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6 inspiring tips for your email marketing campaign

Posted by on Aug 21, 2017 in E-mail Marketing | 0 comments

There is no doubt that email marketing is one of the most powerful tools out there when it comes to product and content marketing. Carefully designed and integrated with other digital marketing strategies such as your social media campaign, email marketing is the most direct way to reach your customers. It encourages the engagement and click-through your to website where you need conversions, SEO and long-term link-building. Here are 6 tips to help you use your emai

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Francois Muscat to speak at the Joburg Secretaries Day Conference

Posted by on Aug 11, 2017 in Digital Media Marketing | 0 comments

Digital marketing expert, Francois Muscat, will be speaking at South Africa’s premier secretaries conference and training event for administrative professionals. The conference, which is being held on 6 – 7 September 2017 at the Wanderers Club in Johannesburg, aims to provide secretaries, PA’s, office managers, project administrators, executive assistants, training and HR administrators and administrative professionals with exceptional learning opportunities.

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Mobile Optimisation – Aiming for Google’s Answer Box

Posted by on Jul 25, 2017 in SEO | 0 comments

With all the hype about social media, it’s easy to forget the importance of good old organic search traffic and the on-site efforts aimed at garnering the market on keywords. Organic SEO is alive and kicking thanks to some new challenges, particularly in relation to mobile. Mobile optimisation has the potential to bring in huge amounts of traffic, increase brand awareness and create a rock solid foundation for digital marketing efforts. One of those challenges is

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How to get the most out of your paid online advertising

Posted by on Jul 24, 2017 in Online Marketing | 0 comments

Paid online advertising or Pay-per-click advertising with Google Adwords, is an attractive option to get traffic to your site, but if it’s not done properly, you could be throwing money away needlessly. Here’s how to make the best of your PPC advertising.   Keywords and Analytics for PPC ROIBe flexible and prepared for on-going keyword research, analytics, tests and adjustments. Experiment a little to see not only what keywords bring you customers and wha

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E-mail Marketing – The Power of Personality

Posted by on Jul 18, 2017 in E-mail Marketing | 0 comments

Once the primary method of online marketing, e-mail marketing quickly very quickly gained the ubiquitous synonym of ‘spam’. Fair enough – because as most of it was. Before mail platforms were developed to ‘filter’ it out, it was quite common to have to sift through 30 or 40 ‘spam e-mails’ a day, every single one of them trying to sell your something, to get to the ones you wanted to open. This is where personality comes in – because the mails you

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