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Content Marketing Stats to be Aware of in 2017

Posted by on Jun 28, 2017 in Content Marketing | 0 comments

By now, it has become evident how big of a role content marketing plays in a company’s online marketing success. As you work on adding it to your own digital marketing strategy, let us look at some important content marketing stats from the first half of this year that may help to make your life easier going forward.  B2B and B2C Marketers Using Content Marketing (H2)It is estimated that almost 89% of B2B marketers and 86% of B2C marketers are incorporati

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Reasons Why Your Digital Marketing Strategy is Failing

Posted by on Jun 20, 2017 in Digital Media Marketing | 0 comments

 Despite hard work and plenty of planning, your digital marketing strategy just doesn’t seem to be generating the results that you’d hoped for. Don’t worry – we know why:  Your Content Marketing Efforts Are Sub-Par or Non-ExistentContent marketing is the easiest way in which to put your business on the map within the digital realm. So, if you’re not dedicating enough time and effort to content creation, curation and promotion, you’ve already

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The Biggest Digital Marketing Challenges for SMEs

Posted by on Jun 14, 2017 in Digital Media Marketing | 0 comments

Digital marketing is essential for all types of businesses, regardless of their size. Unfortunately, without a hefty budget, making it work for you can pose a challenge. Below, we look at some of the biggest challenges regarding online marketing that SMEs are faced with today.   Building a Following on Social Media Without enough cash for paid advertising, building a following on social media can be a challenging task. The good news is that with plenty of creat

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3 Steps to Increasing Conversions on Your E-Commerce Website

Posted by on Jun 13, 2017 in Digital Media Marketing | 0 comments

Is your e-commerce website not yielding an impressive enough bottom line despite all your digital marketing efforts? Fear not! Here are the 3 simple steps to follow to increase conversions, courtesy of WSI OMS:  Say Goodbye to Shipping / Delivery CostsCountless e-commerce business owners have no idea how much of a (negative) impact shipping or delivery costs can have on the customers’ decision of whether or not to buy. Do yourself a favour and get rid of

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Digital Marketing and the Importance of Online Reviews

Posted by on Jun 7, 2017 in Digital Media Marketing | 0 comments

Before digital marketing, the best way in which to ensure that your business stayed at the top of its game was through word of mouth. Well, while technology has continued to evolve over the years, it would seem that the importance and overall effect of word of mouth have yet to wane. The fact of the matter is that online reviews can make or break your business! Here are the stats that you need to know, as well as some advice in terms of how to go about convincing pa

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