How to Build a High-Converting Email Funnel

Posted by on Aug 17, 2019 in E-mail Marketing |

 Email funnels are essential to your digital marketing strategy. And, they can be among the most effective tools for converting your branding efforts into new sales and retaining clients.   What Is an Email Funnel and How Do You Build One? Put very simply, an email funnel is a chain of automated email messages designed to help you convert leads into clients, and clients into loyal supporters. There are plenty of email marketing platforms available, such as MailChimp or ConvertKit, and each will guide you through the set-up process – so we won’t discuss the technical side here. Instead, let’s focus on the content and sequencing of your mailers. As a guideline, consider the following five levels in your email funnel, through which your audience filters from the first contact to the brand advocate.  High-Level Branding The first stage is the initial communication with the client. You want to provide general brand awareness without pushing for a sale. Offer information about who you are, what you do and the value of your product. Keep it brief and general and, most importantly, do not push for a sale. Personalisation and Targeting The readers that make it through to this level want to know more about what your product can do for them, but still, aren’t quite ready to make a purchase. Accordingly, your communications at this point should provide specific information tailored to their interests. However, you still should not push for the sale. Closing If the prospect has come this far, he or she is more than likely ready to buy. Now you can take their interest and convert it into a sale. Try to pre-empt any questions they may have and insert call-to-action buttons in the mail that will take them to your site and help them complete the purchase. Retention So now you’ve made the sale but you want your clients to come back and buy more. You need content that nurtures your relationship with them, reminds them of the value of your products and fosters a sense of loyalty. Secondary Marketing You can turn your customers into secondary brand marketers by delivering consistent value, offering recommendations, specials, discounts and incentives, and inviting them to write reviews. This deepens your customers’ relationship with you and gives them the platform and the motivation to get the word out, starting the cycle anew. Need help with your email marketing? Then contact WSI OMS today. Please follow and like...

read more

How Better Forms Can Help Boost Your Email Sign Ups

Posted by on Jan 18, 2019 in E-mail Marketing |

Quality email marketing is the crux of most companies’ digital marketing strategies – and it should be! If you are struggling to get a decent number of sign ups despite your best efforts, your email sign-up forms might not be quite up to par. Here are three tips on how to fix that! Keep Them Short  You do not need to know what someone’s mother’s maiden name is to add them to your email marketing list! People don’t like to spend 20 minutes filling in forms. So keep them as short as possible, asking only for the most relevant details, and you will be sure to sign up twice the amount of people in half the time. Their name, surname and email address should suffice. Make Them Stand Out  Where you place your sign-up form on your website makes a big difference. It needs to be easily visible without getting in the way. You may also want to add it to all of your web pages, rather than only on the home page. Share The Details Most people are hesitant to sign up to receive emails from brands because they fear that they will be spammed or sent 20 emails every day. With this in mind, it pays to share the details of how often you will be in touch with them. You may also want to pique their interest by letting them know what sort of content they can expect by sharing a few examples of previous headlines and topics. Oh, and do not forget to mention your privacy policy. People are much more likely to sign up if they know for sure that you will not be sharing their details with anyone else. Do you need help to perfect your email marketing strategy and digital marketing efforts in 2019? WSI OMS is here to lend a hand! We specialise in email marketing, content marketing, SEO, link building and social media marketing. Get in touch with us now for more info about our range of services. Please follow and like...

