SEO 101: How to Optimise Images

Posted by on Apr 15, 2019 in SEO | 0 comments

The focus of SEO has been on website design and content marketing for a while now. Because of this, many of us tend to forget just how valuable SEO optimised images can be when it comes to rankings and boosting traffic on our websites. Did you know that images which have been SEO optimised also have faster loading times, ultimately improving user experience? It’s true! Here’s how to go about it… Pay Attention to Image and File Size/Format  Remember that PNG,

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Boost Your Social Media Marketing Game with These Essential Tools

Posted by on Apr 12, 2019 in Social Media Marketing | 0 comments

Navigating the ever-changing world of social media can be a headache and a challenge for even the most digital-minded companies. Luckily, you need not go it alone! Here’s our list of the most essential tools to help boost your social media marketing game in 2019 and beyond… Awario  When it comes to monitoring social media marketing performance, you cannot go wrong with Awario. This tool has been designed specifically for smaller businesses. In essence, the tool

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3 Ways To Tweak Your Website Design To Attract More Customers

Posted by on Apr 10, 2019 in Content Marketing | 0 comments

When it comes to website design, it’s all about user experience. However, what that means for one company may be entirely different from what it means for another.  Pay Attention To Loading Times Did you know that if your web page takes longer than three seconds to load, 53% of visitors will click away and look elsewhere? Surprising, but true. Therefore, while gorgeous graphics look amazing and are often the crux of website design, too many of them (espe

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How Pinterest Analytics Can Boost Your Social Media Marketing

Posted by on Apr 8, 2019 in Pinterest | 0 comments

250 million people use Pinterest every month. Therefore, if you have yet to include this popular social media platform in your company’s social media marketing strategy, now is the time to do so! The great news is that, when using Pinterest Analytics, it is easy to gain insights into not only who your followers are, but also into what their online preferences are as well as how they behave. Here is what you need to know:  What Pinterest Analytics Can Tell Y

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E-Commerce Email Marketing: A How-To Guide

Posted by on Apr 5, 2019 in E-mail Marketing | 0 comments

One of the most important aspects of content marketing is email marketing. This is especially true if you own an e-commerce store. Not only is it a great way in which to keep customers up to date with news and information about the business, but it is also an opportunity to generate interest and hype around new products, specials, competitions and discounts. Here is what you need to know about moulding your email marketing approach to help benefit a website focused

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