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Online reputation management tips from digital marketing specialists

Posted by on Oct 9, 2017 in Digital Media Marketing | 0 comments

Customers can share their experience with your brand in an instant and if you are not proactively managing your online reputation, and this can lead to devastating consequences. While it’s not always possible to continuously browse social media sites and respond to all types of feedback, there are a few simple things that you should do to manage your brand’s reputation online: Claim the top spots in Google If someone types your company’s name or product names

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5 Easy Ways to Update Your Digital Marketing Campaign

Posted by on Sep 25, 2017 in Digital Media Marketing | 0 comments

Digital marketing campaign feeling a little old and dull? Read on to discover 5 simple ways in which to update it and yield results. Do an Audit of Your Social Media Profiles Which platforms are currently receiving the most attention and engagement from your followers? Which posts are getting the best possible reaction? Use all of this data to help reform your social media marketing approach and ensure more pleasing results. Re-look at Your Website Design User exper

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SEO Tips for Optimising Your Email Marketing Strategy

Posted by on Sep 18, 2017 in E-mail Marketing | 0 comments

Email marketing is a great way in which to keep already existing customers up to date in terms of specials and your brand’s monthly focus – but did you know that it also helps to boost your SEO? SEO and email marketing work hand in hand to keep your business ranking as high as it possibly can. Here are our top tips for optimising your SEO and email marketing strategy easily and effectively. Invest in Software While it is indeed possible to conduct an email marke

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Don’t Let These Digital Marketing Mistakes Damage Your Brand

Posted by on Sep 4, 2017 in Digital Media Marketing | 0 comments

As we all know, digital marketing is the essence behind business success nowadays, and while there is plenty of room for creativity and experimentation, there are a few mistakes that you can make that could actually have the opposite effect and cause severe damage to your brand in the eyes of your potential consumers. We take a closer look at three of those possible digital marketing mistakes and how to avoid making them yourself. Marketing without Goals So you’re

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How to create buyer personas for your digital marketing campaign

Posted by on Aug 28, 2017 in Digital Media Marketing, Social Media Marketing | 0 comments

The key to a successful digital marketing campaign is planning. One of the most important aspects of planning is the creation of buyer personas. Buyer personas are sometimes referred to as ‘customer avatars’. They are based on personal profiles that represent your customers. They are used to help develop a digital marketing campaign that targets specific customer groups within your overall market base. Buyer Personas help maximise return on digital marketing spe

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