Planning the call to action of your website

Posted by on May 27, 2011 in Online Marketing |

A website call to action (CTA) usually refers to elements on your website that urges a visitor to take action.  One of the first steps when you are in the process of planning your website is to establish a clear call to action.  What do you want to achieve with your website? What action do you want your website visitors to take when they are browsing your website? If you have an e-commerce website, you most likely want your visitors to purchase now. When you are busy planning your website, think about the three most important things your visitors can do.  Always choose one of these as your primary call to action and the other two, secondary actions.  This will help you establishing focus and clarity on your website and then your visitors can easily follow the path (eg: sales funnel) you create. Choosing the best call to action This is the central and main purpose for your website.  Examples that are most used are call us now, email us, get a free quote, buy now, apply now, subscribe and donate now. These “actions” can be used with phrases that adds importance such as for a short while only, offer expires end of the month or get a free copy of our latest ebook when you sign up today. Implementing the best call to action Your call to action on your website should always be visible on the home page. It should also be above the fold, in the center of the page and in a different colour so that it stands out.  With Web 2.0 becomingv more used for online marketing methods, use big buttons. Write compelling and interesting content that will drive your visitors to take action. Measurement Analyze and examine your website analytics to check your visitors behaviour. What pages did they first arrived on? What other pages did they go to? What is your conversion rate? What pages were the top exit pages? This will help you see where you need to make changes to get the results that you want. Please follow and like...

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Call to action buttons can increase conversions

Posted by on Nov 4, 2009 in SEO |

A good website design should not only be pleasing to the eye but it should also communicate your message and guide your visitor towards an action.  This is usually called CTA (call to action).  I have found a good article where Jacob Gube explains the importance of “Call to Action Buttons”.  You can find a short summary of key points below. View the full article here: Call to Action Buttons: Examples and Best Practices Size Grab the attention of your visitors with a button larger than the surrounding elements.  The larger the button, the more visually important it is.  Vary the sizes of the buttons if you have multiple call to actions on your page to match their importance. Position Place the CTA buttons where it can be seen when a visitor first arrives.  Give the buttons a good position such as the top right corner of the page where it will be quickly noticed and seen by many. Whitespace Use whitespace around the CTA button to make it stand out.  You can always make the button appearance to be connected to your text or you can increase the whitespace to seperate it completely. Colour Use highly contrasting colours from your background to make the button stand out and get noticed.  Just make sure it doesn’t look like a circus parade. More buttons Add more buttons next to the main action to increase the conversion rate.  Use a “learn more” or “buy now” to convert someone that is still unsure about the decision. Urgency Add some urgency to the buttons by using bold and confident words.  You can use the perception that waiting could create penalty or a missed opportunity. Using a introductory price will suggest that waiting may result in a higher price later. What to expect Tell your visitors what they should expect from your CTA.  If they sign up for your newsletter, will they receive updates monthly or weekly?  How big is your download?  Is it free? A call to action process is quite an important aspect if you want to guide your visitor to take action.  Leave a comment below if you require more information about the call to action process or other web page optimization information. Please follow and like...

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