4 Ways to Promote Your Company’s New Facebook Page

Posted by on Apr 23, 2018 in Facebook, Social Media Marketing |

Many times, people launch a Facebook company page with the idea of promoting everything from their blogs and staff photos to products and promotions. They quickly realise that this can all be pointless if they don’t have people following their page. If you want to promote your new Facebook page, consider the following: Paid Advertising You can get your company page under the eyes of your target audience by promoting your posts. While this will cost a bit of money, you can make sure that only certain people see your posts, for example, people who are in your own location, have specifically liked certain interests or events on Facebook, or people of a specific gender. Include A Link In Your Emails How will your existing clients know about your Facebook page if you don’t tell them about it? It’s not like people browse Facebook looking for their client’s businesses, so consider sending them an email about your new page, or include a Facebook logo in your email signature that links to your page. Write A Blog Post If you have a blog, write a blog post about your company’s new Facebook page. Give clients a reason to like your page (such as access to in-store promotion details). Tell them that you will also be sharing your latest blog posts and thought leadership pieces on your Facebook page, so it’s an easy way to stay updated with relevant news from your company. Add A Follow Button On Your Website You can make it easy for your website visitors to like your Facebook page by adding a follow button on your website. Need help with your social media marketing strategy? Then contact WSI OMS today. Please follow and like...

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4 Ways to Leverage Paid Search for Incredible Results

Posted by on Apr 16, 2018 in PPC |

If you are not getting enough people to your website, then one of the ways to quickly solve that problem is by running a pay-per-click ad campaign. PPC campaigns are inexpensive and work wonders when you need a jumpstart. Adding a PPC campaign to your digital marketing mix will generate added attention and add extra energy to your offering. Here are a few tips for leveraging PPC to get more results: Control Your Brand’s Message When a potential customer does their own research on your brand, then they may come across content that is not the first thing you want them to find. Control your brand’s message by bidding on your company or product’s name and keywords (in addition to other keywords) so that you tailor the message that you want a new client to read. Rise In Search Engine Results Your search engine result positions (SERPs) are important. If you are starting to lose rankings, then you can bring them back up with a well-planned paid Google advertising campaign. By combining SEO with PPC, you will ensure that a search engine user sees a lot more of you when they are looking for information online. Check What Your Competition Is Doing Is your competition outselling you many times over? It might be because they have found smart ways to use PPC. Check out what your competition is doing in the PPC sphere so that you craft your PPC ads and landing pages to be even better than theirs. Start With A Small Budget While many digital marketing consultants will try to get you to put as much money as possible into a PPC campaign, we often do the exact opposite. With a smaller budget, you are more careful about the keywords that you are bidding on and you are more likely to tweak your ads so that you can optimise what you are spending. Need help with your online advertising or PPC campaign? Then contact WSI OMS today. Please follow and like...

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How to Manage Multiple Social Media Accounts Effectively

Posted by on Mar 5, 2018 in Social Media Marketing |

Social media is designed to suck us in and it’s designed to occupy a lot of our time. If you are tasked with managing multiple social media accounts, then it’s highly recommended that you use a scheduling tool such as Buffer or Hootsuite so that you can stay on top of everything. These social media tools enable you to pre-schedule your content to multiple platforms at the same time. This way, you can plan what content you want to post in advance. It also allows you to use social media more strategically. While these tools will help you to efficiently post your content, it doesn’t always help you to proactively engage with people on each of the networks. We generally recommend that you check the various platforms at intervals that make sense for you. If you have a high engagement rate on Facebook, for example, then it’s good to log in and to reply to comments and queries at least once or twice a day. If your engagement rate isn’t that high on Instagram or LinkedIn, for example, then you can check these sites once per day. Another way to efficiently manage multiple social media accounts is to set up keyword alerts. These alerts can be related to your brand, products or the industry that your clients are in. This way, you can stay on top of trends and news in the industry without having to keep your eyes glued on social media all day long. Many times, a social media marketing strategy will include online community managers. If you need help with your social media strategy or need to employ skilled community managers, then get in touch with WSI OMS today. Please follow and like...

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5 Tips to Make Sure Your PPC Ads Resonate with Your Audience

Posted by on Jan 8, 2018 in PPC |

Want to make sure your PPC ads resonate with your audience? Then read this advice: Expert Product Knowledge If people are clicking on paid ads in Google, then the chance is good that they already have a pretty good idea of what they are interested in buying. One of the things that can frustrate a potential buyer is when they realise that the person who is selling to them doesn’t understand the ins-and-outs of the product they are advertising. Even if you’re hiring a professional copywriter, make sure the writer of the ads understands the product and has all the technical specifications he or she needs to write the ad. Use the Same Language as Your Audience Understanding and using the industry jargon and the buzzwords that your potential buyers use is important when it comes to ensure your PPC ads resonate with your audience. Also keep this in mind when targeting specific geographies, because the slang name for a city or town may be different than the Google Maps description. Use the same language as your audience to make your ads stand out. Solve a Problem Does your potential buyer know that they have a problem? Write down what the buyer will gain from using your product and how you can solve their problem for them. Make sure that this information is included in your ad copy in a concise way. WSI OMS can help you with your online advertising and pay per click advertising campaigns. Contact us for more information today. Please follow and like...

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Native online advertising can attract more visitors to your website

Posted by on Nov 14, 2017 in Online Marketing |

There are many online marketing tools that can help you attract new visitors to your website, and increase your online exposure – from paid Facebook advertising, to Google Adwords and banner adverts. You’ve probably used, or at least heard of, all of these. But what about native advertising? Native advertising is a relatively new form of online advertising, where adverts are designed to blend in with a website’s look and feel. This is a more unobtrusive form of advertising that is proving highly effective for a number of reasons: Native advertising is cost-effective Banner adverts on popular websites are often very expensive. At the same time, pay-per-click ads that target customers via Google keywords can also be costly, especially in competitive industries. Native advertising on the other hand often allows for much lower and customisable budgets, so that even small businesses find them financially viable. Native adverts have a lower cost per click Most native advertising platforms allow for very specialised targeting. This allows you to create adverts that are highly relevant to specific segments of your target market, and this high level of customisation results in a lower cost per click. You’re also likely to attract more clicks when you use native advertising, as levels of engagement are far higher, as compared to traditional digital marketing. The reason for this is likely due to the unobtrusiveness of the adverts that are created to match the web design of the page on which they appear. Native adverts are less likely to annoy website visitors A lot of banner advertising is distracting and annoying for internet users, so much so that most people are aware of adverts in their peripheral vision but actually tune them out. Because native advertising is less in your face, and blends in with the design of the page on which they are placed, they are actually more likely to attract the attention of website visitors in a positive way. Native advertising attracts genuine customers Native adverts blend seamlessly into a website which makes them unobtrusive, however they are clearly marked as adverts so there is no deception involved. Internet users tend to avoid banner adverts, and a high percentage of click throughs from these adverts are accidental. With native advertising however, you’re assured that a large portion of customers click on your advert out of genuine interest. Are you looking for expert digital marketing services for your business? Contact us today for help, advice strategies that work! Please follow and like...

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