SEO your content and select the all important Keywords

Posted by on Nov 8, 2010 in SEO |

You have a great website. It has beautiful images, a compelling theme and intuitive navigation, all designed to take eager visitors to complete descriptions of your proprietary products and services, “The only problem is your website shows up somewhere after page 10 on search-engine results. To rectify the problem—and optimize your content for search engines—we would suggest that you look at the following Before making any changes, clearly establish what you want to achieve. Don’t be distracted by the glittering allure of top rankings for each and every page at your site. “Rather aim for the goal of incorporating search-engine-friendly content that performs well on the most important ‘money phrases.’ These are areas that you’ve identified that typically lead to additional action by visitors and prospects.” Carefully select your keywords—and remember they’re likely to be keyword phrases. If you sell doors, you’ll get nowhere with a generic term like doors. “A better keyword phrase would be aluminum exterior house doors or solid core wood doors.” Organise your chosen keywords into thematic silos. “[These] may be interior doors, exterior doors and garage doors, with the specific types of each category being grouped together.” When writing copy, err on the side of making sense to humans. Don’t forget customers—not search-engine spiders—are the ones making a purchase. “Search engines may love you but if your content isn’t attractive to your visitors and they choose to leave your site, all your work is for nothing.” The Po!nt: Think clearly, and state it clearly. Implementing a common-sense SEO strategy is the best route over time from page 10 to page one of search results. How do you find the best keywords for your audience? There are several online tools for novice and expert search marketers alike that can help simplify the process of researching keyword phrases. Here are four ways to use them in developing a content strategy: Use social media to monitor conversations—and get keyword ideas. Monitor social-media tools and communities for immediate insights into trending topics related to your business. Refer to search.twitter.com or socialmention.com to identify how your intended customers phrase search requests. Use the latest tools for SEO keyword research. Enhance your content strategy with the following free or low-cost tools, designed to help develop and promote content on your website. The Google Wonder Wheel shows search terms that Google thinks are related to your original search query. The AdWords Keywords Tool shows which keyword terms have the highest search volume, with the most specific or long-tail wording, related to your topic. Brainstorm a list of keywords. Look at each search request as a question. If you can provide useful answers, you’re more likely to convert your visitors to customers or clients. Organize your...

read more

Popular keyword research tools

Posted by on Mar 16, 2010 in SEO |

SEO (Search Engine Optimization) relies on keywords – any way you look at it. Keywords are the foundation of any search online. How do you research and choose your keywords? Find below a couple of free and subscription keyword tools that you can use. Google Alerts: This is a free alert service where you can enter the search term that you are looking for, and every time those keywords or key phrases are used, you will be sent an email. Google will deliver snippets of news stories and web pages directly to your inbox. Wordtracker: Wordtracker features a free and a paid version of their keyword research tools. I have written a blog post a while ago titled “SEO Blogger Firefox plugin” where you can research keywords directly in your browser. Google Trends: With Google trends you can view popular topics over a period of time based on Google graphs of search volue and search data. You can enter up to 5 topics and see how often those topics are searched for on Google over a period of time. KeywordSpy: This is a great tool where you can view which keywords and keyword phrases your competition is using. Twitter Search: Twitter search is a real-time search engine where you can search for real-time results on the Twitterverse.  This is a great tool to see which topics and keywords are trendy. Delicious.com: This is a social bookmarking site that is owned by Yahoo. You can use this social bookmarking tool and other bookmarking tools such as Digg, Mixx and Propellar to name but a few, to search for quality topics. WordStream: This is another keyword research tool with paid and free versions. With WordStream you can sift though large keyword list and segment the information. Google Keyword Tool: Powered by the Google adwords data, this is the best tool for topics with low search volume. This tool reports higher levels of daily searches than the other keyword research tools. Please follow and like...

read more

The best Internet marketing strategies for 2010 are going to be establishing credibility and working on targeted exposure.

