The festive season is almost upon us, and now is the time to begin developing online marketing strategies to ensure that you benefit as much as possible during this lucrative time of year. Whether you’re running an online store, or a brick and mortar business, social media marketing is an excellent platform to generate interest and advertise holiday specials and promotions. The downside is that everyone – your competitors included – are doing the same.
Digital marketing has levelled the playing field between small businesses and large corporates. For the same price, small companies can claim top spots in paid search advertising, then can generate massive followings and turn consumers into loyal brand advocates…so why are so many small businesses still failing at digital marketing? Here are some of the top reasons:They don’t have a digital strategy (or the one they have isn’t working) Many small businesses
A mobile-friendly website is an essential for all those business owners who wish to succeed in the world of digital marketing, therefore, mobile optimization must be a top priority. To get you started towards a responsive and adaptable online presence, here are some useful tips to keep in mind:Keep it Simple Since mobile devices have smaller screens, bombarding your website visitors with copious amounts of text and large image files which take ages to download
The basic technique for lead generation is simple – you place an offer of sorts behind a form on a landing page and then promote it excessively through your social media channels, your blog and through email marketing. People check it out, fill out the form, get the offer and become a lead. A piece of cake, right? But then the use of mobiles as the preferred medium for internet usage happened, which makes things less straightforward. So you need to change your lea
Mobile phones continue to dominate as the main source of device for viewing and interacting online, so it makes a lot of sense to align your digital marketing efforts to optimise the mobile experience. It’s not merely about having a great landing page that renders well on smartphones and tablets, it’s about thinking of the user behind the device – their behaviours, goals and preferences. Here are some behaviours about mobile users that you can use to adapt you