I am listening to Francisco on how to apply creative thinking and planning your social media campaigns. Francisco is a seasoned Internet Consultant  from Panama and is a great presenter. The great take aways from his presentation are: Insights Write done the objective of the campaign and understand your clients budget Impact Idea Write done all the ideas that you need to achieve Document your target market The need to reach 30,000 people Execution The use of micro sites Display ads Search text ads Email marketing Analytics & Results Measure Google analytics of Micro site and main website Set goal conversion rates Measure actual traffic Triple the traffic to a specific website This is a great framework to work from and will all the WSI Internet Consultants in the presentation. In the next hour Francisco is going to facilitate a workshop for creative thinking with us. Here is a great “landing page” http://www.visitpanama.com/25dedescuento/index.php?lang=en that was created in flash and has the technology to track all clicks. If ever you need help with social media campaigns just give us a call Please follow and like...