How Franchisees Should Adopt Local Digital Marketing

Posted by on Nov 26, 2019 in Digital Media Marketing |

Running your franchise can be time-consuming. Despite having to attend to the everyday tasks and objectives of your business, the marketing of your franchise requires attention too. While some business owners grasp the concept of a digital marketing strategy, they lack the knowledge and experience to successfully implement it.  Here are four digital marketing avenues for you to explore:  Look in to Mobile Advertising  Digital marketing is the most effective route for franchisees to reach prospective customers. With the increasing usage of all things mobile, your potential customers probably spend most of their time browsing online on their mobiles rather than viewing ‘hard copy’ ads.  An app with push notifications or simply a mobile text messaging strategy can help you get in front of your customers’ eyes. Create a Local Business Page You can create your local business pages on various platforms including Google+, Facebook and Bing Places for Business. With the aim of appearing in similar (and local) business category search results, this proves highly valuable when it comes to  increasing your exposure online and helping potential customers to find your business. Consider Social Media Marketing  One of the drivers behind digital marketing is that it is cost-effective. Whether it be your franchise’s website or social media platforms, you will spend less for more. One advantage of social media marketing  is that you can specifically target your audience, making it easier to attract your ‘perfect’ potential target group and converting these into potential customers.  Investigate local business advertising groups and/or pages on Facebook. These platforms are usually free to advertise on, and they normally form part of a community’s  friendly support initiative.  Incorporate Local SEO Keywords  Keyword research is vital. You’ll need to find out which search terms your community uses when looking for a business within your area. Spend some time experimenting with keyword combinations for the face of your website and for the background, and decide on which keywords will gain you the highest level of traction. Most importantly, remember to include your city and region names to your industry relevant-terms. With digital marketing becoming easily accessible and user-friendly, you need to be aware of the crucial strategies and tools made readily available to you. Brainstorm a digital marketing strategy, do your research and pinpoint your exact target market before implementation. Keep consistent communication flowing and have fun! Need help with your franchise’s digital marketing, SEO or mobile marketing? Then contact WSI OMS today. Please follow and like...

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How Blockchain Is Changing Digital Marketing

Posted by on Nov 12, 2019 in Digital Media Marketing |

Blockchain technology; which has mostly been associated with cryptocurrency and the finance industry; could soon become the latest curve-ball to hit the world of digital marketing. Predictions from industry experts point to blockchain being a disruptive influence for the marketing industry, and it seems that artificial intelligence and analytics are set to take a backseat when it comes to game-changing technology. Blockchain technology is based on the principle of creating a publically available digital record of transactions across many computers. This record or “block” is connected to other blocks in the chain and can’t be altered without altering the other blocks connected to it. It creates a way for transactions to take place between two parties without needing verification from a third party.  4 Ways in Which Blockchain Technology Is Changing Digital Marketing:   Access to Digital Data  Blockchain can put a stop to businesses pulling and selling their clients’ information without paying the client for the use of that information. Certain browsers are using blockchain technology to allow clients to “sell” their attention to businesses. The client can watch ads and get paid for doing so, instead of getting bombarded by online advertising they never asked for. Blockchain will certainly change the way that digital marketers collect and use consumer information, and it will give consumers power over their own data. Marketers will have to get their data directly from consumers and may, therefore, pose opportunities to win customer loyalty. If the brand or company can win the customer’s trust, they will be rewarded with consumer information. Strengthened Security Blockchain adds security to online interactions because each transaction in a block is stored in a decentralised manner, which makes it incredibly hard to hack individual accounts and entire databases. Various companies are creating ways to allow consumers to use their information as a key to access apps without those apps storing information on their servers. These companies aim to give consumers back the rights over their own data. Digital marketers can use this added security to their advantage by supporting consumers in their efforts to control the use of their data and by being transparent in the way they use data that they have access to. If done correctly, digital marketers can gain the trust of their audiences by embracing extra security. Verification  With the verified chain of transactions, blockchain technology can help take the guesswork out of online transactions. Instead of hoping that manufacturers are being honest in marketing products, companies can verify conditions such as the origins of a product as well as how much workers are paid. There is no way to alter records once recorded in a block, which may give the consumer peace...

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3 Tips for Hiring Digital Marketing Graduates

Posted by on Nov 8, 2019 in Digital Media Marketing |

Digital marketing is a growing industry and, therefore, attracts the attention of many marketing graduates. It is a relatively new branch of marketing, which can make it a little tricky to put together great teams. If you’re in the market to hire, here are a few tips to make the process a bit easier.  Hiring Graduates for Digital Marketing    Should I Look for Qualified or Experienced? The great debate in hiring comes down to qualifications versus experience. And, while certain professions have very specific requirements and highly specialised training, digital marketing can afford to be less strict on requiring formal qualifications. Because so few higher learning institutions offer courses specifically on digital marketing, you may need to cast your net wider to include candidates without formal qualifications if they have sufficient industry experience.  A skills test or practical demonstration of the candidate’s skills and experience may show you exactly what you need to know to make an informed decision about a candidate, whether they have a formal qualification or not.  What Skills Should I Look For? The most important skills in digital marketing are communication and organisation. Although marketing is a fairly creative field, the top skills to look out for (especially at a more junior level) has nothing to do with ground-breaking ideas and mind-shifting creativity.  When a candidate has excellent communication skills (both verbal and written) and demonstrates the ability to clearly communicate in different situations (email conversations, interviews, etc.), they have already become a higher value candidate. If good communication skills are paired with impeccable organisation, the candidate should be ranked highly on your list.  In essence, marketing (and digital marketing) is about communicating a message to an audience. And, without solid organisational and communication skills, the ideas will lose their impact or end up not reaching their target altogether.  Arguably, these skills can be taught. But, in such a case, the candidate should really excel in other areas such as creativity, market awareness and analytical thinking. Characteristics that Should Make a Candidate Stand Out If you’re lucky enough to have candidates with the ability to communicate and organise, you can create an effective ranking system by looking at other characteristics that will add value to your organisation. Here are some characteristics to look out for:  Creativity and Enthusiasm:  The industry is highly competitive, and fresh ideas paired with passion can often mean the difference between closing a deal or losing the customer.  Coping in Stressful Situations:   Calm, level-headed team members can dictate how an emergency is handled. Interpersonal Skills:  Candidates need to be able to work well with others to keep the team productive and harmonious.  These tips should help you to hire the...

