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Managing Facebook Ad Accounts for Multiple Clients

Posted by on Jul 25, 2018 in Facebook, Social Media Marketing | 0 comments

Running Facebook ads and promoting posts for a single business is pretty straightforward, but when you start to manage multiple ad accounts on Facebook, things can quickly become tricky.   The best way to manage multiple business pages and advertising accounts on Facebook is to use Facebook Business Manager. This lets business managers more successfully share and control access to their ad accounts, pages and other assets on Facebook.   Anyone in a busines

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How to drive traffic to your website from Facebook

Posted by on Jun 20, 2018 in Facebook, Social Media Marketing, Social Media Optimization | 0 comments

It’s one thing to have engagement on your Facebook page, but it can be a whole different ballgame to get people to click away from your page and visit your website. Here are a few things that you can do to drive traffic to your website from Facebook:  Create a postSometimes it is helpful to experiment with different types of posts. You may find, for example, that people are more likely to click on your post if you have shared something to Facebook via a l

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How do you optimise your Facebook ad frequency to avoid ad fatigue?

Posted by on Jun 13, 2018 in Digital Media Marketing, General, Social Media Marketing | 0 comments

Ad frequency refers to the number of times a person sees your ad. This is a data metric that you should keep your eye on because you want to make sure that people aren’t seeing your ad so much that it’s creating ad fatigue.   Facebook ads perform the best when the ad frequency is between 3 and 5 times. So, when someone has seen the ad between 3 and 5 times, it is considered optimal. If a person hasn’t seen the ad at least three times, then they haven’t

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How to Use Ads to Get More Relevant Facebook Likes

Posted by on Apr 25, 2018 in Facebook, Social Media Marketing | 0 comments

As any company with a Facebook page knows, getting people to like and follow your page isn’t as easy as you think it might be. If you’ve already let your clients and employees know about your Facebook page, then it’s time start thinking a bit broader to find relevant new fans. While there are tricks to getting tons of fans, these often don’t have sustainable or good effects on your business (paying people to like your page, for example, will only lead to a b

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How to Use Facebook Campaign Goals

Posted by on Apr 5, 2018 in Facebook, Social Media Marketing | 0 comments

Have you started creating Facebook ad campaigns? When you set up a Facebook campaign, you will see that you can also create ‘Conversions’, which helps you to get people to take valuable actions on your website or app. You can use the Facebook pixel or app events to track and measure conversions. If you want to track goals such as adding payment info or making a purchase, then you can start by filling in the ‘Conversions’ section of your Facebook campaign. Wi

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