Using Facebook’s Canvas in your mobile marketing

Posted by on Jun 2, 2016 in Content Marketing, Social Media Marketing, Website Design |

It’s a fact that mobile usage has overtaken the desktop, yet mobile advertising is still a largely untapped medium. One of the main reasons for this is the speed – mobile users are impatient and if a page fails to load in under five seconds, you’ll lose the traffic. But all is not lost – Facebook has introduced Canvas, a new mobile-only product that allows businesses to use storytelling to showcase their products. Psychology shows that emotions are far stronger in the buying process than information, across all types of advertising media. In addition to swaying the buying decision, customers have more loyalty to a brand, based on how it makes them feel. So it’s simple really, create an advert that’s eye-catching, beautiful and emotive, using content and interactive elements that work instantly, on a mobile device. That’s quite a tall order, but one within reach if you explore Canvas. Canvas uses Facebook Instant, so there’s no delays and waiting for pages to load. It’s ideal for consumer facing brands where emotions play a big role. Interactive media, delivered at high-speed is the perfect way to introduce new brands, products and offers to people. By creating a memorable advertising experience, you can really highlight features of your offerings and increase the user engagement. Early statistics have pointed to an increase in mobile engagement when using Canvas, which is awesome when you consider the attention span of your average mobile user. It also offers the ability to incorporate a single clickable CTA that leads the user to your website. Another advantage is that using Canvas costs no more than your normal News Feed ad on Facebook. You can create ads easily using the self-service tool, dragging and dropping design elements. Unlike a static ad that you see and then click on, or the annoying auto-play videos, Canvas gives the user the opportunity to interact with the ad, before clicking on the CTA.  Using the creative specs provided by Canvas, you need to build a storyboard to plan the interaction – almost like creating an app or building a mini website. It’s an amazing way to engage mobile users like never before and to boost awareness of your products or services. For more on the tricks of the trade when it comes to mobile marketing, contact us today! Please follow and like...

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What’s the secret to making videos go viral?

Posted by on Oct 15, 2015 in Visual Marketing, Website Optimization |

So you want to know the secret to making a video or infographic go viral? You ask, is it possible? Well, not really – unfortunately no one can predict the reaction of humans. Who would have thought Charlie Bit Me would have got 825 millions views, or a sneezing panda having 216 million? There’s no accounting for taste, apparently. This said, there are a few success stories out there. As usual, the answer is no quick fix, it’s hard work and perseverance. It wasn’t luck that got the Dollar Shave Club almost 20 million views. CEO Michael Dubin planned the video, filmed it in one day at a cost of $4 500 and strategically released it to coincide with the announcement of $1 million dollar funding and the relaunch of his website. It didn’t hurt, either, that Michael studied comedy – he felt humour was a powerful device to tell a story. And it worked! Even the Dollar Shave Club never expected it to go quite so big so quickly – their server crashed on the second day. With an annual revenue of $65 million, Michael Dubin is still smiling, with more products added to his exclusive club offering. Another interesting success story is Girl Learns to Dance in One Year (Time lapse). Karen Cheng, an ad designer based in San Francisco decided to chronicle her journey of learning to dance over one year. Karen did a lot of marketing prior to releasing the video and she states that her video going viral was not an accident, but the result of hard work. She posted her video to Facebook, Twitter, Reddit and Hacker News and asked all of her friends to share it. On the 2nd day of its release, bloggers who had seen the video on Reddit began writing about it. Blogs drive a lot of traffic, with millions of followers and readers, which is just what Cheng wanted. By Day 3, the video had made the YouTube front page and had got 1.8 million views. She shared her success story online and summed it up in six points: Release your video on a Monday or Tuesday, since most people watch YouTube at work – weekends and holidays are slow. If there’s a big breaking news story, that will also detract attention, so wait for the news to lose traction before releasing your video. See if there are any potential sponsors who might be interested in your video. Cheng wore different brands of clothing in her video, used various bits of music and an App to keep her committed to her goal. She contacted each company – some shared her video, some didn’t. But she says to try...

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Google+, what’s next?

Posted by on Oct 13, 2015 in Content Marketing, Google +, Social Media Marketing |

