How to Use Facebook Ads For E-Commerce Marketing

Posted by on Jul 13, 2019 in Ecommerce |

If you are selling products online, then Facebook ads should be a part of your marketing arsenal. The way that Facebook allows you to market based on demographics, interests and virtually any other criteria, combined with the low cost of marketing, makes this a must-have for people selling online. What most people get wrong when creating Facebook ads for their e-commerce sites is that they do their marketing based on their product instead of their potential customer. When targeting people on Facebook, you need to think about the following: What problem is the product solving? Who will the end user of the product be? Why do they have this problem? Strategies to Consider: Once you have carefully considered how your product can solve a potential customer’s problem and drafted your ads, you can move onto Facebook ad strategies, here you can learn what is social media marketing and how to work it on facebook, by our friends at Salesforce. Dynamic Product Ads One way to increase your sales with Facebook ads is by using Dynamic Product Ads. In the same way that Amazon remarkets to you based on your activity on their website, Dynamic Product Ads also let you remarket to people who have visited your site. Multi Product Ads Another tactic that works well for online retailers is Facebook’s Multi Product Ads, which lets you show multiple products in a single advertisement. The more relevant products a Facebook user sees, the greater your chances of a sale are. Install a Conversion Tracking Pixel  The last tip is to install a conversion tracking pixel on your checkout page. This enables Facebook to track who is visiting your site, what they are doing or buying on your site, and generate lookalike audiences for future Facebook ad campaigns. These are only some of the fascinating ways that Facebook ads can be used for e-commerce marketing. For help with your digital marketing strategy, contact WSI OMS today. Please follow and like...

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5 SEO Tips for Small Businesses

Posted by on Jul 9, 2019 in SEO |

Do you want to improve the Search Engine Optimization of your small business’ website? Then follow these five tips: Content Is Still King When people work with small businesses, they hope to receive a series of personalised services. Great content helps achieve this desire. Create content that is optimised for keywords that you are targeting to help drive traffic to your website. Mobile-Friendly Website Google penalises websites that aren’t optimised for mobile users. If you have a website, make sure that the content displays dynamically across different devices to increase your chances of ranking well in Google and to ensure you give your website visitors a seamless experience. Speed up Your Website If your website is too slow, customers will look to your competitors for answers. Not only will you frustrate potential clients, but Google may penalise you if your site is too slow. Optimise Everything While including keywords in your headings and content is a great place to start, be sure to include keywords in the alt-text of your images, meta descriptions and links as well. Link Building Create high-quality links by doing guest posts on popular websites in your industry linking back to your site. Also, make sure that your internal website pages are linked to one another to improve the ‘stickiness’ of your website. These are only some of the ways that you can improve the SEO of your small business’ website. For digital marketing services and advice, contact WSI OMS today. Please follow and like...

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Best Mobile Marketing Practices For Small To Medium-Sized Businesses

Posted by on Mar 13, 2019 in Mobile Marketing |

If you are a small to medium-sized business just starting out with mobile marketing, you will probably find the sheer volume of information available online mind-boggling. To streamline your approach, our digital marketing company has created four clear best practices for your business: Start With Permission Making customers feel secure about your communications is an essential starting point. The vast majority of people are annoyed to receive messages from senders they have not approved (just think about how ticked off you get when you receive unsolicited spam from companies). The best engagement will come from simply asking your customers for their consent. Understand The Consumer Mobile marketing evokes negative sentiment. For starters, you need to understand the reasoning behind this. According to statistics from digital security company Gemalto, annual survey respondents had the following to say: 77% said they received an offer that was not in line with their interests, 75% said it was difficult to opt out of the communication, and 80% felt that the benefit they received was not attractive.   Know Your Audience Customers can be divided into four categories: Marketing Immune 27% belong to the category marketing immune with no interest in the benefits offered by mobile messages, Easy Going 27% belong to the category easy going with no need to be in control but with limited impact on purchases, Control Freaks 29% belong to the category control freaks who need to be in control of incoming messages and remain interested in mobile marketing, and Connected Marketing Lovers 18% belong to the category connected marketing lovers who are interested in promotions or other benefits and do not need to be in control. It should, therefore, be clear that the segmentation of customers will ensure a more effective approach. Be Relevant Send the right message to the right person at the right moment. Over half of the people surveyed were happy to receive certain types of messages when relevant, and 52% said they would take advantage of an immediate discount. Need help with your mobile marketing or digital marketing campaign? Then contact WSI OMS today. Please follow and like...

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It Is Time to Retire These Outdated SEO Practices

Posted by on Feb 21, 2019 in SEO |

SEO is always changing because Google is constantly improving their search algorithms. Everything – from the increase in mobile searches as well as voice searches to the way people consume content – guides Google’s algorithm and SEO practices, which is why you need to stay up to date with how Google ranks websites. Here are a few outdated SEO practices that you should no longer waste your time on:   Keyword Stuffing Ten years ago, everything was about keywords. You needed to have as many variations as possible of your chosen keywords on a page. Today, loading a webpage with keywords in order to manipulate Google rankings will do you more harm than good. Stuffing content with keywords does not offer a good user experience – and it can lead to a Google Panda penalty.   Creating Multiple Pages For Similar Keyword Variants Creating a separate page for ‘plumber in Pretoria’, ‘plumbers in Pretoria’, and ‘plumbing company in Pretoria’ is pointless. This is the old-school way of thinking about SEO. Google is smart enough to analyse the keywords on the page and know that all the pages can be grouped under ‘plumber Pretoria’.   Using Outdated Link Building Strategies Manipulation is no longer a sustainable route to build links for your website. With the Penguin update, Google can identify spammy, irrelevant and mass link building. Spam blog commenting, paid links, private blog networks and spammy footer links are all things that you should avoid.   Need help with your SEO, content marketing or link building strategy? Then contact WSI OMS today. Please follow and like...

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Black Friday and E-commerce – A Match Made in Heaven

Posted by on Oct 1, 2018 in Ecommerce |

Black Friday is the biggest shopping holiday of the year. We look at why it is best suited for e-commerce and at its impact on e-commerce marketing. Traffic Boost on E-commerce Websites Popular e-commerce websites see a significant increase in traffic to their websites during the week leading up to this day. This can be further increased by creating content marketing specifically aimed at Black Friday deals, including promotions and emails related to sales. It is important that websites prepare a good digital marketing strategy for e-commerce marketing in preparation for the traffic leading up to this day. This will ensure that their websites are equipped to handle the increase in visitors. Expansion of Target Market Research has shown that over 50% of shoppers prefer to shop online on Black Friday. Buyers are likely to visit websites for the sole purpose of making quick purchases rather than spend a day at shopping malls. Black Friday marketing can, therefore, target existing users as well as bring new users to e-commerce websites. The increase in sales satisfaction on this day can bring in loyal customers that will visit the website for the rest of the year. Use of Social Media Social media is the best way to take advantage of marketing on Black Friday. Hashtags and link building strategies are put into place during the sale. This leads to an effective promotion of goods and services offered on websites. Not only can this boost sales and visitors to websites, but it will also help users to gain a more personal experience via their own social media accounts. Need help with your Black Friday e-commerce marketing and website design? Then contact WSI OMS today. Please follow and like...

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