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Unlocking Value from Digital Personalisation for Your Marketing Strategy

Posted by on Feb 8, 2018 in Digital Media Marketing | 0 comments

Getting the relevant information under your potential customers’ eyes is key to making money online. People are bombarded with marketing messages online. It’s too easy to overwhelm people, which is why many internet marketing experts are helping brands personalise their content marketing strategies in new, impactful ways.Find the Micro MomentsYour first step in the right direction is to group customers that have similar buying behaviours and needs. If there

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What to Expect from SEO in 2018

Posted by on Jan 25, 2018 in SEO | 0 comments

As we all know, the SEO landscape is constantly transforming, especially as the needs, wants and expectations of the consumer continue to change. The question is, what SEO trends can we expect to see (and follow) this year? We investigate below. SERP Features  While focusing on improving your organic SEO ranking is nothing to be scoffed at, SERP features on Google are set to steal the limelight in 2018. SERP features, such as knowledge panels, featured snippets and

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Content Marketing: Creating Video Content Your Audience Will Adore

Posted by on Jan 24, 2018 in Content Marketing | 0 comments

Content marketing doesn’t have to refer only to blogs. In fact, great content marketers know that their digital marketing strategy becomes a lot more powerful if they plan to create and utilise a broad array of quality content – from blogs to infographics and, of course, videos. If you are new to crafting epic video content that your audience can’t get enough of, we have some helpful advice to share… Get to the Point  You need to give your audience a reason

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Your Content Marketing Team: 5 Skills You Can’t Do Without

Posted by on Jan 23, 2018 in Content Marketing | 0 comments

If you are to successfully make a name for your brand in the world of content marketing, there are 5 essential skills that you simply cannot do without. We take a closer look at each one of them below. Content Creation  Ultimately, it doesn’t matter how epic your social media marketing skills are, they won’t really amount to much if you don’t have epic content to promote on the platforms! It, therefore, comes as no surprise that the most essential skill withi

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How to Create an Effective Email Drip Campaign

Posted by on Jan 22, 2018 in E-mail Marketing | 0 comments

Email drip campaigns are more complex and require more work than a once-off email blast – but it is worth the effort! Email marketing is still one of the best ways to sell more products and market your business, but a cleverly thought out and executed drip campaign can really make a difference to your bottom line. Here is how to go about the process:Determine What You Want to AchieveMaybe you need to focus on customer retention? Or maybe you want to get your p

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