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Local SEO and Link-Building Techniques – A Guide

Posted by on Jul 9, 2018 in SEO | 0 comments

SEO is a powerful way to claim top spots on search engines, but if you aren’t targeting specific locations, then you could be missing out on a lot of search traffic that is not only more relevant to your business but also easier to compete for. While keyword placement and PPC advertising are a good step in the right direction to kick-start a local SEO strategy, link building should most definitely play a key role in helping you achieve your goals. First and foremo

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Signs That Google Thinks Your Web Pages Are Low Quality

Posted by on Mar 19, 2018 in Content Marketing, Google | 0 comments

As most people know by now, Google’s algorithms are continuously updated.  If you have low-quality content or web pages, then you will start to lose rankings. The problem, however, comes when you’re trying to determine if your site is suffering from an algorithmic penalty or if the better content is simply outperforming your own content. You can go to webmaster tools to find out if Google thinks there is keyword stuffing or keyword cloaking on your site (you wi

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Leverage your social media for SEO through link building

Posted by on Oct 16, 2017 in SEO | 0 comments

Few businesses and digital marketers will dispute how important social media is. While having a social presence is crucial in today’s business environment, you need to make sure you’re leveraging it so that your digital marketing strategy can benefit as well. There are many moving parts to creating a comprehensive search engine optimisation strategy. Earning high-quality backlinks is one important element of an SEO campaign. Spammy link building strategies, howe

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Essential Focus Areas for your SEO Campaign

Posted by on Sep 11, 2017 in SEO | 0 comments

The world of SEO is forever changing, and if you aren’t focused on keeping up with the trends, your website’s rankings are sure to take a noticeable knock. In an effort to help get you back into the loop, we take a look at a few essential focus areas for your SEO campaign below. Content Marketing Content marketing and SEO work hand in hand – these days, one cannot exist without the other. Knowing this, if your SEO efforts are to yield any worthwhile results, y

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How to use Google Tag Manager as an SEO tool

Posted by on Aug 14, 2017 in Content Marketing, SEO | 0 comments

Google Tag Manager is a free tool developed by Google to meet an increasingly pressing need for ease of access, functionality and complex data collection-made-easy as the digital and digital marketing world becomes more complex – and it’s great for SEO. SEO is all about tracking user behaviour and responding to it to give users what they want and like. Google Tag Manager is, therefore, a powerful SEO tool in that it:enables advanced tracking and data colle

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