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How to improve your web content

Posted by on Dec 8, 2016 in SEO | 0 comments

With the digital marketing world becoming massively competitive and driven daily by content, the mindset is that well-written content generate a lot of website traffic. Unfortunately, this is not always the case: the reality is that competitors are doing the exact same thing.  Businesses are guilty of providing their audience with low-quality content that is neither informative nor conducive to building trust and credibility with their clients.   Research is y

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Why having a digital marketing strategy is so important:

Posted by on Dec 7, 2016 in Social Media Marketing | 0 comments

Having a digital marketing strategy is vital for your business: it shows you have a clear indication of where you see your business, it also indicates ways you can improve its social online presence. Having a digital marketing strategy can soon have a positive effect on your business.   What is a digital marketing strategy? A digital marketing strategy helps you strategize where exactly your business can feature. It can also assist you to improve your online pr

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SEO is dead! Long live SEO.

Posted by on Nov 8, 2016 in SEO | 0 comments

As we evolve more and more into a digital age, most marketers have included digital marketing as an essential element to their strategies. It is critical to keep up – or even ahead of – the times to safeguard that you aren’t lagging behind your competitors or getting stuck in a marketing rut. No area of inbound marketing gets hackles up more than SEO does. Critics of search engine optimization (SEO) go as far as saying that if it is not dead now, it will b

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Your guide to influencer marketing

Posted by on Oct 17, 2016 in Digital Media Marketing | 0 comments

Influencer marketing is the next big thing in digital marketing strategy… but what exactly is it, and more importantly, how can you make it work for you? These tips should help you clear up the details. What is an influencer? An influencer, in the modern sense of the word, is someone who has a large online following with the result that their views, opinions and endorsements are trusted by a number of people. Influencers are frequently bloggers who are highly acti

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Use emotional targeting to convert more leads

Posted by on Oct 10, 2016 in Digital Media Marketing | 0 comments

While looking at factual information such as numbers and statistics is the most likely scenario when reviewing how well your website and business are performing, it’s easy to forget the real bottom line: your customers. Customers are human beings, with human emotions, which is why emotional targeting is essential to explore as part of a comprehensive digital marketing plan. Use emotional triggers While services and product features are important, human beings are

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