Content Marketing – Quality Vs. Click-bait?

Posted by on Aug 28, 2019 in Content Marketing |

Attention-grabbing headlines may get people to click through to your website, but if the actual meat of the article is all hyperbole, is thin and does not live up to your headline’s promise, readers will not stay on your site. Advertising legend David Ogilvy famously said that ‘the consumer is not a moron, she is your wife’. Made in 1955, this statement appears more relevant than ever. In a nutshell, poor content that does not respect the reader does not work. What Is Quality Content? Good quality content is any content that aligns your marketing goals with your prospects’ needs. It conveys value and soothes specific pain points keeping people awake at night. Good quality content is targeted and crafted with the goals and aspirations of a clearly defined persona in mind. An effective content marketing strategy draws a picture of who your ideal customer is. It then maps this persona’s journey as a buyer. The goal is to establish the types of content to serve your prospects at specific stages of their journey towards becoming customers. Importantly, there is a time to send how-to articles, free ebooks, case studies, webinars or product demo invitations to your prospects. It can’t be at random times. How ever attention-grabbing your headline is, you aren’t going to achieve much with your content if it’s not relevant to the reader. After mapping your persona’s buyer’s journey against their content needs, go ahead and craft the sort of epic content they can’t resist. Spend enough time making sure the content is well researched, written well and that it is actionable. Why Click-Bait Content Does Not Work Sensational headlines that stop people in their tracks worked in 1995 when all it took to make a buck was to just get people on your website.  Guess What?  In 2019, people can now block ads and defend their inboxes against spammy tactics. So a content marketing strategy that prioritises traffic while ignoring ROI will fail each time. Click-bait headlines may work for BuzzFeed. But, try them for your carpet cleaning website, and you may annoy and tune people off your brand for good.  More than that, thin, outdated, and redundant content will not rank for any keywords that matter. Search engines have gotten very smart at recognising good content (and making sure that pointless listicles and other junk content stay on page 11 of the SERPs). Google is now very picky about what content it shows its users. The search giant now ranks content on topical relevance and how well it meets searcher intent. So, feverishly building links isn’t going to help your SEO efforts as long as your content quality is poor. To optimise your digital...

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Why the Future of Digital Marketing is Video Content

Posted by on Jul 19, 2019 in Digital Media Marketing |

If you are anything like most other people, you have probably watched a video in the past few days, if not today. The reason is that the video has become part of the mainstream content on the Internet. Video excites and engages individuals whether they are consuming news, sports, entertainment or branded messages. Videos have the power to engage people, to unite them as well as to educate them. It can even create cultural conversations. Today, savvy digital marketers understand just how crucial it is to use video marketing. In any case, Cisco Systems foresees that video is going to comprise about 82 percent of the traffic on the Internet within the U.S. in some few years to come. So, let us look at why the future in digital marketing is going to be video.    Video Content Increases Conversions and Sales Using video can make you some serious money. When you add a product video on landing pages, it can increase your conversions substantially.  Studies also indicate that 74 percent of people who viewed an explainer-video about one or the other product eventually bought it; this obviously means that videos can directly increase sales. Most of the information that’s transmitted to the brain is visual. If still pictures can enhance engagement, just imagine the power of moving pictures!  According to Wyzowl statistics, about 63 percent of brands are now using video content marketing, and out of those brands, 82 percent feel that video marketing is a very important component of their marketing strategy.    Video Yields Great ROI Businesses that use video content see an increase in return on investment.  Although video production isn’t that easy or cheap, it pays off in a big way when used appropriately. Today, there are many online video editing tools that brands can use to create videos for their brands and products at an affordable price. Your video doesn’t have to be perfect, what matters most is the content in it. Studies show that most users are put off by a video that does not explain a brand, product or service in a clear way.   Videos Build Trust The basis of conversions and sales is trust. However, building trust doesn’t come easily. You need to create long-term relationships with customers. The good news is that content marketing works pretty well in achieving that. You need to stop selling. Rather, allow people to reach out to you because you provide them with useful information.  Today, there is a focus on igniting audiences and not just the content or traffic. Video creates that focus you need, it engages people and ignites their emotions. For example, YouTubers are some of the most powerful and...

