Dominate Facebook Ads With These Two Top Tips

Posted by on Mar 20, 2019 in Facebook, Social Media Marketing |

Facebook Ads are perhaps the best form of online advertising around today. Why is that? Facebook has over 2 billion users around the world, and because Facebook collects so much data from these users, including you and me, you can leverage that data to reach potential customers. The key is to run targeted ads on Facebook. And, you can do that by building custom ads through the Facebook Ads Manager platform. There are a couple things you can do to achieve this: Target Your Ads If you have a CRM or an email list of any kind, you can import that data into Facebook. Whenever you run ads (even if your ad budget is as little as R100 or R200), you can ensure that the ads you run are seen by the right audience. The biggest mistake that marketers make is throwing money at Facebook without running targeted ads. If you are a real estate agent, for example, consider targeting first-time home buyers or people who have enquired about properties. You have the data at your fingertips, so use it wisely. What Is Your Objective? Are you buying clicks, engagement, views or leads? Make sure your ads are not only targeted at the right audience, but also that the ads speak to your objective. If you are spending money on Facebook ads, you should not just throw your money away to get views or comments on a video. Have a clear objective in mind. What you want are buyers. So, make sure your objective is tailored to what your end game is. WSI OMS specialises in Facebook marketing and digital marketing. Contact us if you want to make more money from your ads! Please follow and like...

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Tips for Growing your Social Media Networks

Posted by on Jul 20, 2017 in Digital Media Marketing |

Social Media marketing is central to any digital marketing effort, and so it follows that growing your Facebook network and increasing the number of people who follow you on Twitter is essential to the success of your digital marketing campaign. Do this and all the other digital marketing techniques and platforms you use in your campaign will offer up ROI the way daisies pop up in the Karoo after it rains. Following are just some of the things you can do to grow your social media networks. Increase your Facebook reach Inspire people to share your content by making it fun, interesting and engaging. Ideal methods for this include images, text in meme format, videos, giveaways and competitions. (PS – announce competition winners too – it helps build trust.) If you can do ‘seriously cute’ or ‘seriously funny’ – do it. Those kinds of posts get millions of views. Few people share serious or important stuff. You don’t need to have kittens and babies headbanging to Metallica in their car seats, but if it makes you go ‘aaaw’ or laugh out loud, it will get shared – a lot. People also love ‘aaahah’ moments, so if you can do ‘clever’ or ‘enlightening’, do that too. Try to keep it original though. Don’t post five times a day.  If you spam people’s feeds they will un-follow you, and that’s damage you might never undo. Use plugins on your website that allow people to Like and Share your content – where they found it and without having to visit Facebook to paste a URL. Get more followers on Twitter Tweet regularly and often. Because they are short and can be read in microseconds, Tweets aren’t as invasive as constant Facebook Page updates that fill up your news feed to the exclusion of other posts. Make your tweets more visible outside of your community of followers by referencing popular topics through hashtags. Follow ‘Influencers’ (famous people or people and businesses with large followings) and re-tweet their tweets – with @mentions (signifying your re-tweet). Start conversations…and then keep them going. Make sure your tweets are meaningful and will inspire other to re-tweet them and ‘co-opt’ more followers. In both cases, you can learn a lot by ‘winging it’, but you also risk losing followers in the process. A best practice for all attempts to grow networks and get more followers is to design a campaign and have a strategy from the start. A next best practice is to implement your strategy with constant attention to Facebook, Twitter and Google Analytics metrics and be ready to adjust your posts and tweets accordingly. If that sound like a lot of work, it’s because it is – if...

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Reduce, Reuse, Recycle with Facebook Retargeting

