Online Reputation Management – What Can You Do?

Posted by on Oct 26, 2020 in Online Reputation Management |

Online reputation management (ORM) is a concern for any business with a growing online presence. Digital marketing requires constant effort. Managing negative publicity is just another part of the puzzle. Despite the best intentions and all the SEO know-how in the world, your brand could be suffering from negative publicity. You may stumble upon a negative review or a complaint which you need to manage to avert long-term damage. Let’s explore how you can detect, prevent, and take action against brand-harm. Online Reputation Management – Prevention is Better Than Cure  While not all-encompassing, preventing negative publicity should be your first order of business. Businesses with noble intentions and good ethics will mitigate most damage. The key is keeping track of information given by the company. Make sure it’s factual. Make sure to keep tabs on staff and how they conduct themselves online and respond to queries in a timeous fashion. How to Detect Reputational Damage  Apart from social media, you can set up Google Alerts for brand-specific keywords or keyphrases. Google will alert you daily of any new content that pops up online mentioning your brand. This way, you’re sure to be kept abreast of other people mentioning your brand online.  Of course, you want to keep an eye on all the major social media channels and hashtags or @mentions. Not only are these good ways to detect reputational damage, but they can help you engage with your customers. You’ll also be able to see good things written about your business or brand. It’s much better than Googling your keyword every once in a while. It may even help you present new solutions to existing problems. Tools you can use to monitor your online presence include: Awario Reputology Go Fish Digital Complaint Search SEO Spyglass Grade.us Brandwatch ReviewTrackers Furthermore, there are tools to outsource or automate social media monitoring: Radian6 Meltwater Buzz Sysomos Heartbeat If you follow this procedure religiously, it’s unlikely something will slip under the radar. Taking Action Against Negative Publicity Once you’ve identified anything that causes your business or brand reputational harm, it’s time to take action. Some things to look out for could be defamation, fake news, brand abuse, or abuse of trademarks or copyrights. Should you find any of these on a web page, you may attempt to have it removed. While it may not be easy to have a page removed without concrete evidence of incorrect information, you can attempt removal based on the following: Laws (both local and international) ISP terms Search engine terms and quality guidelines Hosting site terms of use You may need to look at precedent as well and the author of the content’s motivations. Businesses have legal avenues...

read more

Bankruptcy law firm

Posted by on Oct 15, 2020 in Website Development |

We recently started doing content marketing for a bankruptcy law firm in Connecticut. With expertise specializing in bankruptcy, foreclosure, credit card debt, tax, and small business bankruptcies, Connecticut individuals can be certain you will be in the best legal hands. Dealing with bankruptcy  Experiencing financial difficulties is not an easy mountain to climb. However, bankruptcy is a legal process that helps settle your debts and provides a clear path to a fresh start. Whether you have already filed or just are considering bankruptcy, it is advisable to consult with a bankruptcy law firm. This will help maximize the benefits stipulated to you by the United States Bankruptcy Code. The common procedure is your assets become liquidated to cover your debts. There are several services a bankruptcy law firm offers to help navigate this process  Bankruptcy notice serving. In certain situations, your creditors can apply to have you made bankrupt. A good law firm on your side can help you to achieve a positive outcome. Foreclosure. With years of training and experience, our team will apply themselves to successfully defend your foreclosure case. When looking for a foreclosure attorney, Connecticut folk need look no further. Credit card debt relief. Connecticut, we can negotiate with creditors and attempt to lower the amount of your debt so that it fits with your ability to pay off your debt. Tax attorney. For vital guidance on tax matters – a tax attorney – Connecticut can rely on our experts to advise individuals on tax laws and disputes. Small business bankruptcies. If you are a small business owner facing financial difficulties, we will provide you with legal assistance in filing bankruptcy or help you get back on track. Common bankruptcy options  Chapter 7 bankruptcy. Once the debtor files bankruptcy, a trustee sells all of its assets. The proceeds of the assets will then be distributed to the creditors. Chapter 11 bankruptcy. A debtor proposes a payment plan of between three to five years to cover their debt and avoid liquidation. With decades of experience representing secured creditors, we can ensure you the best possible outcome of your bankruptcy process. WSI OMS  Adding relevant content to your website in the form of blogs, your website is recognized by search engines as a valuable content-rich site. For more information on content marketing and other digital marketing strategies, contact the team at WSI OMS today. Please follow and like...

