If you’re looking to revamp your personal brand, show up higher on LinkedIn search results and get more (hiring) visitors, the process may not be as hard as you think it is. Just like in digital marketing, your LinkedIn headline has the power to revamp your entire profile image. Let go of the default If you don’t have a LinkedIn headline, the platform uses your current employer and job title as your headline and many people choose to stick with this. However “
New clients and clicks following your digital marketing campaign is the goal of every business owner and marketer. If you’ve been wondering how to fortify your strategy to realize the highest gains, the answer is simple: repurpose your content. Content repurposing is about sharing old content in order to realize the highest returns from it. This not only applies to sharing through your social media marketing strategy either; you can create repurposed content by bu
It’s normal to need more hands-on management as the business grows, given that you can’t do everything by yourself with a bigger business to manage. Processes that were efficient in the past, like digital marketing, can become very time consuming, which makes self-management unsustainable in workflow management. At face value, a simple option might be to engage a business administrator allowing you to focus on the more important aspects of the business. The busi
The backbone of social media marketing is in having great content to share on your newsfeeds, as well as great and catchy anchor texts to attract readers to links from external sources. From the short snippets that dominated the social network arena for a long time, there is pressure to create longer posts which drive better user engagement. Crafting an expertly written, catchy and informative post given a limited number of characters (on Twitter) or no limit (e.g.
Everyone seems to be actively involved in email marketing as part of their social media marketing strategy. Marketing professionals are well aware that email marketing is offers the best return on investment when compared with any other online marketing medium. Of course you want to drive sales and revenue to your business in every possible way, but you might not be sure how to get started with email. How can you claim your portion of the market and get started with