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Look at your competitors for digital marketing inspiration

Posted by on Jul 11, 2016 in Digital Media Marketing, Online Marketing, Online Reputation Management | 0 comments

Knowledge is power To benchmark is to “evaluate (something) by comparison with a standard”. It does not mean to copy or plagiarize or pirate. So rest assured that when our experts suggest you look to your competitors as part of your digital marketing strategy, we are not suggesting you do any such thing. However, there is no one who understands the ins and outs of your industry quite like your competitors. They may be your rivals, but they can also be your allie

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How To Manage Your Digital Marketing Campaign

Posted by on Jun 6, 2016 in Digital Media Marketing, Online Marketing | 0 comments

In a nutshell, marketing is all about researching, developing, promoting, and selling products or services to target customers. A lot of organisations have an ongoing inter-departmental argument going as to whether marketing is regarded as an expense or an investment. Luckily, in this era of digital marketing, the overall marketing spend has the opportunity to come down while reach goes up. How is this possible? For starters, inbound marketing relies on blogs, podca

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How to get a response from your social media posts

Posted by on Jun 3, 2016 in Content Marketing, Digital Media Marketing, Social Media Marketing, Social Selling | 0 comments

Any person with a digital marketing campaign of any sort, knows the importance of having a presence on a number of social media platforms. They also know that it’s important to post regular content and to build a following of prospects that will convert to sales. It’s good to know what is important, but ticking all the boxes is one thing – getting a genuine response is what it’s really about. So how do you create content that evokes a response and spreads li

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Why spelling and grammar is such a big deal

Posted by on Jun 1, 2016 in Content Marketing, Copywriting, Digital Media Marketing, Social Media Marketing, Website Design | 0 comments

It’s a pretty common thing these days to spot spelling mistakes and bad grammar when you’re surfing the internet – adverts, blog articles, website content – there’s no one area better or worse than another. While some people may not notice spelling or other errors, a lot of people do, so just how big a deal is accurate content? There’s nothing wrong with using a conversational tone, especially in blog writing, but using slang, txtspk and sloppy grammar i

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Everything your business needs to know about ad blockers

Posted by on May 23, 2016 in Digital Media Marketing | 0 comments

As a business owner, you have to not only focus on your digital marketing and conversion goals but also on the challenges that you will face. Ad blocking has become mainstream and experts predict that it will be costing publishers millions from 2016. So what can you do to overcome the challenges that ad blockers pose? Consider different types of ads  Not all internet users make use of ad blockers, so it’s not like your current strategy will be go to waste because

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