read more

How the Work-from-Home Trend Has Opened the Digital Marketing Floodgates

Posted by on Oct 1, 2020 in Digital Media Marketing |

As the world adjusts to a new normal brought on by the COVID-19 pandemic, more companies are allowing employees to work remotely. Others have had to adapt by going full e-commerce. Nobody knows what the future holds, but telecommuting looks like it’s here to stay even after companies start reopening, as the digital marketing world has been changed forever.  How has working remotely changed consumer spending? Three areas have seen a major shift in consumer spending thanks to remote work. The first is the space and physical surroundings of a home office. Interior design firm Storey Design told Recode that people are already starting to think about redesigning their homes in a way that better accommodates working remotely. Overstock.com has said that home office furniture sales have doubled. There’s been a drastic increase in the demand for laptops, monitors and webcams too.  The next category is the goods and services that support remote workers. Spending has shifted in this area as people don’t buy coffee on their way to work anymore for their colleagues, and no longer hit their local gym. Now, people stock up on their snacks beforehand and buy home gym equipment.  The third way that remote work has changed spending is the shift towards more convenient shopping methods. Grocery delivery has taken centre stage and is a convenient way to shop while also social distancing. On top of that, it takes extra stress away from someone who may already be juggling working from home and taking care of kids at the same time. What factors are relevant to the remote working movement? In specific, these products and services have made a world of difference in the working remotely trend: Home office goods. This helps people comfortably work from home with an environment that gives off a work feel for ultimate concentration. Technology/tech gadgets. Technology is essential in making sure work is done efficiently and communication flows as it should.  Food delivery apps. People don’t want the dreaded grocery run to add to their stresses, and it supports social distancing efforts. Healthy snacks have also become popular.  At-home training equipment has become popular due to gyms closing, as people still want to keep up with their fitness and stick to a routine as much as possible. How can your brand connect with the working remotely crowd? Companies that align with the work-from-home trend are set to benefit massively. Here’s what you can do to tap into this exploding market: Grow a loyal base of support  Growing brand relationships will give you repeat shoppers. Focus on growing customer loyalty and you’ll create a flowing pipeline with happy customers becoming brand advocates. They tell their friends, rave about you...

read more

LinkedIn on marketing in the time of COVID-19

Posted by on Sep 16, 2020 in Digital Media Marketing, LinkedIn, Social Media Marketing |

LinkedIn recently published an incredibly helpful guide for the marketing industry. It aims to help businesses to create growth in this challenging time and prove their ROI from marketing spend. There are six key areas in the guide, and each area contains strategies, tips and information that could help your business get on track post-COVID-19. This post will focus on the first three areas, so be sure to subscribe to our blog so you don’t miss part 2.  LinkedIn’s key steps to showing the impact of your marketing activities: Part 1  1. Understand the role of marketing in the organisation  Marketing covers a range of aspects within the organisation. As a business owner, you need to be well versed on the role that marketing plays and the impact it can make in building the brand, creating a strategic plan, and managing change in the organisation as well as the media and message planning that needs to be undertaken in the business. The LinkedIn guide has a run-down of each of these aspects that were just mentioned. If you want to learn more about activities you should be paying attention to (such as creating human connections through your brand) and potential pitfalls you need to be aware of (such as restructuring without losing key employees in your department), it would be a good exercise to work through the guide. It will help you to understand how to use data for brand building and strategic planning. There are actionable tips for the immediate changes you can implement to protect your business, and explains how to apply the latest media findings to tailor your media strategy for the current circumstances.  Understanding the current market situation (through the findings mentioned in the guide) can help you to pivot your digital strategy to be more effective, especially if you have been neglecting your strategy recently.  2. Assess your business position If you’re creating a strategy for the way forward, you need to be fully informed about the current state of the business before heading off in a specific direction. Whether your budget has been eliminated, reduced or maintained, there are steps you should be taking to move your marketing activities forward as best possible.  The guide has recommendations based on each of these scenarios (eliminated, reduced or maintained budgets) that will help you to aim your post-COVID-19 planning in the right direction for your organisation. The recommendations are aimed at understanding how to strengthen your organic strategy by posting organic content consistently; how to follow best practices for paid campaigns (especially in lead-building) and how to effectively create new brand campaigns if your budget has not shrunk over the last few months.  Implementing drastic changes...

read more

Tips to use PPC in an inbound marketing campaign

Posted by on Sep 8, 2020 in PPC |

Pay per click advertising should form part of any inbound marketing strategy to maximise the reach of the content being promoted. The two should work together to complement and enhance one another. Once pay per click and inbound marketing strategies are pushing in the same direction with the same goals, your business will reap significant rewards. Aligning PPC and inbound marketing  While it is common to think of pay per click advertising and inbound marketing as separate strategies, the two can complement one another if used correctly. Paid advertising increases the prominence of your content and sends more people to your website where they can engage further with your inbound marketing content. In order to run an effective pay per click advertising campaign, you should know who you are targeting, which keywords you would like to focus on and make use of data from testing and analytics to back those decisions up. Rather than running general ads promoting your brand visibility in a pay per click campaign, use it to promote your strongest content instead, so that consumers are more likely to engage with it. This works best on social media where people are looking for interesting content rather than just information. Paid adverts have been proven to work even once the customer knows what they are looking for, as long as the content is linked directly to a commercial opportunity. Make sure that your pay per click landing page is aligned to the content of the advert. Any good digital marketing strategy should look to integrate pay per click and inbound marketing devices to make the most of the money you are investing in paid advertising and the organic SEO content you are creating to represent your brand. Get in touch with WSI OMS today to get more insights into how to integrate PPC with your inbound marketing strategy. Please follow and like...

read more