How To Use PPC Advertising To Build Your Brand

Posted by on May 20, 2019 in PPC |

Have you ever wished that you could flip a switch and have instant traffic to your website? And not just any traffic. The traffic you want needs to be from people who want to do business with you because they trust your brand.   Paid Google advertising, also known as pay per click advertising, isn’t only just for getting traffic and moving products. If your brand is not yet top of mind amongst your target audience, then you should consider using it for branding purposes.   Many companies who use PPC don’t bid on their branded terms. They undoubtedly reason that they would rather earn traffic for keywords of products and services that they offer.  Subliminal brand exposure leads people to act in certain ways and it can have an impact on your bottom line.   When embarking on a PPC campaign to build your brand, you need to focus on making it easier to choose you than your opposition.  If your brand is at the top of Google and you have a clear and compelling call to action, a dedicated landing page, and all the trust signals and easy payment processing tools that website visitors need, you will make it easy for them to choose you.   Don’t make the mistake of always looking for the next niche longtail keyword if you aren’t getting the basics right. Organise the site links in your ad copy according to a potential customer’s level of interest.   Another way to build your brand with PPC is by answering helpful questions. If you are already bidding on your branded terms, take a look at the most common questions related to your products and services that people are asking. Instead of a hard sell, create landing pages that serve an educational and helpful purpose to your website visitors.   Need help with your online advertising or digital marketing? Then contact WSI OMS today.   Please follow and like...

read more

Social Media Marketing: What Does It Take To Go Viral In All The Right Ways?

Posted by on May 13, 2019 in Digital Media Marketing |

In the past, it was very hard to become famous. Thanks to social media and YouTube, however, any of us – and any of the creative things we do – can become famous literally overnight. Of all the hours of videos that get uploaded to YouTube every day, only a small percentage gets millions of views and becomes a cultural moment. What sets these videos apart?   Tastemakers, communities of participation and unexpectedness are the three key things that can make your content go viral. In 2012, Jimmy Kimmel shared a video of a rainbow that a person in the Yosemite mountain park had uploaded. The video instantly went viral because Jimmy Kimmel, as a tastemaker, alerted a huge community of the video and many of them went to check it out.   Unlike the one-way communication of the twentieth century, the community participation that social media provides lets everyone become a part of a new phenomenon. People become a part of a phenomenon by spreading it or doing something new with it, such as creating memes and parodies.   To create content that goes viral on social media, you have to focus on content that ignites creativity within a community. This creativity and interest can be used for new versions of your content, to make fun of whatever you have posted and to set a trend. People don’t just enjoy content, they participate in it. By being totally surprising and humorous, you could get your content viewed by millions of people who want to participate in what you are doing.   Need help with your social media marketing or digital marketing strategy? Then contact WSI OMS today. Please follow and like...

read more

How To Set Up And Build Your Presence On YouTube

Posted by on Apr 23, 2019 in Social Media Optimization |

YouTube is a vehicle, not a destination. Many people, from online influencers to business owners, have successfully used YouTube to build their personal brands over the years. If you want to build your online presence and create more opportunities for yourself, then YouTube is a great tool to help you to achieve this goal.   Social media websites such as Instagram, Facebook and Twitter are also good tools for building your brand, but the problem with these sites is that the content doesn’t always live on. Content that gets posted on these sites is only there for a moment, whereas your content on YouTube lives on in the search results. Think of your YouTube channel as your own personal Netflix. It is a body of work, not a social media feed that keeps going and going. Your content on YouTube can continue to bring opportunities to you a week, month or year after it has been posted. Here are some practical ways to build your presence on YouTube:     Show, Don’t Tell   After you have created your YouTube channel and customised the page, you need to set a schedule to start creating content. This is where you should focus on the adage “show, don’t tell.” With your website, you are limited to static web pages, but you can film everything from product demonstrations to your workshops and elevator pitch on your YouTube channel.   Being able to show the process of your work and communicate your personality in a different way is what makes YouTube marketing invaluable. It is one of the most effective ways to communicate.     Define Your Goals   Do you want leads? Do you need to boost brand awareness? Do you want 1 000 new subscribers each month? Think about your goals for this platform, so that you consistently work towards achieving these goals.     Interact With Your Community   YouTube marketing is not a one-way channel. Keep an eye on the comment section of your videos and interact with people who engage with you. You can also use your YouTube channel to crowdsource ideas. Need help with your social media marketing? Then contact WSI OMS today. Please follow and like...

read more

Here’s Why Your PPC Campaign Isn’t Converting

Posted by on Sep 10, 2018 in PPC |

Are you investing in paid online advertising but battling to get the results you envisioned? Here are a few reasons why your PPC campaign may not be converting the way you thought it would: You Aren’t Using Landing Pages If you’re going through the effort of setting bids, crafting ads, researching keywords and optimising your strategy, then you better be creating landing pages for your ads as well. All too often, customers spend time on every aspect of their paid online advertising without considering what people will read and experience when they decide to click on your ad. The landing page that your potential customer is sent to should reflect the messaging in your ad. Besides using the same keywords, the content on the page should contain everything they need to progress through the sales funnel and contact you or buy the product then and there. Focus on establishing trust and authority, give them all the pricing and warranty information they need, and show them why they should turn to you when they are ready to spend money. You’re Not A/B Testing Enough Virtually any PPC campaign can be optimised with slight tweaks and changes. Creating an effective PPC campaign requires investigating different approaches to keywords, targeting and bidding. The more you test your ads, the better you will get at creating a strategy that consistently leads to conversions. Your CTAs Aren’t Clear Landing page content is different to the content on your website or blog in the way that it promotes and sells what you are advertising. The calls to action need to be clear and compelling. Experiment with clickable buttons and other design elements to make your calls to action stand out from the rest of the content on your page. Need help with your pay per click advertising and digital marketing strategy? Then contact WSI OMS today. Please follow and like...

read more

How to Use Social Media to Boost Your Brand’s Reputation

Posted by on May 14, 2018 in Social Media Marketing |

Social media is a great way to spread your content and engage with thought leaders in your industry, but many companies aren’t thinking about how these platforms can be used to boost their brands’ reputation as well. Here are a few ways to do this on social media: Make Use Of Hashtags Hashtags on Instagram and Twitter are one of the best ways to get involved in a conversation. If there is news in your industry, a relevant event or conference, or something that your brand should be involved in, start sharing opinions, media and content with the hashtag in the Tweet or description. This will help people come across your content and brand when they are searching for the hashtag and it could get your brand in front of people who have never even heard of you before. Offer Client Service Support Take a look at how banks, e-commerce companies and insurance institutions are using social media to help their clients. If a customer or potential customer has a question about your company, service or product, they should be able to ask you on social media and get a response from you within a short amount of time. If you don’t have the capacity to monitor your social media channels on a daily basis, consider hiring a social media manager or community manager to help you. Being responsive can go a long way in boosting your brand online. Plan Your Content In Advance One area where a company’s social media marketing strategy usually falls flat is when it comes to regularly adding content. Plan a content schedule in advance so that you know what type of content you will be sharing on social media throughout the month. Do you need help with your digital strategy or social media marketing management? Then contact WSI OMS today. Please follow and like...

read more