How to Create an Instagram Video

Posted by on Dec 12, 2019 in Instagram, Social Media Marketing |

Instagram – a marketer’s best friend. If you want to expand your reach and to attract a bigger audience online, Instagram is the way for you to go.  However, Instagram requires creativity. So, we’ve listed a few ideas for you to get started on creating unique and engaging video content: Set a Goal for Your Video Your short video (of one minute) needs to be compelling. This can be challenging as you don’t want to lose your audience’s attention. You need to decide what goal(s) you want to achieve by posting the video. Are you trying to attract more followers? Do you intend to attract more traffic to your website? Try to be specific with the video’s tone and feel.  Tell Your Brand’s Story Every business has a story. The best way to attract your consumers’ attention is to create a video that tells a story. Plan your video to ensure that you optimize each second by dividing the content into three different parts: The beginning,  The middle, and  The end.  Stay focused on your end goal.  Setting the Stage for Your Video You don’t need a fully equipped set up to create a professional looking video. You can create a masterpiece with your smartphone if you follow a few basic guidelines during filming. The most important aspect to consider is the lighting. Try to find natural light in your space. Filming Your Video You need to decide on the type of camera you are going to shoot with. Your smartphone’s camera would be ideal or a DSLR camera. We don’t recommend that you use Instagram’s camera function as it limits your shooting capabilities. Shoot in either portrait or landscape mode with the shot always focused on your subject.  With the many different types of videos around that you can experiment with, you can enhance your Instagram page and create a winning video marketing campaign with these simple steps.  If you have found these four tips useful, and you want more of the same, contact us today for more information on how to enhance your online presence.  Please follow and like...

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How to Get More Relevant Followers on Instagram

Posted by on Jul 11, 2018 in Instagram, Social Media Marketing |

Want to be Insta-famous? Of course, you do! Being famous on Instagram can help you make more money. Here are a few tips to help you get more followers on one of the most popular social media platforms:   Go after Relevant Followers One of the most common pieces of advice is to find very popular Instagrammers in your niche and start commenting on their pictures and liking their pictures. The idea behind this is that their followers will start noticing you and be inclined to check out your page. But, this is only half of the piece of the puzzle.   Instagram has an algorithm that looks at how many likes and comments you get when the picture first gets published. If your followers are mostly within your industry and they like and comment on your pictures, it will be more beneficial than a lot of likes from people who aren’t in your industry at all. This way, your picture has a better chance of going viral and getting featured on the discovery page, which will lead to more followers.   Post Visual and Emotional Content Consistently If people aren’t bonding with your content and it’s not visual and emotional, they’re not going to keep following you and commenting on your content. If your content is visually appealing and you’re doing it consistently, people will keep following you.   Need help with your social media marketing strategy? WSI OMS can help you. Contact us for more information today. Please follow and like...

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Get social and get selling with strategic social media marketing tips

Posted by on Dec 22, 2016 in Facebook, Instagram, Pinterest, Social Media Marketing, Twitter |

Everyone and their grandmother seem to have a smartphone these days. In fact, the scope of smartphone users is growing to include much older and much younger users than ever before and you know what that means for your business? It means that you have more social media marketing opportunities than ever before. If your business isn’t performing as you thought it would on social media platforms such as Facebook, Twitter, Instagram and Pinterest, then it’s time to make a change, before you miss out on potential exposure and profits.   Below we share just a few social media marketing tips to help your online advertising campaign:   Capitalize on images and videos. Social media platforms are predominantly flooded with pictures and videos because they’re quick to view, fun and don’t require too much reading. Keep it simple, fun and interesting on your social media accounts and you could notice a change in your target audience’s response. Narrow down your target audience. You cannot appeal to everyone: that’s an impossible task and a huge waste of time. Know who your target consumer is and make sure that all your social media posts will be particularly interesting or appealing to that specific person / type of person. It’s tempting to try to please and entertain everyone but that’s not going to engage with the right people or make sales. Analyze the success of your online content. If an online advert is doing particularly well, use it on your social media platforms too. Also, make sure that you’re posting the type of content that’s already working well for your brand. Trying new things is great, but don’t lose sight of what works in the process. These are just a few strategic ways to ensure that your social media marketing can succeed.   Social media marketing services offered by WSI OMS At WSI OMS we can provide advice on social media marketing or we can create full-fledged social media marketing campaigns across various platforms that are highly targeted and guaranteed to be a success for your business. For more information and advice, simply contact us via email or telephone at WSI OMS today. Please follow and like...

