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Signs That Google Thinks Your Web Pages Are Low Quality

Posted by on Mar 19, 2018 in Content Marketing, Google | 0 comments

As most people know by now, Google’s algorithms are continuously updated.  If you have low-quality content or web pages, then you will start to lose rankings. The problem, however, comes when you’re trying to determine if your site is suffering from an algorithmic penalty or if the better content is simply outperforming your own content. You can go to webmaster tools to find out if Google thinks there is keyword stuffing or keyword cloaking on your site (you wi

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Leverage your social media for SEO through link building

Posted by on Oct 16, 2017 in SEO | 0 comments

Few businesses and digital marketers will dispute how important social media is. While having a social presence is crucial in today’s business environment, you need to make sure you’re leveraging it so that your digital marketing strategy can benefit as well. There are many moving parts to creating a comprehensive search engine optimisation strategy. Earning high-quality backlinks is one important element of an SEO campaign. Spammy link building strategies, howe

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Essential Focus Areas for your SEO Campaign

Posted by on Sep 11, 2017 in SEO | 0 comments

The world of SEO is forever changing, and if you aren’t focused on keeping up with the trends, your website’s rankings are sure to take a noticeable knock. In an effort to help get you back into the loop, we take a look at a few essential focus areas for your SEO campaign below. Content Marketing Content marketing and SEO work hand in hand – these days, one cannot exist without the other. Knowing this, if your SEO efforts are to yield any worthwhile results, y

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How to use Google Tag Manager as an SEO tool

Posted by on Aug 14, 2017 in Content Marketing, SEO | 0 comments

Google Tag Manager is a free tool developed by Google to meet an increasingly pressing need for ease of access, functionality and complex data collection-made-easy as the digital and digital marketing world becomes more complex – and it’s great for SEO. SEO is all about tracking user behaviour and responding to it to give users what they want and like. Google Tag Manager is, therefore, a powerful SEO tool in that it:enables advanced tracking and data colle

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A guide to Google’s mobile-first index

Posted by on Jul 17, 2017 in Google | 0 comments

The rapid spike in mobile device use over the past few years has forced Google to adapt – and consequently Google is forcing the internet to adapt…and quickly. Google’s roll out of its ‘mobile first index’ has huge significance for digital marketing, SEO, web development and website owners – and businesses that don’t adapt are going to suffer for it. So it helps to understand what this mobile first index is and why Google is adopting it. Google

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