5 things you need to be doing to convert traffic into sales

Posted by on Aug 15, 2019 in Online Marketing |

Much of the talk in the world of online marketing is about drawing readers to your site. But that’s only the first part of the process. Your focus should really be on making sure that, once readers come to your site, they become paying customers.  The principles that drive conversions in online business are not much different to those in brick and mortar retail spaces. It’s all about your product, how you package it, your prices, your service and the environment. If a customer walks into a well laid out and designed shop, is met by competent and helpful staff, and finds good value for money, he/she is likely to make a purchase. In the online space, the same principles apply. Consider these five important actions to convert site visits to sales. Make your USP unmissable from the first click You can’t give visitors time to look around the site, not find what they need and move on – because they will in less than half a minute. From the moment they enter your site, if it is not already apparent from the social media post or email they clicked through from, your USP must be obvious and unmissable. Spell it out. Be classy and clever but never subtle. Engage your visitors Don’t just offer information passively – invite readers to interact with you and your product. Offer a tester of your product and ask for feedback. Keep them thinking about the product and engaging with it.  Avoid clutter and give your clients breathing space Cut down on the text and make good use of white space. Offer only the essential information and allow your customers the space to make their decisions. Add value Everyone loves a bargain. You don’t have a live salesperson on your website to upsell and/ or haggle with your clients, so you have to let the website itself do that work for you. In addition to your central USP, offer add-ins, complementary products and packages deals. Always put a time limit on those to encourage the purchase. Maintain a relationship after the sale From a “thank you” mail to follow-up offers, continued post-sale communication with your customers are always a good idea (unless they say otherwise, of course). Show your appreciation and they will likely return the favour. Contact WSI to assist you in creating a sale-closing website and marketing strategy. Please follow and like...

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Things That Don’t Affect Your Google Rankings

Posted by on Aug 27, 2018 in SEO |

Tons of things that you do, don’t directly affect your Google rankings. Our Search Engine Optimisation experts list a few things that don’t affect your search results: The Age Of Your Website Does Google care if your website was registered in 2008 or 2018? No. If you started a website many years ago and you worked on building up authority and social signals, then there’s a good chance that your site will still rank well today. But, if you didn’t have an authoritative site in 2008 then it won’t give you an advantage over your competitors now. Whether You Do Or Don’t Use Google’s Apps And Services You don’t have to use Gmail, Google Docs, AdSense or Google Analytics to get your website to rank well in Google. The engineers who work on those products and the engineers who work on search wouldn’t be happy knowing that the products are so closely linked as it would be unethical for Google to do this. Share Counters If you have a Facebook share counter on a page that shows that the page has been shared 7 000 times, it will show website visitors that the page is popular, but it won’t affect the page’s results in Google. Indirectly, it could signal that your content is good, but buying Facebook shares won’t put you ahead of your competition. Need help with your Search Engine Optimization? Then contact WSI OMS today. Please follow and like...

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These Books Will Help to Improve Your Digital Marketing Strategy

Posted by on Mar 29, 2018 in Digital Media Marketing |

When it comes to dominating the digital marketing world, an impressive, concise digital marketing strategy is essential, acting as a map to guide you closer and closer towards achieving your goals. The following is the key to making sure that your digital marketing strategy is up to the task: Make certain that you stay up to date with industry trends and changes, Ensure that you keep inspiring yourself, and You should continue to flex those ‘creative muscles’ whenever you have the opportunity. Below, we take a look at a few books that will help you to do exactly that. ‘The Spark and The Grind: Ignite the Power of Disciplined Creativity’ by Erik Wahl  This book focuses on providing guidelines for combining discipline and creativity. As the author himself has said, “Great creators embrace a principle of thinking and a discipline of doing”. The book will help you to create your very own creative process that can be applied to practically any aspect of your life, from work to personal hobbies and more. ‘The Workplace Writer’s Process: A Guide to Getting the Job Done’ by Anne Janzer  If content marketing forms a big part of your digital marketing strategy (as it should!), this book will assist you in creating the very best content possible. It details the best practices for approaching writing work depending on the type of content writer that you are (from inadvertent writers to aspirational writers and everything else in between). ‘Launch: How to Quickly Propel Your Business Beyond the Competition’ by Mike A. Stelzner  Mike Stelzner is the brains behind the super successful media company known as the Social Media Examiner. This book is partly the inspirational story of how he went about building the company from the ground up, and partly a roadmap to building your own media company by focusing on the client and their needs, rather than on simply selling something. Getting your digital marketing strategy up to scratch is simple when you rely on the experts for assistance. For information about the online marketing services offered by WSI OMS, do not hesitate to get in touch. Please follow and like...

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Redesigning Your Website? Will it Affect Your SEO?

Posted by on Mar 28, 2018 in SEO, Website Design |

Website design trends are forever changing, just like every other aspect of online marketing! Because of this, it is important to ensure that your website mirrors industry standards. This means doing regular website redesigns and updates. While a website refresh may sound all well and good, you are probably wondering how it will affect your already existing on-page/off-page SEO and Google rankings. This is what you need to know: The Goal  What is important to remember is that when conducting a website redesign, the main goal is to preserve your existing rankings and online traffic. However, it is also to improve your existing rankings and online traffic! User Experience  You can relax a bit about the changes to your SEO seeing that Google now places a lot of emphasis on the quality of the user experience that a website can provide. Therefore, if the new website design allows for easier navigation, faster page loading times, and also offer the browser access to plenty of optimised, original and interesting content, your rankings are sure to improve over time. What Can Change and How to Fix it?  Obviously, when designing a new website, it is impossible not to see a change in your search engine optimisation. Things that can change include: URLs Meta data Page-level optimisation The removal of old content and the addition of new content Domain name, as well as subdomain Here is how to preserve your SEO despite the new website design: Keep the old website live on a temporary web address, and ensure that it cannot be accessed by crawlers, Utilise 301 redirects, Save crawl data, Minimise changes to content that has received a positive response, and Save all on-page optimisation by crawling your old site. Need help with a new website design? The WSI OMS team of digital marketing experts can help! Contact us today for more information about our services. Please follow and like...

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How to Create Brand Loyalty through Digital Marketing

Posted by on Mar 27, 2018 in Digital Media Marketing |

Digital marketing is an excellent way in which to reach a greater audience, create brand awareness and offer customers a more convenient option when it comes to getting their hands on what they want – whether it is information through content marketing or your company’s product itself. What is more is that digital marketing can also help to create a stronger sense of brand loyalty. Here is how: Talk about Your Social Responsibility Projects  According to a study conducted by Forbes, over 80% of millennials expect companies to care about more than just making a profit, and to take steps towards being the driving force behind initiating change within the community. Knowing this, it comes as no surprise that talking about your social responsibility projects will earn you favour amongst your customers. And, it will  lead to a generous boost in consumer loyalty. Focus on Personalisation  Generic email marketing or brand messaging on your website is not going to win you any points in the race to create consumer loyalty. Nowadays, people expect personalisation. The good news is that personalisation helps the consumer to connect with your brand, so you can rest assured that the extra effort (or money) that you put into this will be worth your while in the long run! Start a Loyalty Program  What better way in which to generate loyalty than to reward your customers for choosing your brand time-and-time again? A loyalty program can be something as simple as offering a discount after a customer spends a certain amount on your website, or something a little more interesting, such as a branded experience or gift that the customer can enjoy and remember for many years to come. If your goal is to create brand loyalty through digital marketing, the WSI OMS online marketing team can help you to achieve it – and more! Contact us today for information about our extensive list of services, from website design to social media marketing and everything in between. Please follow and like...

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