Online Reputation Management – What Can You Do?

Posted by on Oct 26, 2020 in Online Reputation Management |

Online reputation management (ORM) is a concern for any business with a growing online presence. Digital marketing requires constant effort. Managing negative publicity is just another part of the puzzle. Despite the best intentions and all the SEO know-how in the world, your brand could be suffering from negative publicity. You may stumble upon a negative review or a complaint which you need to manage to avert long-term damage. Let’s explore how you can detect, prevent, and take action against brand-harm. Online Reputation Management – Prevention is Better Than Cure  While not all-encompassing, preventing negative publicity should be your first order of business. Businesses with noble intentions and good ethics will mitigate most damage. The key is keeping track of information given by the company. Make sure it’s factual. Make sure to keep tabs on staff and how they conduct themselves online and respond to queries in a timeous fashion. How to Detect Reputational Damage  Apart from social media, you can set up Google Alerts for brand-specific keywords or keyphrases. Google will alert you daily of any new content that pops up online mentioning your brand. This way, you’re sure to be kept abreast of other people mentioning your brand online.  Of course, you want to keep an eye on all the major social media channels and hashtags or @mentions. Not only are these good ways to detect reputational damage, but they can help you engage with your customers. You’ll also be able to see good things written about your business or brand. It’s much better than Googling your keyword every once in a while. It may even help you present new solutions to existing problems. Tools you can use to monitor your online presence include: Awario Reputology Go Fish Digital Complaint Search SEO Spyglass Grade.us Brandwatch ReviewTrackers Furthermore, there are tools to outsource or automate social media monitoring: Radian6 Meltwater Buzz Sysomos Heartbeat If you follow this procedure religiously, it’s unlikely something will slip under the radar. Taking Action Against Negative Publicity Once you’ve identified anything that causes your business or brand reputational harm, it’s time to take action. Some things to look out for could be defamation, fake news, brand abuse, or abuse of trademarks or copyrights. Should you find any of these on a web page, you may attempt to have it removed. While it may not be easy to have a page removed without concrete evidence of incorrect information, you can attempt removal based on the following: Laws (both local and international) ISP terms Search engine terms and quality guidelines Hosting site terms of use You may need to look at precedent as well and the author of the content’s motivations. Businesses have legal avenues...

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Bankruptcy law firm

Posted by on Oct 15, 2020 in Website Development |

We recently started doing content marketing for a bankruptcy law firm in Connecticut. With expertise specializing in bankruptcy, foreclosure, credit card debt, tax, and small business bankruptcies, Connecticut individuals can be certain you will be in the best legal hands. Dealing with bankruptcy  Experiencing financial difficulties is not an easy mountain to climb. However, bankruptcy is a legal process that helps settle your debts and provides a clear path to a fresh start. Whether you have already filed or just are considering bankruptcy, it is advisable to consult with a bankruptcy law firm. This will help maximize the benefits stipulated to you by the United States Bankruptcy Code. The common procedure is your assets become liquidated to cover your debts. There are several services a bankruptcy law firm offers to help navigate this process  Bankruptcy notice serving. In certain situations, your creditors can apply to have you made bankrupt. A good law firm on your side can help you to achieve a positive outcome. Foreclosure. With years of training and experience, our team will apply themselves to successfully defend your foreclosure case. When looking for a foreclosure attorney, Connecticut folk need look no further. Credit card debt relief. Connecticut, we can negotiate with creditors and attempt to lower the amount of your debt so that it fits with your ability to pay off your debt. Tax attorney. For vital guidance on tax matters – a tax attorney – Connecticut can rely on our experts to advise individuals on tax laws and disputes. Small business bankruptcies. If you are a small business owner facing financial difficulties, we will provide you with legal assistance in filing bankruptcy or help you get back on track. Common bankruptcy options  Chapter 7 bankruptcy. Once the debtor files bankruptcy, a trustee sells all of its assets. The proceeds of the assets will then be distributed to the creditors. Chapter 11 bankruptcy. A debtor proposes a payment plan of between three to five years to cover their debt and avoid liquidation. With decades of experience representing secured creditors, we can ensure you the best possible outcome of your bankruptcy process. WSI OMS  Adding relevant content to your website in the form of blogs, your website is recognized by search engines as a valuable content-rich site. For more information on content marketing and other digital marketing strategies, contact the team at WSI OMS today. Please follow and like...

