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A Handful of Mobile Marketing Facts Every Business Owner Needs to Know

Posted by on Sep 6, 2017 in Mobile Marketing | 0 comments

Unless you have been living under a rock for a while now, you will be well aware of the fact that mobile marketing is the future! Not only can it help to boost your SEO, but it has been shown to help increase sales, interest and reputation, too. Here are a few interesting mobile marketing facts that we feel might have an effect on your digital marketing strategy going forward… The Very First Mobile Ad  Did you know that mobile ads have been in existence for 17 ye

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Reasons Why Your Digital Marketing Strategy Is Incomplete Without a Blog

Posted by on May 2, 2017 in Digital Media Marketing | 0 comments

From email marketing to SEO and everything in between, digital marketing is an affordable, useful way in which to put your business on the map. However, if you have yet to start a blog or embrace the power of content marketing, it is very safe to say that your digital marketing strategy is currently incomplete. Here’s why:  It Enhances Your PPC Efforts As most of us know, a quality landing page can help to reduce the cost per click when it comes to PPC

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Using mobile user behaviour to shape your marketing strategy

Posted by on Aug 3, 2016 in Digital Media Marketing, E-mail Marketing | 0 comments

Mobile phones continue to dominate as the main source of device for viewing and interacting online, so it makes a lot of sense to align your digital marketing efforts to optimise the mobile experience. It’s not merely about having a great landing page that renders well on smartphones and tablets, it’s about thinking of the user behind the device – their behaviours, goals and preferences. Here are some behaviours about mobile users that you can use to adapt you

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Inbound marketing techniques that can benefit your business

Posted by on Aug 2, 2016 in Content Marketing | 0 comments

Many conventional marketing approaches are too expensive for startups or small businesses, so inbound marketing with its various techniques, makes a lot of sense. Since inbound marketing is all about attracting prospects to your business – rather than actively going and out and searching for them yourself, using advertisements, cold-calling or direct mail – it’s a lot more affordable and successful. Here are five techniques that can make a real difference

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Nine email marketing mistakes that will cost your business

Posted by on Jul 18, 2016 in E-mail Marketing | 0 comments

Email is an integral part of any digital marketing campaign. In order to maximize your next email drop, avoid these common mistakes: RecipientsSending emails to unwilling recipients amounts to spam. Maintain the integrity of your mailing list to improve email deliverability and performance.Lumping all your contacts into one big “To:” list prevents you from increasing your click through rates. By cleverly segmenting your email list, you have the advantage of

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