4 Myths About Business Branding – Busted!

Posted by on May 6, 2019 in Digital Media Marketing |

Branding is a crucial part of any business, but so many companies go about it the wrong way. In this blog post, we bust four top myths about business branding.   A Logo Is A Brand Just because a logo is used on everything from website banners to business cards for instant public recognition, it doesn’t mean that the logo is your brand. Branding is done not just for recognition but also for creating an image or perception in consumers’ minds, for which a logo is not enough.   Branding Is A One-Time Thing The process of brand building starts with brand strategy, but it never stops. Creating a differentiated position in consumers’ minds is an important part of branding that takes time, effort, and sometimes strategic and tactical changes.   Branding Just Means Consistency In Brand Design Branding needs consistent visual language to unify all the various facets of a company. However, creating a brand is not purely down to visual language and branded assets. A brand, for instance, is also a tone of voice and how customer service is delivered. It is intangible, yet we notice it.   Branding Is The Responsibility Of The Marketing Team Marketers strive to communicate with consumers to influence their brand image and strengthen brand differentiation. Branding, however, involves caring at every level, not just promoting promising marketing messages. When companies fail to treat their own people as important stakeholders, they are in a way making them unaccountable for delivering on the company’s brand promise. Please follow and like...

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How To Set Up And Build Your Presence On YouTube

Posted by on Apr 23, 2019 in Social Media Optimization |

YouTube is a vehicle, not a destination. Many people, from online influencers to business owners, have successfully used YouTube to build their personal brands over the years. If you want to build your online presence and create more opportunities for yourself, then YouTube is a great tool to help you to achieve this goal.   Social media websites such as Instagram, Facebook and Twitter are also good tools for building your brand, but the problem with these sites is that the content doesn’t always live on. Content that gets posted on these sites is only there for a moment, whereas your content on YouTube lives on in the search results. Think of your YouTube channel as your own personal Netflix. It is a body of work, not a social media feed that keeps going and going. Your content on YouTube can continue to bring opportunities to you a week, month or year after it has been posted. Here are some practical ways to build your presence on YouTube:     Show, Don’t Tell   After you have created your YouTube channel and customised the page, you need to set a schedule to start creating content. This is where you should focus on the adage “show, don’t tell.” With your website, you are limited to static web pages, but you can film everything from product demonstrations to your workshops and elevator pitch on your YouTube channel.   Being able to show the process of your work and communicate your personality in a different way is what makes YouTube marketing invaluable. It is one of the most effective ways to communicate.     Define Your Goals   Do you want leads? Do you need to boost brand awareness? Do you want 1 000 new subscribers each month? Think about your goals for this platform, so that you consistently work towards achieving these goals.     Interact With Your Community   YouTube marketing is not a one-way channel. Keep an eye on the comment section of your videos and interact with people who engage with you. You can also use your YouTube channel to crowdsource ideas. Need help with your social media marketing? Then contact WSI OMS today. Please follow and like...

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Digital Marketing Insights: These B2B Content Types Produce The Most Leads

Posted by on Apr 2, 2019 in Content Marketing |

It is one thing to create content that draws leads to buying a product now, but it is a completely different ballgame to create content that draws high value leads for consulting services. Regardless of the industry you are in, you will need to rethink your content marketing strategy if you want to get more leads for the products and services that your B2B company offers.   Ascend2 and its Research Partners used a sample of 255 marketing influencers to show that research reports not only produce the highest number of leads but also has the highest conversion rate. The type of content that produces the second most leads is video or motion graphics. The researchers asked influencers: “What types of content generate leads with the highest customer conversion rate?” The feedback received reflects the following analysed results: Research reports: 50% Video/motion graphics: 41% Webinars/webcasts: 41% Case studies/whitepapers: 39% Social media content: 29% Website articles/blogs: 28% Infographics: 16%   Video and movement are known to attract attention, which is why videos are 12 times more likely to be watched than text is to be read. Your content marketing strategy should include a good mix of the content types mentioned in the research report, as consumers consume content in different ways.   Lead generation is the primary objective of the average inbound marketing strategy. The quality of your leads will not only improve your conversion rats, but it will help your business reach its financial goals.   Need help with your digital marketing, social media marketing or content marketing strategy? Then contact WSI OMS today. Please follow and like...

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Drive Sales and Engagement with the Facebook Comment-To-Messenger Feature

Posted by on Feb 7, 2019 in Social Media Marketing |

There are currently over 1,3 billion monthly active users on Facebook Messenger and 2 billion messages are sent every month. As a business owner or a digital marketer, these are numbers that you need to take note of, especially since Facebook Messenger now allows users to buy products directly through the app. The new comment-to-messenger feature means you can auto-message people who comment on any of your Facebook posts. Here are a few tips to help you drive sales and engagement with Facebook’s comment-to-messenger feature:   Don’t Only Use The Feature For Customer Support Many times, you will find that your Facebook is just another platform to provide customer support. While customer support plays a crucial part of your online community management, you need to proactively focus on engagement and sales as well. Your community managers need to receive sales training. They need to know how to upsell and how to spot a Facebook user that is ready to buy. They also need to be able to provide that person with the right information at the right time. Your sales team, content marketers and customer support staff need to work closely together to ensure consistent and compelling messaging on this platform.   Link Messenger To Your Store Site Your Messenger needs to be linked to your website so that product updates and price information is reflected in it. There are three ways to integrate the use of Messenger with your e-commerce site: Add the Messenger sales channel to your store site, Add Facebook Live Chat to your e-commerce store, or Add the Buy Now button to your Messenger bot.   Need help with your digital marketing and social media marketing? Then contact WSI OMS today. Please follow and like...

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How Better Forms Can Help Boost Your Email Sign Ups

Posted by on Jan 18, 2019 in E-mail Marketing |

Quality email marketing is the crux of most companies’ digital marketing strategies – and it should be! If you are struggling to get a decent number of sign ups despite your best efforts, your email sign-up forms might not be quite up to par. Here are three tips on how to fix that! Keep Them Short  You do not need to know what someone’s mother’s maiden name is to add them to your email marketing list! People don’t like to spend 20 minutes filling in forms. So keep them as short as possible, asking only for the most relevant details, and you will be sure to sign up twice the amount of people in half the time. Their name, surname and email address should suffice. Make Them Stand Out  Where you place your sign-up form on your website makes a big difference. It needs to be easily visible without getting in the way. You may also want to add it to all of your web pages, rather than only on the home page. Share The Details Most people are hesitant to sign up to receive emails from brands because they fear that they will be spammed or sent 20 emails every day. With this in mind, it pays to share the details of how often you will be in touch with them. You may also want to pique their interest by letting them know what sort of content they can expect by sharing a few examples of previous headlines and topics. Oh, and do not forget to mention your privacy policy. People are much more likely to sign up if they know for sure that you will not be sharing their details with anyone else. Do you need help to perfect your email marketing strategy and digital marketing efforts in 2019? WSI OMS is here to lend a hand! We specialise in email marketing, content marketing, SEO, link building and social media marketing. Get in touch with us now for more info about our range of services. Please follow and like...

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