The truth about Digital natives and ad blockers

Posted by on Jul 9, 2020 in Digital Media Marketing |

Having grown up with technology, digital natives are very comfortable with curating their digital experience, and unfortunately for digital marketers, they love using ad blockers. Ad blockers have been part of the digital landscape for a very long time. Still, the rise in the use of ad blockers is quite alarming to digital markers- climbing from 21 million users in 2010 to about 75 million users in 2019 in the US alone. So what does this mean for digital marketers?  Digital natives and ad blockers explained  What is an Ad Blocker?  Ad blockers – also known as content blockers – are simple software programs that prevent ads from being shown on websites. They are typically browser add-ons, the most popular of which is AdBlock Plus. Without ads on websites, pages load quicker, and data usage is lower – something that is good news for people with limited data plans or who live in areas with slower networks. Another benefit of ad blockers is that they can block the tracking and behavioral monitoring technology that profiles user behaviour. If you don’t want your online browsing monitored or browsing preferences sold to advertisers, ad blockers can be an attractive way to guard your privacy. Who are Digital Natives?  Digital Natives grew up in the digital age, learning about technology from childhood. This exposure to technology in their formative years means that digital natives have a greater familiarity and understanding of technology than the generation that came before them. Why are Ad Blockers a problem for digital marketers?  So what if users are blocking ads on their browsers? Shouldn’t users have a choice as to what they want to ingest on the internet? And the answer is yes, of course. But if you take a step back and look at the macro-view, you start to see the long-term impact that the adoption of ad blockers can have. A majority of websites on the internet exist thanks to online advertising. Everything from blogs about Labradoodles to sites like the New York Times depend on online advertising revenues. That money helps pay for the writers that produce the content, the hosting costs, and the maintenance of the site. When you visit a website, you might see an ad for a product you like, then you click on the ad and make a purchase. This gives the site owner a small fee, the product seller can sell their product, and the user can buy what they like. But Ad blockers disrupt this process because if you have an ad blocker installed, you won’t see ads, so you won’t click and purchase – that means that the site owner doesn’t get their money and the product...

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New online marketing strategies you might not know about

Posted by on Jul 6, 2020 in Online Marketing |

Online marketing, otherwise known as digital marketing, is an absolute requirement for any business today. Partnering with a digital marketing agency can help your business keep up with the rapid pace at which digital marketing techniques and tools change. Here are new online marketing strategies you might not know about. Consumer privacy Consumers want to know the data they share with your business is safe.  Privacy and security breaches by global brands such as Facebook and Google mean companies must be even more committed to improving and protecting their systems to ensure consumer privacy. Marketers need to work with colleagues to mitigate the potential impact of security breaches and reassure customers, through continued communication, that their data is indeed safe. Conversational marketing Conversational marketing brings together the swift consumer adoption of smart speakers, innovation in search query processing, conversational interfaces and messaging. As many consumers use mobile messaging for increasingly complex conversations, conversational marketing can deal with routine enquiries. Partner with customer experience experts to learn if this kind of technology will alleviate customer frustrations.  Real-time marketing Real-time marketing offers real competitive advantages as marketers combine behavioural analytics and marketing automation to ensure customers see the right message at the right time. Build speed and rapid response into the entire consumer lifecycle to streamline the buyer journey and get buyers to purchase quickly. Know Your Customer (KYC) There seems to be a decrease in the effectiveness of traditional customer identification methods such as cookies for tracking, making media return on investment (ROI) determination more difficult. Emerging technologies are however being developed to improve security, reduce fraud and improve insight about customers across multiple devices.   The digital marketing services offered by WSI OMS include website design, social media marketing, email marketing, Search Engine Optimisation (SEO), content marketing and even online reputation management. Our focus is on providing valuable, cutting-edge and measurable digital marketing solutions. Contact us today to improve the digital marketing of your business. Please follow and like...

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How to Navigate Your Digital Marketing Presence During COVID-19

Posted by on Jun 6, 2020 in Digital Media Marketing |

How do you drive and guide your digital marketing presence during the COVID-19 crisis? You need to make some major shifts to make sure that your brand reflects the times and the changing business and consumer environments. These four tips will help you pitch your digital marketing presence where it belongs. It’s all about tone Regardless of what your tone and brand identity may have been prior to COVID-19, you need to shift them now to demonstrate that you are sensitive to the changing conditions and to the challenges that the world is facing. It may not be your place to say too much about the virus but it behoves you to mention it at least, to discuss how it is affecting your business and clients – and always with a tone that is sensitive and optimistic without promising any answers. Shelve campaigns that are no longer appropriate This crisis has caused all of us to stop and reconsider our priorities. That amazing new product launch you were just about to unleash a month or two back will probably keep until after the crisis. If it isn’t going to hit the right mark now, don’t risk releasing it. It could be detrimental to your brand as a whole and it could fall flat because the audience is not currently receptive to it. Tell customers about the effects of COVID-19 on your industry As we mentioned above, you don’t need to have an opinion on every single development in the COVID-19 crisis, but your customers will thank you for showing candour and sensitivity in addressing those that have had a direct impact on your industry. Let them know how things stand. Explain how the pandemic will affect the way you do business and assure them that you have adapted and have things under control. Show support for other industries If yours is an industry that doesn’t fit into the ‘essential goods and services’ bracket, you can still remain relevant, make a contribution and boost your brand by showing your support for those businesses and workers on the frontlines. Some shoe manufacturers are donating shoes to health workers, for example. Krispy Kreme gives away donuts. But it’s not only essential services that need help. Small businesses in danger of having to close up shop for good are getting assistance from other companies, in bids to seek funding to stay afloat. Think about what contribution you can make in the crisis and go ahead and do it. Efforts like these are their own reward, but they will do wonders for your brand image too.  Do you need help formulating a world-beating digital marketing strategy? Contact WSI OMS. Please follow and like...

