Here’s Why Your PPC Campaign Isn’t Converting

Posted by on Sep 10, 2018 in PPC |

Are you investing in paid online advertising but battling to get the results you envisioned? Here are a few reasons why your PPC campaign may not be converting the way you thought it would: You Aren’t Using Landing Pages If you’re going through the effort of setting bids, crafting ads, researching keywords and optimising your strategy, then you better be creating landing pages for your ads as well. All too often, customers spend time on every aspect of their paid online advertising without considering what people will read and experience when they decide to click on your ad. The landing page that your potential customer is sent to should reflect the messaging in your ad. Besides using the same keywords, the content on the page should contain everything they need to progress through the sales funnel and contact you or buy the product then and there. Focus on establishing trust and authority, give them all the pricing and warranty information they need, and show them why they should turn to you when they are ready to spend money. You’re Not A/B Testing Enough Virtually any PPC campaign can be optimised with slight tweaks and changes. Creating an effective PPC campaign requires investigating different approaches to keywords, targeting and bidding. The more you test your ads, the better you will get at creating a strategy that consistently leads to conversions. Your CTAs Aren’t Clear Landing page content is different to the content on your website or blog in the way that it promotes and sells what you are advertising. The calls to action need to be clear and compelling. Experiment with clickable buttons and other design elements to make your calls to action stand out from the rest of the content on your page. Need help with your pay per click advertising and digital marketing strategy? Then contact WSI OMS today. Please follow and like...

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How to Use Social Media to Boost Your Brand’s Reputation

Posted by on May 14, 2018 in Social Media Marketing |

Social media is a great way to spread your content and engage with thought leaders in your industry, but many companies aren’t thinking about how these platforms can be used to boost their brands’ reputation as well. Here are a few ways to do this on social media: Make Use Of Hashtags Hashtags on Instagram and Twitter are one of the best ways to get involved in a conversation. If there is news in your industry, a relevant event or conference, or something that your brand should be involved in, start sharing opinions, media and content with the hashtag in the Tweet or description. This will help people come across your content and brand when they are searching for the hashtag and it could get your brand in front of people who have never even heard of you before. Offer Client Service Support Take a look at how banks, e-commerce companies and insurance institutions are using social media to help their clients. If a customer or potential customer has a question about your company, service or product, they should be able to ask you on social media and get a response from you within a short amount of time. If you don’t have the capacity to monitor your social media channels on a daily basis, consider hiring a social media manager or community manager to help you. Being responsive can go a long way in boosting your brand online. Plan Your Content In Advance One area where a company’s social media marketing strategy usually falls flat is when it comes to regularly adding content. Plan a content schedule in advance so that you know what type of content you will be sharing on social media throughout the month. Do you need help with your digital strategy or social media marketing management? Then contact WSI OMS today. Please follow and like...

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4 Ways to Promote Your Company’s New Facebook Page

Posted by on Apr 23, 2018 in Facebook, Social Media Marketing |

Many times, people launch a Facebook company page with the idea of promoting everything from their blogs and staff photos to products and promotions. They quickly realise that this can all be pointless if they don’t have people following their page. If you want to promote your new Facebook page, consider the following: Paid Advertising You can get your company page under the eyes of your target audience by promoting your posts. While this will cost a bit of money, you can make sure that only certain people see your posts, for example, people who are in your own location, have specifically liked certain interests or events on Facebook, or people of a specific gender. Include A Link In Your Emails How will your existing clients know about your Facebook page if you don’t tell them about it? It’s not like people browse Facebook looking for their client’s businesses, so consider sending them an email about your new page, or include a Facebook logo in your email signature that links to your page. Write A Blog Post If you have a blog, write a blog post about your company’s new Facebook page. Give clients a reason to like your page (such as access to in-store promotion details). Tell them that you will also be sharing your latest blog posts and thought leadership pieces on your Facebook page, so it’s an easy way to stay updated with relevant news from your company. Add A Follow Button On Your Website You can make it easy for your website visitors to like your Facebook page by adding a follow button on your website. Need help with your social media marketing strategy? Then contact WSI OMS today. Please follow and like...

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4 Ways to Leverage Paid Search for Incredible Results

Posted by on Apr 16, 2018 in PPC |

If you are not getting enough people to your website, then one of the ways to quickly solve that problem is by running a pay-per-click ad campaign. PPC campaigns are inexpensive and work wonders when you need a jumpstart. Adding a PPC campaign to your digital marketing mix will generate added attention and add extra energy to your offering. Here are a few tips for leveraging PPC to get more results: Control Your Brand’s Message When a potential customer does their own research on your brand, then they may come across content that is not the first thing you want them to find. Control your brand’s message by bidding on your company or product’s name and keywords (in addition to other keywords) so that you tailor the message that you want a new client to read. Rise In Search Engine Results Your search engine result positions (SERPs) are important. If you are starting to lose rankings, then you can bring them back up with a well-planned paid Google advertising campaign. By combining SEO with PPC, you will ensure that a search engine user sees a lot more of you when they are looking for information online. Check What Your Competition Is Doing Is your competition outselling you many times over? It might be because they have found smart ways to use PPC. Check out what your competition is doing in the PPC sphere so that you craft your PPC ads and landing pages to be even better than theirs. Start With A Small Budget While many digital marketing consultants will try to get you to put as much money as possible into a PPC campaign, we often do the exact opposite. With a smaller budget, you are more careful about the keywords that you are bidding on and you are more likely to tweak your ads so that you can optimise what you are spending. Need help with your online advertising or PPC campaign? Then contact WSI OMS today. Please follow and like...

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How to Manage Multiple Social Media Accounts Effectively

Posted by on Mar 5, 2018 in Social Media Marketing |

Social media is designed to suck us in and it’s designed to occupy a lot of our time. If you are tasked with managing multiple social media accounts, then it’s highly recommended that you use a scheduling tool such as Buffer or Hootsuite so that you can stay on top of everything. These social media tools enable you to pre-schedule your content to multiple platforms at the same time. This way, you can plan what content you want to post in advance. It also allows you to use social media more strategically. While these tools will help you to efficiently post your content, it doesn’t always help you to proactively engage with people on each of the networks. We generally recommend that you check the various platforms at intervals that make sense for you. If you have a high engagement rate on Facebook, for example, then it’s good to log in and to reply to comments and queries at least once or twice a day. If your engagement rate isn’t that high on Instagram or LinkedIn, for example, then you can check these sites once per day. Another way to efficiently manage multiple social media accounts is to set up keyword alerts. These alerts can be related to your brand, products or the industry that your clients are in. This way, you can stay on top of trends and news in the industry without having to keep your eyes glued on social media all day long. Many times, a social media marketing strategy will include online community managers. If you need help with your social media strategy or need to employ skilled community managers, then get in touch with WSI OMS today. Please follow and like...

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