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E-Commerce Email Marketing: A How-To Guide

Posted by on Apr 5, 2019 in E-mail Marketing | 0 comments

One of the most important aspects of content marketing is email marketing. This is especially true if you own an e-commerce store. Not only is it a great way in which to keep customers up to date with news and information about the business, but it is also an opportunity to generate interest and hype around new products, specials, competitions and discounts. Here is what you need to know about moulding your email marketing approach to help benefit a website focused

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Email Marketing: Are Your Emails Being Labelled as ‘Spam’?

Posted by on Apr 3, 2019 in E-mail Marketing | 0 comments

What’s the point of spending hours crafting the perfect email only for your hard work to land up in your clients’ spam folder? Unfortunately, this is the case for a number of businesses. And, this is one of the reasons why many business owners believe that email marketing as a form of content marketing is a complete waste of time. The good news is that the problem can be easily rectified and the value of email marketing redeemed. Here’s how:  Ensure Eth

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5 reasons to use email marketing for lead generation

Posted by on Mar 11, 2019 in E-mail Marketing | 0 comments

Before the social media and mobile marketing boom, email was the top way for digital marketers to reach new clients. While many people think email is dead, the opposite is true. It might no longer be seen as the trendiest way to generate new business, email marketing is still one of the best ways to reach your target audience. Here’s why:Everyone has emailYou would be hard-pressed to find a person who can’t be contacted via email. Many people actively manage

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Measure Your Customer Service

Posted by on Jan 16, 2019 in E-mail Marketing | 0 comments

It goes without saying that great customer service is king. But, how do you determine whether your clients are indeed happy with the service levels they are receiving? Well, don’t wait for a Hellopeter mention! Be pro-active and measure your service by asking your customers. Unfortunately, using traditional surveys for these purposes have a very low response rate. Enter the one-click email banner survey – it will provide you with surprisingly sophisticated f

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Email Marketing Tips: What To Do If Your Unsubscribe Rates Are On The Rise?

Posted by on Nov 6, 2018 in E-mail Marketing | 0 comments

According to Experian, 60% of marketers do not let customers choose the type of email they want to receive and only 30% let them choose how often they receive correspondence. To avoid customer rejection and decrease unsubscribe rates, you need to make sure that every message you send proves its own relevance and value (and that the customer understands why they are receiving your message in the first place). It is important for customers to choose the types of email

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