It Is Time to Retire These Outdated SEO Practices

Posted by on Feb 21, 2019 in SEO |

SEO is always changing because Google is constantly improving their search algorithms. Everything – from the increase in mobile searches as well as voice searches to the way people consume content – guides Google’s algorithm and SEO practices, which is why you need to stay up to date with how Google ranks websites. Here are a few outdated SEO practices that you should no longer waste your time on:   Keyword Stuffing Ten years ago, everything was about keywords. You needed to have as many variations as possible of your chosen keywords on a page. Today, loading a webpage with keywords in order to manipulate Google rankings will do you more harm than good. Stuffing content with keywords does not offer a good user experience – and it can lead to a Google Panda penalty.   Creating Multiple Pages For Similar Keyword Variants Creating a separate page for ‘plumber in Pretoria’, ‘plumbers in Pretoria’, and ‘plumbing company in Pretoria’ is pointless. This is the old-school way of thinking about SEO. Google is smart enough to analyse the keywords on the page and know that all the pages can be grouped under ‘plumber Pretoria’.   Using Outdated Link Building Strategies Manipulation is no longer a sustainable route to build links for your website. With the Penguin update, Google can identify spammy, irrelevant and mass link building. Spam blog commenting, paid links, private blog networks and spammy footer links are all things that you should avoid.   Need help with your SEO, content marketing or link building strategy? Then contact WSI OMS today. Please follow and like...

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Black Friday and E-commerce – A Match Made in Heaven

Posted by on Oct 1, 2018 in Ecommerce |

Black Friday is the biggest shopping holiday of the year. We look at why it is best suited for e-commerce and at its impact on e-commerce marketing. Traffic Boost on E-commerce Websites Popular e-commerce websites see a significant increase in traffic to their websites during the week leading up to this day. This can be further increased by creating content marketing specifically aimed at Black Friday deals, including promotions and emails related to sales. It is important that websites prepare a good digital marketing strategy for e-commerce marketing in preparation for the traffic leading up to this day. This will ensure that their websites are equipped to handle the increase in visitors. Expansion of Target Market Research has shown that over 50% of shoppers prefer to shop online on Black Friday. Buyers are likely to visit websites for the sole purpose of making quick purchases rather than spend a day at shopping malls. Black Friday marketing can, therefore, target existing users as well as bring new users to e-commerce websites. The increase in sales satisfaction on this day can bring in loyal customers that will visit the website for the rest of the year. Use of Social Media Social media is the best way to take advantage of marketing on Black Friday. Hashtags and link building strategies are put into place during the sale. This leads to an effective promotion of goods and services offered on websites. Not only can this boost sales and visitors to websites, but it will also help users to gain a more personal experience via their own social media accounts. Need help with your Black Friday e-commerce marketing and website design? Then contact WSI OMS today. Please follow and like...

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5 Key Areas Where You Should Focus Your SEO Campaign

Posted by on Aug 13, 2018 in SEO |

Search Engine Optimization is a broad and ever-evolving field. With Google routinely updating their search algorithms, and every second digital agency punting new ways to increase your rankings in search engine results, it’s not hard to see why some people find SEO to be a daunting task. If you want a clear-cut way to get better results on search engines, then focus your SEO campaign on these key areas: Competitor Analysis Your first step is to know what your competition is doing in the market. Research their websites and their SEO strategies to determine: Which keywords they are targeting, How much content they are creating, How they rank in Google, and Whether they are spending money on PPC or not. Website Content The content on your website has to be original, relevant and high quality. Make sure your content is a good source of information for website visitors and that it’s better than what the competition is doing. Keyword Research Use Google’s AdWords tool to narrow down the number of keyword phrases that you will be targeting. These keywords should be included in your website content as well as in the Meta titles, the Meta descriptions, and the image alt tags. Internal Linking To increase the ‘stickiness’ of your website and help Google’s website crawlers establish what your site is about, you need an internal linking strategy where relevant keywords will hyperlink to associated pages on the site. External Linking You need quality inbound links to your website. Blog posts, guest blogs, article submissions and link exchanges are all strategies to explore to increase the number of external links on your site and boost your SEO rankings. Need help with your SEO campaign? Then contact WSI OMS today. Please follow and like...

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What Is An Acceptable Bounce Rate On My Blog?

Posted by on Aug 8, 2018 in Content Marketing |

A bounce rate is not a tremendously useful metric in and of itself, but if a digital marketer is forced to answer the question, he or she would usually estimate between 50% to 70%. Business owners and new bloggers are often a bit shocked to hear that as high as 70% is an acceptable bounce rate for a blog. But, the real question is: how do we go about reducing that bounce rate?   The first measure you can take to reduce the bounce rate is to cross-link often from your blog posts. Find places where it will be relevant for the reader to exit that blog post so that you can send them to another relevant page on your website. Do this often throughout your blog content.   The second step that you can take is to include a plugin that will show blog visitors related posts. YARPP, which stands for Yet Another Related Post Plugin, works well on WordPress blogs. Installing this plugin will show different posts that the reader might be interested in at the bottom of the page.   The third thing that you can do to reduce your bounce rate is to link to gated content. The gated content on your website could include case studies, mind maps, reports or a cheat sheet that would require someone to fill in their details in order to gain access to the content.   Need help with your content marketing? Then contact WSI OMS today. Please follow and like...

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The Most Important KPIs to Monitor as an E-Commerce Business

Posted by on Jul 16, 2018 in Content Marketing |

E-commerce marketing is a very different ballgame from other types of marketing. If you only focus on your sales numbers, then you will have a hard time to identify what is working in your business and where you need to improve. To get an accurate indication of how your e-commerce marketing is performing, you need to keep track of a number of key performance indicators (KPIs). Here are the KPIs we suggest you track: Conversion Rate The conversion rate of an e-commerce website is straightforward: divide the number of visitors by the number of sales. According to research, the average conversion rate of an e-commerce website is between 1% and 2%, so even if you’re hitting the mark, you can’t expect super high conversions. Gross Margin To calculate the gross margin of your e-commerce business, subtract the cost of the products you have sold by your sales. If you have a high gross margin, then you will have more money left for operating and running your business than a company with a low gross margin. The industry you are in, the products you are selling and a number of other factors can impact the gross margin you are aiming for. Use Shopify’s simple gross margin calculator to help get you started. Average Order Value Your e-commerce business’ average order value can be calculated by dividing the total number of orders on your site per month by the website’s revenue for the month. This information can give you valuable insights about your customers’ spending habits and the way they make decisions depending on price. WSI OMS offers a wide variety of digital marketing services related to e-commerce marketing, including content marketing and website design. Contact us for more information today. Please follow and like...

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