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Reduce, Reuse, Recycle with Facebook Retargeting

Posted by on Mar 30, 2017 in Social Media Marketing | 0 comments

Have you ever visited a website to look for a particular product or service, and then later – on a completely different site – noticed an advertisement for the website you were on before? Freaky, right? Not really! Even in the world of digital marketing, you can reduce your effort, reuse what you already know about your leads, and recycle your message. A recent study determined that Facebook ad clicks are increasing by 70% year on year; and ad click-through rate

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Get social and get selling with strategic social media marketing tips

Posted by on Dec 22, 2016 in Facebook, Instagram, Pinterest, Social Media Marketing, Twitter | 0 comments

Everyone and their grandmother seem to have a smartphone these days. In fact, the scope of smartphone users is growing to include much older and much younger users than ever before and you know what that means for your business? It means that you have more social media marketing opportunities than ever before. If your business isn’t performing as you thought it would on social media platforms such as Facebook, Twitter, Instagram and Pinterest, then it’s time to

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Using Facebook’s Canvas in your mobile marketing

Posted by on Jun 2, 2016 in Content Marketing, Social Media Marketing, Website Design | 0 comments

It’s a fact that mobile usage has overtaken the desktop, yet mobile advertising is still a largely untapped medium. One of the main reasons for this is the speed – mobile users are impatient and if a page fails to load in under five seconds, you’ll lose the traffic. But all is not lost – Facebook has introduced Canvas, a new mobile-only product that allows businesses to use storytelling to showcase their products. Psychology shows that emotions are far stron

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What’s the secret to making videos go viral?

Posted by on Oct 15, 2015 in Visual Marketing, Website Optimization | 0 comments

So you want to know the secret to making a video or infographic go viral? You ask, is it possible? Well, not really – unfortunately no one can predict the reaction of humans. Who would have thought Charlie Bit Me would have got 825 millions views, or a sneezing panda having 216 million? There’s no accounting for taste, apparently. This said, there are a few success stories out there. As usual, the answer is no quick fix, it’s hard work and perseverance. It was

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Google+, what’s next?

Posted by on Oct 13, 2015 in Content Marketing, Google +, Social Media Marketing | 0 comments

It was 2011, just after Larry Page returned as CEO of Google, that the plan to launch a direct competitor to Facebook was born. Google as a company was riding high on their many successes – mapping most of the world, indexing millions of books and becoming a major player in the smartphone market, but had yet to produce anything on social media. It wasn’t through lack of trying. Orkut, Reader, Wave and Buzz all failed miserably. In the meantime, Facebook grew big

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