5 Key Areas Where You Should Focus Your SEO Campaign

Posted by on Aug 13, 2018 in SEO |

Search Engine Optimization is a broad and ever-evolving field. With Google routinely updating their search algorithms, and every second digital agency punting new ways to increase your rankings in search engine results, it’s not hard to see why some people find SEO to be a daunting task. If you want a clear-cut way to get better results on search engines, then focus your SEO campaign on these key areas: Competitor Analysis Your first step is to know what your competition is doing in the market. Research their websites and their SEO strategies to determine: Which keywords they are targeting, How much content they are creating, How they rank in Google, and Whether they are spending money on PPC or not. Website Content The content on your website has to be original, relevant and high quality. Make sure your content is a good source of information for website visitors and that it’s better than what the competition is doing. Keyword Research Use Google’s AdWords tool to narrow down the number of keyword phrases that you will be targeting. These keywords should be included in your website content as well as in the Meta titles, the Meta descriptions, and the image alt tags. Internal Linking To increase the ‘stickiness’ of your website and help Google’s website crawlers establish what your site is about, you need an internal linking strategy where relevant keywords will hyperlink to associated pages on the site. External Linking You need quality inbound links to your website. Blog posts, guest blogs, article submissions and link exchanges are all strategies to explore to increase the number of external links on your site and boost your SEO rankings. Need help with your SEO campaign? Then contact WSI OMS today. Please follow and like...

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What Is An Acceptable Bounce Rate On My Blog?

Posted by on Aug 8, 2018 in Content Marketing |

A bounce rate is not a tremendously useful metric in and of itself, but if a digital marketer is forced to answer the question, he or she would usually estimate between 50% to 70%. Business owners and new bloggers are often a bit shocked to hear that as high as 70% is an acceptable bounce rate for a blog. But, the real question is: how do we go about reducing that bounce rate?   The first measure you can take to reduce the bounce rate is to cross-link often from your blog posts. Find places where it will be relevant for the reader to exit that blog post so that you can send them to another relevant page on your website. Do this often throughout your blog content.   The second step that you can take is to include a plugin that will show blog visitors related posts. YARPP, which stands for Yet Another Related Post Plugin, works well on WordPress blogs. Installing this plugin will show different posts that the reader might be interested in at the bottom of the page.   The third thing that you can do to reduce your bounce rate is to link to gated content. The gated content on your website could include case studies, mind maps, reports or a cheat sheet that would require someone to fill in their details in order to gain access to the content.   Need help with your content marketing? Then contact WSI OMS today. Please follow and like...

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The Most Important KPIs to Monitor as an E-Commerce Business

Posted by on Jul 16, 2018 in Content Marketing |

E-commerce marketing is a very different ballgame from other types of marketing. If you only focus on your sales numbers, then you will have a hard time to identify what is working in your business and where you need to improve. To get an accurate indication of how your e-commerce marketing is performing, you need to keep track of a number of key performance indicators (KPIs). Here are the KPIs we suggest you track: Conversion Rate The conversion rate of an e-commerce website is straightforward: divide the number of visitors by the number of sales. According to research, the average conversion rate of an e-commerce website is between 1% and 2%, so even if you’re hitting the mark, you can’t expect super high conversions. Gross Margin To calculate the gross margin of your e-commerce business, subtract the cost of the products you have sold by your sales. If you have a high gross margin, then you will have more money left for operating and running your business than a company with a low gross margin. The industry you are in, the products you are selling and a number of other factors can impact the gross margin you are aiming for. Use Shopify’s simple gross margin calculator to help get you started. Average Order Value Your e-commerce business’ average order value can be calculated by dividing the total number of orders on your site per month by the website’s revenue for the month. This information can give you valuable insights about your customers’ spending habits and the way they make decisions depending on price. WSI OMS offers a wide variety of digital marketing services related to e-commerce marketing, including content marketing and website design. Contact us for more information today. Please follow and like...

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Which Link Shorteners Should You Use?

Posted by on Jul 10, 2018 in Digital Media Marketing |

Link tracking tools let you take a long hyperlink and change it to a display URL that you share. These tools are critical for measuring your success on all kinds of platforms. If you want to make it easier to track the ROI of your social media and your emails, you have to start using a link shortener.   Link tracking software not only lets you track clicks, but it also lets you add parameters to your tracking and measurement. You can create unique URLs and shorten them to a more aesthetically pleasing, short URL so that you’re not sharing bulky, extra-long URLs online.   Long, unique URLs are often a part of a marketing strategy because it allows niche Google Analytic tracking on your website. You could learn where your customers come from and what type of content is popular with them. It is also a great way to gain insights about how your customers interact with your social media and to determine whether or not your campaigns are making money.   There are a few different link shorteners that you can use. For social media sharing, for example, Bitly is a free solution that is truly all about shortening. When you’re constricted with characters, Bitly is an awesome piece of technology to use, but you can’t go back and edit the URL once it has been created. Another option that is similar to Bitly is TinyURL, which does the same thing. ClickMeter is a tool that you can use to shorten email links. With ClickMeter, you can go back and change the URL after it has been created.   Need more information on link shortening or have another digital marketing question? WSI OMS can help you. Contact us for more information today. Please follow and like...

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Local SEO and Link-Building Techniques – A Guide

Posted by on Jul 9, 2018 in SEO |

SEO is a powerful way to claim top spots on search engines, but if you aren’t targeting specific locations, then you could be missing out on a lot of search traffic that is not only more relevant to your business but also easier to compete for. While keyword placement and PPC advertising are a good step in the right direction to kick-start a local SEO strategy, link building should most definitely play a key role in helping you achieve your goals. First and foremost, you need to focus on getting high-quality links. As a website manager or business owner, this means focusing on links from sites that are relevant in your business industry, authority sites in the location you are targeting, or links that can boost the reputation of your business such as established trade publications or industry associations. So, how do you go about getting these links? Here are a few ideas: Guest Posting Websites, news sites, and magazine websites are much more eager to link to your website if you are creating high-quality content for them to use. Write educational and helpful articles that a journalist or content manager can publish on their site for their audience to read, and include a backlink to your website at the bottom of the page. Check Out What Your Competitors Are Doing What are your competitors doing in terms of local SEO? Use SEO Spyglass to find out. You can type your competitors’ URLs into Spyglass and get basic statistics of the backlinks to their website, the IP diversity of their backlinks, and more. This strategy can also spark a few ideas on new link building opportunities that you should be exploring for your own website. Contact us for more information today. Please follow and like...

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