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It’s Not Too Late to Boost Your Digital Marketing Strategy

Posted by on Dec 11, 2017 in Digital Media Marketing | 0 comments

Salescycle.com took sales and online shopping cart abandonment data from their clients during last year’s Christmas shopping season to draw a number of important digital marketing insights:The highest sales volumes during the festive season are on Black Friday and Cyber Monday. Sales volumes peaked around the 14th of December, perhaps as this is one of the last days that online shoppers felt would give online sellers enough time to ship their gifts before Christ

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Online Shopping Is Taking SA by Storm This Christmas

Posted by on Dec 4, 2017 in Digital Media Marketing | 0 comments

According to Eshopworld.com, there are currently 18.43 million eCommerce users in South Africa, with an additional 6.36 million users expected to be shopping online by 2021. Four years from now, these 24.79 million eCommerce users will spend an average of $189.47 online. While these are all great future forecasts, what does it mean for your online shop this festive season? As online sales continue to grow, you need to make sure that you are taking advantage of the s

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7 Social Media Campaign Ideas For Your Small Business

Posted by on Nov 30, 2017 in Social Media Marketing | 0 comments

Social media marketing represents an exciting opportunity for your brand to get creative with different types of campaigns. Here are 7 social media campaign ideas for your small business to try: 1. Crowdsource Content People love the thought of their posts and photos being featured in promotional materials. It’s a great way to encourage sharing and engagement – not only does this create brand awareness but it works as social proof and encourages even more custom

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Why you should perform a local competitive audit

Posted by on Nov 29, 2017 in Digital Media Marketing | 0 comments

If you’re wondering why your competitors are outranking you in Google’s local pack then perhaps it’s time to do a competitive analysis. By comparing your business against some of your local competitors you’ll be able to get some insight into which factors Google is weighting most for specific search terms and improve your digital marketing as a result. After you’ve identified those factors, you’ll be able to create a game plan to help you move up the ran

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Email Marketing Tips for Your Holiday Campaigns

Posted by on Nov 6, 2017 in E-mail Marketing | 0 comments

As we head into the final sprint towards the end of the year, it’s time to turn your thoughts to your holiday campaigns – more specifically, your email marketing. So, how do you stand out from the crowd? We’ve put together our top tips that are sure to get you in the spirit. 7 Email Marketing Tips:Get in on the action: Don’t make the mistake of thinking you can do without it. Believe it or not, in 2015, email marketing drove 20% of online holiday sales. Wh

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