The Google Caffeine update is live at last!

Posted by on Jun 11, 2010 in Google |

After months of testing small bits of this massive update to the Google search engine algorithm, the Google Caffeine update is officially live. On 8 June 2010, Google announced this on their official blog – Our new search index: Caffeine The first time I heard of this big update was back in 2009 when they announced that they are planning this major update to their search engine  – Help test some next-generation infrastructure Google is steering towards more social media involvement (Google Buzz, Google Wave, etc) and you might have noticed a couple of beta tests taking place over the last couple of months when doing searches on this popular search engine. So what is this Google Caffeine update? With Caffeine, we analyse the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index. That means you can find fresher information than ever before—no matter when or where it was published. Caffeine lets us index web pages on an enormous scale. In fact, every second Caffeine processes hundreds of thousands of pages in parallel. If this were a pile of paper it would grow three miles taller every second. Caffeine takes up nearly 100 million gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day. You would need 625,000 of the largest iPods to store that much information; if these were stacked end-to-end they would go for more than 40 miles – Our new search index: Caffeine Video from Matt Cutts explaining this [youtube]NU5cKDryjy0[/youtube] Please follow and like...

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Video: Does the size of your website affect its rankings?

Posted by on Nov 2, 2009 in Content Marketing |

Websites that are large and have a focused topic plan with lots of content tend to have better search engine rankings than smaller websites.  There is allot more to rankings than just the size of a website.  Quality backlinks from authority websites is also important in getting Google to index  your pages and content. Search engines loves content and you might have heard the phrase “content is king” but without a focused plan with a linking strategy for your website, your content could be useless.  Search engines indexes the text  found on website so highly graphical websites with little or no text will have a poor search engine ranking. View a video below where Matt Cutts explains this. [youtube]Mha9q2aAfdM[/youtube] Find below a couple of tips to help your website rank better in the search engine rankings. Plan Always create a master plan for your website.  The plan will consist of your objectives and the targeted audience you would like to reach.  This must also include a “content plan” that your targeted visitors will find appealing.  Select keywords and keyword phrases around your “content plan” and use those as a guide in planning your linking structure and logical sections of your website. Focus By simply adding more pages to your website will not improve your search engine rankings.  It takes planning and organizing a website into focused topics around a focused relevant theme.  Original and unique content that follows the website plan notifies the search engines what subject the website is about.  Websites with high search engine rankings focusses on a single topic to get the best results. Links Get authority links that is relevant to your subject to link to your website.  This will also encourage the search engines to index your pages.  Social media like adding a blog to your website can help attract inbound links.  You can also use “article sharing” websites, press releases and FAQ sections to help with this. Content is king but it needs a plan to get the best results from it.  Leave a comment below if you have any questions regarding content marketing and optimizing your content to get maximum results from the search engines. Please follow and like...

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Does Google check your W3C validation for Search Rankings?

Posted by on Oct 7, 2009 in SEO |

Find below a YouTube video of Matt Cutts where he states that W3C validation does not affect search engine rankings.  Well he must have upset quite a few SEO professionals out there that has been broadcasting for years that this is an important factor to “up” your search engine rankings”. Well, error free code measured by the W3C code validator does not reward you with a higher search rankings on Google.  I believe it just makes it easier for the search engine spiders to crawl your website if you have clean code on it but I will test this and write a follow-up blog post about it.  I will also test how W3C validation affects your rankings on other search engines like Yahoo, Bing, MSN, etc. Find the YouTube video below [youtube]FPBACTS-tyg[/youtube] Let me know what you think of this. Please follow and like...

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