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These SEO Practices Are Out Of Date – And Could Be Harming Your Rankings

Posted by on May 14, 2020 in PPC |

Each year, Google alters its algorithm between 500 and 600 times on average. In short, this means that the world of SEO is forever changing! And, if you want to ensure that your rankings remain positive, it’s up to you to keep up. In an effort to aid you on this mission, we’ve put together a list of some out-of-date SEO practices that used to be effective for SEO marketing, but which are now probably having the exact opposite effect on your SEO standing.  Meta Data Keyword Stuffing  Back in the day, effective SEO marketing revolved around the sheer number of keywords you were able to stuff into your content. Nowadays, almost all of us know that quality content is the key to maintaining a good SEO ranking. However, this hasn’t stopped many of us from stuffing keywords into our meta data instead. Unfortunately, Google is now also recognizing this as a bad practice and will penalize your website accordingly. Rather use one meaningful, strong keyword in your meta description and leave it at that. Creating Countless Landing Pages  The age-old practice was to create a separate landing page for every keyword that a company wanted to rank for. Unfortunately, this led to a website having too many pages to count, which nowadays, doesn’t bode well for user experience! Instead of focusing too heavily on keywords and the like, focus your attention on making sure that any and every visitor to your website has a pleasant time doing so. Optimize navigation, keep an eye on page loading times and keep updating your content to entertain, inform, and impress.  Buying Backlinks  Yes, backlinks still play a large role in SEO marketing. Unfortunately, Google now puts a lot of emphasis on these backlinks being quality links from reputable sources. Therefore, buying a multitude of backlinks from link farms or creating them yourself in any and every way possible definitely is not going to do your rankings any favors.  At the end of the day, outstanding SEO marketing and effective social media marketing relies on dedicating yourself to improving user experience. If visitors enjoy the time that they spend on your website, you’re doing a great job and Google will notice this. Over time, it will reflect in your rankings too.  Need a little bit of extra help? Let WSI New Media Marketing lend a hand. We specialize in SEO, pay per click advertising, and mobile content marketing. Contact us today to learn more. Please follow and like...

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How to Get Ahead During COVID-19

Posted by on Apr 9, 2020 in Digital Media Marketing, Events |

On Wednesday, 8 April, I hosted a webinar discussing how business can get ahead during COVID-19. Over three hundred digital marketers and business owners attended the sessions, where we covered practical ways of doing a competitive analysis. Why now? Some businesses are pausing their digital marketing services due to times being uncertain, but when things change – and they always do – they may find that stopping their SEO activities, for example, has left them in a poor position in Google SERPS.  Instead of setting yourself up for a difficult time in the second half of 2020, you can use this time to strengthen your business. On Facebook, I’ve seen many people using the lockdown period to get to some serious decluttering and DIY-ing around the house. In the same way that some restaurants close down for renovations so they can be a better business when they reopen, you should using this ‘shut down’ period to renovate your digital strategy – and you do this by looking at what your competitors are doing. Take stock of your digital presence with a marketing audit Use this lockdown to sit back and look at the big picture of your business’ digital marketing strategy. You may find that your market is changing and there are new areas to focus on. Take stock of your digital presence by doing a marketing audit. During the webinar, I discussed how digital marketers need to do what they do best – stay on top of the latest trends, understand the data and the insights it provides, and know what their clients’ clients are doing. Then we discussed the different components of a marketing audit (website audit, SEO audit, content audit, social audit and insights). Watch the webinar replay to learn how to do a competitive analysis Over the next few weeks, WSI will be running a free webinar series to share practical digital marketing tips, tricks, and best practices that you can use to overcome the marketing obstacles you are facing today. Based on some of the recent research we’ve seen, companies that embrace digital marketing will be in a much better position to engage and network with their customers through this crisis. These 30 minute webinars will occur every Wednesday from April 1 – May 6 | 11:30 AM – 12 PM EDT Topics being covered: April 1 – Video Marketing: How Using Video Creates Revenue, Retention, and Relationships for Your Business April 8 – Competitive Research: How to Analyze the Marketing Activities of Your Competitors to Get Ahead April 15 – Database Management: Learning the Basics of Managing Your Customer Database to Grow Your Business April 22 – Persona-Based Marketing: Understanding Your Target Audience...

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