New Features to Boost WhatsApp for Your Business

Posted by on Aug 18, 2020 in Digital Media Marketing |

Found in 180 countries and boasting over 2 billion users, WhatsApp is the messaging market leader in 133 countries. Especially in countries such as India, Brazil, The Netherlands, Spain, and Italy, the most popular messaging app is WhatsApp. South Africans will not be surprised to learn that Africa is so dominated by WhatsApp that it has increased the continent’s internet usage. (WhatsApp is responsible for 50% of data usage in Zimbabwe!) It is no wonder, then, that businesses have wanted to get in on the action as part of their digital marketing strategy. WhatsApp for Business  Launched just over two years ago, in 2018, WhatsApp Business is a marketing tool which is: Highly targeted. The WhatsApp Filter Tool can filter one million numbers in a just few minutes. Accessible. A perfect example of “mobile-first” design. The WhatsApp location service allows you to send a map with your location to people on the go. Media rich. The mobile marketing application supports videos, images, GIFs, text documents, and vCards. WhatsApp technology creates customer-centric experiences. Free. While the API version has additional features which come at a price, the basic WhatsApp for Business is ideal for small business owners who have a tighter budget. Despite being free, it still offers a verified WhatsApp Account, text modules, product catalogue, opening hours, and tools to automate, sort, and quickly respond to messages.  Latest Features in WhatsApp  In recent months, WhatsApp has yet again upped its game. Some noteworthy new features include: Animated stickers. With Facebook’s eye on merging their messaging apps, this quick way of communicating will already be familiar to Messenger and Facebook users. Video focus. The advent of COVID-19 bumped WhatsApp’s video call capacity to eight participants. To focus on someone, press and hold to maximise their video to full screen. QR codes. Avoid the pressure of fumbling with your keypad, and add new contacts using QR codes instead. Award-Winning Solutions  For help with your digital marketing efforts, including social media marketing campaigns, and internet marketing strategy, contact WSI for more information. Please follow and like...

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Social media agency tips to increase web traffic

Posted by on Aug 5, 2020 in Social Media Marketing |

Social media is a powerful tool to drive traffic to your website. Here are tips on how you can harness social media to get people from social media platforms to your site: Complete your social media profiles Before you do any posting on Facebook and Twitter, make sure you have filled in your bio, company page, or About section correctly. This is where many people will first become acquainted with your brand, so you need to ensure that you make a good impression. Also, don’t forget to add a link to your website. As people read about you for the first time, they can click back to your website and get more information. Whether or not this person turns into a customer, they automatically one more visitor to your hit count. Draw attention to great content on your blog You may have a great blog with informative, entertaining and topical content, but it’s no good if nobody reads it. You can’t expect to maximise visits to your blog through SEO alone. Social media is the most essential and most effective way to draw eyes to your blog.  Make your content easy to share Now that you’ve attracted readers from social media, let them help you reach even more new audience members by embedding a social sharing tool on your pages. This allows them to easily pass your content on with a single click. Study your audience to find the best times to post content It’s no good posting great content when your target audience isn’t even on social media. Find out the peak time of your audience – the time when they are most active – and schedule your posts to go out during those times. This requires a little trial and error and guesswork at first, but you will soon be able to see when your audience is most active. You can make use of free tools such as Followerwonk to help you with this research. Make your content visual People would much rather watch a video or quickly scan a GIF or meme than read a lengthy article. So, make sure you hold their attention by posting visually oriented content. It doesn’t have to be only pictures, but it’s best to cut back on the text and add in more visuals. Even if you do post links to articles and blogs, make sure they have a picture to attract attention. WSI OMS is a proud member of the global WSI digital marketing family and has helped businesses like yours with digital marketing campaigns. Our services include PPC advertising, mobile marketing and SEO optimisation. Contact us to find out why we’re one of the top local social media...

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Social media marketing tips for success in 2020

Posted by on Jun 26, 2020 in Social Media Marketing |

Many digital marketers love spending time developing social media marketing strategies because there is a lot of room for experimentation and creativity. But. Because social media marketing does not conform to loads of digital marketing rules, it can become overwhelming to achieve success in this medium. Here are a few key aspects that will help you achieve your goals in social media marketing in 2020 How to be successful in social media marketing in 2020: Focus on building your brand through organic engagement  Your brand can have incredible products, outstanding visuals and professional customer service, but without organic engagement, you won’t stand out on social media. If you want to win loyalty, you need to engage your audience instead of putting up a perfectly produced image.  Your brand needs to be sincere, approachable and even a little light-hearted at times. The idea of social media is to sell the experience that your brand can provide in an authentic way. By engaging with your audience, you’ll gain loyal followers who will be brand advocates.  Show up where your audience is  By knowing your audience, you will be able to speak to them in the right manner, wherever they are engaging on social media. Don’t waste time creating content for platforms that your audience will never engage with.  Instead, invest your time in choosing appropriate channels and participating in discussions with your audience on those channels. Social media should never be treated as a static platform that merely houses your product images, but as a living community that is continuously growing and evolving.  Align contests with your goals  Everybody loves a giveaway, but if you’re using contests on social media incorrectly, you won’t get the ROI your brand can achieve. Instead of placing the focus on the prizes that your audience can win, shift your attention to creating a way for contestants to engage with your brand.  If you successfully implement this approach to all your contests, you will be attracting an audience that wants to interact with your brand, not just those who want to win the prize and disappear into the digital void.  Use video content to update and refresh your social media  Brands can learn a few lessons from independent creators, including how to use video content to liven up social media feeds successfully. With a good creation strategy, your brand can consistently show up in social media feeds with fresh video content that is engaging, interesting and easy to digest.  The best of all is that video content can be short, informal and incredibly powerful in communicating relevant information in an instant. This format gives your brand a way to always remain at the forefront of trends...

