6 ways your business can get the most from Google+

Posted by on Nov 12, 2012 in Google +, Social Media Marketing |

Despite only being launched last year, as of April this year Google+ boasted over 100 million active users. The social network gives users the ability to share content, stay up to date with industry specific news and also network and interact with users. Many people were initially sceptical about Google+’s ability to add value as a social network. However, features like Google+ Hangouts, set this network apart from existing platforms. It is also important to remember that different social networks have different uses. This makes it essential to learn how to use each platform, rather than to try and choose one that will meet all your needs. Here are some tips you should follow to get the most from your Google+ page. Use keywords. Make sure you use keywords on your Google+ about page. This will make your page more likely to come up when users search for a particular phrase. Share interesting content. Like with most other social networks, sharing content on Google+ is one of the best ways to increase your followers. However, you need to make sure your content is interesting, so that people want to read it. Integrate Google+ with your website. Adding a Google+ widget to your blog makes it easy for people to share content with their Google+ page, giving your content more exposure. Tit or tat. Share posts by other people. This will encourage these people to share your content back. Engage. You should use Google+ to initiate discussions. Allow people to comment on your posts, and respond to them when they do. Hangout. Google+ Hangouts are a great way to hold video conferences with colleagues in different places. However, you can also invite the people in your circles to discussions on Google Hangouts. As long as your discussions are topical and add value, people will continue to engage with you in this way. Follow these tips, and start using Google+ to share content, stay up to date and network with other users today.   Please follow and like...

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Google Wages War on Monochromatic animals!

Posted by on Oct 11, 2012 in Google |

From time to time I like to profile other consultants in the WSI network, and today I want to showcase my friend and fellow digital marketing consultant Chuck Bankoff, Director of Web Services for Kreative Webworks, an online marketing firm in Orange County California. He has written a blog for WSI OMS on the changes in Google’s algorithm. – Francois Muscat   Google Wages War on Monochromatic animals! Can you name their next victim? Is it just me or am I the only one who made the connection between Google’s war on black and white animals and old time Western movies?  You know the ones where you can tell the good guys from the bad guys by the color of the hat they wear. It wasn’t immediately apparent when Google’s historic Panda algorithm was released in early 2011, but when Penguin made its debut earlier this year, I thought a blind man could see it with a cane. In simpler times Hollywood made it easy for us to tell good from evil. Darth Vader…dressed in black from head to toe. Jedi Knights? White robes of course. Is it any wonder search engine optimizers typically fall into two separate camps…those who pay attention to what search engines are actually looking for and actually manage their clients websites accordingly, and those who take shortcuts and look to exploit temporary vulnerabilities for short term gains. In other words; white hat vs. black hat…good versus evil…black and white animals like Panda’ and Penguin’s. OK, so that begs the question; what is the next black and white creature for Google to corrupt?  Here is my short list: Zebra Orca Skunk (my personal favorite) What did I miss? Let me know in the comments below (no fair Googling… ) Chuck Bankoff Please follow and like...

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Get ready for Google+ Hangouts in Gmail

Posted by on Sep 10, 2012 in Google +, Social Media Marketing |

Most people are familiar with Gmail’s chat option by now (and some of you have probably even tried out the video chat feature while scanning your e-mails or chatting on GTalk). Google recently announced that we will soon have an impressive Google+ Hangouts feature in our Gmail inboxes. Google explains the new feature as follows: “Unlike the old video chat, which was based on peer-to-peer technology, Hangouts utilize the power of Google’s network to deliver higher reliability and enhanced quality. You’ll be able to chat with all the same people you did before and, in fact, with Hangouts you’ll now be able to reach them not only when they are using Gmail but also if they are on Google+ in the browser or on their Android or iOS devices,” said Google on their blog. While all Gmail users will benefit from the upgrade, you’ll get even more from the Hangouts experience if you (as well as the person you’re talking to) are on Google+. Besides video chat, you will have mini-user chats where up to 9 users can talk at once and you will also have joint YouTube video watching. The new features were rolled out on the 30th of July and will be available to all Gmail users within the next few weeks. Check out our Google+ page and we’ll keep you posted about new developments! Please follow and like...

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Vanity URL’s for Google+

Posted by on Aug 28, 2012 in Social Media Marketing |

This has been in a the pipeline for a while now and I’m really surprised that it actually took this long, but the search engine giant has finally announced vanity search engine friendly URL’s on Google+. When these new vanity URL’s are rolled out (slowly starting), there will most likely be a huge amplification on Google+ where everyone will try to get the best vanity URL’s. There are thousands of Michael John’s in the world, but there will only be one real http://www.google.com/+michaeljohn. That will be a very powerful vanity URL when someone takes it. Instant online reputation, branding, enhanced search engine optimization, and instant exposure for your name. If you are using Google+ in your marketing initiatives yet, I strongly suggest that you sign up and secure your profile on this network right now so that you can be first in line when Google+ rolls out vanity URL’s for everyone. Google updates Over the last few months, Google has updated their algorithm quite frequently with Panda and Penguin updates. They are busy targeting link and content farms by reducing their results on the search engines. In plain English: they are basically enforcing everyone with a website and involved with marketing online to focus on a narrow funnel for their content, which means that you will have to make sure you are using your content for marketing on the web very wisely. By owning your own Google+ vanity URL will be one of those smart moves you can make in your awareness campaign. Google+ offers huge search engine optimization and social media marketing advantages that you can use to increase the organic search engine rankings for your content. As Google is moving forward to integrate all their services together, it will become very important to own your own vanity URL on the search engine giant. Start thinking what your custom vanity URL will be. Please follow and like...

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Google+ is now live on the organic results

Posted by on Aug 7, 2012 in Articles |

If you have been following the buzz online over the last few days and you are getting excited, Google+ is now being integrated on the organic search engine listings on Google. Are you wondering what that means of you? In plain English: it means that more and more business owners should start thinking about including Google+ in their social media marketing campaign. Not only does this integration help your online reputation and image by posting regularly on this network, but your posts , updates, and comments on Google+ can now be integrated onto the search engine result pages. The content on Google+ is now being integrated under the disguise of “actively discussed on Google+”, and in my opinion, this is a good thing. Google+ content No one is exactly sure what the criteria are for the content on Google+ to be selected to be shown on the search engine results pages and Google only says that it’s a test. You know what usually happens with Google tests… they tend to become permanent or forgotten completely without a trace. Since Google+ launched last year, many exciting features has been added to this platform and it was only a logical step that Google uses their own network to integrate with all their other services. I expect that the integration of Google+ into their search result pages to become common practice. It might not be displayed in exactly the same way that it is being used now, but I see the value in it the same as when Google first introduced YouTube videos on the SERP’s. With the integration of this new Google+ feature in process, now is an excellent time to sharpen up your skills with Google+ and build a business page that you can start using. You will find many “nay sayers” online regarding Google+, but the signs are clear, it is not going away any time soon. Please follow and like...

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