SEO best practices for web design

Posted by on Mar 25, 2015 in Website Design, Website Optimization |

When it comes to web design, you want a website that has many functions: performs well in search engine rankings, gives your audience the information they’re looking for, generates leads for your business and is easily searched using social media sites such as Twitter. SEO plays a large role in the overall design of your website and whether you’re starting from scratch and creating a brand new site, or you’re re-doing your existing site, integrating SEO tactics into how you build your site is a must. Here are our SEO best practices for web design: Website structure. The structure of your site is one of the most important factors in SEO and it’s all about how well your web pages link together. All site pages should link to other pages and the flow should be logical and coherent. Don’t allow isolated or random pages to exist on your site. Users should be able to click through every page with ease. Meta descriptions. These are small pieces of text on each search page which give an overview of what each page is about. Generally 160 characters or less, it gives you a chance to include keywords and phrases your audience searches for and to give a descriptor about the page. Don’t give two different pages the same meta description. Absolute URLs for internal linking. There are two types of links, absolute and relative. Absolute links reduce server response time and contribute to a quick load time. It’s crucial that each page of your website loads as quickly as possible, or else you risk losing visitors. Speak to us about developing a high impact Internet marketing campaign For more information about how the digital marketing specialists at WSI can help you create a winning Internet marketing campaign, or if you have any questions, please do not hesitate to contact us today. Discover why so many businesses partner with us for web design, Internet marketing and much more. We look forward to hearing from you. Please follow and like...

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Two pitfalls of responsive web design

Posted by on Jul 30, 2014 in Website Design, Website Optimization |

When it comes to responsive web design, the focus is on creating a great, snappy user experience. The goal is to make it easy for your website visitors to do business with you / research your business online and your website needs to be intuitive to achieve this. Responsive web design, however, isn’t without its challenges. Here are two common challenges that we’ve come across and solutions on how you can address this: Hiding content One of the key aspects of responsive web design is being able to a better user experience across the board. This often means that you’re not steam-rolling a mobile website visitor with too much content (because they can’t be expected to scroll for kilometres on end). Responsive sites share a single code base, which has many benefits, but one of the pitfalls is that some of your content may be hidden in order to accommodate different screen sizes. You don’t want to deny mobile users any functionality, or content on your site, so the key is testing your design usability on different platforms before you launch the new site. Quick loading times Ensuring quick web page loading times is a must-have, but this can be especially challenging if you’re not careful with your responsive web design. You only have 10 seconds to keep the attention of a person visiting your site from a desktop computer. A recent study showed that 74% of mobile users will leave the page if it doesn’t load within five seconds – so you don’t have a lot of room to play with. Rather cut down on content and graphics (but do this wisely) than make a mobile user wait for a page to load. Want to make your web design more responsive? Contact WSI OMS today. Please follow and like...

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Getting your employees to be your social media evangelists

Posted by on Jul 29, 2014 in Online Marketing, Social Media Marketing |

If you’re not American Airways, FNB, McDonalds, an acclaimed comedian or parody account, it can be hard to build a huge following on social media. People aren’t on social media to hear your stale PR pitch day after day, so you need intriguing content and a worthwhile brand to attract hundreds and thousands of loyal followers. The days when we had to convince people to use social media for business purposes are over and many people have already either embraced the idea or are working towards a corporate social media strategy. One of the best tips we can give clients is you need people from within your company to help you on this journey. Who needs to be included? While it’s great (and even advisable) to have a dedicated social media team or person, it’s important to include people across the board. You should have representatives from human resources, product development, sales, customer service as well as your executive team in on your company’s social media strategy. Collaboration and participation are some of the core principles that will lead to social media success, so apply this in your social media strategy as well. Get them in on your social media plan from the get-go, don’t wait until you’ve already established your presence, social media voice and following. Selecting the right people can be tough. It’s wise to include people who are already using social media (not only do they already have a following online, but they know how the various sites work). It’s possible, however, that some of the people in our company with the best ideas will have no idea how Facebook, Twitter, Instagram or Pinterest works. In this case, it’s wise to book a social media seminar that can bring them up to speed so that they can contribute to your social media success. Want to book a social media seminar? Contact WSI OMS today. Please follow and like...

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Designing a website that works on different platforms and browsers

Posted by on Jul 23, 2014 in Website Design, Website Optimization |

Remember back in the day when websites had the cheek to tell you their site was the “best viewed in Internet Explorer”?  With all the planning, money and effort, you would be a fool to turn away any website visitor because their browser or platform doesn’t really work well with your site layout (and trust us – nobody is changing their browser or down-grading their phone to be able to search your site). Today, you need to make sure your web design is completely user-friendly across all the popular new tech gadgets as well as a range of internet browsers. Ten years ago, most internet users had display resolutions of 800×600. Nowadays, most people have resolutions far greater than 1024 pixels in width. Most of us designers like to work on wide screen computers, but this doesn’t mean that we can create websites like this. Nobody likes to scroll horizontally on their tiny phone screen, so keep these width guidelines in mind in order to avoid designing very wide screen websites that don’t display correctly on mobile devices. Colours are another problem for web designers. Colour codes like #F2C3BE don’t look the same on all screens (and this can be a particular problem for companies with established corporate design and colour guidelines). This colouring system is pretty outdated and we’d advise website designers to only use colour combinations that are multiples of the hexadecimal “33”. These are only some of the ways that your web design can be affected by different browsers and platforms. For more information, contact WSI OMS today. Please follow and like...

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New, rising social media networks to get in on fast

Posted by on Jul 22, 2014 in Social Media Marketing, Social Networking |

One of the best ways to grow your online following is to stay on top of social media trends – but not only trends, also rising social media networks. Whether you’re an internet marketer or a business owner, imagine what it would be like to say that you were one of the first people to create a profile on Twitter and Facebook. Not only does this give you bragging rights, but it puts you in the ideal position of being able to invite your existing customers and followers to connect with you in new online spaces. It’s too easy to sit back and “wait for things to pan out” instead of going through the effort to find out what a new social media network is about. Back in the day, creating a profile and starting to use a new social platform (think MySpace) was relatively difficult. Today, the people behind social networks know that these sites need to be user-friendly, intuitive and fill a niche in order to become successful among the masses. As digital marketers, we don’t advise people to create profiles on dozens and dozens of sites (especially if they’re not planning on updating these sites and especially not if it’s not relevant to your industry). There are a couple of rising social media networks that would be worth your while to check out. These are: Vine Vine is the latest mobile service that lets you capture and share short looping videos. Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity. The mobile app is available on iPhone and Android phones. You can quickly find people you know on Vine through your device’s address book and people you follow on Twitter. Kiki Kiki is described as a playground for photographers. While not everyone is in the photography business, everyone knows how popular photo-sharing sites can become. If Instagram and Pinterest are anything to go by, it’s time to join rising photo sharing sites, whether you’re a photographer or simply enjoy the ‘filter’ functions on your phone like the rest of us. Thumb Instead of looking in the mirror, you can make the decision-process regarding your outfit or hairstyle public, thanks to Thumb. This social network help people get instant opinions thanks to a mobile app that lets you upload pics of yourself to share with your followers on social media. Need help with your social media strategy? Contact WSI OMS today. Please follow and like...

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