Why you need unique content on your site

Posted by on Oct 18, 2010 in Website Content |

For every hobby, profession, music artist or sport, there are a million websites. All of these sites have content on them, but only a few are popular (and it’s always the same ones that get the top spots on search engines for a specific subject). Why? One of the reasons is because these pages have unique copy that gets updated on a frequent basis. There are a lot of factors that Google, Yahoo and Bing look at when ranking a page (such as reciprocal links, keywords in metatitles and so forth) but these algorithms are continuously changing along with the internet. A few years ago, when Search Engine Optimization started to gain popularity, you could simply retype the same keywords over and over again (such as “electrical supplies America electrical supplies America”) and you would probably get a top spot in Google for that key phrase. Nowadays, the smart search engine folks have a number of different ways to check if your article is actually about the search phrase (by looking at secondary keywords that would most likely be on your page) and to check if you didn’t steal somebody else’s ideas. What happens to duplicate content? According to Google, duplicate content shows below 100 results (who’s going to click that far to read your page?!). Not only do you make your content invisible, but you will also lose Google ranking for your website. Search engines don’t do this to punish you for no reason – their focus is on giving customers (internet users) access to the information they are looking for. If they find your article somewhere else on the internet, they figure that the user won’t want to read the same article twice so the original page ranks well and yours does poorly. Simple as that. Keeping it fresh Google spiders index your page when you add new content to the site. If you do this frequently, they come back to your site on a regular basis to index your pages in the search engine. If you are struggling to get around to updating your website and adding new content, find out if you can outsource the job – having unique articles on your site is important, so make sure it gets done right! Please follow and like...

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How to protect your search rankings with SEO

Posted by on Aug 12, 2010 in SEO |

One of the biggest fears for web site owners that have long relied on search traffic for new business is a sudden drop in search engine rankings.  Some webmasters are experiencing this very situation as a result of Google’s recent update. In most cases, it takes a lot for a tenured web site to mess up its search visibility.  In other situations, it doesn’t take much at all. Avoiding mistakes that result in exclusion, penalties and more often confusion for search engines are often overlooked.  Don’t fall victim to carelessness and ignorance when it comes to maintaining the search visibility achieved from years of content and online marketing by avoiding these common mistakes: Website Redesign Probably one of the most common situations that result in fluctuations in search visibility involve significant changes to a web site’s design, content, internal linking relationships and the new use of Flash, Ajax or JavaScript for navigation. Search engines copy websites and the links between pages. Think of it as taking a picture of your site. If you change your site from what the search engine has a copy of, the new form might not include the same content, keywords and crawlable links. The worst case scenario is when a company decides to redesign the website and over write all previous SEO work. Upon finding that search visibility has completely tanked, they call up the SEO agency and demand an explanation. Solution: When significant changes are planned for the company website, work with your SEO to identify how the new design will impact search visibility. Have them map out and prioritize the implications of page layout, content and keyword usage, navigation, links and redirects. New Content Management System (CMS) Along the lines with a new website design, changing content management systems can create a lot of confusion for search engines. Many companies have had websites long enough that the legacy CMS used to launch the site no longer serves the needs of the organization. Large companies may find that the hodgepodge of CMS used by different business units and acquired companies is inefficient and a common content management system would better serve the organization. A change in the CMS means a change in the templates that format web pages, navigation and oftentimes the URL structure of pages.  It’s common that major changes in content are rolled out along with new website software and that can spell confusion for search engines. URLs that change can also create confusion. For example, web page file names that previously ended with .asp and now end with .aspx are perceived as completely different. Solution: While the IT department or web developer will understand the importance of redirecting old URLs to their...

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