Social Marketing Tip: Make the Most of LinkedIn’s Search Functionalities

Posted by on Nov 20, 2019 in LinkedIn, Social Media Marketing |

In this blog post, we are going to discuss a few steps for using LinkedIn to find and connect with any business executive or any company that you want to promote your business to. Connect at the Right Level The first step to getting the most out of LinkedIn is to use the LinkedIn search functionality. You can search for a specific person, a company or even search by job titles in a location. Keep in mind who it is that’s going to be using your products or services. Instead of going to the very top of the organisation chart and then getting kicked back down, start thinking who at the mid to senior level is going to use your services and start looking up those individuals. If you have a software as a service product for social media marketers, for example, you are going to look up social media managers, social media directors and perhaps even a VP of social media. If you start going too high up the organisational chart to a chief executive officer, for example, it would probably get harder to connect and engage. Join Industry Groups The next tip is to join industry groups. LinkedIn has thousands of groups, not simply based on the industry, but also based on locations. If you’re looking to grow your local professional social network in the city or town where you do business, just run a quick search for that city or town. If you are in a specific industry and you’re looking to connect with more professionals in your space or in your industry, look up that industry and start joining groups. You can join up to fifty groups. This allows you to, within each of these groups, to post content and engage in discussions. And, more importantly, by being a member of these groups, you now have direct access to send an email or connection request to anyone within the group itself. Are you interested in social media marketing techniques and strategies to enhance your reputation and help you prospect for new leads? WSI OMS offers a range of digital and social media marketing services that can be customised for your business. Contact us for more information today. Please follow and like...

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How to Get More Engagement on LinkedIn

Posted by on Nov 14, 2019 in LinkedIn, Social Media Marketing |

Are you slogging away at crafting content that gets minimal engagement? Then these social media marketing tips on how to get more views and better engagement on LinkedIn, are for you. Get Help from Your Friends When posting content to LinkedIn, the number of shares you get directly following your post impacts LinkedIn’s algorithm. If people are commenting and sharing within the first few hours, LinkedIn takes notice. A good social marketing tip would be to reach out to your friends and colleagues before you post an article. Ask them to like it to increase the number of people who will see your content in their news feeds. Post Directly into LinkedIn Posting someone else’s article on LinkedIn isn’t the best way to get engagement. This is because the reader then has to click on the article, go read it, go back to LinkedIn, and comment. As you can see, this just adds additional steps for them to engage with you. So, you actually get more engagement if you type your post directly into LinkedIn Publisher. Tips for Posting While LinkedIn does give you 1 300 characters, they only show the first three lines of what you’re writing to people. Given this, make sure you have a hook that will compel them to click and see the rest of your post.  Secondly, space out your text instead of having it in one big, thick paragraph. Content that is presented as a wall of text is hard to read and will not engage readers. Use subheads as well as shorter sentences and paragraphs to improve readability. Thirdly, it’s important to note that posts that perform well generally share a perspective. Whether it’s your opinion, personal experience or an interesting observation, make sure you’re adding something new to the conversation.  Are you interested in digital and social media marketing techniques and strategies to enhance your reputation and help you grow your brand online? WSI OMS offers a range of social and digital marketing services that can be customised for your business. Contact us for more information today. Please follow and like...

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Marketing on LinkedIn: Tips for Greater Post Engagement

Posted by on Nov 13, 2019 in LinkedIn, Social Media Marketing |

In this blog post, we will discuss all the secrets on how to make your LinkedIn posts get more views and more engagement. We will also cover tips about the LinkedIn algorithm that will be really helpful to make sure your posts are seen by more people, as well as discuss the psychological insights to help you understand what kinds of posts compel more people to engage with you. Invest in Native Content The first thing to know is that LinkedIn rewards native content. Native content means content that originates on that site. When you share native content, you’re not linking out to somewhere else. If you take a link from YouTube, for example, and post it on LinkedIn,  LinkedIn will show it to your network and you will get some engagement. But, if you film your own video and upload it directly to LinkedIn, LinkedIn will show it to way more people because they want to reward users for creating content on their platform instead of encouraging people to visit a different website. So, to get more engagement, upload your videos directly to LinkedIn. Another tip is to write your articles in LinkedIn publisher instead of linking out to a blog or article on another site.  Tips for Posting Articles When posting articles on the LinkedIn publisher, keep in mind that what will also help you get more engagement from people is content that is of very high quality. Writing high-quality content means including details, specific examples, screenshots and personal anecdotes and, of course, a fabulous attention-grabbing title always goes a long way in generating interest. And, on that note, two quick tips on how to have a great title are as follows: Have a number in it. Just having numbers in the title makes more people click. Show that you have a unique perspective. Having a different point of view to other digital marketers online or other people in your industry will pull the reader in.  This may sound a little bit clickbaity, but it works.  Get Engagement Quickly LinkedIn takes note of how many likes you get in the first few minutes and how quickly you’re ramping up likes on a post. It is for this reason that it is really important that you get that engagement quickly when you post something new. So, reach out to colleagues and ask them to like and share your content. Are you interested in social media and digital marketing techniques and strategies that will enhance your reputation and help you grow your brand online? WSI OMS offers a range of social media and digital marketing services that can be customised for your business. Contact us for more information today. Please follow and like...

