Content Marketing: Reasons Why You Should Do a Regular Content Audit

Posted by on Mar 14, 2018 in Content Marketing | 0 comments

Whether you have plans to repurpose your content, or you simply wish to re-evaluate your approach to content marketing, performing regular content audits is an essential part of any successful digital marketing strategy. Here are a few ways in which regular content audits can help to improve your business and your online marketing efforts in general.Enhance Your Website’s SEO If you would like to see a positive change when it comes to your SEO rankings, a c

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How to Manage Multiple Social Media Accounts Effectively

Posted by on Mar 5, 2018 in Social Media Marketing | 0 comments

Social media is designed to suck us in and it’s designed to occupy a lot of our time. If you are tasked with managing multiple social media accounts, then it’s highly recommended that you use a scheduling tool such as Buffer or Hootsuite so that you can stay on top of everything. These social media tools enable you to pre-schedule your content to multiple platforms at the same time. This way, you can plan what content you want to post in advance. It also allows

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2018 Small Business Marketing Trends

Posted by on Mar 1, 2018 in Digital Media Marketing | 0 comments

The beginning of a new year is usually when new digital marketing strategies get cemented within businesses. Infusionsoft recently shared information about the top small business marketing trends that you should keep in mind if you are busy strategising about how you are going to increase your bottom line this year.Social Media Marketing TrendsFacebook is overwhelmingly the social media platform of choice for small businesses 75% of small business owners will i

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New Video Marketing Statistics

Posted by on Feb 28, 2018 in Digital Media Marketing, Statistics | 0 comments

Video marketing is an important part of any content marketing strategy. YouTube has reported that mobile video increases by 100% per year and 300 hours of video content get uploaded to the site every hour. Social Media Today recently published a great infographic listing some surprising video marketing statistics. As digital marketers, we think these are great stats that our clients and readers should know about:Video Marketing Conversion Rate StatisticsVideo i

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Which Digital Marketing Metrics to Track for Landing Pages and Email Marketing Campaigns

Posted by on Feb 27, 2018 in Digital Media Marketing | 0 comments

There are so many numbers to crunch and analytics to track that it can be tough to figure out which metrics you should be using to show a return on investment. The numbers you track and measure, will be different for various platforms and different parts of your internet marketing strategy. Here are a few key metrics to keep in mind when you need to either show someone results or to figure out where you need to improve:Landing Page ROI Metrics Traffic: How many pe

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