The Perfect Paid Search Advertising Campaign

Posted by on Oct 28, 2020 in PPC |

How can you get more out of paid search advertising? Let’s discuss ad conception, creation & how that ties in with your landing page. The Pay-Per-Click (PPC) Model  Pay-Per-Click, or PPC for short, is the model used by Google and other advertising services. The model charges the user’s account for every click on an ad. The amount charged is dependent on the competition for a specific keyword and the user’s budget for the ad campaign. You can gauge competition for a keyword by using the Google Ads Keyword Planner. Make sure you have a Google account so you can use the feature. If you have a Gmail account, you can link that to any other Google services. The keyword “digital marketing” has average monthly searches of 1K to 10K and medium competition. At the time of writing the top of page bid low range is R9.55 and the high range is R41.81. What this means is to be guaranteed of outbidding the competition for the keyword, you need to bid R42 or higher. Generally, the bidding process is fair by giving all bids within the low and high range a fair chance. The number of impressions your ad receives will depend on your budget. Please note the information above pertains to the South African market. Targeting different territories will impact on the competitiveness, search volume, and cost. Keyword research is the cornerstone of any copywriting. If you find a keyword with a high search volume and low competition, you’re well on your way to success. Creating The Paid Search Advertising Campaign  Okay, you have the perfect keyword. What now? Decide on your budget, both Google ads and Microsoft Advertising allows different ways to set your budget. The most common method is setting a daily budget. Both engines will then aim to keep your spend within your daily limit. For this article, we’ll be focusing more on Google Adsense. Choose a budget of at least R100 a day. If your daily budget is too low, you might only get one click per day. That makes it hard to gauge success. You can set up a maximum cost-per-click (CPC). Setting up a maximum CPC will help you gauge over time whether your bid is sufficient for your industry. Great, you have a budget in mind. Consider Your Goal  Placing your first ad is a lot like starting a new blog. Be prepared to make some mistakes and don’t expect overnight success. Since the platforms allow for various ad types, you’ll have to consider your end-goal. Some of the types of campaigns to consider are: Generating sales Leads Website traffic Product and brand consideration Brand awareness and reach App promotion Whatever you...

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Online Reputation Management – What Can You Do?

Posted by on Oct 26, 2020 in Online Reputation Management |

Online reputation management (ORM) is a concern for any business with a growing online presence. Digital marketing requires constant effort. Managing negative publicity is just another part of the puzzle. Despite the best intentions and all the SEO know-how in the world, your brand could be suffering from negative publicity. You may stumble upon a negative review or a complaint which you need to manage to avert long-term damage. Let’s explore how you can detect, prevent, and take action against brand-harm. Online Reputation Management – Prevention is Better Than Cure  While not all-encompassing, preventing negative publicity should be your first order of business. Businesses with noble intentions and good ethics will mitigate most damage. The key is keeping track of information given by the company. Make sure it’s factual. Make sure to keep tabs on staff and how they conduct themselves online and respond to queries in a timeous fashion. How to Detect Reputational Damage  Apart from social media, you can set up Google Alerts for brand-specific keywords or keyphrases. Google will alert you daily of any new content that pops up online mentioning your brand. This way, you’re sure to be kept abreast of other people mentioning your brand online.  Of course, you want to keep an eye on all the major social media channels and hashtags or @mentions. Not only are these good ways to detect reputational damage, but they can help you engage with your customers. You’ll also be able to see good things written about your business or brand. It’s much better than Googling your keyword every once in a while. It may even help you present new solutions to existing problems. Tools you can use to monitor your online presence include: Awario Reputology Go Fish Digital Complaint Search SEO Spyglass Grade.us Brandwatch ReviewTrackers Furthermore, there are tools to outsource or automate social media monitoring: Radian6 Meltwater Buzz Sysomos Heartbeat If you follow this procedure religiously, it’s unlikely something will slip under the radar. Taking Action Against Negative Publicity Once you’ve identified anything that causes your business or brand reputational harm, it’s time to take action. Some things to look out for could be defamation, fake news, brand abuse, or abuse of trademarks or copyrights. Should you find any of these on a web page, you may attempt to have it removed. While it may not be easy to have a page removed without concrete evidence of incorrect information, you can attempt removal based on the following: Laws (both local and international) ISP terms Search engine terms and quality guidelines Hosting site terms of use You may need to look at precedent as well and the author of the content’s motivations. Businesses have legal avenues...

