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Your guide to influencer marketing

Posted by on Oct 17, 2016 in Digital Media Marketing | 0 comments

Influencer marketing is the next big thing in digital marketing strategy… but what exactly is it, and more importantly, how can you make it work for you? These tips should help you clear up the details. What is an influencer? An influencer, in the modern sense of the word, is someone who has a large online following with the result that their views, opinions and endorsements are trusted by a number of people. Influencers are frequently bloggers who are highly acti

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Use emotional targeting to convert more leads

Posted by on Oct 10, 2016 in Digital Media Marketing | 0 comments

While looking at factual information such as numbers and statistics is the most likely scenario when reviewing how well your website and business are performing, it’s easy to forget the real bottom line: your customers. Customers are human beings, with human emotions, which is why emotional targeting is essential to explore as part of a comprehensive digital marketing plan. Use emotional triggers While services and product features are important, human beings are

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Don’t make these 5 AdWords mistakes

Posted by on Sep 12, 2016 in Online Marketing | 0 comments

One of the problems with running a successful paid online advertising campaign is that there are so many things to do and so many things to focus on. We’ve narrowed down the 5 most common AdWords mistakes that can be avoided so that you have a better chance of running a profitable PPC campaign: Not checking your keyword search terms When you start choosing the keywords that you will be bidding on, make sure that you also check which keyword phrases that will lead

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Use automated lead nurturing to boost your sales cycle rapidly

Posted by on Sep 5, 2016 in E-mail Marketing | 0 comments

Many successful businesses are run by “if” / “then” rules and marketing strategies are no different. For example, “if” someone buys our product “and” they are on our marketing list, “then” the contact should be added to the customer list and removed from the prospect list. After this has happened, then print the shipping lables, send them the product and a thank you email, add them to the newsletter database and call them two weeks later to make

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Use the improved Google Maps local search ads to promote your business

Posted by on Aug 11, 2016 in Website Content | 0 comments

If you use local search ads on Google maps to attract customers in your area, there have been some improvements to this service that you should know about. Appearing on both desktops and mobile devices, the adverts you place on Google maps are a very powerful way to increase your exposure, making it easy for people to find you, contact you and make their way to your premises. The “new generation” Google maps ads are set to improve by introducing new ad formats a

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