that anyone can do, creating quality content and the right content is another story altogether. Without an expert on your team or a digital marketing agency in your corner, mastering the art of content creation can prove frustrating. It is because of this that many SMEs are turning to content curation.   Building a Quality Website Almost anyone can build a website nowadays. There are plenty of online tools that you can use for easy web design. However, unless your website looks professional and operates efficiently, it could mean the difference between making a sale and losing out on a lead. That’s why, regardless of budget, it is always worth it to spend a little bit extra on ensuring that you get a quality site. Looking for affordable assistance when it comes to digital marketing? Then be sure to get in touch with WSI OMS. From social media marketing to website design, we are specialists in the industry.  You can always rely on us for the best. Please follow and like...

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3 Steps to Increasing Conversions on Your E-Commerce Website

Posted by on Jun 13, 2017 in Digital Media Marketing |

Is your e-commerce website not yielding an impressive enough bottom line despite all your digital marketing efforts? Fear not! Here are the 3 simple steps to follow to increase conversions, courtesy of WSI OMS:   Say Goodbye to Shipping / Delivery Costs Countless e-commerce business owners have no idea how much of a (negative) impact shipping or delivery costs can have on the customers’ decision of whether or not to buy. Do yourself a favour and get rid of these costs immediately (if possible). While you may have to spend a little bit extra as a result, you will be sure to make it up (and then some) in a much higher number of sales.   Focus on Your Product Images Are they all uniform? Have you taken photos of the products from all angles? Did you use the services of a professional photographer? Crisp, clear images can help to convince customers to make a purchase. So, it is important to do everything in your power to ensure that they look appealing and show as much detail as possible.   Include Customer Testimonials on Your Website Customer testimonials and product reviews can help to tip the scales in your direction. While including them on your home page is sure to have a positive impact, why not take it one step further and create space for product reviews on each of your product pages? As long as the reviews are complementary, they are bound to have a positive influence on a customer’s final buying decision.   Looking for digital marketing assistance? Want to improve the web design of your e-commerce site? Perhaps you want to master the art of social media marketing? Whatever your needs, WSI OMS is the online marketing agency to contact! Call us today to find out how we can help you. Please follow and like...

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Digital Marketing and the Importance of Online Reviews

Posted by on Jun 7, 2017 in Digital Media Marketing |

Before digital marketing, the best way in which to ensure that your business stayed at the top of its game was through word of mouth. Well, while technology has continued to evolve over the years, it would seem that the importance and overall effect of word of mouth have yet to wane. The fact of the matter is that online reviews can make or break your business! Here are the stats that you need to know, as well as some advice in terms of how to go about convincing past and already-existing clients and customers to write you an online review.   The Stats                  Did you know? Positive online reviews have the potential to lead to an 18% increase in sales. Online reviews are responsible for 10% of the Google SERP ranking. Customers generally spend approximately 30% more at a business about which they have read positive reviews.   How to Generate Online Reviews for Your Business Start by creating pages and profiles for your establishment on popular review websites such as Google Local, Yelp and Trip Advisor. From there, you can start posting links back to these review pages in various strategic places, such as in your online newsletters, on your social media marketing pages and on your website, itself.   The easiest way in which to convince your customers to leave a review is to go ahead and ask them to! Once they have received a product that they ordered via your website, drop them a personalised email asking them for their feedback. Not only will it increase their chances of giving you a positive review, but it is likely to make them feel special, ultimately leading to a nice boost in brand loyalty too!   Are you looking for a digital marketing agency that can provide you with assistance in terms of your online marketing efforts, including when it comes to effectively generating positive customer reviews? If so, you must get in touch with the team at WSI OMS. Building the best possible online reputation for your business is what we do best! Please follow and like...

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3 Digital Marketing Errors Most Small Businesses Are Making

Posted by on May 18, 2017 in Online Marketing |

Countless small business owners worry about how their seemingly tiny budget can ever compete with the gargantuan amounts that so many other enterprises are spending when it comes to digital marketing… and this is mistake number one! The good news is that with the right planning, a dedicated team (no matter how small) and the ambition to make online marketing work for you, there is no reason why a small business can’t make a lasting impact within the digital sphere. Here are the top 3 digital marketing errors that most small businesses of today are making: Lack of a Digital Marketing Strategy While most small business owners are trying all of the tools available to them in the form of social media marketing, content marketing and web design, for example, they are often doing so without a solid strategy in place. Without a solid digital marketing strategy, maintaining consistency is impossible, as is effectively measuring ROI.   Not Paying Attention to Their Website  If a small business owner can’t afford to spend thousands on PPC advertising, he or she should take the time to work on improving his or her organic rankings instead. The easiest way in which to do this, aside from mastering the art of content marketing, is to make sure that his or her website is fully responsive (i.e. mobile-friendly). This simple alteration is sure to send SEO rankings soaring!   Not Using Social Media to its Full Potential  Once again, if pay per click advertising is just not on the cards, there are other ways in which to increase one’s social media following. Small business owners need to start getting creative in an effort to encourage their already-existing followers to share and interact with their posts. More shares lead to a wider reach. Hopefully, this will lead to a better social media following and more website visits too! WSI OMS is here to assist you in taking your small business to new heights. As experts in all things digital marketing related, from email marketing to web design and everything in between, we offer you the (affordable) helping hand that you need to make digital marketing work for you. Contact us today to find out more. Please follow and like...

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Web Design and SEO: A Match Made in Heaven

Posted by on May 17, 2017 in Website Design |

While most business owners look at web design from a purely visual point of view, the truth is that there is plenty that you can do in terms of the overall design of your website in an effort to help boost your SEO. Here are a few ways in which to get started:     Optimising Your Images  Your images play a big role when it comes to keeping website visitors interested – and they can also play a big role when it comes to impressing Google and keeping search rankings high. Make sure that your images are optimised by including alt tags and using keywords wherever possible. Also, remember to keep images as low res as possible without affecting their quality: slow-loading images are sure to have a negative impact on your SEO.   Optimising Your URLs Using keywords in your URLs, as well as in your image alt tags, will help to make Google’s job that much easier. You can also include locations in your URLs to assist in obtaining higher rankings for location-based searches.   Making Your Website Mobile-Friendly This is likely the web design tweak that is sure to have the biggest impact on your search engine optimisation and rankings. Google has put a firm emphasis on the importance of having a device responsive website and is sure to favour your website if you have taken their guidance seriously.   If you are keen to enhance the quality of your web design and SEO efforts, it is time to get in touch with the team at WSI OMS. We specialise in all things digital marketing related. You can count on us to help your business reach its online marketing goals. Please follow and like...

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