Six online advertising tactics to sell more during lockdown

Posted by on Sep 1, 2020 in Digital Media Marketing |

People are more likely to be shopping online during lockdown, which means you need to be investing in online advertising in a whole new way. Now is the time to try new things to get your products and services under the eyes of your potential buyers. Here are six simple online advertising tactics that you can follow to sell more in 2020: Using digital marketing to sell more  Keep your content fresh and make the most of it by updating old content and reusing it strategically by changing the type of media. Most written content can be repurposed as video, which is a great way to improve engagement and connect with new audiences. Get the timing right with your email marketing. Do not underestimate the effect timing can have as consumers are not always likely to open emails. If you send your emails out at the right time, it can translate into more sales. Get smarter with your pay per click bidding. The next step in PPC advertising is to use smart bidding to make sure that you get maximum value. Smart bidding uses AI technology to make sure that your budget is being used effectively. This is done using data from past search results. Go live on social media. People are now more than comfortable with video calls and are interested in consuming content in real-time. Take advantage of this by live streaming content on your social media to increase engagement. Any interview or video content can be streamed live instead of being shot beforehand. Let your audience contribute to your content. By allowing your customers to post their experiences with your brand, you can harness their feedback to improve your offering. Digital marketing and social media reporting platform DashThis scaled their content offering by allowing clients to contribute to their blog and some of these consistently bring in over 200 leads per month. Make the most of your video content. More than 50% of consumers want to see videos from brands so it is essential to have this as a central part of your digital marketing strategy. There are always new ways to reach your target audience. Get in touch with WSI OMS now to take your digital marketing strategy to the next level. Please follow and like...

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New online marketing strategies you might not know about

Posted by on Jul 6, 2020 in Online Marketing |

Online marketing, otherwise known as digital marketing, is an absolute requirement for any business today. Partnering with a digital marketing agency can help your business keep up with the rapid pace at which digital marketing techniques and tools change. Here are new online marketing strategies you might not know about. Consumer privacy Consumers want to know the data they share with your business is safe.  Privacy and security breaches by global brands such as Facebook and Google mean companies must be even more committed to improving and protecting their systems to ensure consumer privacy. Marketers need to work with colleagues to mitigate the potential impact of security breaches and reassure customers, through continued communication, that their data is indeed safe. Conversational marketing Conversational marketing brings together the swift consumer adoption of smart speakers, innovation in search query processing, conversational interfaces and messaging. As many consumers use mobile messaging for increasingly complex conversations, conversational marketing can deal with routine enquiries. Partner with customer experience experts to learn if this kind of technology will alleviate customer frustrations.  Real-time marketing Real-time marketing offers real competitive advantages as marketers combine behavioural analytics and marketing automation to ensure customers see the right message at the right time. Build speed and rapid response into the entire consumer lifecycle to streamline the buyer journey and get buyers to purchase quickly. Know Your Customer (KYC) There seems to be a decrease in the effectiveness of traditional customer identification methods such as cookies for tracking, making media return on investment (ROI) determination more difficult. Emerging technologies are however being developed to improve security, reduce fraud and improve insight about customers across multiple devices.   The digital marketing services offered by WSI OMS include website design, social media marketing, email marketing, Search Engine Optimisation (SEO), content marketing and even online reputation management. Our focus is on providing valuable, cutting-edge and measurable digital marketing solutions. Contact us today to improve the digital marketing of your business. Please follow and like...

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6 Local SEO Tips to Make Your Small Business Visible