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The 6 Biggest Benefits of Facebook Advertising

Posted by on Jul 8, 2019 in Facebook, Social Media Marketing |

If you have a Facebook page for your business, chances are good that you need to use Facebook ads to grow your following and sell more. Here’s why: Your Organic Reach Is Getting Smaller Facebook is decreasing the organic reach of your posts, in other words, they are only showing your posts to a very small percentage of your fans. To increase the number of people who see your posts, you need to consider boosted Facebook posts or promoted posts. Inexpensive It is one of the most inexpensive ways to advertise. You can start with only $5 and only increase your Facebook marketing budget when you get a clear indication that you are getting the results you wanted. It Is Easy Creating a Facebook ad is very simple as you only need an image and a few lines of text.  Instant Feedback It is a great way to get instant feedback. If you are unsure about whether there is a market for your business idea or whether your product will sell, you can test your idea before you spend money. Instead of investing a considerable amount of money in product stock, for example, you can see what the interest is before you start selling. Detailed Targeting Options You can target people based on their job title, marital status, the mobile device they use, the people they follow and so much more. You can target people who are your ideal customers simply by using Facebook’s targeting options. Retargeting Options You are now able to remarket to people who have followed a specific action and have prequalified themselves for remarketing from you. Need help with your social media marketing or digital marketing campaigns? Then contact WSI OMS today. Please follow and like...

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Questions That Designers Need to be Able to Answer

Posted by on May 31, 2019 in Digital Media Marketing |

Clients often want to meet with graphic designers and web designers (sometimes, they want to meet multiple times) at the beginning of a digital marketing project. Here are a few questions that designers need to be able to answer:   Why Do You Want to Work with Me? As a designer, your motivation for taking on a new client may be ‘I just need the money’, but you are going to have to dig a bit deeper. Consider the client’s brand, industry and current need; then explain how you think you would be able to add value to the project. Look at their current branding and design to see where you think they could improve.   What Is Your Workload? Clients often want to know what a designer’s workload is like because it gives them an idea of how responsive you will be and how soon they can expect the work to be completed. You have to be prepared to talk about your calendar and when you are going to be delivering the work that is requested. There is nothing worse than making a promise to a client and not being able to deliver on that promise, so be upfront about your workload.   What’s Your Aesthetic? We all know that it’s not just about creating the best-looking design (or what a designer thinks is the best-looking design). It’s about what the customer needs. What is the kind of business that the client is in? Does the type of work you do align with what the client and/or the project needs? If you need work, it is easy to assume that you can adjust your style to anything, but this isn’t always the case. You need to be honest with yourself to determine whether you are going to be able to do the best work that you can for that client.   Need help with your web design digital marketing strategy? Then contact WSI OMS today. Please follow and like...

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Vlogging vs. Podcasting – What Should You Do?

Posted by on May 29, 2019 in Social Media Marketing |

If you want to get your content out into the world, you have a lot of different options. You can start a vlog, a blog, a podcast or a newsletter, for example. In this blog post, we are going to focus on the difference between vlogging and podcasting.   Motion is the future An important thing to remember is that video can be converted into a podcast but not vice versa. You can take the audio from your video or vlog and turn it into a podcast episode eventually if you want to do that. Being able to transport content from one content platform to another is important for a lot of people. In 2017, Google estimated that by 2020, 90% of content consumed on the web will be video. Being on the right side of history and the right side of this trend is a good idea. Google also owns YouTube and it prioritises video in its search results. The chances of your content showing up in Google’s search results is greater if you have video content than if you have a podcast. Branding and design is a visual profession and it relies heavily on visual media. This doesn’t mean that everyone wants to consume information in a visual format though. According to Podcastinsights.com, there were over 660 000 podcasts and over 28 million episodes as of February 2018. It is a media format that continues to grow, and some industries and influencers do very well when launching a podcast. The biggest questions to answer when deciding between vlogging and podcasting are: What type of content does your target audience prefer? Which competing vlogs and podcasts already exist? Which format are you the most comfortable with?   Need help with your digital marketing or social media marketing strategy? Then contact WSI OMS today. Please follow and like...

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