5 Do’s and Don’ts for Mobile Conversion Design

Posted by on Feb 26, 2019 in Mobile Marketing |

Your mobile site needs to be designed with conversions in mind. Here are a few tips from our mobile marketers and web designers:   Do: Design With The User In Mind People often approach a website design company with an idea in their mind of what they want their websites to look like. Many times, it is a show-piece for their company, instead of a tool that can help their potential clients become paying customers. Design with the user in mind and focus on how the user will navigate the site. Make it simple for them to sign up, complete a purchase or find the information they are looking for.   Do: Design For Speed Your website needs to be designed for fast loading times. You only have three seconds to make an impression on a potential customer, so you have lost the client if they have to wait more than a few seconds for your pages to load. Partner with a designer who also specialises in mobile marketing. They will know how to resize and adjust your website’s images for fast loading times.   Don’t: Make It A Replica Of Your Desktop Site The way people browse desktop websites is completely different to mobile websites. Design with mobile users in mind first, because mobile searches have already surpassed desktop searches. Your mobile site should be built for people who are scrolling on small screens and want to find what they are looking for quickly and with ease.   Don’t: Assume You Know How People Are Using Your Site On Mobile Use your Google Analytics to find out how people are browsing your website on their mobile phones. The results may surprise you, and it can help you to improve your design to optimise the experience for visitors.   Do: Make CTA’s Easy To See People need to see your calls to action loud and clear. You need to tell them what steps to take. Make the CTA’s easy to see and click on.   Need help with your mobile content marketing? Then contact WSI OMS today. Please follow and like...

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Increase Downloads for Your Mobile App with This Advice

Posted by on Feb 6, 2018 in Mobile Marketing |

So, you’ve developed a one-of-a-kind mobile app, added it to online stores, and you’re waiting for thousands of people to download the app and review it…. But nothing is happening. What’s wrong? The problem is that you’re not considering mobile app marketing tactics. Here are a few ways to increase downloads for your mobile marketing app: Make A Video A video showing how your app works and what features it has, is a must. Hire a professional voice over artist as well as a video editing company so that you can make the video as impactful as possible. Include subtitles and a video description, upload it to YouTube, and add it to any relevant marketing pieces about your app. Consider Keywords You may be too close to the project to objectively consider the best keywords to use to market your app. Use Google’s AdWords Keyword Tool or hire an internet marketing expert to help you with this. Including keywords in the name of the app and the description can go a long way in helping people find your app in Google’s Play Store and the Apple Store. Get Your Mobile App Description Translated If you are marketing your mobile app in different geographies, you need to get the description translated into all the relevant languages. Instead of hiring someone to do a direct translation, find someone who has a bit more local knowledge so that local phrases and sayings can be included in the wording. Content Marketing Mobile content marketing plays a huge part in driving traffic to your app. You will need a comprehensive content strategy plan to make sure different messages reach your target audience at the right times. WSI OMS offers a range of mobile marketing services; we can help you market your new app. Contact us for more information today. Please follow and like...

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