Posted by on Mar 30, 2017 in Social Media Marketing |

Have you ever visited a website to look for a particular product or service, and then later – on a completely different site – noticed an advertisement for the website you were on before? Freaky, right? Not really! Even in the world of digital marketing, you can reduce your effort, reuse what you already know about your leads, and recycle your message. A recent study determined that Facebook ad clicks are increasing by 70% year on year; and ad click-through rates are increasing by 160%. When it comes to leading customers down the sales funnel using social selling techniques and strategies, Facebook retargeting (also called remarketing) is a powerful tool.   What is Remarketing? Remarketing and retargeting works by keeping track of the users who visit your site, and then displaying your advert to them as they visit other websites online. While it can be viewed as the lowest hanging fruit for advertisers because it shows ads to people who have already visited your website, retargeting has been proven to be one of the best ways to boost revisits to your site, and thereby boost conversions and sales.   Every time your potential customer sees your retargeted advertisement, your brand gains traction and gets more recognition. Three out of five buyers (in the United States) reported that they had noticed ads for products they have looked up on other sites.   How Does Facebook Remarketing Work? From the Custom Audiences feature on Facebook, you need to install a bit of cookie code on your site. Information will then be sent to Facebook about which pages were viewed on your site by each visitor, and you use the Custom Audience preferences to retarget to various segments   Leverage the Influence of Social Media Would you like to use social media marketing techniques to enhance your reputation and help you prospect for new leads? The team at WSI OMS are experts in this field. Contact us for more information today. Please follow and like...

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Get social and get selling with strategic social media marketing tips

Posted by on Dec 22, 2016 in Facebook, Instagram, Pinterest, Social Media Marketing, Twitter |

Everyone and their grandmother seem to have a smartphone these days. In fact, the scope of smartphone users is growing to include much older and much younger users than ever before and you know what that means for your business? It means that you have more social media marketing opportunities than ever before. If your business isn’t performing as you thought it would on social media platforms such as Facebook, Twitter, Instagram and Pinterest, then it’s time to make a change, before you miss out on potential exposure and profits.   Below we share just a few social media marketing tips to help your online advertising campaign:   Capitalize on images and videos. Social media platforms are predominantly flooded with pictures and videos because they’re quick to view, fun and don’t require too much reading. Keep it simple, fun and interesting on your social media accounts and you could notice a change in your target audience’s response. Narrow down your target audience. You cannot appeal to everyone: that’s an impossible task and a huge waste of time. Know who your target consumer is and make sure that all your social media posts will be particularly interesting or appealing to that specific person / type of person. It’s tempting to try to please and entertain everyone but that’s not going to engage with the right people or make sales. Analyze the success of your online content. If an online advert is doing particularly well, use it on your social media platforms too. Also, make sure that you’re posting the type of content that’s already working well for your brand. Trying new things is great, but don’t lose sight of what works in the process. These are just a few strategic ways to ensure that your social media marketing can succeed.   Social media marketing services offered by WSI OMS At WSI OMS we can provide advice on social media marketing or we can create full-fledged social media marketing campaigns across various platforms that are highly targeted and guaranteed to be a success for your business. For more information and advice, simply contact us via email or telephone at WSI OMS today. Please follow and like...

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Using Facebook’s Canvas in your mobile marketing

Posted by on Jun 2, 2016 in Content Marketing, Social Media Marketing, Website Design |

It’s a fact that mobile usage has overtaken the desktop, yet mobile advertising is still a largely untapped medium. One of the main reasons for this is the speed – mobile users are impatient and if a page fails to load in under five seconds, you’ll lose the traffic. But all is not lost – Facebook has introduced Canvas, a new mobile-only product that allows businesses to use storytelling to showcase their products. Psychology shows that emotions are far stronger in the buying process than information, across all types of advertising media. In addition to swaying the buying decision, customers have more loyalty to a brand, based on how it makes them feel. So it’s simple really, create an advert that’s eye-catching, beautiful and emotive, using content and interactive elements that work instantly, on a mobile device. That’s quite a tall order, but one within reach if you explore Canvas. Canvas uses Facebook Instant, so there’s no delays and waiting for pages to load. It’s ideal for consumer facing brands where emotions play a big role. Interactive media, delivered at high-speed is the perfect way to introduce new brands, products and offers to people. By creating a memorable advertising experience, you can really highlight features of your offerings and increase the user engagement. Early statistics have pointed to an increase in mobile engagement when using Canvas, which is awesome when you consider the attention span of your average mobile user. It also offers the ability to incorporate a single clickable CTA that leads the user to your website. Another advantage is that using Canvas costs no more than your normal News Feed ad on Facebook. You can create ads easily using the self-service tool, dragging and dropping design elements. Unlike a static ad that you see and then click on, or the annoying auto-play videos, Canvas gives the user the opportunity to interact with the ad, before clicking on the CTA.  Using the creative specs provided by Canvas, you need to build a storyboard to plan the interaction – almost like creating an app or building a mini website. It’s an amazing way to engage mobile users like never before and to boost awareness of your products or services. For more on the tricks of the trade when it comes to mobile marketing, contact us today! Please follow and like...

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