Social Media Marketing: LinkedIn Sponsored Content

Posted by on Mar 23, 2020 in LinkedIn, Social Media Marketing |

Sponsored content on LinkedIn is a sure-fire way of getting your social media marketing aimed at the correct audience. Use this guide to help you create LinkedIn sponsored content.  Get Picky With Your Promoted Content The first step is to choose what content you want to promote. It may be a blog post or a web page featuring a promotion. Copy the URL, go to your company page on LinkedIn and paste the URL into the update box where it reads: “Share an article or photo” and post the article, photo or link.  The post will now appear in your timeline. Above the post, you will see a grey arrow with the words “Sponsor now”. When you click on the link, you will be taken to your LinkedIn campaign manager. Work the LinkedIn Campaign Manager Once you are in your LinkedIn campaign manager, you can go through all the processes you need to in order to promote your content. LinkedIn’s campaign manager is very similar to Facebook’s campaign manager. Click on the article link that you want to promote and click on “create a campaign” in the top right corner. You can choose whether you want to promote your content with targeted native advertising, drive traffic from the desktop with ads, or send targeted messages directly to people. If you want to sponsor the content, click on the top option that reads: “Promote your content with targeted native advertising”. Next, you will name your campaign, choose your objectives, select your audiences, the location you want to target, and how you want to target them. You can target people by fields of study, member groups, job titles, job function, years of experience, and a host of other options that aren’t available to you with Facebook ads. If you’re looking for ways to improve your social media marketing strategy and online reputation management, contact WSI OMS today for a consultation. Please follow and like...

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Content Marketing: How to Make the Most out of Every Holiday

Posted by on Mar 5, 2020 in Content Marketing |

The holidays are an increasingly important time for brands. Those that thoughtfully plan and execute their content marketing efforts with precision constantly reap rich rewards. The goal and advice for you will be to not necessarily take advantage of people’s relaxed spirits during holidays to boost sales, though that is always the ultimate benefit.  Indeed, a more immediate goal and benefit can be to increase your brand visibility and awareness at a time people are more receptive to marketing messages. The reality, though, is brands don’t always get their content marketing right during holidays. This guide will make that right: Dress-Up Your Website to Capture the Holiday Spirit Capturing the emotions and setting the relaxed and jolly mood commonly associated with the holidays are essential for attracting consumer attention during holidays. By bringing a sense of joy and celebration to each and every webpage, you will ensure your visitors’ enthusiasm and keep them clicking on your website. Leverage the Magic of ‘Free’ and Incentivise Engagement With a Give-Away People love free gifts; even more so during holidays. What better way to leverage the allure of give-aways than to hold an online contest? The interest the contest generates will bring more traffic to your page, some of which will also convert as sales and subscribers. Optimize Your Social Media Content Around Specific Holiday Themes Statistics gathered by Sprout Social show that people are more likely to spend and connect with brands during holidays. For perspective, consider how conversations around Black Friday and Cyber Monday dominate social media. However, Sprout Social also advises creating content that’s irrelevant to the holiday your audience is celebrating. Create a post that showcases your product in each holiday’s true spirit. And, do not forget to add a link to your website. Share Some Useful Last-Minute Gift Ideas Gift buying can be a challenge when buying for certain people, and this often means that it is left to the last minute. By offering last-minute gift ideas you are not only giving your customers valuable advice, but you are also saving them from the embarrassment of not finding the right gift on time. Get Your Email Campaign in Shape for the Holidays  Customers are eagerly awaiting your emails that offer pre-holiday discounts, especially if they are celebratory in nature and incorporate beautiful images. Stay cool and simply time a few emails effectively. Here are a few more tips: Offer early-bird discounts a few months prior already, Offer online purchasing only discounts, Incorporate an exclusive discount code in the email, Create a sense of urgency by sending out the last chance for online ordering email, and Finally, with a few days remaining, send out a simple greeting with...

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Why Use Instagram to Market Your Business?

Posted by on Feb 13, 2020 in Instagram, Social Media Marketing |

Instagram is a social media marketing must-have, as it’s a great platform to visually present the services or products of your business. With a focus on images, including video, it allows your business to make connections and share posts across multiple social platforms. For instance, according to Instagram, more than 200 million users visit at least one business profile daily. Below, we discuss what else Instagram offers as well as how to set up your account. Instagram Is Mobile-First, With Shoppable Posts  The vast scope of Instagram is just the tip of the iceberg. Here is what else is offered: One of the more noticeable aspects of Instagram posts is the use of #hashtags – keywords that summarize what is being said in your post. This makes it easy for you to not only to be found, but also to be recognisable. Because it was created in 2010, Instagram is truly mobile-first. This means that you can be in the pocket of your prospects and customers – increasing your engagement with them through high-quality photos, local hashtags and even by uniting with other brands. Instagram recently launched Instagram Shoppable Posts that allows users to tag and shop products directly from organic Instagram posts. Simply add tags to the products in your photos with links that include the product description, price and the ability to “shop now”, which will lead the user to your online store. How to Set up Your Instagram for Business Account Follow these easy steps to set up your Instagram business account: Start by setting up a business Instagram account or converting a personal account to business. Decide on an appropriate social media marketing campaign, bearing the following in mind: Who you are marketing to? What stage of the customer journey are you targeting? Is it the awareness, engagement, conversion or the customer? Why you are marketing?  What are your goals?  How will you measure marketing success?  What is your timeframe? When you will be posting? (Keep in mind that a regular posting schedule is imperative.) Optimize your profile for the best results. Test and measure using Instagram Insights. We Offer Solutions for Your Social Media Marketing Strategy   For more information on our digital marketing, social media marketing and online reputation management solutions, contact us now. Please follow and like...