It was 2011, just after Larry Page returned as CEO of Google, that the plan to launch a direct competitor to Facebook was born. Google as a company was riding high on their many successes – mapping most of the world, indexing millions of books and becoming a major player in the smartphone market, but had yet to produce anything on social media. It wasn’t through lack of trying. Orkut, Reader, Wave and Buzz all failed miserably. In the meantime, Facebook grew bigger and bigger. By 2010, Facebook had almost 500 million users and was valued at $14 billion; they had also begun to poach employees from Google. Google+, driven primarily by Vic Gundotra, Google’s chief architect at the time, launched Circles. With it came the much criticised announcement that one would need a Google+ account when signing on to YouTube and other Google services. The services’ popular features, Circles (for grouping contacts), Photos (with good photo-editing tools) and Hangouts (for group video chats) were welcomed, but it still seemed slow to gain traction. It certainly got users –within two weeks of its launch, Google+ had 10 million users, seven months on they had hit 90 million. Facebook took three and a half years to reach 90 million. Yet, a study conducted by Stone Temple Consulting revealed that over 91% of Google+ accounts are empty; owners have yet to post one update. The slow demise of Google+ shows how a giant in technology tried and failed to innovate when it felt threatened. Despite its ability to quickly attract millions of users, it soon materialised that users weren’t posting, weren’t returning or really using the product. It seemed that Google+ was difficult to use and didn’t seem relevant. A popular theory at the time was that people didn’t need another Facebook and Google+ was just too similar. Instead of focusing on mobile and messaging, something Facebook wasn’t doing at that point, they tried to steal a market that was quite content to stay where it was. With Gundotra leaving Google and his replacement, David Besbris, lasting only six months, management in the Google+ camp was shaky. Now headed by Bradley Horowitz, a longtime Google executive, the announcement that users no longer need a Google+ account to use Google products showed a marked shift in strategy. They seem to be investing more in their standalone social products such as Streams, Hangouts and Photos, which have all generated a lot of positive response. Just a few months ago, Google+ introduced Collections, to try and breathe life into the waning platform. So it looks like Google+ is fading away, shifting away from a Facebook copycat to something more like Pinterest. Retaining their connection...

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Simple Online Marketing Tips: Supercharge Your Facebook Page

Posted by on Jun 10, 2015 in Facebook, Social Media Marketing |

Your business undoubtedly uses a Facebook page as part of its online marketing strategy and while all of Facebook’s changes have made it more challenging to run such a page, there are things you can do to supercharge your page and make it have an impact on your target audience. You will find this particular social media platform offers a loyal group of followers and with a bit of effort you can maximise your social presence and reap the rewards. Below are a few tips to supercharging your Facebook page: ·       Post regularly and be brand relevant – ensure you always have something of interest to offer your fans which is related to your actual brand. Newsfeeds change and update constantly so be consistent with your posts. You can use the “insights” feature to check which days and times are the most popular for your page. Using Likealyzer is also a good way to get advice on when and how to post. ·       Mix it up a little to create visual interest – don’t just stick to text ads. Make things interesting for your audience with videos, links and photos and similar. ·       Stay current – while you need to ensure your posts are related to your product or services, keep up to date with local news, holidays, sports events and similar. Try to mention or make posts relevant to these too. ·       Customize your graphics – always use photo dimensions that will preview well. The best size is 940 x 788 pixels. Also try to include a call to action when using graphics. This can be a telephone number, website address, email address or similar. ·       Facebook ads – don’t be afraid to use Facebook ads and sponsored links. They will earn you greater visibility and they have a successful hit rate. ·       Keep things fresh – take the time to change your cover photo and profile photo regularly. Keep it interesting and current. Fans will notice your presence more. ·       Engage with your audience – when posting, ask open ended questions and encourage fans to give their opinions and advice. Starting a conversation that could end in a lengthy discussion is a great way to get your post noticed on a newsfeed. Obtain More Online Marketing Advice from WSI If you are looking to experience social media marketing success, take the time to do things right. Consult with a professional online marketing firm about your options and potential outcomes. At WSI we specialise in online marketing of various forms. To learn more about our online marketing services and how to use YouTube Video Cards to your advantage, contact us at WSI today. Please follow and like...

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Understanding the Benefits of Social Media Marketing

Posted by on Apr 15, 2015 in Social Media Marketing |

There is still a fair amount of apprehension around the country with regards to social media marketing – and perhaps rightly so. After all, the social media explosion that has taken the world by storm did seem to happen overnight, with many business owners writing it off as a fad that may just blow over. In this piece we’ll try help you better understand some of the benefits associated with social media marketing. Increasing brand awareness Social media represents one of the easiest ways to introduce someone who is unfamiliar with your products or services to your brand. The advent of smart phones and increased internet access means that around 9.4 million people now have access to platforms such as Facebook and Twitter. Due to the way information spreads across various social media platforms, websites such as Facebook and Twitter are the ideal places to promote your brand to potential clients. So don’t underestimate the power of social media marketing when it comes to increasing brand awareness. Customer serviced Even if your business has a dedicated customer service department, it’s unwise to ignore the potential that social media has when it comes to servicing customer requests in an effective and interactive manner. Responding to requests and queries on your social media channels also helps you build rapport with both existing and potential clients – thereby developing a loyal and expanding customer base that trusts the legitimacy of your brand. Contact the team here at WSI today to learn more about social media marketing and how it can provide your business with sustainable growth. Please follow and like...

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