How to Create the Best LinkedIn Summaries for Professionals – Dr. Cheryl Potgieter

Posted by on Aug 10, 2018 in LinkedIn, Social Media Marketing |

We have helped many people use the power of LinkedIn (see this example of Dr. Cheryl Potgieter) to connect with their ideal target audience. Whether you are an established thought leader in your industry or you whether you just recently started working in a new niche, you need to ensure that your LinkedIn profile is: Attention-grabbing, and That it explains the value you can bring to a client’s business. Here is advice on how professionals like Dr. Cheryl Potgieter can go about creating a winning LinkedIn summary: Your Purpose Write what the ultimate goal of your job is. If you are a software developer in the financial industry, write how you believe digital disruption and technological change will help companies differentiate themselves in the market. Say that you are committed to advancing the field of software development and engaging in meaningful conversations on how the industry can become more agile, for example. Your Passion Your passion is what makes you tick. If you are a teacher, you can say that you love facilitating those ‘A-Ha’ moments when a learner understands how to solve a complex problem. If you are a Doctor, you could say that helping people live their best lives is what keeps you going every day. Your Promise What do you promise clients? An accountant can promise that they will ethically guide a client to efficiently navigate the tax landscape and meet all their regulatory requirements while looking for opportunities where growth may exist for their business. Your Statement This can give readers the information they need to resonate with you. You could, for example, write about where you were in life before you found your true calling.  Coach Lisa Berndt’s summary reads, “I was sitting in a New Zealand forest at midnight, wearing sunglasses and catching moths. It was not where I wanted to be. Although midnight light trapping was never my favourite part of being an entomologist, I stayed committed to my path as a scientist for another six years. Then I realised my true passion was…” Do you need help to create your best LinkedIn summary like Dr. Cheryl Potgieter. Then contact us today. Please follow and like...

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How to Tell a Story on Social Media – Dr. Cheryl Potgieter

Posted by on Jul 13, 2018 in Social Media Marketing |

People love stories and they love social media, there are cases such as Dr. Cheryl Potgieter where we can help you use the power of storytelling to captivate your target audience on social media. Read this advice from her on how to tell a story on social media: Tell an Authentic Story Many companies try to be inauthentic online but the ones who are winning over the masses are the brands who have authentic online personas. If you are a young, quirky start-up company in the tech industry, your online voice will be very different to that of an established financial institution, for example. People who follow you online want to know what your values and mission are. They want to know how your brand started and where it is going. If people scroll through the content you post on social media, they should be able to immediately understand who you are. Don’t be Generic When Telling Your Brand Story – Be Personal Make sure that your posts are not only written in your authentic voice but that your brand’s colours and logo are visible in the digital content you post. To make your social media stories more personal like Dr. Cheryl Potgieter, we advise clients to include photos of themselves or the people they work with. Let Your Brand Speak to Your Buyer’s Persona If you want to evoke the emotions of your readers, then you need to make sure that what you are saying resonates with them. Consider who your ideal target audience is: Where do they spend their time online? What age are they? What challenges do they face, and What are their short, medium and long-term goals? The stories you tell on social media need to speak to your buyer’s persona. You need to interest them and captivate them if you want to stay on their newsfeeds. We helped Dr. Cheryl Potgieter tell better stories on social media. Contact us for more information today. Please follow and like...

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