The 6 Biggest Benefits of Facebook Advertising

Posted by on Jul 8, 2019 in Facebook, Social Media Marketing |

If you have a Facebook page for your business, chances are good that you need to use Facebook ads to grow your following and sell more. Here’s why: Your Organic Reach Is Getting Smaller Facebook is decreasing the organic reach of your posts, in other words, they are only showing your posts to a very small percentage of your fans. To increase the number of people who see your posts, you need to consider boosted Facebook posts or promoted posts. Inexpensive It is one of the most inexpensive ways to advertise. You can start with only $5 and only increase your Facebook marketing budget when you get a clear indication that you are getting the results you wanted. It Is Easy Creating a Facebook ad is very simple as you only need an image and a few lines of text.  Instant Feedback It is a great way to get instant feedback. If you are unsure about whether there is a market for your business idea or whether your product will sell, you can test your idea before you spend money. Instead of investing a considerable amount of money in product stock, for example, you can see what the interest is before you start selling. Detailed Targeting Options You can target people based on their job title, marital status, the mobile device they use, the people they follow and so much more. You can target people who are your ideal customers simply by using Facebook’s targeting options. Retargeting Options You are now able to remarket to people who have followed a specific action and have prequalified themselves for remarketing from you. Need help with your social media marketing or digital marketing campaigns? Then contact WSI OMS today. Please follow and like...

read more

Questions That Designers Need to be Able to Answer

Posted by on May 31, 2019 in Digital Media Marketing |

Clients often want to meet with graphic designers and web designers (sometimes, they want to meet multiple times) at the beginning of a digital marketing project. Here are a few questions that designers need to be able to answer:   Why Do You Want to Work with Me? As a designer, your motivation for taking on a new client may be ‘I just need the money’, but you are going to have to dig a bit deeper. Consider the client’s brand, industry and current need; then explain how you think you would be able to add value to the project. Look at their current branding and design to see where you think they could improve.   What Is Your Workload? Clients often want to know what a designer’s workload is like because it gives them an idea of how responsive you will be and how soon they can expect the work to be completed. You have to be prepared to talk about your calendar and when you are going to be delivering the work that is requested. There is nothing worse than making a promise to a client and not being able to deliver on that promise, so be upfront about your workload.   What’s Your Aesthetic? We all know that it’s not just about creating the best-looking design (or what a designer thinks is the best-looking design). It’s about what the customer needs. What is the kind of business that the client is in? Does the type of work you do align with what the client and/or the project needs? If you need work, it is easy to assume that you can adjust your style to anything, but this isn’t always the case. You need to be honest with yourself to determine whether you are going to be able to do the best work that you can for that client.   Need help with your web design digital marketing strategy? Then contact WSI OMS today. Please follow and like...

read more

Vlogging vs. Podcasting – What Should You Do?

Posted by on May 29, 2019 in Social Media Marketing |

If you want to get your content out into the world, you have a lot of different options. You can start a vlog, a blog, a podcast or a newsletter, for example. In this blog post, we are going to focus on the difference between vlogging and podcasting.   Motion is the future An important thing to remember is that video can be converted into a podcast but not vice versa. You can take the audio from your video or vlog and turn it into a podcast episode eventually if you want to do that. Being able to transport content from one content platform to another is important for a lot of people. In 2017, Google estimated that by 2020, 90% of content consumed on the web will be video. Being on the right side of history and the right side of this trend is a good idea. Google also owns YouTube and it prioritises video in its search results. The chances of your content showing up in Google’s search results is greater if you have video content than if you have a podcast. Branding and design is a visual profession and it relies heavily on visual media. This doesn’t mean that everyone wants to consume information in a visual format though. According to, there were over 660 000 podcasts and over 28 million episodes as of February 2018. It is a media format that continues to grow, and some industries and influencers do very well when launching a podcast. The biggest questions to answer when deciding between vlogging and podcasting are: What type of content does your target audience prefer? Which competing vlogs and podcasts already exist? Which format are you the most comfortable with?   Need help with your digital marketing or social media marketing strategy? Then contact WSI OMS today. Please follow and like...

read more

Commandments of Brand Design

Posted by on May 27, 2019 in Website Design |

There is a great quote by Steve Forbes that says: “Your brand is the single most important investment that you will make in your business”. Here are the most critical commandments of brand design:   Beautiful Great brand design is easy to look at – and you need to look successful to be successful. Having an elegant, contemporary design is what consumers of today expect. A homely, amateurish, ugly brand design is going to turn people off and it won’t help you build a business.   Simple The world is way too noisy and complicated, and people are inundated with a large amount of visual stimulation. Everyone is looking for simplicity in their lives. If you make your brand design simple, you will make it easier to be remembered and easier for others to communicate what you offer and what you do.   Strategic Strategy is a plan for a pattern of decisions. Hope is not a strategy. You need to plan the work and work the plan. There is no execution without a strategy and there is no strategy without a vision.   Communicate All strategic branding is, is communication. You need to communicate who you are, what you do, how you do it and how you do it differently. Branding is communicated through images, colour and through verbal or written communication. You can use these three elements to tell a story, which is much more memorable than facts or figures.   Need help with your web design or digital marketing? Then contact WSI OMS today. Please follow and like...

read more

Content Marketing – Quality Vs. Clickbait

Posted by on May 27, 2019 in Content Marketing |

Clickbait is a pejorative term that is used to describe content that is aimed at generating online advertising revenue at the expense of quality. Clickbait content usually relies on sensationalist headlines to encourage click-throughs and the forwarding of material on online networks.   Clickbait headlines typically aim to exploit the curiosity of readers by providing just enough information to make them curious, but not enough information to satisfy their curiosity without clicking through to the site to the link content.   One of the cons of clickbait is that it annoys people. When a website visitor sees an interesting headline on your website and clicks through to the link only to be left disappointed, they may lose trust in your site. You can expect a lot of dislikes and negative comments because people feel tricked.   Clickbait is a one-sided deal with your audience because you waste their time without delivering on your part of the agreement: to provide quality, useful content.   Clickbait isn’t the same as fake news and it isn’t always bad. It is a proven way to get people to click on content because the curiosity gap is a powerful thing.  To make your content seem like clickbait, focus on including grandiose statements and many superlatives. Just make sure that the content that the readers click through to delivers on your promises!   “When done correctly, it is one of the best ways to get people to take notice and give you their most precious asset: attention,” says Neil Patel.   According to Neil Patel, clickbait tickles our curiosity while it dumbs down concepts to a common language, such as fear, greed, jealousy, envy and lust, that everyone understands. There’s nothing wrong with making your headlines more appealing but be sure that whatever content you are offering is not a time waste to your audience. At the end of the day, all of your content needs to be well-written and serve a purpose.   Need help with your content marketing or social media marketing? Then contact WSI OMS today. Please follow and like...

read more