Get the best out of your social media marketing this holiday season

Posted by on Nov 16, 2017 in Social Media Marketing | 0 comments

The festive season is almost upon us, and now is the time to begin developing online marketing strategies to ensure that you benefit as much as possible during this lucrative time of year. Whether you’re running an online store, or a brick and mortar business, social media marketing is an excellent platform to generate interest and advertise holiday specials and promotions. The downside is that everyone – your competitors included – are doing the same.

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Why small businesses fail at digital marketing

Posted by on Oct 24, 2017 in Digital Media Marketing | 0 comments

Digital marketing has levelled the playing field between small businesses and large corporates. For the same price, small companies can claim top spots in paid search advertising, then can generate massive followings and turn consumers into loyal brand advocates…so why are so many small businesses still failing at digital marketing? Here are some of the top reasons:They don’t have a digital strategy (or the one they have isn’t working) Many small businesses

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The Best Ways to Approach Mobile Optimization

Posted by on Jan 26, 2017 in Mobile Marketing | 0 comments

A mobile-friendly website is an essential for all those business owners who wish to succeed in the world of digital marketing, therefore, mobile optimization must be a top priority. To get you started towards a responsive and adaptable online presence, here are some useful tips to keep in mind:Keep it Simple Since mobile devices have smaller screens, bombarding your website visitors with copious amounts of text and large image files which take ages to download

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Five ways to get more mobile marketing leads

Posted by on Sep 29, 2016 in Mobile Marketing | 0 comments

The basic technique for lead generation is simple – you place an offer of sorts behind a form on a landing page and then promote it excessively through your social media channels, your blog and through email marketing. People check it out, fill out the form, get the offer and become a lead. A piece of cake, right? But then the use of mobiles as the preferred medium for internet usage happened, which makes things less straightforward. So you need to change your lea

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Using mobile user behaviour to shape your marketing strategy

Posted by on Aug 3, 2016 in Digital Media Marketing, E-mail Marketing | 0 comments

Mobile phones continue to dominate as the main source of device for viewing and interacting online, so it makes a lot of sense to align your digital marketing efforts to optimise the mobile experience. It’s not merely about having a great landing page that renders well on smartphones and tablets, it’s about thinking of the user behind the device – their behaviours, goals and preferences. Here are some behaviours about mobile users that you can use to adapt you

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