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Your How-To Guide to B2B Social Media Marketing

Posted by on Feb 10, 2020 in Social Media Marketing |

Social media marketing is no longer only for brands that sell directly to consumers. B2B brands have been making waves on social media, stepping into the territory that has traditionally been dominated by B2C brands. Here is a guide to creating a successful social media marketing campaign for B2B brands. Social Media Marketing Guide for B2B Brands: Your Audience Should Be Your Top Priority B2B brands need to dig deeper when coming up with strategies to market themselves on social media. If your industry is not as flashy as fashion and cosmetics, you’ll need to shift your focus to your audience. Research is key to understanding what your audience wants, what they will respond to and how they will perceive your efforts. Audience research should be the first piece in the B2B social media marketing puzzle. It will lay the foundation for the rest of your strategy. Take a look at successful B2B campaigns, make a note of how competitors are marketing on social media and use these examples to understand what audiences react to.  Goals and Measurements Understanding your audience will not only enable you to set realistic and strategic goals to build your brand on social media, but it will also help you to find the correct ways to measure whether you are indeed reaching those goals.  If you are focussing on bringing in new customers and increasing revenue, you’ll want to set a goal related to lead generation that can be measured in clicks and conversions. This will give you an indication of the following: How well is your audience responding to your messaging, and  How many potential new customer relationships are being created by your campaign. If your main focus will be building the brand reputation, you should be focussing on reach which can be measured in impressions, engagement and follower count. This will provide an overview of how your audience is growing, which kinds of content they like to interact with and how your audience is connecting with your messaging.  Form a Strategy When your audience research and goals are in place, you need to write down a plan of action to follow through on your intentions. Your strategy needs to provide for the following: Outline your target audience,  Clarify your goals, Clarify how you will measure progress,  Confirm the platforms you’ll be working on, and  Confirm the types of content you’ll be creating for each platform.  Your strategy can also include details on how these steps will be executed and show research on your competitors.  It needn’t be an overwhelming and complicated document. Rather, aim for a simple roadmap that can be followed to reach your end destination. It should be clear, concise...

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6 Local SEO Tips to Make Your Small Business Visible

Posted by on Feb 7, 2020 in SEO |

Local search engine optimization (SEO) helps your small business to be visible to consumers searching online for products and services in their local area. Working with a digital marketing company will make your business appear in local search results. And, as a small business owner, bang for your buck is essential. Here are 6 tips to boost your local online marketing with sound SEO practices: Provide Top-quality, Pertinent Information  The definitive way to keep Google, as well as other search engines for that matter, happy is to deliver authoritative, evergreen content. It will improve your search engine optimization because Google looks for pages that contain top-quality, pertinent information about the searcher’s query. The bonus is that quality content is what your current and future customers are going to share Consider the Best Way to Use Google’s RankBrain  Google’s RankBrain is part of the algorithm which infers how users find pages that do not have the exact words that they searched for. Using compound, multi-word keywords (long- and medium-tail keywords) helps RankBrain link you to thousands of similar keywords.  Target a Core Term for Keyword Optimization Using your keyword list in your site’s content needs to be done properly. Ideally, each webpage should target a core term and a collection of related terms. However, for the sake of a better user experience (which in turn leads to longer time spent on your pages and increased social sharing and links to you), the content needs to flow naturally.  One-Minute Videos Are Easy to Watch Digital marketing involves charming existing clients and new leads so that you can develop faithful relationships with them. Video ticks both these boxes for the following reasons: Video content makes for good user engagement. It shows you value their time – a one-minute video is far easier to absorb than a 300-word article. Bonus: Video is a great SEO tool when you integrate them into the rest of your content, use titles and descriptions to make them searchable and enhance their audio and visual quality. Consider a Google My Business Listing  How people perceive your business can make or break you. A well-optimized Google My Business listing gives you a measure of control in managing your online reputation, while at the same time increases your chances of appearing in Google features like the Local Pack and Maps Key Information Must Be Clear  Make sure that key information is clearly marked and easy to find:  Tell page visitors how they should go about doing business with you. For instance, do you want them to call, pop in or email for additional info?  Display your location and operating hours.  Offer a phone number, email, social media messaging options, and/or...

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