The Business Continuity Management (BCM) conference will be taking place on 11 – 12 July, 2012 at the Indaba Hotel in Fourways, Johannesburg. The event is aimed at promoting excellence in the business continuity profession and is endorsed by the Business Continuity Institute. I have been invited to present at the event where I will be discussing Marketing with BCM and using social media for strategic planning. Social Media and Business Continuity Management Can one use social media in a crisis as a simple method of communicating with a large group of individuals? If a well-devised strategy is put in place before an event happens, can the immediacy of social media lend itself well to continuity management? Organisations need to understand the strengths and pitfalls of their chosen communication medium. How can social media be used within an organisation’s BCM plan? Focus areas: Customer Relationships, Brand Familiarity, Research and Feedback. The two-day event starts tomorrow and WSI OMS will be live blogging the event. You can also participate on Twitter using the hashtag #BCMSA. For further information please visit Biz Strat’s website.   Please follow and like...