Local SEO – Your Best Inbound Marketing Investment for 2020

Posted by on Jan 13, 2020 in Inbound Marketing, SEO |

Because inbound marketing is all about creating connections that provide your audience with valuable content that solves their problems, it makes sense that local SEO plays a large role in inbound marketing. When businesses can reach local audiences, they create valuable interactions that benefit both the client and business equally.  Why Local SEO Should Be Your Inbound Marketing Focus for 2020:  It is more important than ever to be within reach of local audiences, and the key to visibility is local SEO. Different studies estimate the percentage of searches for local businesses to be around 46%, and since 2018, searches containing the words “near me” have more than doubled. Here are four reasons why local SEO should be a major focus for your business in 2020: Local Is the New Global There has been a significant shift towards sustainable consumerism in the last decade, bringing local businesses to the forefront. As audiences are becoming more aware of the environmental impact of their purchases, businesses are seeing an upswing in support from local communities. Instead of desiring globally produced items, consumers are seeking local alternatives to alleviate their impact on the environment while satisfying their buying needs. Google’s Algorithm Instead of driving traffic to websites based purely on their ad spend, Google will rank businesses based on a blended algorithm. This algorithm looks at your web results (including content, website design and link building), reviews from customers and proximity to the search query. Businesses with good quality content, higher engagement rates and better reviews get higher rankings in localised searches. This means that building authentic connections with local audiences should be taking precedence over massive budgets spent on pushing PPC ads towards audiences.  Local Is Valuable Your business needs to feature on local directory sites because directory listings are ranked second only to Map Pack results in search engine rankings. This means that Google will firstly show results on the local map, and then feature directories like TripAdvisor, Snupit and Yellow Pages that include businesses related to a specific keyword.  Best SEO practices are still very relevant for local SEO with some SEO experts estimating that 92% of customers will pick a business to support from the first page of local results. In order to benefit from local directories, you will need to appear fairly high in the organic results to attract their attention.  Different Types of Searches Search engines are allowing people to search in different ways. Google now allows longer search terms for voice searches and completes geo modifiers for their customers. This means that customers can merely type in what they are looking for instead of adding a location. Benign terms are also being used more frequently,...

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Content Marketing Rules to Follow When You’re a Real Estate Agency

Posted by on Nov 18, 2019 in Content Marketing |

The real estate industry is an ambitious market. So, if you want to stand out from your competitors, you need to employ content marketing to build your reputation. While new agencies attempt to enter the marketplace all the time, there are a few rules to follow in content marketing that will help you to establish your agency’s status.   Content Marketing Rules for Real Estate Agencies: Do the Research The first step is looking for questions that your audience might have. You’ll need to spend time researching your audience, their needs and how you can address those issues. The results of this effort will provide you with many possible topics that would be of interest to your audience. Once you have those topics, it becomes easier to focus your efforts on information that will be valuable and to provide good resources to your audience.  Provide Solutions Content marketing doesn’t stop at the research phase. The second step in the process is formulating answers to the questions you established in the first step. This is where topics are transformed into solutions for your audience. Always aim to add value for your audience, and be very careful to never add a “hard sell” approach to your solutions. The idea with content marketing is to educate and inform, not to peddle anything to your audience. Once you build up your agency’s reputation, audiences will be more receptive to your sales pitches and listings.  Upskill If you’re planning on being effective at content marketing, you’ll need to brush up on some aspects of digital marketing. Social media marketing, search engine optimisation, link building and quality web design are effective tools that you’ll need in your content marketing toolbox. You don’t need to become an expert at using these tools, but the more you understand the more empowered you’ll be to succeed at content marketing. Become the Local Expert People want homes and communities, not just a local building to live in. You need to become the expert in the neighbourhoods you operate in so you can give your clients the inside scoop on the place they might be calling home. Establish yourself as an expert on local life through good content marketing, and people will reward you with their loyalty. Local news and happenings are perfect topics to cover in your content marketing. And. it will solidify your agency’s reputation as part of the community.  Don’t Forget the Visuals The visual message in your content marketing is just as important as a clean, beautiful show house. By using your agency’s visual style not only in listings but in content marketing too, you’ll strengthen your brand message and help audiences to immediately recognise the...

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Our Best Email Marketing Tips to Grow Your Small Business

Posted by on Nov 11, 2019 in E-mail Marketing |

For small businesses with limited budgets, email marketing can be a cost-effective way to target clients with a customised message and get measured feedback on its performance. We’ve gathered our favourite tips to incorporate email marketing in growing your small business. Get Your Business Growing with Email Marketing Successful email marketing focuses on a simple message, which is communicated clearly and highlights the value of the message to the client. Here’s how to succeed with your email marketing strategy: Give a Little, Get a Lot Start with an incentive to get your clients to sign up. This can be in the form of exclusive benefits like checklists, free templates and handy guides aimed at solving a problem your client might be facing. By providing value, you’re building loyalty and positioning yourself as a respected resource. Loyal clients will pay attention, engage with you and refer your business to others. Don’t Spam Want to know why clients unsubscribe? Spammy messaging and communication overload. If your message only sells and offers no real value or these communications clutter their inbox multiple times a week, you’re going in the trash. People don’t normally hang around to watch infomercials, so don’t mimic those tactics in your email marketing.  Customise Your Message Research your audience and find out what kind of voice they will respond to; then adopt that voice when communicating with them. Just remember that the voice isn’t limited to wording only, it includes visuals too. Aim for a message that is consistent and customised to fit your audience for maximum impact. The key to success in email marketing is to establish trust. So, always meet your clients’ expectations, offer real value and be consistent. If you implement these tips, you’ll see real results that you can keep reaping the benefit from. Need help with your email marketing? Contact WSI OMS today.  Please follow and like...

