Why you should use a Facebook fan page for business

Posted by on May 2, 2012 in Social Media Marketing |

Facebook, the mother of all social networks has been a huge asset for small and large businesses. Facebook has been very beneficial to many companies helping them with market exposure and increasing their revenue. Why you should use a Facebook fan page for business So what should you consider when you want to start using Facebook for your business? Should you use a normal profile or a business page? Find a couple of reasons below that will help you with this decision. Measurement Let’s face it – a Facebook profile is meant for “real” people. Facebook pages and the features on them were designed for business, a brand, or an organization. With a dedicated Facebook page for your business, you will be able to see how many times the posts that you shared were seen by your network. A Facebook page can give you these measurements where a normal profile can’t. With a Facebook page, you will also be able to determine where your fans are located, what tabs on your pages they are viewing, and the overall activity on your page. Functionality A normal Facebook profile is meant to be used by real people. With a Facebook profile, you are only allowed a maximum of 5000 friends, but with a business page, there’s no limitation. For many businesses this is quite significant because they are trying maximize their brand exposure. With a business page on Facebook, you also have the ability to use “page tabs” and with a normal profile you can’t. This is important because you can create various dedicated pages on your business page related to your products and services. A Facebook page is definitely a must if you want to start engaging with your customers. With a normal Facebook profile, you are very limited if you want to maximize the exposure for your business. Please follow and like...

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Why social media monitoring is important

Posted by on Oct 12, 2011 in Social Media Marketing |

Social media monitoring which is part of online reputation management (ORM) plays a crucial part in internet marketing and social media marketing strategies. Social media monitoring also plays a vital role in monitoring and evaluating the effectiveness of your overall campaign. A proper social media marketing (SMM) campaign should always be planned and created around your business objectives and goals. Here’s key points we are using when creating a social media strategy: Creating a social media strategy Planning Designing your path (What is our goals?) Execution (Who will be responsible for what?) Review and measurement (Success indicators) A social media marketing campaign takes time to show tangible results. One should always have some clarity in what needs to be done. Measure the engagement, collaboration and plan the next step. Social media measurement Social media (Web 2.0) is not just about the traffic or conversations that you get on selected social media profiles.  Always make sure that you measure the conversations and the influencers that are part of your campaign. You can also measure the provoking level of involvement, influence and interaction your social media campaign creates with targeted prospects. To get the best picture of the results, make sure you are measuring your campaign with website analytics. There’s a couple of free and paid tools available online that you can use to actively monitor your social media campaign online. Even though some of these tools are quite expensive, most of the free ones available will give you insight into your campaign.  An excellent tool that we often use with many more features than just brand monitoring is Netvibes. This is a free tool with a paid option where you can get more features. Failure or success with your campaign depends on the engagement level that you are able to create in better understanding your efforts and this can all be seen by measuring your campaign. Please follow and like...

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How to measure Social Media success

Posted by on Feb 11, 2010 in Social Media Marketing |

How do you measure your success with social media marketing?  Many new companies are joined this “new” trend with much enthusiasm to reach new prospects and to engage in conversation.  The only question is, how do you measure if it is successful? A survey that was done in August 2009 by Mzinga and Babson Executive Education shows that 84% of marketers aren’t measuring ROI (return on investment) on their social media marketing campaigns. 40% of the respondents didn’t believe it could be measured.  You can view a summary of the survey here: Social Media Measurement Lags Adoption. Many companies that are measuring their success with social media in their campaigns are checking for direct results.  These will usually only show improvements, but they don’t translate directly into ROI. View below what these companies are looking fore: Number of Twitter followers and Retweets Page views Brand searches and mentions Facebook fans Unique visitors Bounce rate on blog and website Search ranking improvements Comments together with trackbacks Incoming links Although these are good indicators in showing a campaign’s success, they fail to show if they are yielding ROI.  Business owners and managers are looking for financial growth. ROI needs to be tied back to business metrics such as increases in sales, decreases in expenses and profitability. To tie these metrics together you can create a graph consisting of all the the social media indicators that is showing results over time and then overlay these results with financial results. To give you a quick example, you can measure an increase of brand mentions by week for the past year against the weekly sales on a company website.  This way you might see a direct correlation to an increase in sales and company mentions.  The key here is to compare the results from various social media channels to see which one is having the best impact. Let me know how you measure social media effectiveness in your campaign. Leave a comment below if you require more information regarding social media marketing and ways to measure it. Please follow and like...

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