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Should You Remove People From Your Email Marketing List?

Posted by on Aug 6, 2018 in E-mail Marketing | 0 comments

If you are sending out email newsletters and campaigns, then you are undoubtedly getting reports and analytics on how your campaigns are performing. One question that people often ask us is whether they should remove people from their email lists if they have never opened an email from you.   Once you’ve had an email list for any length of time, you’re going to have some people on there who have stopped engaging or stopped opening your emails. This is only

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How to Use LinkedIn Sponsored Content Ads

Posted by on Jul 23, 2018 in PPC | 0 comments

There are over 500 million active professionals on LinkedIn. Just as you can have promoted Tweets on Twitter or Facebook ads, you can also opt for sponsored ads on LinkedIn. Similar to other forms of paid advertising, you can easily control your budget and costs with LinkedIn’s sponsored content options. When creating sponsored content, you will have three options:Choosing to boost an update from your LinkedIn company page Choosing to boost an update from your L

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How to Use Digital Marketing to Boost Brand Loyalty

Posted by on Jul 3, 2018 in Digital Media Marketing | 0 comments

Having a loyal following is crucial to business success. Digital marketing can help you achieve this goal. To get this started, you’re going to have to build and cultivate a community of fans and followers online. Here are a few ways to do this:   Tell a Story If you focus on telling your brand’s story, you will be able to keep your brand’s message consistent and make your business as a whole relatable. Take Netflix for example. Netflix’s founder starte

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What is the GDPR and Why Does it Matter?

Posted by on Jul 2, 2018 in Social Media Marketing | 0 comments

Privacy of personal information is affecting virtually every industry and country. The European Union’s GDPR is considered to be the most comprehensive framework to protect the privacy of personal information in history. Like many other laws surrounding the privacy of personal information, such as the POPI Act in South Africa, the GDPR has been established and set out with the goal to protect the information of consumers so that their privacy is protected and that

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Your guide to data-driven digital marketing

Posted by on Jun 25, 2018 in Digital Media Marketing | 0 comments

Data driven digital marketing is a big deal because it’s all about having more relevant conversations with your target audience and customers. It can make a big difference in your digital marketing initiatives because it enables you to craft the right message and send it to the right person at the right time. While this sounds simple enough, it’s really hard to get right without data. When people are interacting with your business across so many different channe

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