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How to Make Your Contextual Marketing Strategy More Effective

Posted by on Jan 23, 2019 in Content Marketing | 0 comments

Much of today’s marketing fails because it does not reach the right customers at the right time. Contextual marketing provides an alternative to the ‘needle in a haystack’ approach of reaching audiences by offering the right content, to the right audience, at the right time. If you are not sure what it is, contextual marketing offers targeted advertising to a user based on their online identity and the content they have searched for. So, no, it is not a coinci

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Measure Your Customer Service

Posted by on Jan 16, 2019 in E-mail Marketing | 0 comments

It goes without saying that great customer service is king. But, how do you determine whether your clients are indeed happy with the service levels they are receiving? Well, don’t wait for a Hellopeter mention! Be pro-active and measure your service by asking your customers. Unfortunately, using traditional surveys for these purposes have a very low response rate. Enter the one-click email banner survey – it will provide you with surprisingly sophisticated f

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Digital Marketing Strategies For 2019

Posted by on Jan 4, 2019 in Digital Media Marketing | 0 comments

Blink – and another year has flown by! Perhaps time seems to be escalating because of the rapid and far-reaching changes in technology? Be that as it may, the only way to successfully deal with change is to plan ahead. With that in mind, here is a brief look at digital marketing strategies for 2019: Away With Ads More than 30 percent of all internet users are expected to be using ad blockers soon, meaning that traditional advertisements will be reaching even

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Digital Advertising Trends

Posted by on Jan 3, 2019 in Digital Media Marketing | 0 comments

Digital Advertising Trends 2019 – The dawn of a new and exciting year. And there is no better time to reflect on the trends that we expect to define the digital advertising landscape. A New Voice Voice-enabled search is expected to be the next big thing in marketing. In fact, some analysts say they think that by 2020 almost as much as 50 percent of all searches will be made by voice. This means that as marketers we will have to: Understand what their audien

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Digital Marketing Skills to Master (Part Two)

Posted by on Oct 25, 2018 in Articles | 0 comments

As a digital marketing company, we often get asked what skills are required to become a successful digital marketing. In our previous blog posts, we discussed the basic marketing fundamentals as well as the types of marketing channels that you need to master. Here are a few more skills that you will need to cultivate on your journey to becoming a successful digital marketer:CommunicationCommunication is the x-factor in a digital marketer. You need to be an aweso

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