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In the USA, digital ad spend is now bigger than TV

Posted by on Jun 19, 2017 in Digital Media Marketing | 0 comments

If it’s happening in the USA, it’s starting to happen everywhere else. This applies to much in the Western World – from ideology through to consumer behaviour. So, the fact that digital ad spend has now outstripped TV ad spend, is a solid indicator of where your advertising budget needs to go.   Digital ad spend spikes in 2017 – thanks to mobile marketing  According to Statista.com – an online portal that collects and collates statistical data

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Is your digital marketing strategy keeping up with Millennials?

Posted by on Jun 5, 2017 in Digital Media Marketing | 0 comments

Successful digital marketing, like traditional marketing, depends on you knowing your market: your potential customers, what they like, don’t like and how to encourage them to buy your product. You must take stock of your target market’s shared characteristics. The market segment that this applies to the most is the ‘Millennials’ because they are online – right now. Also called Generation ‘Y’, Millennials constitute the market segment most receptive to

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Website Design Tips for Small Businesses

Posted by on May 24, 2017 in Website Design | 0 comments

As a small business, a gorgeous website design is one of your strongest tools when it comes to succeeding in the world of digital marketing. Here are helpful tips from the team at WSI OMS for improving your game and decreasing your bounce rate:    Don’t Worry Too Much about Code While a highly intricate and over-developed website sounds like the stuff that dreams are made of, it often isn’t a viable option for smaller businesses that need to kee

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Don’t make these hashtag mistakes

Posted by on May 22, 2017 in Instagram, Social Media Marketing, Twitter | 0 comments

Hashtags have become commonplace in social media marketing, making it easier for you to reach specific audiences and encourage more engagement from both your followers and your potential soon-to-be followers. However, using hashtags isn’t as clear-cut as it may seem. Here are four of the biggest hashtag mistakes that businesses are making on Twitter and Instagram:  Making them too long Hashtags always make more of an impact when they are short and sweet.

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A guide to data-driven digital marketing

Posted by on May 15, 2017 in Digital Media Marketing, Social Media Marketing | 0 comments

Any solid digital marketing strategy needs to be based on facts and data – not assumptions. This is especially true when it comes to analysing your target market and developing new strategies for not only acquiring new followers, but also for maintaining your already existing ones. Here is a simple guide to making a success of data-driven digital marketing within your enterprise.  Choose your goals Obviously, every business owner aims to improve his or

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