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Taking Advantage of Social Media Marketing

Posted by on May 27, 2015 in Social Media Marketing | 0 comments

Social media has taken the marketing world by storm over the last few years with countless businesses around the world devoting a portion of their marketing efforts toward these platforms. The following piece will take a closer look at how your business can take advantage of social media when it comes to your marketing efforts. Diversify your presence Social media has experienced massive growth over the last few years. Facebook and Twitter are no longer your only op

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Two Traits of Effective Copywriting

Posted by on May 26, 2015 in Copywriting | 0 comments

It’s not particularly difficult to spot effective copywriting when you come across it on the net. There are, however, a few traits or characteristics that set outstanding copywriting aside from good copywriting. The following piece will take a closer look at two of these traits. It steers well clear of excessive hyperbole and jargon Avoiding hyperbole and jargon is something many copywriters find difficult to avoid. And while it has its place in your copy, it does

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A Few Red Flags You Should Look Out for when Approaching a Copywriting Service

Posted by on May 19, 2015 in Content Marketing, Copywriting | 0 comments

There are thousands of copywriting services available in South Africa today. These include large departments within some of the most reputable marketing organisations, right the way through to freelance copywriters working out of their homes. This piece will look at a few red flags you should look out for before hiring a copywriter. Your Chosen Copywriter doesn’t have any Samples or a Portfolio for You Whether you’ve chosen to hire a freelancer or a marketing fi

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Web Design Tips for Business Owners

Posted by on Apr 9, 2015 in Website Design, Website Optimization | 0 comments

When web design is done right, websites prove to be some of the most powerful tools in any business’ marketing arsenal. However, poor planning and cutting of corners during the development of these websites can often lead to more harm than good. Below we’ll take a closer look at a few web design tips that all business owners should be made aware of. You get what you pay for As with just about anything else in the world, you really do get exactly what you pay for

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WSI talks about the New Media Branding & Marketing Summit on Radio

Posted by on May 27, 2014 in Articles, Digital Media Marketing | 0 comments

The Business: New Media Marketing By Ballz Visual Radio  19 May 2014 This Summit addresses the shift from traditional marketing to inbound marketing, and strategies that marketing and communication managers, digital marketers and advertising team members’ ought to apply to ensure a Return on Investment, Brand Growth and Loyalty. We spoke to Francois Muscat Chief Executive Officer of WSI South Africa – We SImplify the Internet – a worldwide franchise

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