5 Tips for an Instagram Page Worth Following

Posted by on Dec 12, 2018 in Instagram, Social Media Marketing |

The more aesthetically pleasing your Instagram feed is, the more likely you are to attract followers. But it is not always easy to build a following on Instagram. With the increasing number of users and brands on the platform, having unique content is just as important as ‘looking pretty’ if you want to stand out. With these tips, you will be able to strike a balance and create a stunning Instagram feed: Know Your Target Audience If you know who you are speaking to, then you will know what to say. Making sure your content is relevant is vital to not only attract followers, but to keep them. One way to help organise the types of content for your target audience is using “content buckets”. Content buckets (or content pillars) are defined topics and/or themes that identify the types of posts your audience would love to see. Use Content Pillars Content pillars are also a great tool to streamline your brand’s message on Instagram by focusing on key themes and topics that resonate with your target audience. For example, a business can establish a few core themes for their content such as products and services, company culture and customer activation. Under these main themes, they can include topics like ‘store locations’, ‘service offerings’ and ‘product features’ under Products and Services. From there they can decide the specific types of content to feature, whether it is video, GIFS, still images, etc. Choose An Overarching Instagram Aesthetic Five seconds is all you have to convert users into followers, so first impressions count. That is why having an appropriate and consistent aesthetic for your feed is important. Depending on your brand personality, you might go for something dark and sultry, sleek and minimalist or bright with lots of natural lighting. Whatever it is, make sure it is aligned with your brand. Rope In A Graphic Designer Great design is important, so it is worth it to get a graphic designer involved when establishing your Instagram aesthetic. They can ensure your feed is on-brand by giving your posts visual consistency. Designers can look at the nitty-gritty of whether you have the correct colours or fonts and if your posts are easy to read. Promote Your Products Like A Pro Used the right way, Instagram can act as a trendy catalogue for your products. Here are a few examples of how you can get creative with your product posts: Product Shots: These highlight the product on its own. For these, it is great to use a simple mono-coloured background. Micro-shots: These are close-ups of things that you want to draw attention to. They create focus and attention to detail. Micro shots are perfect to...

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How to Get Started With Social Media Marketing On Instagram

Posted by on Dec 6, 2018 in Instagram, Social Media Marketing |

Instagram has 300 million daily active users and 70% of Instagram users report having looked up a brand on the platform. Instagram, like most popular social media sites, is a great place to gain influence over your consumer base by gathering a loyal following. What sets Instagram apart from other social media platforms is its visual appeal. Research has shown that the brain conceives visuals faster than any other type of content. Here are a few ways to make Instagram work for your business: Switch To A Business Account If you have not already, we suggest switching your existing profile to a business account. It is simple to do. Just follow these easy steps: Go to your settings menu, Scroll down, and then Select ‘switch to Business Profile’. Business profiles have a number of handy extras like Instagram ads, analytics tools (Instagram Insights) and a contact button to boost your conversion rates. Offer Discounts On Instagram, discount offers work well when accompanied by sharp imagery. Who does not want 40% off a stunning pair of shoes or a delicious looking smoothie? It is a great place to show off your product and provide an incentive for your customers to purchase it. Use Instagram Stories One of Instagram’s newest and most interesting features is ‘Stories’. With content that lasts only 24 hours, you don’t have to worry about it fitting into your Instagram aesthetic, it can be spontaneous and there is more room for creativity. Live video, boomerangs, GIFS, and face-filters are just a few of the things you can feature in your stories. You can give your followers exclusive behind the scenes insights into your brand during live events or just a regular day at the office (showcasing company culture). Partner With Influencers Leveraging an influencer’s audience-base is an easy way to reach more customers on Instagram. They trust them and so, by association will likely trust you. It is as simple as them giving a shout out to your brand and product on their page, doing a product review or offering discounts using a unique promo code. Influencers are a marketing goldmine on Instagram. If you want to get the best out of your Instagram marketing strategy, contact WSI OMS today and request our social media services. Please follow and like...

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