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4 Ways to Promote Your Company’s New Facebook Page

Posted by on Apr 23, 2018 in Facebook, Social Media Marketing | 0 comments

Many times, people launch a Facebook company page with the idea of promoting everything from their blogs and staff photos to products and promotions. They quickly realise that this can all be pointless if they don’t have people following their page. If you want to promote your new Facebook page, consider the following:Paid AdvertisingYou can get your company page under the eyes of your target audience by promoting your posts. While this will cost a bit of mone

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How to Measure the Success of Your Content Marketing Campaigns

Posted by on Apr 19, 2018 in Content Marketing | 0 comments

In order to determine whether your content marketing campaigns are successful, you need to work out what you are trying to achieve. Set a goal such as links to content, social shares, revenue, traffic or transactions, for example. Once you’ve set this out, it’s easier to work out how well your content is performing.Google AnalyticsGoogle Analytics is a free tool that you can use to determine the success of your content marketing campaigns. It’s easy to use

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How to Structure Powerful and Memorable Content

Posted by on Apr 18, 2018 in Content Marketing | 0 comments

One of the best ways to get people to your website and get them excited about your business is to create great, quality content that you distribute on your channels. Whether you’re creating a podcast, a written piece, an infographic or a video, there are tools and techniques that you can use to help you structure and enhance your message.Remember that nobody cares about you or your business until you have grabbed their attention. So, what you need to do right at

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4 Ways to Leverage Paid Search for Incredible Results

Posted by on Apr 16, 2018 in PPC | 0 comments

If you are not getting enough people to your website, then one of the ways to quickly solve that problem is by running a pay-per-click ad campaign. PPC campaigns are inexpensive and work wonders when you need a jumpstart. Adding a PPC campaign to your digital marketing mix will generate added attention and add extra energy to your offering. Here are a few tips for leveraging PPC to get more results:Control Your Brand’s MessageWhen a potential customer does the

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Are You Using YouTube’s Community Tab?

Posted by on Apr 11, 2018 in Social Media Marketing | 0 comments

YouTube launched a Community tab about a year ago. But, many people still aren’t making use of this functionality. The Community tab was launched in response to Google Plus, which has ultimately failed. Facebook is adding more and more video to their platform, so another reason why YouTube launched the Community Tab is to take on Facebook as a social platform. The Community Tab allows you to add text, animated gifs and images. You can also let your community know

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