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How to get Periscope right

Posted by on Sep 2, 2015 in Digital Media Marketing, Social Media Optimization | 0 comments

Marketing professionals consider Twitter’s new live-streaming app Periscope to be the future of digital marketing. The question is how can businesses use Periscope effectively and ultimately increase brand awareness and loyalty. Here are five tips for using Periscope as an effective social media marketing tool:Consider video broadcast timing – Most people do not have a long attention span when viewing online videos and updates. The key is to understand your ta

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Make your email marketing campaigns and Facebook work together

Posted by on Aug 26, 2015 in E-mail Marketing, Facebook | 0 comments

While email marketing and social media marketing are two rather different fields completely, they can work amazingly when in tandem with one another. Email marketing leans more towards the aggressive side of the marketing world. It is very much I your face and direct making your consumers aware of what it is you are offering very quickly. On the other hand, social media marketing build a rapport with your client base. A Facebook page allows them to connect with you

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The beginners guide to growing your subscriber list through content marketing

Posted by on Aug 25, 2015 in Content Marketing, Copywriting | 0 comments

In this digital era, content marketing is really an ace all online marketers need to have down to a tee as well as up their sleeve. When you are branching out into the digital world in an attempt to make a name, as well as following for yourself, the beginning phases can truthfully told, be some of the hardest. Trying to figure out exactly how you will be growing your subscriber list from zero to a good few tens of thousands of followers can really seem like an unma

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The business of marketing – what you need to know about mobile conversion rates

Posted by on Aug 24, 2015 in Mobile Marketing | 0 comments

Mobile conversion rates are an important aspect to understand, regardless of whether you’re a digital marketer or a business owner. In April 2015, Google launched something called ‘mobilegeddon,’ which was basically an update of their search engine algorithm rankings that led to mobile-friendly websites performing better in search engine results of websites which weren’t mobile friendly. Since 2014, mobile search traffic has been surpassing desktop traffic,

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Use your buy button to boost your ecommerce

Posted by on Aug 20, 2015 in Ecommerce, Website Optimization | 0 comments

If you wish to improve your ecommerce but are not yet fully invested in going into a complete online shop, then the buy button is the way to go for you. This will give you the freedom to sell only a selected amount of items on your website as opposed to being a fully-fledged online store. How to incorporate a buy button onto your website  You can start making use of this beneficial feature on either your own hosted site, WordPress, Tumblr or any other website platf

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