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Don’t make these 5 AdWords mistakes

Posted by on Sep 12, 2016 in Online Marketing | 0 comments

One of the problems with running a successful paid online advertising campaign is that there are so many things to do and so many things to focus on. We’ve narrowed down the 5 most common AdWords mistakes that can be avoided so that you have a better chance of running a profitable PPC campaign: Not checking your keyword search terms When you start choosing the keywords that you will be bidding on, make sure that you also check which keyword phrases that will lead

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Use automated lead nurturing to boost your sales cycle rapidly

Posted by on Sep 5, 2016 in E-mail Marketing | 0 comments

Many successful businesses are run by “if” / “then” rules and marketing strategies are no different. For example, “if” someone buys our product “and” they are on our marketing list, “then” the contact should be added to the customer list and removed from the prospect list. After this has happened, then print the shipping lables, send them the product and a thank you email, add them to the newsletter database and call them two weeks later to make

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Use the improved Google Maps local search ads to promote your business

Posted by on Aug 11, 2016 in Website Content | 0 comments

If you use local search ads on Google maps to attract customers in your area, there have been some improvements to this service that you should know about. Appearing on both desktops and mobile devices, the adverts you place on Google maps are a very powerful way to increase your exposure, making it easy for people to find you, contact you and make their way to your premises. The “new generation” Google maps ads are set to improve by introducing new ad formats a

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Why great Instagram captions are worth the effort

Posted by on Aug 10, 2016 in Digital Media Marketing, Social Networking | 0 comments

Gaining followers on Instagram isn’t only about taking the photograph and editing it to perfection. The quality of your photos and captions can be the difference between getting a few more followers, or getting more followers interested in your brand and the human side of your business. Captions are an opportunity to explain a bit about the picture, or say something humorous, not just an afterthought. When composing your Instagram caption, think about the followin

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Are you up to speed on the latest Twitter features?

Posted by on Aug 9, 2016 in Social Networking, Twitter | 0 comments

Twitter is one of the most widely used social media platforms and like all online apps or tools, is constantly evolving to keep up with the fast pace of change. They have made a number of small and big changes in the last six months or so, to drive user engagement and improve the overall experience, so here’s a summary of the top 5 features:Getting round the 140-character countWhile some see the character limit as the fastest way to communicate and an essentia

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