How to drive traffic to your website from Facebook

Posted by on Jun 20, 2018 in Facebook, Social Media Marketing, Social Media Optimization |

It’s one thing to have engagement on your Facebook page, but it can be a whole different ballgame to get people to click away from your page and visit your website. Here are a few things that you can do to drive traffic to your website from Facebook:   Create a post Sometimes it is helpful to experiment with different types of posts. You may find, for example, that people are more likely to click on your post if you have shared something to Facebook via a link share (as opposed to adding a link within a status update). You can check this data by using a link shortener such as that will provide you with link activity information.   Another thing to experiment with is the different times of posting. See how your engagement varies if you post a link early in the day versus later in the afternoon.   Promote to fans Once you have created a post, you need to promote your post to people who have liked your page. When you promote your post to fans, you will be able to ensure that around 30% of your fans see the post within their news feeds (as opposed to only 10 – 15% of people).   Promote to non-fans You can look into strategically promoting your posts to people who haven’t already liked your Facebook page. To make sure you are targeting relevant people, you can specify precise interests or other relevant information when choosing who should see the post. Custom audiences are also a great way to ensure the right people are seeing your posts. You can create a custom audience of your email subscribers, for example, for this.   Need help with your social media marketing strategy? Then contact WSI OMS today. Please follow and like...

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How do you optimise your Facebook ad frequency to avoid ad fatigue?

Posted by on Jun 13, 2018 in Digital Media Marketing, General, Social Media Marketing |

Ad frequency refers to the number of times a person sees your ad. This is a data metric that you should keep your eye on because you want to make sure that people aren’t seeing your ad so much that it’s creating ad fatigue.   Facebook ads perform the best when the ad frequency is between 3 and 5 times. So, when someone has seen the ad between 3 and 5 times, it is considered optimal. If a person hasn’t seen the ad at least three times, then they haven’t really seen it enough to take effect (and if they have seen it more than five times, then it is losing its effect and you are also wasting ad money). You can check that you are not exceeding this threshold in the ‘ad frequency’ column of Facebook’s ad manager.   After you have hit the 5 times frequency, there are certain things that you can do. This is when you need to get creative and change up your ad a bit. The change doesn’t have to be huge – you can decide on a simple colour change. The ad basically has to be refreshed because people are becoming blind to it. An ad on Facebook typically hits the 3 – 5 threshold between two to four weeks, so you need to plan how you are going to update your ad. Video ads have a longer shelf life than image ads, so if you are creating videos then you can rest assured that they won’t have to be updated as often as your image ads.   Need help with your Facebook marketing strategy? Then contact WSI OMS today. Please follow and like...

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How to Use Ads to Get More Relevant Facebook Likes

Posted by on Apr 25, 2018 in Facebook, Social Media Marketing |

As any company with a Facebook page knows, getting people to like and follow your page isn’t as easy as you think it might be. If you’ve already let your clients and employees know about your Facebook page, then it’s time start thinking a bit broader to find relevant new fans. While there are tricks to getting tons of fans, these often don’t have sustainable or good effects on your business (paying people to like your page, for example, will only lead to a bunch of people in perhaps different countries liking your page and these followers will never convert to paying clients). It’s extremely important for you to focus on attracting an audience that will bring you business. One thing that you can do is create a very simple Facebook Page Like Ad. The copy and the imagery need to appeal to your target audience and ask them to like your page. If possible, offer something of value in return for liking your page. The targeting of these ads is very important. With custom audiences, you can target your offline audiences on Facebook. You can use your email list or your phone number list to tell Facebook who the ads should appear to. Once you have created this list, you can have Facebook find users who are similar to those on your list so that you can broaden your audience. This tool is called “lookalike audiences”. Another way to target relevant people is to use the “website custom audiences” tool. This enables Facebook to show your ads to people who have visited your website in the past. Need help with your Facebook marketing campaign or your social media marketing strategy? Then contact WSI OMS today. Please follow and like...

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How to Use Facebook Campaign Goals

Posted by on Apr 5, 2018 in Facebook, Social Media Marketing |

Have you started creating Facebook ad campaigns? When you set up a Facebook campaign, you will see that you can also create ‘Conversions’, which helps you to get people to take valuable actions on your website or app. You can use the Facebook pixel or app events to track and measure conversions. If you want to track goals such as adding payment info or making a purchase, then you can start by filling in the ‘Conversions’ section of your Facebook campaign. With your campaign goal, you can specify the action you most want people to take. Facebook will then measure and reflect this in your reporting results. When you click on the drop-down menu under ‘Campaign Goal’, you will see the following list: Leads Registrations Custom conversions None of the above apply If you click on ‘None of the above apply’, then a new list will appear so that you can select a custom conversion event from your page, such as tutorial views or registrations for an event that you have created on your page. When this has been set up, you will be able to view the campaign goals in your Facebook campaign reporting. Not only will Facebook show you how many people completed the specified action, but it will also show you the cost per result (in other words, what your ad spend was to achieve conversions). Do you need help with your Facebook marketing or other social media marketing campaigns? Then contact WSI OMS today. Please follow and like...

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Why Marketers Should Start Using Facebook Messenger

Posted by on Feb 21, 2018 in Facebook, Social Media Marketing |

The way that people communicate continues to change and evolve. Consider how you communicate with different people. Perhaps you Skype with your spouse, use WhatsApp and Telegram to chat with friends, use Lync to keep in touch with work buddies and an SMS to touch base with your parents. Whatever messaging platform you use, each one has their own ‘rules of engagement’: They each have their own expected response time, They aren’t overused, and People don’t demand attention on them. These are exactly the types of intricacies and dynamics that marketers need to keep in mind when they start to incorporate Facebook Messenger into their marketing strategies. Twilio posted an intriguing infographic that stated that 66% of consumers would prefer to be reached by brands (or reach a brand) via a messaging app. Some other interesting statistics from the infographic include: More than 8 out of 10 (85%) of consumers not only want to be able to receive information but also reply to businesses or engage in a conversation. 77% of consumers keep notifications on for messaging apps. Half of the consumers prefer using native SMS (including iMessage and Android) to message businesses. Messaging is 3 to 8 times more preferred than face-to-face communications across all generations. Millennials choose messaging over email to talk to businesses. According to TechCrunch, Facebook Messenger is used by 17% of the world’s population monthly and Sprout’s research shows that 31% of US app time is spent on Facebook and messaging apps. Facebook Messenger also has an unheard-of open rate of up to 90%, which means that more marketers and companies need to start dedicating their time and budget to this platform. Please follow and like...

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