A guide to B2B and inbound marketing

Posted by on Jul 13, 2020 in Digital Media Marketing |

Inbound marketing and business to business (B2) marketing are different because individuals want an experience and businesses are focused on a positive return on investment. Both, however, want a problem solved. We provide a quick guide to inbound and business to business (B2) marketing.  What is Inbound Marketing? The purpose of inbound marketing is to attract customers by creating valuable content and experiences tailored to them. It forms connections customers are looking for and solves problems they already have. It is, however, not enough to attract people to your website, you must also continue to help and support them after they become a customer. Inbound marketing strategies include three aspects: Attracting strategy: create and publish content such as blog articles, content offers and social media that provide value and optimise content with SEO. Attract the right customers with relevant content at the right time. Engaging strategy:  communicate and deal with leads and customers in a way that will help create a lasting relationship with customers and potential customers on the channels they prefer. Use tools such as conversational bots, email marketing and marketing automation. Delighting strategy: ensure customers are happy and supported long after they make a purchase, as delighted customers can become brand advocates. Use tools such as email and marketing automation or create content customers can share. What is Business-to-Business (B2B) Marketing? Business-to-business (B2B) marketing involves the sale of your product or service to another company. It targets the needs, interests and challenges of individuals who make purchases for or on behalf of their company, thus making the company the customer. Here are some B2B marketing strategies you can use: B2B email marketing: business customers look for logic and a positive return on investment (ROI), so emails must focus on things that matter to them. B2B digital marketing: to be effective you must define your buyer persona, use the best website design, optimise your presence with SEO and use pay per click (PPC) advertising. B2B content marketing: content marketing provides valuable information to the consumer and business blogs are a great content marketing resource. B2B social media marketing: businesses are more likely to purchase from a company they can track through social media, so social media is a powerful tool to build brand awareness. Link building is an essential part of SEO and a powerful way to boost your website’s presence on search engines. Contact us today for more information on link building and the inbound marketing services WSI OMS offers. Please follow and like...

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SEO Services: Google’s opinion on website quality

Posted by on May 26, 2020 in SEO |

Your website page quality (according to Google) is one of the most important factors that need to be addressed by your SEO services partner. If Google rates your website as low-quality, you won’t rank high on the search results for their audiences which means that you might be practically invisible to your ideal clients. Here’s what you need to know about Google’s quality standard. How SEO Services influence Google’s rankings As an SEO services provider, we have come to realise that many people think that more content on their website is better, but this isn’t the case. If your website is filled with low-quality content, then even if there is lots of it, it will send a really bad quality signal to Google. If, for example, you are answering commonly asked questions in the form of a blog post, but the content is poorly written and people quickly click away from the page, Google will notice. Google is very focused on the user experience and they keep track of how people interact with the content on your site. If you have authority content on your website, then you will have a higher chance of sending positive signals to Google. The best way to determine a page’s quality is to focus on engagement metrics such as the following:  Total visits Internal and external links Pages per visit – if a website visitor clicks through to other pages, then it is a good sign. Some of the offsite metrics that you can measure include:  Page authority Social shares Google considers a number of factors when determining the quality of a page. They are:  Unique content (including unique words, phrases and sentences) Links to the page Links from high quality websites to your pages The Page Answers the Query: Google can determine whether your page answers the searcher’s query by analysing the journey the searcher took to find your website. If the searcher enters a query into Google and finds your page, then goes back to Google with a completely different search term, then they will deduct that the information on your page answered the searcher’s query. WSI OMS offers SEO Services, SEO optimisation and link building services to businesses and brands of all sizes, in all industries. For help with your SEO Services, contact WSI OMS today. Please follow and like...

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5 content marketing tips for financial advisers

