Managing Facebook Ad Accounts for Multiple Clients

Posted by on Jul 25, 2018 in Facebook, Social Media Marketing |

Running Facebook ads and promoting posts for a single business is pretty straightforward, but when you start to manage multiple ad accounts on Facebook, things can quickly become tricky.   The best way to manage multiple business pages and advertising accounts on Facebook is to use Facebook Business Manager. This lets business managers more successfully share and control access to their ad accounts, pages and other assets on Facebook.   Anyone in a business can see all the pages and ad accounts that they work on in one place with Facebook Business Manager without sharing login information or being connected to their co-workers on Facebook. Business Manager is also a great resource for digital marketing agencies that run Facebook ads for multiple clients and it’s also a great resource for companies who have multiple employees working within the same ad account or on the same Facebook page.   Another reason to use Facebook Business Manager is that it is a great way to keep your account information safe. To learn more Facebook Business Manager and to set up your account, visit   Need help with your Facebook marketing? WSI OMS can help you. Contact us for more information today. Please follow and like...

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How to drive traffic to your website from Facebook

Posted by on Jun 20, 2018 in Facebook, Social Media Marketing, Social Media Optimization |

It’s one thing to have engagement on your Facebook page, but it can be a whole different ballgame to get people to click away from your page and visit your website. Here are a few things that you can do to drive traffic to your website from Facebook:   Create a post Sometimes it is helpful to experiment with different types of posts. You may find, for example, that people are more likely to click on your post if you have shared something to Facebook via a link share (as opposed to adding a link within a status update). You can check this data by using a link shortener such as that will provide you with link activity information.   Another thing to experiment with is the different times of posting. See how your engagement varies if you post a link early in the day versus later in the afternoon.   Promote to fans Once you have created a post, you need to promote your post to people who have liked your page. When you promote your post to fans, you will be able to ensure that around 30% of your fans see the post within their news feeds (as opposed to only 10 – 15% of people).   Promote to non-fans You can look into strategically promoting your posts to people who haven’t already liked your Facebook page. To make sure you are targeting relevant people, you can specify precise interests or other relevant information when choosing who should see the post. Custom audiences are also a great way to ensure the right people are seeing your posts. You can create a custom audience of your email subscribers, for example, for this.   Need help with your social media marketing strategy? Then contact WSI OMS today. Please follow and like...

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How do you optimise your Facebook ad frequency to avoid ad fatigue?

Posted by on Jun 13, 2018 in Digital Media Marketing, General, Social Media Marketing |

Ad frequency refers to the number of times a person sees your ad. This is a data metric that you should keep your eye on because you want to make sure that people aren’t seeing your ad so much that it’s creating ad fatigue.   Facebook ads perform the best when the ad frequency is between 3 and 5 times. So, when someone has seen the ad between 3 and 5 times, it is considered optimal. If a person hasn’t seen the ad at least three times, then they haven’t really seen it enough to take effect (and if they have seen it more than five times, then it is losing its effect and you are also wasting ad money). You can check that you are not exceeding this threshold in the ‘ad frequency’ column of Facebook’s ad manager.   After you have hit the 5 times frequency, there are certain things that you can do. This is when you need to get creative and change up your ad a bit. The change doesn’t have to be huge – you can decide on a simple colour change. The ad basically has to be refreshed because people are becoming blind to it. An ad on Facebook typically hits the 3 – 5 threshold between two to four weeks, so you need to plan how you are going to update your ad. Video ads have a longer shelf life than image ads, so if you are creating videos then you can rest assured that they won’t have to be updated as often as your image ads.   Need help with your Facebook marketing strategy? Then contact WSI OMS today. Please follow and like...

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