Posted by on Dec 15, 2009 in Digital Media Marketing | 2 comments

"Businesses want to make sure every penny produces results," says Jamie MacLeod a WSI Internet Marketing Consultant  "For that reason, more and more money is being allocated to Internet marketing because it’s measurable and has proven to increase ROI." Out of all the choices available out of Internet marketing methods over the last year, the most effective ones that work establish credibility and trust (people only buy from companies that they trust) and directly target a specified and correct demographic for your product or service. Credibility As advocated by Internet Marketing experts WSI , depends on how well a site is built, how many sites link back to your site, how much social media and buzz surrounds a domain, how fast a site loads and how unique and substantial a site’s content is and how fast its growing and changing. The Top 10 Internet Marketing Strategies of 2010: 1.   Organic Search Engine Optimization (SEO) – Web sites in the top of the search results are viewed as the leaders of their industry, and more than 80 percent of Web users click on the first listings. Good SEO will consistently deliver a huge return on investment. 2.   Keyword Research – Everything revolves around discovering what words and phrases your customers are searching for online. 3.   Facebook/Twitter/LinkedIn – Social media marketing engages customers on a personal level, and can rapidly create buzz around a product, brand or business.   4.   Video Marketing – This is becoming more important both on-site and off-site. Videos help convert Web site visitors into sales. In the universal search results, people tend to click on links with videos more than those without – even if the video link is ranked lower and you also can tap into the power of www.youtube.com  and www.tubemogel.com 5.   Online Public Relations – This builds credibility online, in the mainstream media and for potential customers. Online public relations providing you write it correctly for an on-line medium using relevant keywords can help create lots of buzz about your site through bloggers and industry sites, and can help boost organic SEO. 6.   Link Building – From the search engine’s point of view, a credible and popular site will have a lot of links pointing to it and will help with your rankings providing that you have a linking strategy in place, again WSI can assist and you can get more information on www.wsioms.co.za 7.   Blogging – Blogs provide additional site content (which search engines love), graphics and other viral content to disseminate information and tie in with social media. Blogs can build your credibility by establishing your site as the hub for industry information. 8.   Web Design, incorporating persuasion architecture – A good...

read more

Internet Marketing MUST be an integral part of your advertising strategy

Posted by on Oct 29, 2009 in Digital Media Marketing, Online Marketing |

Gone are the days when business marketing was only all about ‘above the line’ marketing…. The Scenario is much changed now. Today, success is pretty dependent on online marketing or better to say ‘Internet Marketing.’ Done with more efficiency and incorporating ideas those are cost effective, Internet Marketing is considered the logical next step in the advertising and marketing world nowadays. In this era, almost every company has its online interface, which helps the company in attaining a local and global outlook as well as leaving an impact on all the web-surfers and web researchers who can turn into clients. Keeping the target users in mind, internet marketing is done in a comprehensive manner. It incorporates several online marketing strategies, starting with On-line Competitor Analysis, Digital marketing strategies and plans including SEO (Search Engine Optimization), SEM (Search Engine Management), link building, Content Marketing PPC (Pay per Click) Management and Social Media Marketing. The goal is to improve your search engine rankings Use a professional on-line marketing company that offers a coordinated range of internet marketing service to place your site into the top rankings for search engines. This can also be supported with the help of surveys, give-a ways and call to action strategies. Content is a King To make this statement more definite, I would change the phrase for – rich content is king. But what sense in creating the greatest content in the world if nobody can find and view it. If you want to run your online business successfully you have to be seen. Nonetheless, this is absolutely web-based marketing but it leaves a great impact on mass, which is considered the major USP of Internet Marketing. This cost-effective marketing tactic is absolutely measurable focuses on driving web/customer traffic and converting that into revenue influx and visitor count. A linking strategy is an absolute must Back links are the life blood of a successful site and although you might not actually see then, the search engines do and reward you as links back to your site are seen as subtle endorsements and can be built up with a strategy of regular blogging, using social media and on-line press releases tied into a communication strategy, but again save time and effort by getting professional assistance Before You Do Anything, Do Keyword Research Yes it is very important. Besides, keyword research does not mean that you should guess which keyword sounds good and will be ranked high in the search engines. Judging by my experience they are the worst ones. Again work with the professionals who have access to tools providing you with information on specific keywords and the number of clicks that they attract, also find out...

read more