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3 Tips for High-Performance Email Newsletters

Posted by on Mar 26, 2018 in E-mail Marketing | 0 comments

One of the best ways to communicate with your clients and customers is directly through their inbox. You can do this once per month with an email newsletter. It’s important that you make the most of this opportunity. WSI OMS has a few tips that you can use to easily improve your email newsletters:Tip no1: Subject LineThe first thing that a potential newsletter reader will see is the subject line. So, make sure it’s effective and concise. Using a boring email

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How to Create an Effective Email Drip Campaign

Posted by on Jan 22, 2018 in E-mail Marketing | 0 comments

Email drip campaigns are more complex and require more work than a once-off email blast – but it is worth the effort! Email marketing is still one of the best ways to sell more products and market your business, but a cleverly thought out and executed drip campaign can really make a difference to your bottom line. Here is how to go about the process:Determine What You Want to AchieveMaybe you need to focus on customer retention? Or maybe you want to get your p

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7 Social Media Campaign Ideas For Your Small Business

Posted by on Nov 30, 2017 in Social Media Marketing | 0 comments

Social media marketing represents an exciting opportunity for your brand to get creative with different types of campaigns. Here are 7 social media campaign ideas for your small business to try: 1. Crowdsource Content People love the thought of their posts and photos being featured in promotional materials. It’s a great way to encourage sharing and engagement – not only does this create brand awareness but it works as social proof and encourages even more custom

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Email Marketing Tips for Your Holiday Campaigns

Posted by on Nov 6, 2017 in E-mail Marketing | 0 comments

As we head into the final sprint towards the end of the year, it’s time to turn your thoughts to your holiday campaigns – more specifically, your email marketing. So, how do you stand out from the crowd? We’ve put together our top tips that are sure to get you in the spirit. 7 Email Marketing Tips:Get in on the action: Don’t make the mistake of thinking you can do without it. Believe it or not, in 2015, email marketing drove 20% of online holiday sales. Wh

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Creating a lead nurturing strategy for email marketing

Posted by on Oct 23, 2017 in E-mail Marketing | 0 comments

Email marketing is still one of the best internet marketing strategies. It’s important to keep in mind, however, that very few people will be ready to commit to a purchase after receiving their first email. You need to invest in a solid lead nurturing strategy if you want your email efforts to have a direct impact on your bottom line. Here are some of the elements that you need to keep in mind when creating a lead nurturing strategy: Focused content You can’t ex

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