It’s normal to need more hands-on management as the business grows, given that you can’t do everything by yourself with a bigger business to manage. Processes that were efficient in the past, like digital marketing, can become very time consuming, which makes self-management unsustainable in workflow management. At face value, a simple option might be to engage a business administrator allowing you to focus on the more important aspects of the business. The busi
The backbone of social media marketing is in having great content to share on your newsfeeds, as well as great and catchy anchor texts to attract readers to links from external sources. From the short snippets that dominated the social network arena for a long time, there is pressure to create longer posts which drive better user engagement. Crafting an expertly written, catchy and informative post given a limited number of characters (on Twitter) or no limit (e.g.
Mobile marketing can take your business to the next level, especially since studies have shown that more and more customers are using their phones, not only to tweet and like, but to check email, surf the net and shop. Your mobile campaign is part of your overall marketing campaign and it therefore needs to tie in with your overall brand, but it also needs to be uniquely tailored to mobile users. Don’t fall into the trap of making these five mobile-marketing mista
Digital coupons have been around for a long time. However, it was only in early 2011 that Target became the first major retailer to offer mobile coupons which were redeemable via mobile barcodes at the shop cashier. This was a breakthrough for mobile marketing, taking digital marketing to the next level. But what is all the fuss about? #1 Your Content in the Consumer’s Pocket Smart phones have become a provider of such convenience, that people dare not leave home
Mobile conversion rates are an important aspect to understand, regardless of whether you’re a digital marketer or a business owner. In April 2015, Google launched something called ‘mobilegeddon,’ which was basically an update of their search engine algorithm rankings that led to mobile-friendly websites performing better in search engine results of websites which weren’t mobile friendly. Since 2014, mobile search traffic has been surpassing desktop traffic,