Content Marketing Rules to Follow When You’re a Real Estate Agency

Posted by on Nov 18, 2019 in Content Marketing |

The real estate industry is an ambitious market. So, if you want to stand out from your competitors, you need to employ content marketing to build your reputation. While new agencies attempt to enter the marketplace all the time, there are a few rules to follow in content marketing that will help you to establish your agency’s status.   Content Marketing Rules for Real Estate Agencies: Do the Research The first step is looking for questions that your audience might have. You’ll need to spend time researching your audience, their needs and how you can address those issues. The results of this effort will provide you with many possible topics that would be of interest to your audience. Once you have those topics, it becomes easier to focus your efforts on information that will be valuable and to provide good resources to your audience.  Provide Solutions Content marketing doesn’t stop at the research phase. The second step in the process is formulating answers to the questions you established in the first step. This is where topics are transformed into solutions for your audience. Always aim to add value for your audience, and be very careful to never add a “hard sell” approach to your solutions. The idea with content marketing is to educate and inform, not to peddle anything to your audience. Once you build up your agency’s reputation, audiences will be more receptive to your sales pitches and listings.  Upskill If you’re planning on being effective at content marketing, you’ll need to brush up on some aspects of digital marketing. Social media marketing, search engine optimisation, link building and quality web design are effective tools that you’ll need in your content marketing toolbox. You don’t need to become an expert at using these tools, but the more you understand the more empowered you’ll be to succeed at content marketing. Become the Local Expert People want homes and communities, not just a local building to live in. You need to become the expert in the neighbourhoods you operate in so you can give your clients the inside scoop on the place they might be calling home. Establish yourself as an expert on local life through good content marketing, and people will reward you with their loyalty. Local news and happenings are perfect topics to cover in your content marketing. And. it will solidify your agency’s reputation as part of the community.  Don’t Forget the Visuals The visual message in your content marketing is just as important as a clean, beautiful show house. By using your agency’s visual style not only in listings but in content marketing too, you’ll strengthen your brand message and help audiences to immediately recognise the...

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Our Best Email Marketing Tips to Grow Your Small Business

Posted by on Nov 11, 2019 in E-mail Marketing |

For small businesses with limited budgets, email marketing can be a cost-effective way to target clients with a customised message and get measured feedback on its performance. We’ve gathered our favourite tips to incorporate email marketing in growing your small business. Get Your Business Growing with Email Marketing Successful email marketing focuses on a simple message, which is communicated clearly and highlights the value of the message to the client. Here’s how to succeed with your email marketing strategy: Give a Little, Get a Lot Start with an incentive to get your clients to sign up. This can be in the form of exclusive benefits like checklists, free templates and handy guides aimed at solving a problem your client might be facing. By providing value, you’re building loyalty and positioning yourself as a respected resource. Loyal clients will pay attention, engage with you and refer your business to others. Don’t Spam Want to know why clients unsubscribe? Spammy messaging and communication overload. If your message only sells and offers no real value or these communications clutter their inbox multiple times a week, you’re going in the trash. People don’t normally hang around to watch infomercials, so don’t mimic those tactics in your email marketing.  Customise Your Message Research your audience and find out what kind of voice they will respond to; then adopt that voice when communicating with them. Just remember that the voice isn’t limited to wording only, it includes visuals too. Aim for a message that is consistent and customised to fit your audience for maximum impact. The key to success in email marketing is to establish trust. So, always meet your clients’ expectations, offer real value and be consistent. If you implement these tips, you’ll see real results that you can keep reaping the benefit from. Need help with your email marketing? Contact WSI OMS today.  Please follow and like...

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Drive Traffic to Your Restaurant with These Digital Marketing Tips!

Posted by on Nov 4, 2019 in Digital Media Marketing |

Getting traffic to your restaurant can be simple and cost-effective – if you use digital marketing to your advantage. Digital marketing is a powerful tool in getting more traffic to your restaurant, but there’s more to it than posting a few images on social media and having a website. To increase the effectivity of digital marketing for your restaurant, we’ve gathered our favourite tips that you can easily implement in your marketing strategy: Use Social Media for Your Marketing Social media loves visuals and is the perfect medium to advertise your restaurant.  Thanks to smartphones with great cameras, you can easily shoot high-quality images of your signature dishes, beautiful décor and helpful staff. Shoot some good-looking images, add your location (a function on most social media channels) and post it to social media. These posts will entice hungry clients in your neighborhood to drop by and experience your ambience. Don’t forget to add relevant hashtags to help your audience find you.  Bring Digital Marketing Home with Your Own Website If your restaurant doesn’t have a website, it is basically invisible to a large number of people. In this digital age, a website will lend your restaurant credibility and will help potential clients to find valuable information (like trading hours, address and contact details) quickly. You need to invest some time (and possibly a little bit of money) in getting a website so you are visible on the digital map. A website also gives you a home for your content and can help you to connect with potential clients through a contact form or newsletter sign-up.  The most important aspects of a restaurant’s website? It should load quickly and be easy to navigate. Keep it simple and stick to your brand. Use Content Marketing to Set Your Restaurant Apart Content marketing takes the approach of educating or stimulating interest instead of explicitly promoting a product or service. Experiment with creating a blog to showcase inspiring recipes, give tips on seasonal ingredients and educate your followers on topics related to your industry.  Make the most of  special events and holidays to create highly shareable content. This can include special cocktail recipes for Christmas or New Year, yummy cookies for the school holidays and food-related crafts your followers can make with their kids.  If you want to outsource your content marketing, why not collaborate with local bloggers or personalities? Offer incentives and set-up ways to post each other’s content that will be beneficial to both parties.  Get Listed, Everywhere Make use of the myriads of business listing platforms and focus your attention to platforms specially created for the restaurant industry. You want your restaurant to appear on every possible listing website, restaurant...