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Essential Digital Marketing Trends During COVID-19

Posted by on Jun 24, 2020 in Digital Media Marketing |

Staying afloat during the global COVID-19 crises can be daunting for businesses. Still, with the ability to access the internet and a few key digital marketing trends, business owners can minimise the impact of COVID-19 and future-proof their operations.   Digital marketing trends: Tips on shifting your focus during COVID-19 Create opportunities to interact With a lot of people spending more time at home and the entire business world slowing down (if not stopping entirely for specific industries), your audience may have more time to consume your content, but only if it’s produced correctly. You need to shift your focus to creating content that enables your audience to interact with your business and the content itself.  Create opportunities for your audience to provide feedback through polls and quizzes, make your product posts shoppable, introduce video messages to your feeds and make use of AR/VR technology to stand out from the competition. Keep an eye on incoming engagement so you can reply in time to build your reputation among consumers. If you provide shoppable posts, give your customers a clear indication of what they can expect in terms of production and delivery timelines (before they hit the “checkout” button).  Use SEO smartly  The rapidly changing environment is creating a lot of change in SEO trends. Although this might be hard for brands that usually rank well, it is good news for brands that offer products and services which were typically reserved for smaller markets. No one could predict the upswing in searches for toilet paper and face masks a year ago, but good digital marketers can innovate and use SEO smartly to come out on top of the SERP.  The new favourite shopping destination: Social media  While addressing trends, we cannot forget about the uptake in online shopping. Due to the restriction of movement (and rules for gathering), businesses are offering services and products online. If you have a product-based business, or you can provide your services online, now is an excellent opportunity to sell on social media.  Investigate the different platforms and options for selling online, and engage your audience where they are hanging out on social media. It is vital to remember that good social media marketing means more than pushing your products onto a social media platform. You’ll need to understand how people search for and shop on social media. Addressing Google Ads  In 2019, Google announced improvements in bidding goals to help marketers reach to improve their performance. While these improvements helped to optimise ad bids and improve conversion, some industries are now seeing a decline in their pay per click results. It is essential to keep a close eye on your Google Ads performance and make strategic changes to...

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Using SEO to sustain your presence during COVID-19

Posted by on Jun 23, 2020 in SEO |

During the COVID-19 pandemic, we are seeing the emergence of what digital marketing experts are calling the “infodemic”, but with proper SEO practices and a sincere desire to provide your audience with relevant, trustworthy information, your business can remain pertinent to consumers.  How SEO can help you sustain your presence online during COVID-19:  Stay visible  Now is not the time to relax and forget about your SEO strategy- your competitors won’t! Now is the best time to clarify what you want to achieve and how to use your SEO strategy to accomplish your digital marketing goals. The topics listed below can further help you to develop your SEO strategy. The effort you make during the pandemic will help you to establish your reputation in your industry, which will help you to outrank your competitors when the pandemic blows over.  Provide your expertise Even if your products or services are not directly related to the pandemic, or deemed to be essential, you can still share your knowledge and improve your SEO ranking. The best way to approach the task of providing your expertise is to think about how your offerings can improve the lives of consumers right now. If you’re a restaurant owner, you might now be able to receive clients at the moment, but you can share some of your recipes or cooking tips that people can try at home. It won’t sell meals during the pandemic, but it will show your audience that you can impact their lives positively and that builds loyalty. Now is the time to serve your audience with your expertise and knowledge instead of trying to merely sell products.  Be sincere in showing empathy If you’ve received an email from every brand you’ve ever interacted with, you will understand how awful some of the digital marketing efforts can be. Ensure that your content is positive, hopeful and most importantly, sincere in showing empathy. It’s one thing to tell consumers that you care, but a whole different thing to prove that you are sincere.  Extend a lifeline for other businesses  If you can help out other brands during the pandemic, create an offer and use your SEO strategy to reach the largest possible audience. If you’re considering an offer that provides a discount on your services or products during the pandemic, think strategically about how you can share the message with the largest group of people, including the use of SEO tactics to generate interest in your offering.  Stay on top of trends  Keyword research is always essential, but staying aware of the changing trends should be a fundamental part of your SEO strategy at the moment. Because changes are happening rapidly in the digital...

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