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What you need to know about video in email

Posted by on Sep 3, 2015 in E-mail Marketing, Visual Marketing | 0 comments

Video marketing has taken over the world of digital marketing and can be greatly beneficial to any business. However it requires having all the information needed to compose successful video in e-mail marketing material. There are many ways to create these materials by using professional copywriting services as well as applying SEO principles. Additionally video in e-mail can be just as viable. Here are few statistics you need to know about video in e-mail marketing

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How to get Periscope right

Posted by on Sep 2, 2015 in Digital Media Marketing, Social Media Optimization | 0 comments

Marketing professionals consider Twitter’s new live-streaming app Periscope to be the future of digital marketing. The question is how can businesses use Periscope effectively and ultimately increase brand awareness and loyalty. Here are five tips for using Periscope as an effective social media marketing tool:Consider video broadcast timing – Most people do not have a long attention span when viewing online videos and updates. The key is to understand your ta

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Five subtle yet powerful copywriting tips

Posted by on Sep 1, 2015 in Content Marketing, Copywriting | 0 comments

Are you interested in advancing your business by adding persuasive and well-written copy? Here are the five ultimate subtle techniques which can dramatically enhance the quality of your copywriting:Using Open LoopsThe Zeigarnik effect is the phenomenon in which our brains naturally desire completion. A practical example would be a TV show that you simply cannot stop watching or a book you find hard to put down. Open loops prey on the fact that we desire completi

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Taking Advantage of Social Media Marketing

Posted by on May 27, 2015 in Social Media Marketing | 0 comments

Social media has taken the marketing world by storm over the last few years with countless businesses around the world devoting a portion of their marketing efforts toward these platforms. The following piece will take a closer look at how your business can take advantage of social media when it comes to your marketing efforts. Diversify your presence Social media has experienced massive growth over the last few years. Facebook and Twitter are no longer your only op

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Two Traits of Effective Copywriting

Posted by on May 26, 2015 in Copywriting | 0 comments

It’s not particularly difficult to spot effective copywriting when you come across it on the net. There are, however, a few traits or characteristics that set outstanding copywriting aside from good copywriting. The following piece will take a closer look at two of these traits. It steers well clear of excessive hyperbole and jargon Avoiding hyperbole and jargon is something many copywriters find difficult to avoid. And while it has its place in your copy, it does

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