read more

Measure Your Customer Service

Posted by on Jan 16, 2019 in E-mail Marketing |

It goes without saying that great customer service is king. But, how do you determine whether your clients are indeed happy with the service levels they are receiving? Well, don’t wait for a Hellopeter mention! Be pro-active and measure your service by asking your customers. Unfortunately, using traditional surveys for these purposes have a very low response rate. Enter the one-click email banner survey – it will provide you with surprisingly sophisticated feedback insights. Below are suggestions on what constitutes a successful one-click email survey:   Short ‘N Sweet   The shorter the survey, the more chance of a response.   Creative Campaigning   Keep your campaign creative to add to the impact. Personalise your survey with your company logos, colours and images.   Check Your Tech   A one-click survey needs the tech to support it. So, make sure your email software has the image-mapping technology to achieve this.   Real Reviews   Clients who respond to your one-click email survey are more likely to respond to an invite/request to give a review/testimonial. This will create an increased chance to get testimonials and case studies that you can display on your website. And, especially if the surveys are run regularly over time, you can really see the resulting service improvements.   Reward The Right Role Players   An email banner survey can be personalised for the sender, for example, by rating individual members of your sales team and the service they’re providing. So, when the results are reported, it can show who performs best in your customer service and you can reward them accordingly. Rapid Response No one wants a negative response from a survey. But, if you do get one, then you’ve got a chance to put things right. Your banner survey should alert you to any service problems in real time. This will enable you to immediately contact the respondent, not wait for a report… or worse, a mention on Hellopeter or a public complaint on your social media account. If you need help to measure your service quality with one-click email banner surveys, contact WSI OMS for assistance today. Please follow and like...

read more

Improve Your Email Marketing

Posted by on Jan 10, 2019 in E-mail Marketing |

Do you, like many others, think of email marketing as old and obsolete? This could not be further from the truth. In fact, it may be difficult to find a tool as effective as email marketing to reach a large base of clients, both effortlessly and cost-effectively. Even social media does not compare with this type of aggressive marketing. However, sending emails willy-nilly into the ether is of no use. You need to know what you are doing (new legislation like POPI is changing the playing field). Here are a few pointers on how you can improve your email marketing: Implement A Monitoring Program There is a multitude of programmes (such as Constant Contact, Cakemail, AWeber, Mailchimp, etc.) that will help you to monitor your email campaign. Among other things, these programmes will enable you to track whether your emails are being: Delivered, Opened, and The rate at which readers are unsubscribing. Watch Those Bounce Rates Are your emails being closed quickly? If so, the following may be reasons why: Weak content, Images that take too long to download, or You are missing the needs and wants of your target market. There is no sense in flogging a dead horse – identify the reason(s), then re-invent and adjust your campaign. Easy Escape People feel less stressed if there is an easy way out of a situation. This applies to your email campaign as well. By providing an easy-to-spot one-click unsubscribe link at the bottom of every email, you will be less likely to annoy your subscribers. Offer A Reward People are much more likely to respond to and act on your emails if you offer them genuine exclusive rewards and deals. For professional advice on how to launch an effective email marketing campaign, contact WSI OMS. We offer a range of services that will move you to the next level. Please follow and like...

read more

Benefits Of Email Marketing

Posted by on Jan 8, 2019 in E-mail Marketing |

Fast, cost-effective, accessible and easily replicated – email is an important business communication tool. In an era where automation is rapidly gaining momentum, email marketing remains important for building personal relationships with prospects, leads, and current and past customers. It gives you a chance to ‘speak’ directly to them, in their inbox, at a time that is convenient for them. Below we investigate some of the benefits of email marketing: Build Trust People do business with people they know, like and trust. By sharing helpful and informative content with your email subscribers you can build trust and thus your brand’s credibility. Strengthen Relationships If you want to build strong customer relationships, it’s important to get your message to the people who matter most to your business. A well-timed email will keep your brand alive for your subscriber, whether it is during your busy season or the slower times of the year. Improve Communication Some business models are very reliant on effective communication – email is a reliable solution to keep your subscribers informed and up-to-date. Generate Calls When executed properly, email marketing lets businesses reach the right person, with the right offer, at the right time. In fact, a well-timed email can result in a flood of calls each time you hit send. Boost Sales If you need to trigger sales during a slow period, a quick email with an irresistible promotion can be created, eliciting an immediate response. The results are easy to track – simply monitor your orders. Build Your Brand With email marketing, you can strengthen brand recognition with new and potential clients. Your email may even be forwarded and shared amongst the subscriber’s friends, family and contacts. Measure Performance It provides you with the metrics you need to see how your campaign emails are performing, which will help you to: Market smarter, and Better understand the needs and interests of your customer base. Contact WSI OMS today for professional advice on email marketing and to learn more about our wide range of digital marketing services. Please follow and like...

read more