Get people to review your business with social media

Posted by on Oct 19, 2011 in Social Media Marketing |

More businesses are jumping onto the social media bandwagon for building trust, credibility and brand awareness. With the increasing social media marketing trend, consumers are turning their focus to online reviews to help them with the final decision – to buy. There are thousands of Web 2.0 channels online where members can submit reviews and it’s becoming an important aspect of social media. How can you get your clients to write a positive review about your business? As a business manager and owner, you can take part in this and use popular social networking channels as powerful marketing tools.  If you own a restaurant, why not let your clients leave a tip on Foursquare? If you are focusing on local internet marketing and SEO strategies, let your clients leave a review on Google places for you. Positive reviews online If this is implemented correctly, the following can happen for your business. It will show that you care about service and quality for future customers. Employees of your business will know that they must take care of every customer or you will suffer a negative review. Increased brand awareness and visibility. It is very easy to write and take part in reviews about your business and service on popular social networking channels.  Create a list of all the social media channels where your customers are spending their time online.  Inform them that they must use your business name together with the service or product that they have purchased from you. This will help people distinguish your product and services with your brand. Getting others to review your business is a great way to build brand awareness. Let your customers know about your social media profiles and invite them to join and participate in the conversation. Using social media is a great way to engage with your community as both a business and an individual. Please follow and like...

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Using Foursquare for business

Posted by on Aug 10, 2011 in Social Media Marketing | 1 comment

Foursquare recently announced that business profiles can now be opened on a self service basis.  Previously, if you wanted your business listed on Foursquare, it had to be loaded manually by Foursquare staff.  With the most recent change, brands of any size or type can now create their own dedicated pages.  This is really good news for small businesses as this can be benefit to their social media marketing strategy and it can complement their local SEO (Search Engine Optimization) efforts. With this change, Foursquare encourages brand interaction both offline and online.  With ease of access to Foursquare, businesses will be able to test and service the benefits of location based social media and users will be offered more options and information when in particular locations. Location based services In the last couple of years, location based services have been rising as the numbers of mobile device users accessing the web increased. It is now easy for a potential prospect to search from their mobile device while they are on the move.  They search when they have a specific service in mind or just checking what is happening in a specific area. Obviously, this is a huge leap for online marketers.  If your business is listed on Foursquare, then you are opening up your door in a convenient way and you are likely to have a niche appeal. This appeal is important as people can sign into your venue and share it with their network. Foursquare is excellent to give incentives to users (social badges). Companies can reward loyal customers based on the rate of check ins and it is exactly the same as a loyalty card with a big change – these “badges” will be shared in their social networks. Competition can be encouraged with rewards of custom “social titles” and it is all done in the name of your company or brand. Start using Foursquare Now is a great time to start using Foursquare especially with their recent deal with Groupon. Businesses will be able to offer instantly redeemable incentives to checking in and other users will be made aware of what time the specific deal is available near them. Please follow and like...

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