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Drive Sales and Engagement with the Facebook Comment-To-Messenger Feature

Posted by on Feb 7, 2019 in Social Media Marketing | 0 comments

There are currently over 1,3 billion monthly active users on Facebook Messenger and 2 billion messages are sent every month. As a business owner or a digital marketer, these are numbers that you need to take note of, especially since Facebook Messenger now allows users to buy products directly through the app. The new comment-to-messenger feature means you can auto-message people who comment on any of your Facebook posts. Here are a few tips to help you drive sales

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How to Make Your Contextual Marketing Strategy More Effective

Posted by on Jan 23, 2019 in Content Marketing | 0 comments

Much of today’s marketing fails because it does not reach the right customers at the right time. Contextual marketing provides an alternative to the ‘needle in a haystack’ approach of reaching audiences by offering the right content, to the right audience, at the right time. If you are not sure what it is, contextual marketing offers targeted advertising to a user based on their online identity and the content they have searched for. So, no, it is not a coinci

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8 Social Media Buzzwords You Should Know

Posted by on Jan 21, 2019 in Social Media Marketing | 0 comments

Tweets, DMs, mentions and impressions, these are just a few of the terms you will find floating in the pool of social media jargon. Even as a social media marketer or a digitally savvy business owner, it can get overwhelming trying to keep up with the latest trends and hashtags. We have compiled a list of social media terms you should add to your vocabulary if you want to stay in the know.  User Generated Content (UGC)  User Generated Content is conte

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How Better Forms Can Help Boost Your Email Sign Ups

Posted by on Jan 18, 2019 in E-mail Marketing | 0 comments

Quality email marketing is the crux of most companies’ digital marketing strategies – and it should be! If you are struggling to get a decent number of sign ups despite your best efforts, your email sign-up forms might not be quite up to par. Here are three tips on how to fix that!Keep Them Short You do not need to know what someone’s mother’s maiden name is to add them to your email marketing list! People don’t like to spend 20 minutes filling in f

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Gen Z – The Future Consumers

Posted by on Jan 14, 2019 in Digital Media Marketing | 0 comments

Generation Z (also known as Centennials and as the Born Free generation in South Africa) is different to Millennials, and shouldn’t be misunderstood or grouped in the same segment. Born in the era of rapid technological advancements (think smartphones, machine learning and artificial intelligence), they are addicted to living through the social media lens. Brands will be well advised not to be mediocre when communicating to them. In light thereof, here are some ti

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