Visit Us On Twitter Visit Us On Facebook Visit Us On GooglePlus Visit Us On Pinterest Visit Us On Youtube Visit Us On Linkedin
Call us: +27 11 466 0371

The Most Important KPIs to Monitor as an E-Commerce Business

Posted by on Jul 16, 2018 in Content Marketing | 0 comments

E-commerce marketing is a very different ballgame from other types of marketing. If you only focus on your sales numbers, then you will have a hard time to identify what is working in your business and where you need to improve. To get an accurate indication of how your e-commerce marketing is performing, you need to keep track of a number of key performance indicators (KPIs). Here are the KPIs we suggest you track:Conversion RateThe conversion rate of an e-comm

read more

Which Link Shorteners Should You Use?

Posted by on Jul 10, 2018 in Digital Media Marketing | 0 comments

Link tracking tools let you take a long hyperlink and change it to a display URL that you share. These tools are critical for measuring your success on all kinds of platforms. If you want to make it easier to track the ROI of your social media and your emails, you have to start using a link shortener.   Link tracking software not only lets you track clicks, but it also lets you add parameters to your tracking and measurement. You can create unique URLs and shor

read more

Local SEO and Link-Building Techniques – A Guide

Posted by on Jul 9, 2018 in SEO | 0 comments

SEO is a powerful way to claim top spots on search engines, but if you aren’t targeting specific locations, then you could be missing out on a lot of search traffic that is not only more relevant to your business but also easier to compete for. While keyword placement and PPC advertising are a good step in the right direction to kick-start a local SEO strategy, link building should most definitely play a key role in helping you achieve your goals. First and foremo

read more

Signs That Google Thinks Your Web Pages Are Low Quality

Posted by on Mar 19, 2018 in Content Marketing, Google | 0 comments

As most people know by now, Google’s algorithms are continuously updated.  If you have low-quality content or web pages, then you will start to lose rankings. The problem, however, comes when you’re trying to determine if your site is suffering from an algorithmic penalty or if the better content is simply outperforming your own content. You can go to webmaster tools to find out if Google thinks there is keyword stuffing or keyword cloaking on your site (you wi

read more

Leverage your social media for SEO through link building

Posted by on Oct 16, 2017 in SEO | 0 comments

Few businesses and digital marketers will dispute how important social media is. While having a social presence is crucial in today’s business environment, you need to make sure you’re leveraging it so that your digital marketing strategy can benefit as well. There are many moving parts to creating a comprehensive search engine optimisation strategy. Earning high-quality backlinks is one important element of an SEO campaign. Spammy link building strategies, howe

read more
Page 1 of 3123