Four Best Practices To Create Content That Attracts The Right Visitors

Posted by on Apr 12, 2017 in Content Marketing |

It has been proven over and over again that content marketing is the best way to guide your prospects down the sales funnel and keep your existing customers coming back for more. In fact, at WSI, we try to avoid the overused phrase that “content is king”! However, as with all clichés, it is based on a home truth. However, churning out lots of content is only beneficial if is attracts the correct target audience. Your email newsletters, social media posts, and website blogs can be as entertaining as ever, but if they are not deemed entertaining by the right group of people, your efforts will have been wasted. Best Practice Number One  The final sentence of that last paragraph leads neatly into the first best practice for creating content that attracts the right visitors. If you do not know who your target audience is, how on earth are you going to be able to write to appeal to them? By creating a buyer persona, you create a character that you can visualize chatting to as you write. You will know what makes them tick.   Best Practice Number Two  Knowing what stage along the buyer’s journey your reader is will be the next determiner of how you will approach them. Your content will vary depending on whether they are: Only just becoming aware of a problem or need. Considering the best solution for their problem. Ready to choose a solution-provider   Best Practice Number Three  This is the stage where your creative juices must flow as you curate content, and then tailor it for the previous considerations.   Best Practice Number Four  Great content? Check Now it is time to distribute that content via an appropriate method for each buyer persona.   WSI  To help your content marketing to get the attention of the right audience as accurately as possible, the team at WSI have your back. Get in touch with us today to find out more.  To download your copy of our new ebook, Email Marketing: Evolving in a Social World, XXX Please follow and like...

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How to gain customer trust through your website

Posted by on Aug 24, 2016 in Blogging, Content Marketing |

Establishing trust with your customers or potential customers is not instantaneous – it takes hard work and continued service and support to win them over. What many businesses don’t realise though, is that your website plays a big part – if visitors to your site have any doubts about your business or its integrity, they’ll bounce right out and never come back. Your content may be engaging and the CTAs compelling, but trust is earned over time and not something you want to forget about. There are ways to maximise the impression of trustworthiness on your website, starting with the images. Authentic images, rather than stock photos, give your website visitors a closer look at you and your business. Using a professional photographer to take photos of your team, your office and your products is worth the cost (and probably cheaper than using stock photos). Another way is to ask your customers for feedback that you can use on your website – preferably with their photo, to help drive home the authenticity. Then, look at your content. Visitors to your site probably won’t buy straight away, so try to create content that shows the benefits of your product, rather than a loud sales pitch. Use your blog to answer questions that your customers have and share case studies or feedback that demonstrates how your product helped your other customers. Use media logos on your site to show where your company has been featured – newspapers, industry journals and radio stations, they all give credibility to your business. If you have collaborated with other companies or have partner agreements, use their logos on your site too – even unknown brands can make an impression. Another reason visitors to your site may feel nervous, is ambiguity – use microcopy on your site’s various tabs, CTAs and links to make it very clear what’s going to happen when they click on the tab. Knowledge is power and people want to know what they’re getting into when they sign up to your email list, or make a purchase. Keeping the customer informed at every step of the visiting and converting phases of a website visit goes a long way. If your website lacks the ‘trust’ factor, or if you’re looking to redesign or revamp it, contact us. Our team of designers can help craft a website that reflects you, your brand and what it is you do, in a way that speaks volumes to your visitors. Please follow and like...

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Tips on tweaking your marketing for your blog

Posted by on Jun 16, 2015 in Blogging, Content Marketing, Copywriting |

As an aspiring, or already established blogger, you need to understand the necessity of marketing for your blog. There is nothing worse than wishing to share your passion through writing with no subscribers to read it. Therefore take a look at these tips on how to boost your marketing through email in less than an hour. The ten person rule  This is a fairly simple step to take. Go through your email contact list prior to beginning your blog and try find ten names who you think would be interested in your content. Do not stop until you find ten names and once this is compiled, create an email in which you ask them three things: What is your biggest frustration when learning about (the topic of your blog)? Which blogs, websites or forums do you visit to learn about (the topic of your blog)? I’m starting a new site to teach (the topic of your blog). I’d appreciate it if you would be one of my beta readers. Are you interested? Ask for replies to your posts  This is an extremely beneficial exercise for you as a writer. For instance, pretend that your blog is about surviving the freelance world. At the end of one of your posts, you ask the readers to email you their biggest frustration they are facing right now as a freelancer. Place your email address for them to click on and when you get responses, save them as ideas for topics for new material. This is an extremely beneficially way to understand what your audience relates to and seeks. These are just a few suggestions as to what you can do to boost your marketing through email. If you require any assistance with social media marketing, mobile marketing and much more, please contact Wsioms today. We have a team of efficient individuals ready to help you in which ever digital way we can. Please follow and like...

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