In digital marketing ,who delivers the best results between Google ads vs. Facebook ads?

Posted by on May 4, 2020 in Digital Media Marketing |

Move over conventional and traditional ways of advertising and make room for digital marketing in an age where consumers are always online. In this regard there are two front runners that any business should seek to use: Facebook ads or Google ads. The effectiveness of either platform is debatable and we shall endeavour to find out who delivers the best results and return on investment. The pros and cons of digital marketing At the core of any online advertising exercise, you have to factor in the cost of the entire project over the long term. Which is cheaper-Facebook ads or Google ads? Examined individually, both have their pros and cons. Facebook ads are markedly cheaper and are likely to achieve better results for small businesses who have a small online advertising budget. On the other hand, Google ads are ideal for location-based results. The online advertising budget in this regard can be markedly bigger and a tad expensive.  Because Facebook is a social network, their ads tend to reach a much larger audience regardless of location and locale. What is more is that you can use the ‘post boost’ function on the social network to widen your scope and reach more users. The verdict for digital marketing Admittedly, Google is the biggest thing to happen to the internet unlike Facebook which is prohibited in some territories. It serves over 2.3 million searches every second and AdWords is used by more than 4 million advertisers. With such a massive reach, there’s no reason why you shouldn’t advertise on Google’s ad network. This is what most of the businesses think and this is why they can’t resist running a digital marketing ad campaign on AdWords. Further, it is with Google ads that search engine optimisation is more effective as your ads are more likely to appear during a search. Need help with your digital marketing? Then contact WSI OMS today. Please follow and like...

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How to Make the Most out of Google Ads Automation

Posted by on Mar 2, 2020 in Digital Media Marketing |

Google ads automation can revolutionise your PPC strategy. Digital marketing trends are changing and leaning heavily towards automation- but that’s not something you should be afraid of! In fact, automation only makes your job easier. By automating features of your Google Ads campaigns, you can see business insights and increase conversion rates with minimal time spent online. As digital marketing experts  well-versed in Google Ads automation, let us give you a few tips. Tips and tricks to make the most out of Google Ads automation Define your objectives Google’s algorithm can only provide you with valuable information if it knows what information is valuable to you. The best way to ensure that you and Google Ads are on the same page is to perfect your tracking. Use Google Tag Manager to tell Google which actions you care about so it can tell you what you want to know- and deliver relevant results. Try smart bidding Smart bidding is no longer reserved for large, high-budget campaigns. This automation feature is extremely helpful because it can bid on campaigns for you. If you’re a newbie, be sure to start small and utilise bid caps. Use close variants Close variants can help you identify variations of your target keywords that are just as effective, but at a more affordable CPC. It may seem daunting to change your keyword strategy, but doing so with Google Ads automation will help you identify customer value and reassess your investments. Google Ads automation is helpful, but we know that it- along with other SEO and digital marketing strategies- can be confusing. Don’t waste your valuable time by spending hours trying to learn all you can about PPC ads and automation. Instead, contact us today and let us use our tested and proven strategies to grow your business. Please follow and like...

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How To Use PPC Advertising To Build Your Brand

Posted by on May 20, 2019 in PPC |

Have you ever wished that you could flip a switch and have instant traffic to your website? And not just any traffic. The traffic you want needs to be from people who want to do business with you because they trust your brand.   Paid Google advertising, also known as pay per click advertising, isn’t only just for getting traffic and moving products. If your brand is not yet top of mind amongst your target audience, then you should consider using it for branding purposes.   Many companies who use PPC don’t bid on their branded terms. They undoubtedly reason that they would rather earn traffic for keywords of products and services that they offer.  Subliminal brand exposure leads people to act in certain ways and it can have an impact on your bottom line.   When embarking on a PPC campaign to build your brand, you need to focus on making it easier to choose you than your opposition.  If your brand is at the top of Google and you have a clear and compelling call to action, a dedicated landing page, and all the trust signals and easy payment processing tools that website visitors need, you will make it easy for them to choose you.   Don’t make the mistake of always looking for the next niche longtail keyword if you aren’t getting the basics right. Organise the site links in your ad copy according to a potential customer’s level of interest.   Another way to build your brand with PPC is by answering helpful questions. If you are already bidding on your branded terms, take a look at the most common questions related to your products and services that people are asking. Instead of a hard sell, create landing pages that serve an educational and helpful purpose to your website visitors.   Need help with your online advertising or digital marketing? Then contact WSI OMS today.   Please follow and like...

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Social Media Marketing: What Does It Take To Go Viral In All The Right Ways?

Posted by on May 13, 2019 in Digital Media Marketing |

In the past, it was very hard to become famous. Thanks to social media and YouTube, however, any of us – and any of the creative things we do – can become famous literally overnight. Of all the hours of videos that get uploaded to YouTube every day, only a small percentage gets millions of views and becomes a cultural moment. What sets these videos apart?   Tastemakers, communities of participation and unexpectedness are the three key things that can make your content go viral. In 2012, Jimmy Kimmel shared a video of a rainbow that a person in the Yosemite mountain park had uploaded. The video instantly went viral because Jimmy Kimmel, as a tastemaker, alerted a huge community of the video and many of them went to check it out.   Unlike the one-way communication of the twentieth century, the community participation that social media provides lets everyone become a part of a new phenomenon. People become a part of a phenomenon by spreading it or doing something new with it, such as creating memes and parodies.   To create content that goes viral on social media, you have to focus on content that ignites creativity within a community. This creativity and interest can be used for new versions of your content, to make fun of whatever you have posted and to set a trend. People don’t just enjoy content, they participate in it. By being totally surprising and humorous, you could get your content viewed by millions of people who want to participate in what you are doing.   Need help with your social media marketing or digital marketing strategy? Then contact WSI OMS today. Please follow and like...

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How To Set Up And Build Your Presence On YouTube

Posted by on Apr 23, 2019 in Social Media Optimization |

YouTube is a vehicle, not a destination. Many people, from online influencers to business owners, have successfully used YouTube to build their personal brands over the years. If you want to build your online presence and create more opportunities for yourself, then YouTube is a great tool to help you to achieve this goal.   Social media websites such as Instagram, Facebook and Twitter are also good tools for building your brand, but the problem with these sites is that the content doesn’t always live on. Content that gets posted on these sites is only there for a moment, whereas your content on YouTube lives on in the search results. Think of your YouTube channel as your own personal Netflix. It is a body of work, not a social media feed that keeps going and going. Your content on YouTube can continue to bring opportunities to you a week, month or year after it has been posted. Here are some practical ways to build your presence on YouTube:     Show, Don’t Tell   After you have created your YouTube channel and customised the page, you need to set a schedule to start creating content. This is where you should focus on the adage “show, don’t tell.” With your website, you are limited to static web pages, but you can film everything from product demonstrations to your workshops and elevator pitch on your YouTube channel.   Being able to show the process of your work and communicate your personality in a different way is what makes YouTube marketing invaluable. It is one of the most effective ways to communicate.     Define Your Goals   Do you want leads? Do you need to boost brand awareness? Do you want 1 000 new subscribers each month? Think about your goals for this platform, so that you consistently work towards achieving these goals.     Interact With Your Community   YouTube marketing is not a one-way channel. Keep an eye on the comment section of your videos and interact with people who engage with you. You can also use your YouTube channel to crowdsource ideas. Need help with your social media marketing? Then contact WSI OMS today. Please follow and like...

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