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Bankruptcy law firm

Posted by on Oct 15, 2020 in Website Development |

We recently started doing content marketing for a bankruptcy law firm in Connecticut. With expertise specializing in bankruptcy, foreclosure, credit card debt, tax, and small business bankruptcies, Connecticut individuals can be certain you will be in the best legal hands. Dealing with bankruptcy  Experiencing financial difficulties is not an easy mountain to climb. However, bankruptcy is a legal process that helps settle your debts and provides a clear path to a fresh start. Whether you have already filed or just are considering bankruptcy, it is advisable to consult with a bankruptcy law firm. This will help maximize the benefits stipulated to you by the United States Bankruptcy Code. The common procedure is your assets become liquidated to cover your debts. There are several services a bankruptcy law firm offers to help navigate this process  Bankruptcy notice serving. In certain situations, your creditors can apply to have you made bankrupt. A good law firm on your side can help you to achieve a positive outcome. Foreclosure. With years of training and experience, our team will apply themselves to successfully defend your foreclosure case. When looking for a foreclosure attorney, Connecticut folk need look no further. Credit card debt relief. Connecticut, we can negotiate with creditors and attempt to lower the amount of your debt so that it fits with your ability to pay off your debt. Tax attorney. For vital guidance on tax matters – a tax attorney – Connecticut can rely on our experts to advise individuals on tax laws and disputes. Small business bankruptcies. If you are a small business owner facing financial difficulties, we will provide you with legal assistance in filing bankruptcy or help you get back on track. Common bankruptcy options  Chapter 7 bankruptcy. Once the debtor files bankruptcy, a trustee sells all of its assets. The proceeds of the assets will then be distributed to the creditors. Chapter 11 bankruptcy. A debtor proposes a payment plan of between three to five years to cover their debt and avoid liquidation. With decades of experience representing secured creditors, we can ensure you the best possible outcome of your bankruptcy process. WSI OMS  Adding relevant content to your website in the form of blogs, your website is recognized by search engines as a valuable content-rich site. For more information on content marketing and other digital marketing strategies, contact the team at WSI OMS today. Please follow and like...

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Killing the Myth that Link Building is Dead

Posted by on Oct 2, 2020 in Link-building, SEO |

Building good links is not easy, but definitely still worthwhile. We all remember the days before Google started to clamp down on link building in 2012, when generating traffic off other websites could be done without too much effort. But being in an era where customers are sensitive to brand endorsement, link building is now more vital than ever before and certainly not dead. Why link building still matters Link building is still crucial to any SEO strategy. If you want to create valuable backlinks, white hat SEO is the way to go. You will rank higher on SERPs if you curate backlinks from sites that are considered to be credible, as domain authority is vital to ranking in Google’s algorithm.  Social media marketing has become a mecca for link building, as one influential person sharing your content could lead to thousands of impressions and traffic. But you’ll strike the jackpot if you’re getting that content published or mentioned in other articles – because just like that, you have the potential of creating a valuable backlink to your site. If you’re generating highly engaging content or speaking to your identified audience, thousands of people could be sharing your links, and in turn, be doing the link building for you.  When it comes to content marketing, always ask yourself what you can do to be different or better. Hundreds of people could already have created content on your topic, so look at theirs and improve on it. By being better and different in your approach, your content will be considered to be fresh and more likely to be picked up when pitching your ideas. You can create and achieve backlinks through simple (albeit somewhat time-consuming) tactics, such as manual outreach to others in your industry to see whether they would want to feature your content, or by being a guest on a podcast, or even by getting in touch with website owners with broken links.  If you want more advice from a digital marketing agency on effective link building strategies, contact WSI OMS today.  Please follow and like...

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How the Work-from-Home Trend Has Opened the Digital Marketing Floodgates

Posted by on Oct 1, 2020 in Digital Media Marketing |

As the world adjusts to a new normal brought on by the COVID-19 pandemic, more companies are allowing employees to work remotely. Others have had to adapt by going full e-commerce. Nobody knows what the future holds, but telecommuting looks like it’s here to stay even after companies start reopening, as the digital marketing world has been changed forever.  How has working remotely changed consumer spending? Three areas have seen a major shift in consumer spending thanks to remote work. The first is the space and physical surroundings of a home office. Interior design firm Storey Design told Recode that people are already starting to think about redesigning their homes in a way that better accommodates working remotely. Overstock.com has said that home office furniture sales have doubled. There’s been a drastic increase in the demand for laptops, monitors and webcams too.  The next category is the goods and services that support remote workers. Spending has shifted in this area as people don’t buy coffee on their way to work anymore for their colleagues, and no longer hit their local gym. Now, people stock up on their snacks beforehand and buy home gym equipment.  The third way that remote work has changed spending is the shift towards more convenient shopping methods. Grocery delivery has taken centre stage and is a convenient way to shop while also social distancing. On top of that, it takes extra stress away from someone who may already be juggling working from home and taking care of kids at the same time. What factors are relevant to the remote working movement? In specific, these products and services have made a world of difference in the working remotely trend: Home office goods. This helps people comfortably work from home with an environment that gives off a work feel for ultimate concentration. Technology/tech gadgets. Technology is essential in making sure work is done efficiently and communication flows as it should.  Food delivery apps. People don’t want the dreaded grocery run to add to their stresses, and it supports social distancing efforts. Healthy snacks have also become popular.  At-home training equipment has become popular due to gyms closing, as people still want to keep up with their fitness and stick to a routine as much as possible. How can your brand connect with the working remotely crowd? Companies that align with the work-from-home trend are set to benefit massively. Here’s what you can do to tap into this exploding market: Grow a loyal base of support  Growing brand relationships will give you repeat shoppers. Focus on growing customer loyalty and you’ll create a flowing pipeline with happy customers becoming brand advocates. They tell their friends, rave about you...

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