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Google will start penalising sites that aren’t mobile friendly from 21 April, 2015

Posted by on Apr 10, 2015 in Mobile Marketing, SEO, Website Optimization | 0 comments

By now, most people know that Google prefers mobile friendly and responsive websites. Google is now taking it a step further by announcing they will start penalising websites that aren’t mobile friendly from 21 April, 2015. From the end of April, a comparable mobile friendly site will rank higher than a site that isn’t mobile friendly, so if you haven’t tested what your website looks like on your smart phone – now is the time. “Starting April 21, we will b

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SEO best practices for web design

Posted by on Mar 25, 2015 in Website Design, Website Optimization | 0 comments

When it comes to web design, you want a website that has many functions: performs well in search engine rankings, gives your audience the information they’re looking for, generates leads for your business and is easily searched using social media sites such as Twitter. SEO plays a large role in the overall design of your website and whether you’re starting from scratch and creating a brand new site, or you’re re-doing your existing site, integrating SEO tactic

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Two pitfalls of responsive web design

Posted by on Jul 30, 2014 in Website Design, Website Optimization | 0 comments

When it comes to responsive web design, the focus is on creating a great, snappy user experience. The goal is to make it easy for your website visitors to do business with you / research your business online and your website needs to be intuitive to achieve this. Responsive web design, however, isn’t without its challenges. Here are two common challenges that we’ve come across and solutions on how you can address this: Hiding content One of the key aspects of re

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Getting your employees to be your social media evangelists

Posted by on Jul 29, 2014 in Online Marketing, Social Media Marketing | 0 comments

If you’re not American Airways, FNB, McDonalds, an acclaimed comedian or parody account, it can be hard to build a huge following on social media. People aren’t on social media to hear your stale PR pitch day after day, so you need intriguing content and a worthwhile brand to attract hundreds and thousands of loyal followers. The days when we had to convince people to use social media for business purposes are over and many people have already either embraced th

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Designing a website that works on different platforms and browsers

Posted by on Jul 23, 2014 in Website Design, Website Optimization | 0 comments

Remember back in the day when websites had the cheek to tell you their site was the “best viewed in Internet Explorer”?  With all the planning, money and effort, you would be a fool to turn away any website visitor because their browser or platform doesn’t really work well with your site layout (and trust us – nobody is changing their browser or down-grading their phone to be able to search your site). Today, you need to make sure your web design is complet

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