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Our Best Email Marketing Tips to Grow Your Small Business

Posted by on Nov 11, 2019 in E-mail Marketing |

For small businesses with limited budgets, email marketing can be a cost-effective way to target clients with a customised message and get measured feedback on its performance. We’ve gathered our favourite tips to incorporate email marketing in growing your small business. Get Your Business Growing with Email Marketing Successful email marketing focuses on a simple message, which is communicated clearly and highlights the value of the message to the client. Here’s how to succeed with your email marketing strategy: Give a Little, Get a Lot Start with an incentive to get your clients to sign up. This can be in the form of exclusive benefits like checklists, free templates and handy guides aimed at solving a problem your client might be facing. By providing value, you’re building loyalty and positioning yourself as a respected resource. Loyal clients will pay attention, engage with you and refer your business to others. Don’t Spam Want to know why clients unsubscribe? Spammy messaging and communication overload. If your message only sells and offers no real value or these communications clutter their inbox multiple times a week, you’re going in the trash. People don’t normally hang around to watch infomercials, so don’t mimic those tactics in your email marketing.  Customise Your Message Research your audience and find out what kind of voice they will respond to; then adopt that voice when communicating with them. Just remember that the voice isn’t limited to wording only, it includes visuals too. Aim for a message that is consistent and customised to fit your audience for maximum impact. The key to success in email marketing is to establish trust. So, always meet your clients’ expectations, offer real value and be consistent. If you implement these tips, you’ll see real results that you can keep reaping the benefit from. Need help with your email marketing? Contact WSI OMS today.  Please follow and like...

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Content Marketing – Quality Vs. Click-bait?

Posted by on Aug 28, 2019 in Content Marketing |

Attention-grabbing headlines may get people to click through to your website, but if the actual meat of the article is all hyperbole, is thin and does not live up to your headline’s promise, readers will not stay on your site. Advertising legend David Ogilvy famously said that ‘the consumer is not a moron, she is your wife’. Made in 1955, this statement appears more relevant than ever. In a nutshell, poor content that does not respect the reader does not work. What Is Quality Content? Good quality content is any content that aligns your marketing goals with your prospects’ needs. It conveys value and soothes specific pain points keeping people awake at night. Good quality content is targeted and crafted with the goals and aspirations of a clearly defined persona in mind. An effective content marketing strategy draws a picture of who your ideal customer is. It then maps this persona’s journey as a buyer. The goal is to establish the types of content to serve your prospects at specific stages of their journey towards becoming customers. Importantly, there is a time to send how-to articles, free ebooks, case studies, webinars or product demo invitations to your prospects. It can’t be at random times. How ever attention-grabbing your headline is, you aren’t going to achieve much with your content if it’s not relevant to the reader. After mapping your persona’s buyer’s journey against their content needs, go ahead and craft the sort of epic content they can’t resist. Spend enough time making sure the content is well researched, written well and that it is actionable. Why Click-Bait Content Does Not Work Sensational headlines that stop people in their tracks worked in 1995 when all it took to make a buck was to just get people on your website.  Guess What?  In 2019, people can now block ads and defend their inboxes against spammy tactics. So a content marketing strategy that prioritises traffic while ignoring ROI will fail each time. Click-bait headlines may work for BuzzFeed. But, try them for your carpet cleaning website, and you may annoy and tune people off your brand for good.  More than that, thin, outdated, and redundant content will not rank for any keywords that matter. Search engines have gotten very smart at recognising good content (and making sure that pointless listicles and other junk content stay on page 11 of the SERPs). Google is now very picky about what content it shows its users. The search giant now ranks content on topical relevance and how well it meets searcher intent. So, feverishly building links isn’t going to help your SEO efforts as long as your content quality is poor. To optimise your digital...

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