Digital marketing is an excellent way in which to reach a greater audience, create brand awareness and offer customers a more convenient option when it comes to getting their hands on what they want – whether it is information through content marketing or your company’s product itself. What is more is that digital marketing can also help to create a stronger sense of brand loyalty. Here is how:Talk about Your Social Responsibility Projects According to a
There are so many numbers to crunch and analytics to track that it can be tough to figure out which metrics you should be using to show a return on investment. The numbers you track and measure, will be different for various platforms and different parts of your internet marketing strategy. Here are a few key metrics to keep in mind when you need to either show someone results or to figure out where you need to improve:Landing Page ROI Metrics Traffic: How many pe
If you’ve noticed a steady incline in the number of people who are unsubscribing from your emails, then it’s time to get a handle on things. If too many people start unsubscribing from your emails, then it could impact your ability to reach inboxes – and this hurts your online reputation. Luckily, you’ve caught the issue in time and can still shake up your strategy before it starts affecting your revenue. Here are a few tactics to consider:Segment Your Con
If you are to successfully make a name for your brand in the world of content marketing, there are 5 essential skills that you simply cannot do without. We take a closer look at each one of them below. Content Creation Ultimately, it doesn’t matter how epic your social media marketing skills are, they won’t really amount to much if you don’t have epic content to promote on the platforms! It, therefore, comes as no surprise that the most essential skill withi
A solid approach to AB testing is sure to lead to a stand-out digital marketing strategy that is almost guaranteed to achieve the desired results for your brand. Not only does it allow you the opportunity to experiment with two different designs/approaches, but it also provides you with insight into what your target market is thinking, as well as what appeals to them most. Here’s what you need to know about successful AB testing within the online marketing realm.