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Common Content Marketing Challenges and How to Overcome Them

Posted by on Dec 12, 2017 in Content Marketing | 0 comments

Content marketing is often referred to as an art – an art that takes a lot of trial-and-error to get right. What works for one company may not generate the same results for another. However, having said that, there are a few common challenges that almost all content marketers will be faced with at some point or another. Below, we take an in-depth look at these challenges, as well as provide advice on how to overcome them.Keeping Content Fresh and Interesting 

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Social Media Marketing: Which Platforms Are Right for YOUR Business?

Posted by on Dec 6, 2017 in Social Media Marketing | 0 comments

The success of a company’s social media marketing efforts relies heavily on the platforms on which the experts within the company choose to focus. The platform that earns one company hundreds of new followers every day may not offer the same level of success to another. The secret to getting it right is properly researching and understanding your target market and, in particular, knowing where exactly it is that said target market spends most of its time online. B

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Tips for Successful Holiday Email Marketing

Posted by on Dec 5, 2017 in E-mail Marketing | 0 comments

For most businesses, there is no busier time than the December festive season! The question is, how do you go about making the most of this time when it comes to your email marketing efforts? We investigate below.Sort Your Email Marketing List Email marketing success is achieved when you can approach your customers with a more personalised tone. Knowing this, it helps to sort your list of contacts so that you can approach them with news and specials most rele

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7 Social Media Campaign Ideas For Your Small Business

Posted by on Nov 30, 2017 in Social Media Marketing | 0 comments

Social media marketing represents an exciting opportunity for your brand to get creative with different types of campaigns. Here are 7 social media campaign ideas for your small business to try: 1. Crowdsource Content People love the thought of their posts and photos being featured in promotional materials. It’s a great way to encourage sharing and engagement – not only does this create brand awareness but it works as social proof and encourages even more custom

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Why you should perform a local competitive audit

Posted by on Nov 29, 2017 in Digital Media Marketing | 0 comments

If you’re wondering why your competitors are outranking you in Google’s local pack then perhaps it’s time to do a competitive analysis. By comparing your business against some of your local competitors you’ll be able to get some insight into which factors Google is weighting most for specific search terms and improve your digital marketing as a result. After you’ve identified those factors, you’ll be able to create a game plan to help you move up the ran

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