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Things That Don’t Affect Your Google Rankings

Posted by on Aug 27, 2018 in SEO | 0 comments

Tons of things that you do, don’t directly affect your Google rankings. Our Search Engine Optimisation experts list a few things that don’t affect your search results:The Age Of Your WebsiteDoes Google care if your website was registered in 2008 or 2018? No. If you started a website many years ago and you worked on building up authority and social signals, then there’s a good chance that your site will still rank well today. But, if you didn’t have an au

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Unlocking Value from Digital Personalisation for Your Marketing Strategy

Posted by on Feb 8, 2018 in Digital Media Marketing | 0 comments

Getting the relevant information under your potential customers’ eyes is key to making money online. People are bombarded with marketing messages online. It’s too easy to overwhelm people, which is why many internet marketing experts are helping brands personalise their content marketing strategies in new, impactful ways.Find the Micro MomentsYour first step in the right direction is to group customers that have similar buying behaviours and needs. If there

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Get A Handle on Rising Email Unsubscribe Rates

Posted by on Feb 7, 2018 in E-mail Marketing | 0 comments

If you’ve noticed a steady incline in the number of people who are unsubscribing from your emails, then it’s time to get a handle on things. If too many people start unsubscribing from your emails, then it could impact your ability to reach inboxes – and this hurts your online reputation. Luckily, you’ve caught the issue in time and can still shake up your strategy before it starts affecting your revenue. Here are a few tactics to consider:Segment Your Con

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The importance of customer service for online merchants

Posted by on Jul 6, 2015 in Online Marketing | 0 comments

Whether you’re selling a single product online or have an entire online retail business, you can take your business to the next level. Ecommerce has helped many business owners take their products to customers all over the globe. Not only can you reach people who are looking for what you have to offer in an instant, but you can target your internet marketing activities in such a way that you are able to zone in on your ideal client base. With an ecommerce website,

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Google will start penalising sites that aren’t mobile friendly from 21 April, 2015

Posted by on Apr 10, 2015 in Mobile Marketing, SEO, Website Optimization | 0 comments

By now, most people know that Google prefers mobile friendly and responsive websites. Google is now taking it a step further by announcing they will start penalising websites that aren’t mobile friendly from 21 April, 2015. From the end of April, a comparable mobile friendly site will rank higher than a site that isn’t mobile friendly, so if you haven’t tested what your website looks like on your smart phone – now is the time. “Starting April 21, we will b

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