PPC Campaign Not Converting? Here Are Three Key Reasons Why!

Posted by on Mar 20, 2020 in PPC |

Pay per click campaigns are an important part of your digital marketing strategy. So, if your campaigns are not converting, you need to understand why. Here are three key reasons why your campaign might be getting a low click to convert ratio. Your Campaign Manager’s Experience  As a digital marketing agency that manages everything from retargeting strategies to Facebook ads, we have found the most common reasons why PPC campaigns do not work is because the person managing the campaign doesn’t always know what they are doing. It’s true that Google AdWords has a lot of resources and that it is easy to set up a campaign yourself, but inexperienced people often miss big opportunities that could make a significant change in their PPC results. Your Bidding Strategy Is Failing  Your bidding strategy may be off, meaning:  That you might not be using native keywords,  You are bidding too much,  Your budget is too much,  Your goals aren’t set or defined, and so on.  The people who manage the most successful campaigns are those who sit at a desk and work on PPC campaigns all day. They aren’t social media people, bloggers,  strategists or involved in other aspects. PPC campaign management is a craft that is perfected over years. Your Budget Is Too Small Another reason why PPC campaigns don’t convert is that the budget isn’t big enough. If your competitor is spending R15 000-00 and you are spending R1 500-00, you might get a few of the leads, but not enough to make a difference. PPC is an auction system. It’s like eBay. If you bid R1-00 on an item and another person bids R5-00, eBay is going to give the item to the person who bid R5-00.  At WSI OMS we run PPC campaigns for clients in almost every industry you can imagine. For help with your PPC campaigns that convert, contact us for a consultation today.   Please follow and like...

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Choose the Best PPC Option for Your Targeted Audience

Posted by on Feb 21, 2020 in PPC |

Pay-Per-Click (PPC) advertising allows your business to use customised messages to target a specific audience that is more likely to respond. Online analytics will also show which advertisements support retargeting. But, which PPC platform will give you the best return on investment (ROI)? With Google Ads, you’ve got Gmail ads, YouTube, the display network and a variety of bits. On the other hand, Facebook gives you access to the world’s biggest social media platform. Which one is more effective? We investigate below. Google Ads  Google Ads is the highest quality leads you can generate for your business, but they are on average about five times more expensive than a Facebook lead. A search-based lead is a very high-quality lead because it is intent-based. Someone has a problem, they search for a solution online, see an ad about the problem and get taken to a landing page that is tailored to speak to their specific challenges. Facebook Ads  On Facebook, people are not searching for a problem. So, there are no intent-based leads. What you can do, however, is target people who might have that problem. You can create look-alike audiences and then find the small segment of people who might have that problem. This means that if you do your targeting right, you can also find high-quality leads. People will scroll in their newsfeed on Facebook and see your ad. The cost for these leads is lower, but you need to plan how you are going to turn the Facebook user into a client with captivating and engaging content. Our PPC Expertise Will Give You the Best Options for Your Targeted Audience  Whether you’re interested in remarketing, retargeting or a brand-new Facebook ads campaign, contact us  today. Please follow and like...

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