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Decreasing attention spans affect marketers

Posted by on Apr 28, 2016 in Digital Media Marketing, Website Optimization | 0 comments

There’s probably a deep and profound explanation for it, but the reality is, over the years, the average attention span of internet users has decreased steadily, making your job as a marketer even more difficult. With the typical time people spending on a web page being between 10 and 20 seconds, it’s not a very long time to convince your visitor to buy your product or use your service. Interesting, and quite alarming, studies have shown that the average attenti

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What is data-driven marketing?

Posted by on Apr 11, 2016 in Blogging, Content Marketing, Digital Media Marketing | 0 comments

In today’s digital world, data is the new way of maximising marketing strategies when targeting customers. Data-driven marketing focuses on customer experience and value through link building. Defining data-driven marketing This is using customer information to combine and enhance marketing efforts. The first process in digital marketing is observation and measurement, and then insights and actions. When implemented well, data-driven marketing transforms and impro

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How Pinterest can boost your blog referral traffic

Posted by on Mar 22, 2016 in Blogging, Pinterest, Social Media Marketing | 0 comments

For social media marketing campaigns, there’s no beating the power of Pinterest for bloggers. Unlike Tweets and posts on Facebook or Google+, which have relatively short lives, Pinterest pins will be repinned over and over, some even being pinned years later. They continue to gain traction for months after they are originally pinned. Here are some tips to get long-term, solid traffic referral from Pinterest. When you get started, you’ll need to create about ten

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Social selling: Get with the programme

Posted by on Mar 16, 2016 in Social Media Marketing, Social Media Optimization | 0 comments

In the age of relationship-based marketing, social selling isn’t going anywhere. You may have dabbled a bit, or even worked out a strategy for your social selling, but the chances are, you need to step up your game. Social selling allows for a level of service and personality not available before with cold calling, with communications being tailored to individuals’ needs, interests and industries. Here are a few ways that your business can get ahead with social

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Six content marketing goals to build your business

Posted by on Mar 15, 2016 in Content Marketing, Copywriting | 0 comments

The point of content marketing is to deliver high quality information to your customers, that educates them and ultimately brings their business and loyalty to you. So why is it some content that looks awesome, doesn’t actually do much to build your business? As great as the content may be, without business goals, it’s just content. You need to understand your marketing and business goals to create content that will serve them, not just pass on something for you

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