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How to successfully incorporate voucher codes in your email marketing strategy

Posted by on Jun 15, 2015 in E-mail Marketing | 0 comments

Coupons and voucher codes seem like a simple, effective way to boost sales, but this isn’t necessarily always the case. Big discounts can often have a negative effect on a business (which can be seen in many Groupon case studies) and while voucher codes can be extremely effective, you have to be smart about how you go about implementing and executing the strategy. Here are a few tips on how to incorporate voucher codes in your email marketing strategy: Measure you

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Businesses that should be on Instagram

Posted by on Jun 8, 2015 in Instagram, Social Media Marketing | 0 comments

On average, 55 million pictures get uploaded to Instagram each day. A research firm called L2, released a report saying that the photo sharing website offers the highest conversion from browser to shopper. While all the statistics show that Instagram is a lucrative social media network, many businesses aren’t capitalising on it. Here are a few types of businesses that should definitely consider including Instagram in their social media efforts: Luxury products Do

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We Offer Web Design that Enhances your Service Offering

Posted by on Apr 29, 2015 in Website Design, Website Optimization | 0 comments

In a world where society is constantly seeking new, innovative and convenient ways to accomplish tasks, web design is becoming more vital to branding success. Previously, consumers would have to travel to meet with suppliers or retailers about various products and services. Nowadays, however, this process is far easier, and can be done from the comfort of home. This is why quality web design is becoming a necessity to brands, as more people are enjoying the sheer co

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How to write a compelling LinkedIn summary

Posted by on Apr 20, 2015 in LinkedIn, Social Media Optimization | 0 comments

If you want to differentiate yourself on LinkedIn, then you need to write a compelling summary. With over 202 million registered users and two new users joining every second, it’s worth your while to make sure that you stand out to potential clients, recruiters or business owners on LinkedIn. Here are some tips to get the summary right: Write in the first person When you write in the first person, your LinkedIn profile becomes more personal and it makes a reader f

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Don’t use the default verbiage when sending a LinkedIn connection invitation

Posted by on Apr 13, 2015 in LinkedIn, Social Media Optimization | 0 comments

After you’ve completed your LinkedIn profile, filled out your career history, optimised your profile for relevant search terms and joined a few groups, it’s time to start making connections on this platform. More connections mean the content you share on LinkedIn will be seen by more people, contributing to brand awareness and social influence. Rather than sending out the generic “I’d like to connect with you on LinkedIn”, personalise the message and make

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