The definition and characteristics of social media

Posted by on Jan 20, 2012 in Social Media Marketing |

There are thousands of articles and blog posts describing the actual definition of social media marketing (SMM) online. Many internet marketers are still broadcasting that social media is the next big thing and even though it might all seem new to you, it has been around for a while. When you mention social media to most people, the first thing that they usually think about is Facebook and Twitter. If you think that social media only consists of those two channels (tools), have a look below on some characteristics of this trend, and why it is important to include a detailed social media marketing strategy for your business. Social media marketing characteristics Contributing and participating: Social media is all about contributing and participating in online conversations. With all the new social media channels being launched everyday, people enjoy communicating with others in interactive communities. Open and transparent: One of your main goals should be to build trust with your current and prospective clients in your social media strategy. You must always be truthful when you are dealing with your market online as one negative comment in 140 characters or less can destroy your reputation. Build relationships: If you are a small business owner, it is important to establish relationships with people in your target market. Conversations online on various channels can happen in real-time with real people. People don’t want to be offered any services or products, they want to be connected to be heard. Community focused: Social media marketing for small organizations usually only depends on communities online. Many people use online communities to find and filter for relevant information if they are interested in a specific product or service. If you offer a good service to your customers and you take care to build solid relationships on these communities, you will get positive comments and opinions on your services and products. Social media marketing is an excellent method for small businesses and young start-up companies to get the word out about them. SMM allows you to promote yourself while building lasting relationships in various online communities. Please follow and like...

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Four Ways to Eliminate Friction at Your Landing Page

Posted by on Jan 28, 2011 in Online Marketing |

“Go to this website, click that link, call this number, fill out that form,”  we internet marketers tend to be very prescriptive when dealing with prospective new or existing customers! When you ask people to do something, you are creating a point of friction and your audience will not continue unless the reward is greater than the friction they might be experiencing at that particular point If you want to improve the performance of your landing pages, I would tend to argue that you should try to remove as many points of friction as possible. Case in point: When examining a B2B case study on how to increase response rates online for free trial software offered on a large corporate company’s website recently, I found…… The instructions were much too complex Visitors who clicked through to their email offers to download the software had to wade through instructions for a four-step process. Information was presented in the wrong order Before discussing the offer that brought visitors to the site, the landing page asked for an email address. The actual links to the free trial downloads [were] much lower on the page and it is very likely that the potential prospect was frightened off before they even reached that point? The landing page offered multiple versions of the product My understanding of a sales process is that you would want someone to make the decision about which version they need after they have decided they want to download it,” he advises. Showing multiple versions and system requirements made choosing this product look more complicated then it needed to be and the initial response rates proved that they were losing customers as the bounce rate from this particular page was extremely high. After some discussion their Internet Marketing Consultant convinced them that it was in their best interests to redesign the form and after obtaining permission to do so was pleasantly rewarded and the average email subscriber rate jumped by more than 300 percent, proving that it’s always a good idea to work with professionals and online experts who can quickly analyse and work with you to increase responses. Here’s what the new form offered: A large image of the product’s packaging A pull-down menu pre-loaded with the most popular version A field for an email address with a brief explanation of benefits A “download now” button The Point: Clarify and simplify. Take care to remove any roadblocks that keep visitors from doing what you want them to do at your landing pages. You just might boost your conversion rates! Please follow and like...

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