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Six online advertising tactics to sell more during lockdown

Posted by on Sep 1, 2020 in Digital Media Marketing |

People are more likely to be shopping online during lockdown, which means you need to be investing in online advertising in a whole new way. Now is the time to try new things to get your products and services under the eyes of your potential buyers. Here are six simple online advertising tactics that you can follow to sell more in 2020: Using digital marketing to sell more  Keep your content fresh and make the most of it by updating old content and reusing it strategically by changing the type of media. Most written content can be repurposed as video, which is a great way to improve engagement and connect with new audiences. Get the timing right with your email marketing. Do not underestimate the effect timing can have as consumers are not always likely to open emails. If you send your emails out at the right time, it can translate into more sales. Get smarter with your pay per click bidding. The next step in PPC advertising is to use smart bidding to make sure that you get maximum value. Smart bidding uses AI technology to make sure that your budget is being used effectively. This is done using data from past search results. Go live on social media. People are now more than comfortable with video calls and are interested in consuming content in real-time. Take advantage of this by live streaming content on your social media to increase engagement. Any interview or video content can be streamed live instead of being shot beforehand. Let your audience contribute to your content. By allowing your customers to post their experiences with your brand, you can harness their feedback to improve your offering. Digital marketing and social media reporting platform DashThis scaled their content offering by allowing clients to contribute to their blog and some of these consistently bring in over 200 leads per month. Make the most of your video content. More than 50% of consumers want to see videos from brands so it is essential to have this as a central part of your digital marketing strategy. There are always new ways to reach your target audience. Get in touch with WSI OMS now to take your digital marketing strategy to the next level. Please follow and like...

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New online marketing strategies you might not know about

Posted by on Jul 6, 2020 in Online Marketing |

Online marketing, otherwise known as digital marketing, is an absolute requirement for any business today. Partnering with a digital marketing agency can help your business keep up with the rapid pace at which digital marketing techniques and tools change. Here are new online marketing strategies you might not know about. Consumer privacy Consumers want to know the data they share with your business is safe.  Privacy and security breaches by global brands such as Facebook and Google mean companies must be even more committed to improving and protecting their systems to ensure consumer privacy. Marketers need to work with colleagues to mitigate the potential impact of security breaches and reassure customers, through continued communication, that their data is indeed safe. Conversational marketing Conversational marketing brings together the swift consumer adoption of smart speakers, innovation in search query processing, conversational interfaces and messaging. As many consumers use mobile messaging for increasingly complex conversations, conversational marketing can deal with routine enquiries. Partner with customer experience experts to learn if this kind of technology will alleviate customer frustrations.  Real-time marketing Real-time marketing offers real competitive advantages as marketers combine behavioural analytics and marketing automation to ensure customers see the right message at the right time. Build speed and rapid response into the entire consumer lifecycle to streamline the buyer journey and get buyers to purchase quickly. Know Your Customer (KYC) There seems to be a decrease in the effectiveness of traditional customer identification methods such as cookies for tracking, making media return on investment (ROI) determination more difficult. Emerging technologies are however being developed to improve security, reduce fraud and improve insight about customers across multiple devices.   The digital marketing services offered by WSI OMS include website design, social media marketing, email marketing, Search Engine Optimisation (SEO), content marketing and even online reputation management. Our focus is on providing valuable, cutting-edge and measurable digital marketing solutions. Contact us today to improve the digital marketing of your business. Please follow and like...

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6 Local SEO Tips to Make Your Small Business Visible

Posted by on Feb 7, 2020 in SEO |

Local search engine optimization (SEO) helps your small business to be visible to consumers searching online for products and services in their local area. Working with a digital marketing company will make your business appear in local search results. And, as a small business owner, bang for your buck is essential. Here are 6 tips to boost your local online marketing with sound SEO practices: Provide Top-quality, Pertinent Information  The definitive way to keep Google, as well as other search engines for that matter, happy is to deliver authoritative, evergreen content. It will improve your search engine optimization because Google looks for pages that contain top-quality, pertinent information about the searcher’s query. The bonus is that quality content is what your current and future customers are going to share Consider the Best Way to Use Google’s RankBrain  Google’s RankBrain is part of the algorithm which infers how users find pages that do not have the exact words that they searched for. Using compound, multi-word keywords (long- and medium-tail keywords) helps RankBrain link you to thousands of similar keywords.  Target a Core Term for Keyword Optimization Using your keyword list in your site’s content needs to be done properly. Ideally, each webpage should target a core term and a collection of related terms. However, for the sake of a better user experience (which in turn leads to longer time spent on your pages and increased social sharing and links to you), the content needs to flow naturally.  One-Minute Videos Are Easy to Watch Digital marketing involves charming existing clients and new leads so that you can develop faithful relationships with them. Video ticks both these boxes for the following reasons: Video content makes for good user engagement. It shows you value their time – a one-minute video is far easier to absorb than a 300-word article. Bonus: Video is a great SEO tool when you integrate them into the rest of your content, use titles and descriptions to make them searchable and enhance their audio and visual quality. Consider a Google My Business Listing  How people perceive your business can make or break you. A well-optimized Google My Business listing gives you a measure of control in managing your online reputation, while at the same time increases your chances of appearing in Google features like the Local Pack and Maps Key Information Must Be Clear  Make sure that key information is clearly marked and easy to find:  Tell page visitors how they should go about doing business with you. For instance, do you want them to call, pop in or email for additional info?  Display your location and operating hours.  Offer a phone number, email, social media messaging options, and/or...

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