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Email Marketing Tips: What To Do If Your Unsubscribe Rates Are On The Rise?

Posted by on Nov 6, 2018 in E-mail Marketing | 0 comments

According to Experian, 60% of marketers do not let customers choose the type of email they want to receive and only 30% let them choose how often they receive correspondence. To avoid customer rejection and decrease unsubscribe rates, you need to make sure that every message you send proves its own relevance and value (and that the customer understands why they are receiving your message in the first place). It is important for customers to choose the types of email

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5 Ways to Tailor Your Email Marketing for Mobile

Posted by on Oct 15, 2018 in E-mail Marketing | 0 comments

In this fast-paced digital age, more and more people are viewing emails on their mobile phones. That is why it is becoming increasingly important for businesses to optimise their email marketing for mobile. Designing your emails for desktop just will not cut it any more, in fact, your audience is more likely to ignore or delete your mails, which is costly – to say the least. Here are 5 ways you can stay ahead of the game and tailor your email marketing for mob

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Do Not Let Your eBook Collect Dust! Here Is How to Market It like a Pro:

Posted by on Sep 10, 2018 in Digital Media Marketing | 0 comments

Whether your eBook is 10 pages or 100 pages long, you undoubtedly spent multiple hours writing, editing and polishing it to get it perfect. If you have already published your eBook on your website or even an online marketplace like Amazon, you need to make sure that you are continuously driving people to your download or ‘buy now’ landing page. Here are a few tips to market your eBook like a pro: PPC Marketing If your initial downloads have started to wane, it i

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Interactive Emails – The Future of Email Marketing

Posted by on Aug 20, 2018 in E-mail Marketing | 0 comments

According to most email marketing experts, interactive emails are the next big thing. So, what is interactive email? An interactive email is one that has functionality for the user to take some sort of action within that email. The action that is taken will then trigger some type of event within that email. This could, for example, be:A drop-down menu, A navigation tool, or A photo carousel.This is a great evolution from traditional emails. In terms of interacti

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Should You Remove People From Your Email Marketing List?

Posted by on Aug 6, 2018 in E-mail Marketing | 0 comments

If you are sending out email newsletters and campaigns, then you are undoubtedly getting reports and analytics on how your campaigns are performing. One question that people often ask us is whether they should remove people from their email lists if they have never opened an email from you.   Once you’ve had an email list for any length of time, you’re going to have some people on there who have stopped engaging or stopped opening your emails. This is only

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