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Drive Traffic to Your Restaurant with These Digital Marketing Tips!

Posted by on Nov 4, 2019 in Digital Media Marketing |

Getting traffic to your restaurant can be simple and cost-effective – if you use digital marketing to your advantage. Digital marketing is a powerful tool in getting more traffic to your restaurant, but there’s more to it than posting a few images on social media and having a website. To increase the effectivity of digital marketing for your restaurant, we’ve gathered our favourite tips that you can easily implement in your marketing strategy: Use Social Media for Your Marketing Social media loves visuals and is the perfect medium to advertise your restaurant.  Thanks to smartphones with great cameras, you can easily shoot high-quality images of your signature dishes, beautiful décor and helpful staff. Shoot some good-looking images, add your location (a function on most social media channels) and post it to social media. These posts will entice hungry clients in your neighborhood to drop by and experience your ambience. Don’t forget to add relevant hashtags to help your audience find you.  Bring Digital Marketing Home with Your Own Website If your restaurant doesn’t have a website, it is basically invisible to a large number of people. In this digital age, a website will lend your restaurant credibility and will help potential clients to find valuable information (like trading hours, address and contact details) quickly. You need to invest some time (and possibly a little bit of money) in getting a website so you are visible on the digital map. A website also gives you a home for your content and can help you to connect with potential clients through a contact form or newsletter sign-up.  The most important aspects of a restaurant’s website? It should load quickly and be easy to navigate. Keep it simple and stick to your brand. Use Content Marketing to Set Your Restaurant Apart Content marketing takes the approach of educating or stimulating interest instead of explicitly promoting a product or service. Experiment with creating a blog to showcase inspiring recipes, give tips on seasonal ingredients and educate your followers on topics related to your industry.  Make the most of  special events and holidays to create highly shareable content. This can include special cocktail recipes for Christmas or New Year, yummy cookies for the school holidays and food-related crafts your followers can make with their kids.  If you want to outsource your content marketing, why not collaborate with local bloggers or personalities? Offer incentives and set-up ways to post each other’s content that will be beneficial to both parties.  Get Listed, Everywhere Make use of the myriads of business listing platforms and focus your attention to platforms specially created for the restaurant industry. You want your restaurant to appear on every possible listing website, restaurant...

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How to Set – and Reach – Your Company’s Social Media Marketing Goals

Posted by on Aug 21, 2019 in Social Media Marketing |

According to statistics, social media claims 30% of all the time people spend online. For teens, make that nine hours a day. Which is why social media ad spending is expected to top $32 billion in 2019.  In short, if you want to reach your target prospects, you have to go where they are spending most of their time – which is on social media. But this requires an intentional strategy with clear, achievable and measurable goals. Here is how to set goals for a high-yielding social media marketing strategy: Establish a Starting Point There is a chance you are already on social media? But, that you have until now just been posting randomly without a strategy. To formulate a strategy with clear goals, there is a need to carry out a thorough social media audit.  Most social media sites have analytics tools from which you can pull data to measure both your historical and current performance. The audit will expose your least and best performing social channels, holes that need plugging, wins to build on and insights on what is achievable as well as what a feasible time frame will be. Define Your Objectives The audit you have just done, and a bit of competitor analysis, should show you what marketing opportunities there are on social media. Importantly, it will help you spell out what your immediate and long term goals should be. These could be to: Increase engagement on your target social channels,  Drive traffic to your website, Increase brand awareness, Generate new leads, or  To boost SEO. Know the Right Metrics to Track Goals must have timed targets. For example, to generate 100 leads per month. But to meet your targets you need a set of metrics to track and guide you. For your search engine optimisation strategy, these will likely be backlinks, SERPs rankings growth and traffic to your site. Social media metrics you can track include mentions, likes or shares/pins/retweets per post or per given time period. Remembering, too, that some are vanity metrics that aren’t worth tracking. You can look at this as breaking your goals down to shorter-term objectives and key results (OKRs). Use these to flag parts of your strategy to tweak for better results as well as to highlight high-performing posts and assets that you may boost to maximise benefit. Establish a Measuring and Reporting Framework Tracking specific metrics to keep your social media goals in focus is important. But so is clearly spelling out how to measure each campaign’s effectiveness, when to report progress and which tools to use. Weekly is a good frequency to measure and note campaign progress, with a strategy meeting at the end of the...

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