Posted by on Feb 7, 2020 in SEO |

Local search engine optimization (SEO) helps your small business to be visible to consumers searching online for products and services in their local area. Working with a digital marketing company will make your business appear in local search results. And, as a small business owner, bang for your buck is essential. Here are 6 tips to boost your local online marketing with sound SEO practices: Provide Top-quality, Pertinent Information  The definitive way to keep Google, as well as other search engines for that matter, happy is to deliver authoritative, evergreen content. It will improve your search engine optimization because Google looks for pages that contain top-quality, pertinent information about the searcher’s query. The bonus is that quality content is what your current and future customers are going to share Consider the Best Way to Use Google’s RankBrain  Google’s RankBrain is part of the algorithm which infers how users find pages that do not have the exact words that they searched for. Using compound, multi-word keywords (long- and medium-tail keywords) helps RankBrain link you to thousands of similar keywords.  Target a Core Term for Keyword Optimization Using your keyword list in your site’s content needs to be done properly. Ideally, each webpage should target a core term and a collection of related terms. However, for the sake of a better user experience (which in turn leads to longer time spent on your pages and increased social sharing and links to you), the content needs to flow naturally.  One-Minute Videos Are Easy to Watch Digital marketing involves charming existing clients and new leads so that you can develop faithful relationships with them. Video ticks both these boxes for the following reasons: Video content makes for good user engagement. It shows you value their time – a one-minute video is far easier to absorb than a 300-word article. Bonus: Video is a great SEO tool when you integrate them into the rest of your content, use titles and descriptions to make them searchable and enhance their audio and visual quality. Consider a Google My Business Listing  How people perceive your business can make or break you. A well-optimized Google My Business listing gives you a measure of control in managing your online reputation, while at the same time increases your chances of appearing in Google features like the Local Pack and Maps Key Information Must Be Clear  Make sure that key information is clearly marked and easy to find:  Tell page visitors how they should go about doing business with you. For instance, do you want them to call, pop in or email for additional info?  Display your location and operating hours.  Offer a phone number, email, social media messaging options, and/or...

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5 things you need to be doing to convert traffic into sales

Posted by on Aug 15, 2019 in Online Marketing |

Much of the talk in the world of online marketing is about drawing readers to your site. But that’s only the first part of the process. Your focus should really be on making sure that, once readers come to your site, they become paying customers.  The principles that drive conversions in online business are not much different to those in brick and mortar retail spaces. It’s all about your product, how you package it, your prices, your service and the environment. If a customer walks into a well laid out and designed shop, is met by competent and helpful staff, and finds good value for money, he/she is likely to make a purchase. In the online space, the same principles apply. Consider these five important actions to convert site visits to sales. Make your USP unmissable from the first click You can’t give visitors time to look around the site, not find what they need and move on – because they will in less than half a minute. From the moment they enter your site, if it is not already apparent from the social media post or email they clicked through from, your USP must be obvious and unmissable. Spell it out. Be classy and clever but never subtle. Engage your visitors Don’t just offer information passively – invite readers to interact with you and your product. Offer a tester of your product and ask for feedback. Keep them thinking about the product and engaging with it.  Avoid clutter and give your clients breathing space Cut down on the text and make good use of white space. Offer only the essential information and allow your customers the space to make their decisions. Add value Everyone loves a bargain. You don’t have a live salesperson on your website to upsell and/ or haggle with your clients, so you have to let the website itself do that work for you. In addition to your central USP, offer add-ins, complementary products and packages deals. Always put a time limit on those to encourage the purchase. Maintain a relationship after the sale From a “thank you” mail to follow-up offers, continued post-sale communication with your customers are always a good idea (unless they say otherwise, of course). Show your appreciation and they will likely return the favour. Contact WSI to assist you in creating a sale-closing website and marketing strategy. Please follow and like...

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Things That Don’t Affect Your Google Rankings

Posted by on Aug 27, 2018 in SEO |

Tons of things that you do, don’t directly affect your Google rankings. Our Search Engine Optimisation experts list a few things that don’t affect your search results: The Age Of Your Website Does Google care if your website was registered in 2008 or 2018? No. If you started a website many years ago and you worked on building up authority and social signals, then there’s a good chance that your site will still rank well today. But, if you didn’t have an authoritative site in 2008 then it won’t give you an advantage over your competitors now. Whether You Do Or Don’t Use Google’s Apps And Services You don’t have to use Gmail, Google Docs, AdSense or Google Analytics to get your website to rank well in Google. The engineers who work on those products and the engineers who work on search wouldn’t be happy knowing that the products are so closely linked as it would be unethical for Google to do this. Share Counters If you have a Facebook share counter on a page that shows that the page has been shared 7 000 times, it will show website visitors that the page is popular, but it won’t affect the page’s results in Google. Indirectly, it could signal that your content is good, but buying Facebook shares won’t put you ahead of your competition. Need help with your Search Engine Optimization? Then contact WSI OMS today. Please follow and like...

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