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How to Set – and Reach – Your Company’s Social Media Marketing Goals

Posted by on Aug 21, 2019 in Social Media Marketing |

According to statistics, social media claims 30% of all the time people spend online. For teens, make that nine hours a day. Which is why social media ad spending is expected to top $32 billion in 2019.  In short, if you want to reach your target prospects, you have to go where they are spending most of their time – which is on social media. But this requires an intentional strategy with clear, achievable and measurable goals. Here is how to set goals for a high-yielding social media marketing strategy: Establish a Starting Point There is a chance you are already on social media? But, that you have until now just been posting randomly without a strategy. To formulate a strategy with clear goals, there is a need to carry out a thorough social media audit.  Most social media sites have analytics tools from which you can pull data to measure both your historical and current performance. The audit will expose your least and best performing social channels, holes that need plugging, wins to build on and insights on what is achievable as well as what a feasible time frame will be. Define Your Objectives The audit you have just done, and a bit of competitor analysis, should show you what marketing opportunities there are on social media. Importantly, it will help you spell out what your immediate and long term goals should be. These could be to: Increase engagement on your target social channels,  Drive traffic to your website, Increase brand awareness, Generate new leads, or  To boost SEO. Know the Right Metrics to Track Goals must have timed targets. For example, to generate 100 leads per month. But to meet your targets you need a set of metrics to track and guide you. For your search engine optimisation strategy, these will likely be backlinks, SERPs rankings growth and traffic to your site. Social media metrics you can track include mentions, likes or shares/pins/retweets per post or per given time period. Remembering, too, that some are vanity metrics that aren’t worth tracking. You can look at this as breaking your goals down to shorter-term objectives and key results (OKRs). Use these to flag parts of your strategy to tweak for better results as well as to highlight high-performing posts and assets that you may boost to maximise benefit. Establish a Measuring and Reporting Framework Tracking specific metrics to keep your social media goals in focus is important. But so is clearly spelling out how to measure each campaign’s effectiveness, when to report progress and which tools to use. Weekly is a good frequency to measure and note campaign progress, with a strategy meeting at the end of the...

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How to Build a High-Converting Email Funnel

Posted by on Aug 17, 2019 in E-mail Marketing |

 Email funnels are essential to your digital marketing strategy. And, they can be among the most effective tools for converting your branding efforts into new sales and retaining clients.   What Is an Email Funnel and How Do You Build One? Put very simply, an email funnel is a chain of automated email messages designed to help you convert leads into clients, and clients into loyal supporters. There are plenty of email marketing platforms available, such as MailChimp or ConvertKit, and each will guide you through the set-up process – so we won’t discuss the technical side here. Instead, let’s focus on the content and sequencing of your mailers. As a guideline, consider the following five levels in your email funnel, through which your audience filters from the first contact to the brand advocate.  High-Level Branding The first stage is the initial communication with the client. You want to provide general brand awareness without pushing for a sale. Offer information about who you are, what you do and the value of your product. Keep it brief and general and, most importantly, do not push for a sale. Personalisation and Targeting The readers that make it through to this level want to know more about what your product can do for them, but still, aren’t quite ready to make a purchase. Accordingly, your communications at this point should provide specific information tailored to their interests. However, you still should not push for the sale. Closing If the prospect has come this far, he or she is more than likely ready to buy. Now you can take their interest and convert it into a sale. Try to pre-empt any questions they may have and insert call-to-action buttons in the mail that will take them to your site and help them complete the purchase. Retention So now you’ve made the sale but you want your clients to come back and buy more. You need content that nurtures your relationship with them, reminds them of the value of your products and fosters a sense of loyalty. Secondary Marketing You can turn your customers into secondary brand marketers by delivering consistent value, offering recommendations, specials, discounts and incentives, and inviting them to write reviews. This deepens your customers’ relationship with you and gives them the platform and the motivation to get the word out, starting the cycle anew. Need help with your email marketing? Then contact WSI OMS today. Please follow and like...

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