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The value of having content marketing goals

Posted by on Feb 11, 2016 in Content Marketing, Digital Media Marketing | 0 comments

The secret to successful content marketing is not just having great content, specifically designed for a target audience. It’s about having content marketing that is aligned to your business goals. Your blogs, newsletters, email marketing or podcasts all need to fit into the bigger picture of what you are trying to achieve – without a strategic framework, you won’t get the most out of your hard work and efforts. The types of goals are obviously dependent on yo

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Interactive content – an exciting marketing tactic

Posted by on Feb 9, 2016 in Blogging, Content Marketing, Copywriting | 0 comments

With content marketing costing around 60% less than traditional marketing and generating three times as many leads, it’s no surprise that the online space is being flooded with content. The commonest forms of content marketing include newsletters, blogs and social media posts, helping companies create brand awareness and connect with their customers. Interactive content marketing is an exciting way to stand out of the crowd and to earn the attention of your audien

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Repurposing of your existing content – to do, or not to do?

Posted by on Feb 4, 2016 in Content Marketing, Digital Media Marketing, Website Optimization | 0 comments

Do it! Repurposing your content is a clever way to re-share your old content, getting as much use out of it as possible, potentially reaching a new audience. There are more ways, though, of sharing content than just using social media platforms. Using different formats, like white papers, videos, podcasts and SlideShare will help to get your content to new places, helping you tap into new resources. It’s important to share your content on the right platforms

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Setting up a successful online community

Posted by on Feb 3, 2016 in Community Management, Social Media Optimization | 0 comments

Establishing your own online community is a great way to start conversations with like-minded people or people who wish to come together to share information, comment on discussions, give advice or collaborate on projects. Having common ground is a great way to promote yourself or your services, to others who want to hear what you have to say. Communities can take all forms – from LinkedIn groups to Facebook groups, there’s an online community covering just abou

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Writing better blog content can boost your business

Posted by on Feb 2, 2016 in Blogging, Content Marketing, Copywriting | 0 comments

Coming up with fresh, consistent and entertaining blog ideas for your website can be difficult, especially if you’re doing it all by yourself. You can outsource some of the blog writing, or invite guest writers, but here are some tips and suggestions to improve your blog content, which should get you more traffic and boost your business.Write for a specific audienceMost of the time, your readers are your customers, so write content that is relevant to them and

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