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Using Instagram for increased engagement and social selling

Posted by on Jun 15, 2016 in Instagram, Social Media Optimization |

Many people still think of Instagram as a cool place for sharing selfies or holiday pics, but it’s actually one of the fastest growing social media platforms, with many more times engagement than Twitter or Facebook. Instagram allows companies to tell a visual story easily viewed on a mobile phone, that is quick and easy to process. Companies already leveraging on the success of Instagram have seen huge growth in brand use. One of the main reasons for this is the fact that consumers are more likely to consider or contact a company with an image that shows up in a local search. Studies show that consumers believe that images are very important for eCommerce, in fact more important than product descriptions and reviews. Another handy thing about Instagram is the ability to post the published images on other social media platforms, from LinkedIn, Facebook and Twitter, to Pinterest and Tmblr. Here are five tips for Instagramming: Use hashtags; visitors to Instagram use hashtags to search Post regularly and keep your followers looking forward to your next image Post timely content – use seasons, holidays or events to your advantage Run contests or giveaways, a great way to build your following Promote your Instagram on other social media platforms and your website The two engagement measurements on Instagram are likes and comments. You can also use hashtags, which allow you to track posts and shares via hashtag tracking apps. By including phone numbers or URLs in your images or post texts, you can track call to action conversion rates for particular images or campaigns. The kind of photos that build rapport with customers are varied, but here are the top five types, that see high levels of engagement: Customer-centric photos: pictures of customers using or wearing your products (which is basically free advertising). Employee-centric photos: Much like the Employee of the Week photo on the wall, people like to get a peek behind the scenes. This has the benefit of increased employee satisfaction too! Contest photos: inviting customers to Instagram a picture from an event or for a contest is a great way to keep customers excited and engaged. Product-centric photos: A grouping of products of various colours or prints is surprisingly popular, as well as pairing of clothing items and accessories. Blogger-centric photos: Popular bloggers have their own fan base, so bloggers can cross-post your Instagram posts and your products to a wider audience. Engaging on Instagram is easy for users – once in the app, they only have to like or comment, quick, easy and perfect for those with short attention spans (the majority of the population!). To harness the power of social selling for your business,...

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Why you should be using Instagram

Posted by on Nov 23, 2012 in Instagram, Social Media Marketing |

Social media marketing is constantly evolving as people adopt new social media and move away from others. If social media were like high school, Instagram would be the arty kid. The concept is simple: snap, edit and share photos from wherever you are showing what you are doing right now. Create digital “polaroids” to upload and share with your followers. Many brands have paid little attention to Instagram, but in September Instagram overtook Twitter in daily mobile traffic. Therefore it is no wonder that Facebook paid $1 billion for this two-year-old start-up. Instagram Stats: 80 million+ Registered Users 4 billion+ Uploaded Photos 5 million+ Photo Uploads Per Day 575 Likes Per Second 81 Comments Per Second Can you afford to not to be on Instagram? Some brands are finding it hard to connect through photo sharing, but with Instagram’s new web profiles it is becoming increasingly important to join up. There are several brands that are using Instagram successfully on Twitter. Take a look at local companies such as online store Yuppiechef and Woolworths or international brands such as Nike and Audi. Need help with your social media marketing? Contact WSI OMS today. (Statistics via Search Engine Watch) Please follow and like...

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