The Best Tools for Your SEO Services Toolbox

Posted by on Mar 7, 2020 in SEO |

The world of SEO can be intimidating to beginners, so we’ve gathered some of the best SEO services and keyword tools available. These tools are mostly free, easy to use and varied in their application, which means you can test them and decide what works best for your specific needs. These tools will help you to improve your local and organic SEO rankings by highlighting weaker areas and providing tips for how to refine your website.  These Are the Best SEO Tools to Audit and Monitor Your Web The list below consists of the different SEO services and activities you might want to undertake, as well as our recommendation for the top tool for each task.  Our Favourite SEO Keyword Tool: Ahrefs Possibly one of the most recommended SEO tools online, Ahrefs, comes in second to Google and is one of the largest website crawlers on the internet today. Top Rated SEO Tool: Google Search Console All that is needed to use this tool is proof of having your own website. And, best of all, it’s offered for free. It enables you to monitor and report on your website’s presence in Google’s search results. Comparison and Assessment Tool: SEMRush Your rankings, as well as any changes in them and also new ranking opportunities, are easily assessed using this tool. If it’s comparing your website to your competitors’ websites that interest you, then this is one of the most popular features SEMRush has to offer through simple domain versus domain analysis. Master Your Keywords: KWFinder Long-tail keywords usually have a low level of competition on webpages. The beauty of this tool is that it not only finds them, but that it also offers similar keywords to help improve your rankings further. Get Your Questions Answered: Moz If it’s an educated response to a question you might be asking then Moz is the right tool for you as it has a chat portal where you can ask any questions you might have in SEO related topics. Understanding Keyword Performance: Ubersuggest If you are interested in whether your keyword is worth targeting and just how competitive it is, Ubersuggest not only shows the top ranking SERPs for your keywords, but also the reasons for it.  Free SEO Tools, the “All-Rounder”: Answer the Public First of all, this tool is free. Secondly, it is a great way to come up with competitive content for your e-commerce blog or webpage surrounding a few specific keywords or phrases.  Free SEO Tools, the “Tracker”: SpyFu SpyFu is an extremely useful tool for tracking keywords. The SpyFu tool also indicates how many times the keywords are used in a month as well as how effective it is. ...

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Get Targeted, Qualified Traffic with Long Tail Keywords

Posted by on Jan 15, 2020 in SEO |

The primary goal for people providing SEO services has for a long time been to target and rank for head or short tail keywords, presumably for the large traffic volumes they attract. But, because they are so coveted, everyone else, including the big brands target them. And with such fierce competition, these keywords are almost impossible to rank for if you’re a small business with a limited budget. For this and other reasons we will discuss, long tail keywords represent a goldmine of an opportunity. Long Tail Keywords Are More Specific and Bring Qualified Traffic  Long tail keywords enable you to tailor search items specific to your business, as opposed to those that would be common across your industry. For example, say you have a business that sells gourmet doughnuts. If you use a keyword like “doughnuts,” you are unlikely to get anywhere near the top of a search result list.  However, if you focus on a speciality, say “air-fried doughnuts” or “Banting doughnuts” or “custard-filled doughnuts in Cape Town,” you have now not only created a long tail keyword, but you have also placed yourself into a far narrower search bracket. The word “doughnut” may have a search volume numbering in the millions, while any of the others may be searched less than 100 times in the same period. By using these keywords, you push yourself above your competitors in the rankings. Long Tail Keywords Are a Powerful Differentiation Tool that Improves Your Marketing  Long tail keywords essentially come down to the principle of focusing on your unique selling point (USP), an old idea in marketing. The concept of the long tail keyword takes the USP into the digital realm, enabling not only powerful differentiation, but also competitive marketing. It requires you to think deeper about your business and refine your offerings, an effort that is sure to be rewarded with higher search engine rankings. WSI OMS specialises in creating SEO campaigns that pull in the right, qualified traffic for your business. We will help you optimise your SEO campaign around your business’ marketing goals. Contact us today for a free consultation. The primary goal for people providing SEO services has for a long time been to target and rank for head or short tail keywords, presumably for the large traffic volumes they attract. But, because they are so coveted, everyone else, including the big brands target them. And with such fierce competition, these keywords are almost impossible to rank for if you’re a small business with a limited budget. For this and other reasons we will discuss, long tail keywords represent a goldmine of an opportunity. Long Tail Keywords Are More Specific and Bring Qualified Traffic  Long...

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Rank for Your Target Keywords in 4 Simple Steps

Posted by on Jan 9, 2020 in SEO |

Do you want to rank in Google for keywords that matter to your business? As a top provider of SEO services in South Africa, we have helped many brands rank organically for their target keywords, boosting their visibility and market reach. Here are four steps that have anchored all the campaigns we have run for clients: Find Keywords that Are Relevant for Your Business and that You Can Realistically Rank For  Using the right keywords in your website content is of the utmost importance. While there are various keyword research tools that you can utilise, you can do keyword research for free by simply thinking about what your potential customers may be typing into Google or by utilising Google suggest.  Start typing out what your company does in the Google search bar and see what automatically pops up. This is a good indication of what people are searching for. Include these phrases in any content that you publish, as well as in your website’s base content. If you would like to target a specific area, mention the location in your content alongside the keywords that you have chosen.  Ensure Your Content Is Relevant and Offers Value to Readers Along with keywords, you will also need to ensure that the content you post is relevant, interesting and helpful. Be sure to include a few links, heading tags and alt tags for images. Also, do everything possible to maximise its readability, for instance, make use of short, concise sentences and paragraphs, bullet points and so on. Boost Your Domain Authority with Off-Page SEO  Your search engine optimisation is based on more than just your website. Off-page SEO is just as important as on-page SEO. It includes things like link building, guest blogging, social media and the like. SEO Is Ever-Evolving. Test, Tweak and Refine Constantly SEO is forever changing. So, what was important two or three years ago may no longer play as large a role in determining your rankings as of now. As such, it is essential that you are constantly monitoring your progress and keeping up to date with any relevant SEO news and SEO marketing tips.  SEO has grown too important and technical to manage on your own. To get the most out of your SEO, engage a company that specialises in SEO services. WSI OMS is that company. You will benefit from our experience, superior tools and expertise, and will be ranking for your target keywords much faster than you will be doing it on your own. Contact us to discuss how we can help with your SEO. Please follow and like...

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