Commandments of Brand Design

Posted by on May 27, 2019 in Website Design |

There is a great quote by Steve Forbes that says: “Your brand is the single most important investment that you will make in your business”. Here are the most critical commandments of brand design:   Beautiful Great brand design is easy to look at – and you need to look successful to be successful. Having an elegant, contemporary design is what consumers of today expect. A homely, amateurish, ugly brand design is going to turn people off and it won’t help you build a business.   Simple The world is way too noisy and complicated, and people are inundated with a large amount of visual stimulation. Everyone is looking for simplicity in their lives. If you make your brand design simple, you will make it easier to be remembered and easier for others to communicate what you offer and what you do.   Strategic Strategy is a plan for a pattern of decisions. Hope is not a strategy. You need to plan the work and work the plan. There is no execution without a strategy and there is no strategy without a vision.   Communicate All strategic branding is, is communication. You need to communicate who you are, what you do, how you do it and how you do it differently. Branding is communicated through images, colour and through verbal or written communication. You can use these three elements to tell a story, which is much more memorable than facts or figures.   Need help with your web design or digital marketing? Then contact WSI OMS today. Please follow and like...

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Content Marketing – Quality Vs. Clickbait

Posted by on May 27, 2019 in Content Marketing |

Clickbait is a pejorative term that is used to describe content that is aimed at generating online advertising revenue at the expense of quality. Clickbait content usually relies on sensationalist headlines to encourage click-throughs and the forwarding of material on online networks.   Clickbait headlines typically aim to exploit the curiosity of readers by providing just enough information to make them curious, but not enough information to satisfy their curiosity without clicking through to the site to the link content.   One of the cons of clickbait is that it annoys people. When a website visitor sees an interesting headline on your website and clicks through to the link only to be left disappointed, they may lose trust in your site. You can expect a lot of dislikes and negative comments because people feel tricked.   Clickbait is a one-sided deal with your audience because you waste their time without delivering on your part of the agreement: to provide quality, useful content.   Clickbait isn’t the same as fake news and it isn’t always bad. It is a proven way to get people to click on content because the curiosity gap is a powerful thing.  To make your content seem like clickbait, focus on including grandiose statements and many superlatives. Just make sure that the content that the readers click through to delivers on your promises!   “When done correctly, it is one of the best ways to get people to take notice and give you their most precious asset: attention,” says Neil Patel.   According to Neil Patel, clickbait tickles our curiosity while it dumbs down concepts to a common language, such as fear, greed, jealousy, envy and lust, that everyone understands. There’s nothing wrong with making your headlines more appealing but be sure that whatever content you are offering is not a time waste to your audience. At the end of the day, all of your content needs to be well-written and serve a purpose.   Need help with your content marketing or social media marketing? Then contact WSI OMS today. Please follow and like...

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Where Web Designers and Entrepreneurs Can Discover Trends

Posted by on May 24, 2019 in Digital Media Marketing |

Understanding and using trends are critical for any creative professional or entrepreneur. Trend forecasting is the phrase that is used when people try to tell the future. It is important because it can help you design products, websites, services and experiences that will help to shape the needs of people in the future. This is hard to do because the future isn’t here yet.   Trends in fonts, colours, imagery and layout are always changing. On the marketing and business front, knowing how the business landscape is changing is equally important. Have you ever noticed that the same colours, trends and patterns are usually in different stores? How do they end up with the same palettes and styles? It is because they all use the same method of gathering trends.  They hear about trends from the same manufacturers and go out and shop at the same places across the globe. Trend forecasting services can also be purchased for almost any industry.   Here are a few places where you can discover trends to drive change in your design, branding and business:   Digital Culture This is a broad term, but it refers to knowing what is going on currently on broadcast news, Google, websites and news sites.   Physical Retail If your products or designs show up in the real world in retail, you need to go out and shop it regularly. Go out and pay attention to really observe what is happening in stores so that you can recreate this in online experiences.   Competitive Research Go online and look at the blogs and social media of your competition; as it is really critical for discovering trends. This way, you will know what they are doing over time and be able to jump when your competition launches new campaigns, loyalty programmes or other services. Staying on top of your competition is one of the best ways to pick up on trends in your industry.   Need help with your web design or digital marketing? Then contact WSI OMS today. Please follow and like...

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Social Media Marketing: What Does It Take To Go Viral In All The Right Ways?

Posted by on May 13, 2019 in Digital Media Marketing |

In the past, it was very hard to become famous. Thanks to social media and YouTube, however, any of us – and any of the creative things we do – can become famous literally overnight. Of all the hours of videos that get uploaded to YouTube every day, only a small percentage gets millions of views and becomes a cultural moment. What sets these videos apart?   Tastemakers, communities of participation and unexpectedness are the three key things that can make your content go viral. In 2012, Jimmy Kimmel shared a video of a rainbow that a person in the Yosemite mountain park had uploaded. The video instantly went viral because Jimmy Kimmel, as a tastemaker, alerted a huge community of the video and many of them went to check it out.   Unlike the one-way communication of the twentieth century, the community participation that social media provides lets everyone become a part of a new phenomenon. People become a part of a phenomenon by spreading it or doing something new with it, such as creating memes and parodies.   To create content that goes viral on social media, you have to focus on content that ignites creativity within a community. This creativity and interest can be used for new versions of your content, to make fun of whatever you have posted and to set a trend. People don’t just enjoy content, they participate in it. By being totally surprising and humorous, you could get your content viewed by millions of people who want to participate in what you are doing.   Need help with your social media marketing or digital marketing strategy? Then contact WSI OMS today. Please follow and like...

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How To Set Up And Build Your Presence On YouTube

Posted by on Apr 23, 2019 in Social Media Optimization |

YouTube is a vehicle, not a destination. Many people, from online influencers to business owners, have successfully used YouTube to build their personal brands over the years. If you want to build your online presence and create more opportunities for yourself, then YouTube is a great tool to help you to achieve this goal.   Social media websites such as Instagram, Facebook and Twitter are also good tools for building your brand, but the problem with these sites is that the content doesn’t always live on. Content that gets posted on these sites is only there for a moment, whereas your content on YouTube lives on in the search results. Think of your YouTube channel as your own personal Netflix. It is a body of work, not a social media feed that keeps going and going. Your content on YouTube can continue to bring opportunities to you a week, month or year after it has been posted. Here are some practical ways to build your presence on YouTube:     Show, Don’t Tell   After you have created your YouTube channel and customised the page, you need to set a schedule to start creating content. This is where you should focus on the adage “show, don’t tell.” With your website, you are limited to static web pages, but you can film everything from product demonstrations to your workshops and elevator pitch on your YouTube channel.   Being able to show the process of your work and communicate your personality in a different way is what makes YouTube marketing invaluable. It is one of the most effective ways to communicate.     Define Your Goals   Do you want leads? Do you need to boost brand awareness? Do you want 1 000 new subscribers each month? Think about your goals for this platform, so that you consistently work towards achieving these goals.     Interact With Your Community   YouTube marketing is not a one-way channel. Keep an eye on the comment section of your videos and interact with people who engage with you. You can also use your YouTube channel to crowdsource ideas. Need help with your social media marketing? Then contact WSI OMS today. Please follow and like...

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