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5 Ways to Tailor Your Email Marketing for Mobile

Posted by on Oct 15, 2018 in E-mail Marketing | 0 comments

In this fast-paced digital age, more and more people are viewing emails on their mobile phones. That is why it is becoming increasingly important for businesses to optimise their email marketing for mobile. Designing your emails for desktop just will not cut it any more, in fact, your audience is more likely to ignore or delete your mails, which is costly – to say the least. Here are 5 ways you can stay ahead of the game and tailor your email marketing for mob

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4 email marketing tips from the pros

Posted by on Jun 12, 2018 in E-mail Marketing | 0 comments

Email marketing can be highly effective or highly ineffective, depending on how you execute your strategy. Here are a few tips to help you execute excellently so you can crush it with your next email marketing campaign:  Always start with valueMake sure you are delivering value with every email that you send. The recipient should see value because they are going to unsubscribe or worse – mark it as spam – if your emails aren’t providing value. They should

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How to Create Brand Loyalty through Digital Marketing

Posted by on Mar 27, 2018 in Digital Media Marketing | 0 comments

Digital marketing is an excellent way in which to reach a greater audience, create brand awareness and offer customers a more convenient option when it comes to getting their hands on what they want – whether it is information through content marketing or your company’s product itself. What is more is that digital marketing can also help to create a stronger sense of brand loyalty. Here is how:Talk about Your Social Responsibility Projects According to a

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Which Digital Marketing Metrics to Track for Landing Pages and Email Marketing Campaigns

Posted by on Feb 27, 2018 in Digital Media Marketing | 0 comments

There are so many numbers to crunch and analytics to track that it can be tough to figure out which metrics you should be using to show a return on investment. The numbers you track and measure, will be different for various platforms and different parts of your internet marketing strategy. Here are a few key metrics to keep in mind when you need to either show someone results or to figure out where you need to improve:Landing Page ROI Metrics Traffic: How many pe

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Get A Handle on Rising Email Unsubscribe Rates

Posted by on Feb 7, 2018 in E-mail Marketing | 0 comments

If you’ve noticed a steady incline in the number of people who are unsubscribing from your emails, then it’s time to get a handle on things. If too many people start unsubscribing from your emails, then it could impact your ability to reach inboxes – and this hurts your online reputation. Luckily, you’ve caught the issue in time and can still shake up your strategy before it starts affecting your revenue. Here are a few tactics to consider:Segment Your Con

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