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Use the improved Google Maps local search ads to promote your business

Posted by on Aug 11, 2016 in Website Content | 0 comments

If you use local search ads on Google maps to attract customers in your area, there have been some improvements to this service that you should know about. Appearing on both desktops and mobile devices, the adverts you place on Google maps are a very powerful way to increase your exposure, making it easy for people to find you, contact you and make their way to your premises. The “new generation” Google maps ads are set to improve by introducing new ad formats a

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Why great Instagram captions are worth the effort

Posted by on Aug 10, 2016 in Digital Media Marketing, Social Networking | 0 comments

Gaining followers on Instagram isn’t only about taking the photograph and editing it to perfection. The quality of your photos and captions can be the difference between getting a few more followers, or getting more followers interested in your brand and the human side of your business. Captions are an opportunity to explain a bit about the picture, or say something humorous, not just an afterthought. When composing your Instagram caption, think about the followin

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Are you up to speed on the latest Twitter features?

Posted by on Aug 9, 2016 in Social Networking, Twitter | 0 comments

Twitter is one of the most widely used social media platforms and like all online apps or tools, is constantly evolving to keep up with the fast pace of change. They have made a number of small and big changes in the last six months or so, to drive user engagement and improve the overall experience, so here’s a summary of the top 5 features:Getting round the 140-character countWhile some see the character limit as the fastest way to communicate and an essentia

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Your guide to Google content penalties

Posted by on Aug 8, 2016 in Content Marketing | 0 comments

Google’s content algorithms are always evolving. If you have suddenly realised that your website traffic has dropped significantly, then it is possible that the content on your site has been penalised. Doing business online means that you have to proactively manage your website traffic and a part of this is staying updated with the algorithmic penalties that Google enforces. Here’s an overview of some of the most significant penalties: Panda The initial Panda al

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The many faces of email marketing

Posted by on Aug 4, 2016 in E-mail Marketing | 0 comments

With email marketing, we all know how important it is to get the email right – the right sort of design, personalised content, prominent call-to-actions etc. These not only apply to your initial campaign emails, but also to your other emails – a practise that can be neglected. Think about the other types of emails you can use in your campaign and how applying the basics to all of these types of messages can be the trick to more conversions. Let’s look at some

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