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Digital Marketing for Non-Profits

Posted by on Nov 6, 2019 in Digital Media Marketing |

Digital marketing can be a cost-effective and simple way for non-profit organisations to spread the message about their cause. Because the goals of non-profit organisations differ from those of for-profit businesses, the approach in digital marketing needs to shift. Here’s our guide to digital marketing for non-profits. 5 Digital Marketing Tips for Non-Profits:   Inform Your Supporters Communicating with supporters of your cause is a vital part of spreading your message. When creating content such as blog posts, social media posts and newsletters, you’ll need to provide the relevant information concisely, in a manner that is visually appealing and easy to share. This will help your message to reach a wider audience and find support from new volunteers and donors. Keeping your supporters up to date with the latest news, developments and events will create more opportunities for supporters to get involved, spread your message and raise funds.  Network and Connect A well-maintained network is a priceless asset for a non-profit organisation, and digital marketing can play a key role in building and retaining a network. Make use of email marketing, social media and your website to establish and grow your digital network. When you gain valuable contacts, place them on your VIP list for event invites and reach out with courtesy messages to update them on developments in the cause. The same principles are applicable to creating relationships with media outlets. But, in this instance, you’ll need to find out how each outlet wants to receive information from your organisation and what their conditions are for sharing your press-releases and content.  Share Your Knowledge Reach out to relevant publications and offer to create guest posts on topics that would benefit their readers. By creating content that they can share with their audiences, you’re establishing  the status of your cause and positioning yourself as an expert in the field. The key is to understand how your expertise can be useful to their readers and to let this knowledge guide you when writing content. Be sure to reshare the content on your own platforms so your audience can find it. Engage On Multiple Social Media Platforms Cast your net as wide as possible by engaging on multiple platforms. People often choose one or two social media platforms and regularly engage on those sites, so you want your message to be available to as many possible supporters as you can manage. Don’t overextend your team by choosing to be on every available platform. Instead, do research about your ideal audience’s platform preferences, and speak to them where they are.  Invite Your Supporters to Take Part Use digital marketing to invite your supporters to attend upcoming events. Use all the platforms at...

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5 Digital Marketing Trends for 2020

Posted by on Nov 5, 2019 in Digital Media Marketing |

In digital marketing, trends change rapidly and non-stop. There is always some new technique, software, algorithm change or expert opinion to take into consideration. With the end of this year fast approaching, we’re looking at some important trends that digital marketers need to be aware of for the year to come.   The Top 5 Digital Marketing Trends for 2020: Messaging Apps With the introduction of Whatsapp for Business and similar features on messaging apps, digital marketing has found a way to become even more personal. Businesses can now manage a multitude of interactions through these apps, including digital marketing. The ability to create targeted groups, share promotions, host flash sales and bring a personal touch to all these messages is highly valuable to digital marketers, and we predict a steady uptake in using messaging apps for various digital marketing purposes. Artificial Intelligence in Digital Marketing Experts predict massive growth in the use of AI in managing the customer experience by implementing chatbots to drive targeted marketing interactions and manage customer queries. Chatbots can provide real-time feedback to questions without any delay or bias and in this space, they far outperform their human counterparts (who suffer from the normal side effects of being human).  Hyper Targeting Companies investing in digital marketing expect to see results from their efforts.  Hyper targeting turns customer insights into personalised messages to ensure that niche messages reach the correct audience, which improves the return on investment. It also creates brand awareness in the correct way by avoiding customers outside of the target market who may become brand-averse through repeated exposure to unsuitable messaging. Content Marketing  It shouldn’t be news that content marketing is still a hot topic in digital marketing. The trends in this area are based on the type and format of content marketing. Interactive content and video content are set to take the lead in content marketing. These types of content are engaging, transparent and easy to digest. Consumption of live videos on social media is on the upswing as influencers and content creators become more comfortable in the medium, and consumers are actively seeking to engage with creators they follow in this space.  Shoppable Posts and AR/VR Experiences Digital marketing meets online shopping in the advent of social media posts that link to e-commerce stores. The idea is to create a seamless experience by showcasing products, enabling the customer to try on the item (or view it in their own home) through AR/VR technology and simplifying the purchase process. Instead of looking at a digital catalogue, the virtual shopping experience is even closer to real life, and that is a powerful extension of digital marketing. Early adopters will be large retail...

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