5 Key Areas Where You Should Focus Your SEO Campaign

Posted by on Aug 13, 2018 in SEO |

Search Engine Optimization is a broad and ever-evolving field. With Google routinely updating their search algorithms, and every second digital agency punting new ways to increase your rankings in search engine results, it’s not hard to see why some people find SEO to be a daunting task. If you want a clear-cut way to get better results on search engines, then focus your SEO campaign on these key areas: Competitor Analysis Your first step is to know what your competition is doing in the market. Research their websites and their SEO strategies to determine: Which keywords they are targeting, How much content they are creating, How they rank in Google, and Whether they are spending money on PPC or not. Website Content The content on your website has to be original, relevant and high quality. Make sure your content is a good source of information for website visitors and that it’s better than what the competition is doing. Keyword Research Use Google’s AdWords tool to narrow down the number of keyword phrases that you will be targeting. These keywords should be included in your website content as well as in the Meta titles, the Meta descriptions, and the image alt tags. Internal Linking To increase the ‘stickiness’ of your website and help Google’s website crawlers establish what your site is about, you need an internal linking strategy where relevant keywords will hyperlink to associated pages on the site. External Linking You need quality inbound links to your website. Blog posts, guest blogs, article submissions and link exchanges are all strategies to explore to increase the number of external links on your site and boost your SEO rankings. Need help with your SEO campaign? Then contact WSI OMS today. Please follow and like...

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The Most Important KPIs to Monitor as an E-Commerce Business

Posted by on Jul 16, 2018 in Content Marketing |

E-commerce marketing is a very different ballgame from other types of marketing. If you only focus on your sales numbers, then you will have a hard time to identify what is working in your business and where you need to improve. To get an accurate indication of how your e-commerce marketing is performing, you need to keep track of a number of key performance indicators (KPIs). Here are the KPIs we suggest you track: Conversion Rate The conversion rate of an e-commerce website is straightforward: divide the number of visitors by the number of sales. According to research, the average conversion rate of an e-commerce website is between 1% and 2%, so even if you’re hitting the mark, you can’t expect super high conversions. Gross Margin To calculate the gross margin of your e-commerce business, subtract the cost of the products you have sold by your sales. If you have a high gross margin, then you will have more money left for operating and running your business than a company with a low gross margin. The industry you are in, the products you are selling and a number of other factors can impact the gross margin you are aiming for. Use Shopify’s simple gross margin calculator to help get you started. Average Order Value Your e-commerce business’ average order value can be calculated by dividing the total number of orders on your site per month by the website’s revenue for the month. This information can give you valuable insights about your customers’ spending habits and the way they make decisions depending on price. WSI OMS offers a wide variety of digital marketing services related to e-commerce marketing, including content marketing and website design. Contact us for more information today. Please follow and like...

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Local SEO and Link-Building Techniques – A Guide

Posted by on Jul 9, 2018 in SEO |

SEO is a powerful way to claim top spots on search engines, but if you aren’t targeting specific locations, then you could be missing out on a lot of search traffic that is not only more relevant to your business but also easier to compete for. While keyword placement and PPC advertising are a good step in the right direction to kick-start a local SEO strategy, link building should most definitely play a key role in helping you achieve your goals. First and foremost, you need to focus on getting high-quality links. As a website manager or business owner, this means focusing on links from sites that are relevant in your business industry, authority sites in the location you are targeting, or links that can boost the reputation of your business such as established trade publications or industry associations. So, how do you go about getting these links? Here are a few ideas: Guest Posting Websites, news sites, and magazine websites are much more eager to link to your website if you are creating high-quality content for them to use. Write educational and helpful articles that a journalist or content manager can publish on their site for their audience to read, and include a backlink to your website at the bottom of the page. Check Out What Your Competitors Are Doing What are your competitors doing in terms of local SEO? Use SEO Spyglass to find out. You can type your competitors’ URLs into Spyglass and get basic statistics of the backlinks to their website, the IP diversity of their backlinks, and more. This strategy can also spark a few ideas on new link building opportunities that you should be exploring for your own website. Contact us for more information today. Please follow and like...

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Signs That Google Thinks Your Web Pages Are Low Quality

Posted by on Mar 19, 2018 in Content Marketing, Google |

As most people know by now, Google’s algorithms are continuously updated.  If you have low-quality content or web pages, then you will start to lose rankings. The problem, however, comes when you’re trying to determine if your site is suffering from an algorithmic penalty or if the better content is simply outperforming your own content. You can go to webmaster tools to find out if Google thinks there is keyword stuffing or keyword cloaking on your site (you will get a notification and then you can start investigating the problem from there). Checking your Google webmaster tools will highlight any crawl errors or other problems that you can start to solve yourself. In 2012 alone, over 600 algorithmic changes were rolled out by Google. So, if you’re affected by an algorithm penalty, it’s not always as clear-cut. Google will often issue a news release if they have a big update that will impact many websites, such as the Panda algorithm, which is targeted at quality content, for example. In general, if your website isn’t ranking where you want it to rank, it’s probably algorithmic. It’s always possible for you to check out what higher ranking web pages are doing and to tweak your own content and website so that you can improve your own rankings. As you change your site, the algorithms will reprocess the site and it can continue to rank better. WSI OMS offers a range of SEO, link building and content marketing solutions that can help you boost your search results. Contact us for digital marketing solutions today. Please follow and like...

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Leverage your social media for SEO through link building

Posted by on Oct 16, 2017 in SEO |

Few businesses and digital marketers will dispute how important social media is. While having a social presence is crucial in today’s business environment, you need to make sure you’re leveraging it so that your digital marketing strategy can benefit as well. There are many moving parts to creating a comprehensive search engine optimisation strategy. Earning high-quality backlinks is one important element of an SEO campaign. Spammy link building strategies, however, will do you more harm than good. With Google continuously updating their SEO algorithms, your best bet is to stay up to date with changes and use social media to your advantage. Many content marketers use blogging as part of their link building strategies, and social media is no different. Sites like Reddit, StumbleUpon and Delicious, for example, can be used to post your content and give you potential link opportunities. Another good option is to use social media to increase your local SEO. If you are a painter in Johannesburg, for example, then posting content with these keywords on social media sites will increase your chances of getting picked up if someone types the keywords on social media. Snapchat also offers on-demand geofilters that you can use to select certain geographical parameters and dates. Keep in mind that social sites have high domain authority and ranking potential. Even if you’ve determined that LinkedIn, for example, isn’t going to be part of your company’s social media strategy, then you can still create a profile page for your company to increase your brand awareness and create opportunities for a search listing. Need more information about leveraging your social media for SEO? Then contact us today. Please follow and like...

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