Facebook pages are now integrated into your Klout score

Posted by on Oct 26, 2012 in Facebook, Social Media Marketing |

On Friday, 28 September, Klout announced that they will be supporting Facebook pages, which means that your Facebook page will also influence your Klout score. Now you can login to your Klout account and connect your company’s Facebook page so that your Facebook activity can help you boost your Klout score. Last month, Klout updated their look and revamped their scoring methods. “We went from about 100 variables that we were looking at to over 400. We went from about 100 variables that we were looking at to over 400,” Joe Feranndez, founder of Klout, told Mashable. We’re happy with this new move – Facebook is one of the biggest social networks and it definitely has an impact on your online credibility and your ability to influence others. Not only will it make it a bit easier to boost your Klout score (if you’re active on Facebook and post sharable content), but it also means that your Klout score will reflect a more complete online reputation. One of the other scoring methods that was introduced in August was the impact of “real world influence”, which basically means your title will influence your Klout score. If you’re a CEO or you’re important enough to have your own Wikipedia page, your Klout score will increase. Another cool new feature on Klout is the “Your Moments” section, which shows your more influential social media posts and tweets over the past three months. We’re going to be keeping an eye out for more changes and we’re eager to see how our Facebook page will influence our Klout score! Please follow and like...

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Klout moments to measure social media influence

Posted by on Sep 18, 2012 in Social Media Marketing |

Klout is a social media tool that you can use to view someone’s social media influence, but it was very limited in my opinion on the methods they use to measure this. A couple of weeks ago they have drastically changed how they measure influence by including +K, Wikipedia entries, and LinkedIn titles. It’s strange that they haven’t used the +K to measure previously. Another recent change that they have added on their measurement metrics is called “Moments”. This is a very interesting idea. Klout “Moments” is similar to the Facebook Timeline, except it takes the most important content from all the channels that Klout measures and adds it to your profiles. “Moments” will go back up to 90 days and anyone browsing your profile on Klout will be able to see your “Moments” and get a feeling of what the content is about. It would have been better in my opinion if “Moments” uses content that goes back further than 90 days, and it seems to be that it will be more accurate if it uses a longer period. Klout hasn’t released this feature to everyone yet and they are now rolling it out across everyone’s profiles so if it’s not on your profile yet, it will be. Using Klout Moments for measurement Klout “Moments” in my opinion is a good social measure of influence, but we cannot fully explain it until it has been around for a while. It was very good that Klout added +K and Wikipedia to the measurement mix, but this social media influence measurement tool still only monitors 11 networks. The networks they use to measure includes Facebook, Google+, Twitter, LinkedIn, YouTube, Tumblr, Foursquare, Blogger, Instagram, WordPress.com (not self hosted blogs), and Last.fm. Apparantly more will be added in the future. It’s going to be good if they can measure self hosted blogs. If you want to find out more information on how “Moments” will work, view the post on Mashable explaining this further. Please follow and like...

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