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Best Mobile Marketing Practices For Small To Medium-Sized Businesses

Posted by on Mar 13, 2019 in Mobile Marketing | 0 comments

If you are a small to medium-sized business just starting out with mobile marketing, you will probably find the sheer volume of information available online mind-boggling. To streamline your approach, our digital marketing company has created four clear best practices for your business:Start With PermissionMaking customers feel secure about your communications is an essential starting point. The vast majority of people are annoyed to receive messages from sender

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It Is Time to Retire These Outdated SEO Practices

Posted by on Feb 21, 2019 in SEO | 0 comments

SEO is always changing because Google is constantly improving their search algorithms. Everything – from the increase in mobile searches as well as voice searches to the way people consume content – guides Google’s algorithm and SEO practices, which is why you need to stay up to date with how Google ranks websites. Here are a few outdated SEO practices that you should no longer waste your time on:  Keyword StuffingTen years ago, everything was

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Black Friday and E-commerce – A Match Made in Heaven

Posted by on Oct 1, 2018 in Ecommerce | 0 comments

Black Friday is the biggest shopping holiday of the year. We look at why it is best suited for e-commerce and at its impact on e-commerce marketing.Traffic Boost on E-commerce WebsitesPopular e-commerce websites see a significant increase in traffic to their websites during the week leading up to this day. This can be further increased by creating content marketing specifically aimed at Black Friday deals, including promotions and emails related to sales. It is

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5 Key Areas Where You Should Focus Your SEO Campaign

Posted by on Aug 13, 2018 in SEO | 0 comments

Search Engine Optimization is a broad and ever-evolving field. With Google routinely updating their search algorithms, and every second digital agency punting new ways to increase your rankings in search engine results, it’s not hard to see why some people find SEO to be a daunting task. If you want a clear-cut way to get better results on search engines, then focus your SEO campaign on these key areas:Competitor AnalysisYour first step is to know what your co

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What Is An Acceptable Bounce Rate On My Blog?

Posted by on Aug 8, 2018 in Content Marketing | 0 comments

A bounce rate is not a tremendously useful metric in and of itself, but if a digital marketer is forced to answer the question, he or she would usually estimate between 50% to 70%. Business owners and new bloggers are often a bit shocked to hear that as high as 70% is an acceptable bounce rate for a blog. But, the real question is: how do we go about reducing that bounce rate?  The first measure you can take to reduce the bounce rate is to cross-link often fr

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