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Start planning your Christmas in July digital marketing campaigns

Posted by on Jun 4, 2018 in Digital Media Marketing, Ecommerce, General | 0 comments

Doesn’t it seem like Christmas and Black Friday is so far off? Luckily, digital marketers and business owners can take advantage of “Christmas in July”, which is a mid-year shopping frenzy that consumers are expecting. Whether you run an ecommerce website or you are selling a service, you need to make sure that your company is just as ready for Christmas in July this year: Know who’s buying South Africa’s ecommerce market is advanced and people are increas

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The Best Types Of Content For Boosting Conversions

Posted by on May 28, 2018 in Content Marketing | 0 comments

When you think of conversions, you’re often drawn to thinking about pay-per-click ads, banners and bright red calls to action. Your target audience, however, is tired of being ‘sold to’, which is why you have to look at different ways to create content that will lead to sales. Here are a few types of content that are great for boosting conversions:Blog PostsHow many questions could a potential customer have for your product? What type of advice would they

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How to Use Social Media to Boost Your Brand’s Reputation

Posted by on May 14, 2018 in Social Media Marketing | 0 comments

Social media is a great way to spread your content and engage with thought leaders in your industry, but many companies aren’t thinking about how these platforms can be used to boost their brands’ reputation as well. Here are a few ways to do this on social media:Make Use Of HashtagsHashtags on Instagram and Twitter are one of the best ways to get involved in a conversation. If there is news in your industry, a relevant event or conference, or something that

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4 Ways to Promote Your Company’s New Facebook Page

Posted by on Apr 23, 2018 in Facebook, Social Media Marketing | 0 comments

Many times, people launch a Facebook company page with the idea of promoting everything from their blogs and staff photos to products and promotions. They quickly realise that this can all be pointless if they don’t have people following their page. If you want to promote your new Facebook page, consider the following:Paid AdvertisingYou can get your company page under the eyes of your target audience by promoting your posts. While this will cost a bit of mone

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How to Structure Powerful and Memorable Content

Posted by on Apr 18, 2018 in Content Marketing | 0 comments

One of the best ways to get people to your website and get them excited about your business is to create great, quality content that you distribute on your channels. Whether you’re creating a podcast, a written piece, an infographic or a video, there are tools and techniques that you can use to help you structure and enhance your message.Remember that nobody cares about you or your business until you have grabbed their attention. So, what you need to do right at

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