Posted by on May 25, 2020 in Copywriting |

Financial advisors require specialised content. It’s also a highly competitive field, which makes good marketing all the more important. Here are five tips to help financial advisors promote their brand. Think beyond written copy The idea of writing a blog might seem like too much of a commitment, but what if you could spend just five minutes recording a short video that you can then upload to LinkedIn or YouTube? You can get your message out there without having to sit and down and spend precious time writing. Content marketing is not just about written copy. You can promote your services through a variety of media and platforms, which may actually suit your niche and business much better than written material. Focus on what you do, not your company or brand In the field of financial advisory, it’s better to post content that speaks to your industry and niche, rather than directly promoting your brand. If what you say is useful, then customers will seek out your services and develop an affinity with your brand. This is one sector where your product speaks for itself.  Repurpose content where you can You don’t always have to generate 100% original content. You can also pick great content from industry thought leaders and post it on social media together with your comments and thoughts. This saves time, makes you appear in tune with your industry, and gives you a choice of great content on tap. Focus on quality, not quantity It’s better to have ten blogs with really strong content than an endless stream of mediocre or bad content. This is especially true in your field, where you want to demonstrate your expertise and competence. Remember that it really is worth your while Financial advisors can be rather single-minded and you know better than most that time is money, so it’s difficult to justify the time it takes to create content to market yourself, but you need to know that it is well worth the time you spend on it. Whether you take the time yourself or bring in digital marketing contractors to do it for you, the investment will be worthwhile as you start to see the return on investment in the form of more clients! If you need a digital marketing professional to assist you in marketing your financial advisory services, WSI OMS can help. We are  a leading digital marketing agency that excels in content marketing that really sells. Contact us for more information. Please follow and like...

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SEO services & tools to monitor web performance

Posted by on May 19, 2020 in SEO |

When you spend money on SEO services, you need to find ways to monitor your performance and see if your rankings are climbing thanks to new tactics being employed. Using SEP optimisation tools can cut down on manual monitoring, they are quite affordable and they are easy to use. Here is more information on the best options available and how you can use them to your advantage. Top SEO services and tools:  Backlinks and more with Open Site Explorer This tool is your go-to when it comes to keeping track of your website’s backlinks, which is an imperative part of SEO. Every business should have a decent mixture of follow and no-follow links, as well as anchor texts and links to your website from other websites in order to make a difference in your rankings. Open Site Explorer provides information regarding your website’s domain authority, along with the number of backlinks that your website has accumulated and where they come from. It also offers advice regarding link building opportunities going forward.  Check your bounce-rate with Crazy Egg  Did you know that your bounce rate has a tremendous effect on the way in which Google recognizes your page? A website with a high bounce rate will notice a knock in its rankings over time. CrazyEgg has been designed to help you keep track of this bounce rate and user behavior on your site in general. It is essentially a heat-mapping tool which shows you exactly how far people are scrolling down on a page, how long they are spending reading what content and where they are clicking. This gives you a good idea of where to spend most of your time making improvements in order to maximize user experience and, ultimately, boost SEO optimization.  Address technical issues with Screaming Frog  When it comes to the technical elements of your website, such as response codes and missing image alt text, Screaming Frog is your best friend. With this tool in your corner, you’ll know exactly how well (or how poorly) your site is performing from a technical SEO perspective. The tool will also provide helpful advice in terms of how to go about fixing various issues.  If you’re looking for a local company that offers world-class SEO services including link building services and SEO optimisation, contact WSI OMS for more information on our packages and services. Please follow and like...

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5 Tips for Improving Your Link Building ROI

Posted by on Apr 6, 2020 in Link-building, SEO |

Link building forms an integral part of a successful SEO strategy for any and every business out there. However, there is an art to getting it right and ensuring that the amount that you spend is worth every cent in the long run. Below are five great tips for improving your link building ROI going forward.  Keep an Eye out for Broken Links  Once you have created a number of positive backlinks to your company website, you should never just forget about them and continue creating more. It is essential for the stability of your rankings to keep checking to ensure that all of the created links are working properly. If you notice any broken links or links that are directing users to the incorrect web page, report them to the website owners or relevant webmasters and request that the issues be fixed. And, there is no need to track links manually, either. Majestic is a wonderful tool to use.  Use Competitors’ Links to Your Advantage  Not sure what direction to take when it comes to content marketing and creating new content? Dive into your competitors’ high-performing links, with the help of tools such as Ahrefs, and incorporate them as citations in a new article.  Get Important Sites Involved in Your Link Building Strategy Has one of your competitors managed to create backlinks via a reputable website that is not currently linking back to your company website? Get busy creating a relationship with the site and crafting content that will earn you a backlink, too.  Create Guest Posts  There are many websites out there that will accept guest posts from businesses. Sometimes they charge a fee to publish the post containing your link, but many will publish for free if the content provided is exciting enough (and not promotional in nature).  Turn Mentions Into Backlinks  Use a tool like LinkResearchTools to discover your brand’s various mentions from around the web. Then contact each relevant webmaster to request that the mention is turned into a backlink.  Here at WSI OMS, we are a digital marketing agency that is fully equipped to help you maximise your link building, social media marketing and SEO strategy. Contact us today.  Please follow and like...

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