Need more data on your consumers for your digital marketing strategy? Here’s how

Need more data on your consumers for your digital marketing strategy? Here’s how

Any successful digital marketing strategy relies on consumer data. If you want to create a dynamic, innovative internet marketing plan, you need to know who your customer are, who you potential customers are, their demographics and what they want. Here are a few ways to get the right data to help you tailor your digital marketing strategy: Use your Google Analytics data Google Analytics can provide you with a wealth of information. You can find out which countries y

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Is forming your own social media marketing team the answer?

Is forming your own social media marketing team the answer?

Creating a social media marketing team to manage your company’s online presence is the only way to ensure a dynamic, continuously evolving social media strategy. Few business owners can have time to do everything – from creating content calendars, sourcing pictures, writing blog posts and tweets – themselves, which is why you need a team of people to help you on your mission. When you set out to form a social media marketing team, you can either source people

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How to design your ecommerce website for success

How to design your ecommerce website for success

Designing a website that encourages online sales is no easy task. Web designers and developers have played around with numerous design options, calls to action buttons and shopping cart functionalities in order to find out what works. Here are a few tips to design your ecommerce website for success: Take high res photos You need really great photos for an ecommerce site (and you need multiple photos of each product, showing every angle and functionality of whatever

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How SnapScan and mobile payments are changing the marketing landscape

How SnapScan and mobile payments are changing the marketing landscape

In the past, transferring money to a different country was a huge problem (and for some bankers it still is). Besides the hassles involved in paying people overseas if for some arbitrary reason you don’t have a credit card or PayPal, this could never be done with total security from a cell phone. On 15 July, however, a U.K. based payments firm called World First launched a mobile app that enables users to make currency transfers from a portable device. “With the

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The psychology behind a successful digital marketing strategy

The psychology behind a successful digital marketing strategy

Believe it or not, but digital marketing is much more than quirky creative types using the latest apps, technologies and platform to pump out marketing messages for a brand. Besides being unique and figuring out the ideal way to target your ideal customers online, you need to figure out how to appeal to a few very specific psychological needs, such as: Gaming, competing, winning Gamification is a huge part of successful digital strategies. Earning points, badges and

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