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LinkedIn Hacks to Make You Look Like a Pro

Posted by on Nov 23, 2018 in LinkedIn, Social Media Marketing | 0 comments

LinkedIn is an incredible platform with more than 467 million members worldwide. This provides an excellent opportunity for anyone who wants to do more with their professional life. Here are a few LinkedIn hacks that will make you look like a pro:Add A Showcase PageIf you have a business page on LinkedIn, you can add a Showcase page to promote permanent aspects of your business, such as annual events, news, product lines and more. The Showcase page offers many o

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Setting Up a Facebook Business Page That Allows the Public to Engage With You (Or Not)

Posted by on Nov 21, 2018 in Facebook, Social Media Marketing | 0 comments

It is important to have more than one person assigned to manage your Facebook business page in case the profile of the person who created the page is ever compromised. Under the Page Roles tab in Settings, you can choose different roles such as Admin, Editor, Moderator, Advertiser, Analyst and Live Contributor. These roles give people varying degrees of access to page functions. Include at least two administrators to manage all aspects of the page and add the rest o

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How to Use Videos on Instagram More Effectively

Posted by on Nov 19, 2018 in Instagram, Social Media Marketing | 0 comments

The launch of Instagram Stories has been a game changer, but many brands report that fewer people are engaging with their feed photos since this launch. This means that marketers need to use videos along with photos if they want to effectively engage with their audience on Instagram. The same rules that apply for photos also apply for videos on Instagram: you have to capture users’ attention within the first three seconds. If you are doing a video, you might want

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Text On Top Of Images in Instagram – Yay or Nay?

Posted by on Nov 16, 2018 in Instagram, Social Media Marketing | 0 comments

Some “Instagram purists” believe that you should never add text on top of a photo in Instagram, but if you look at the engagement rates of photos in Instagram, then it is clear that this is a great way to grab attention. The reason for this is that people scroll through photos on Instagram quite quickly, so you do not have a lot of time to pull them in. If you have a massive offering, for example a 40% off offer, then putting it in your photo caption might not b

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Smarter Ways to Write Your Instagram Bio and Photo Captions

Posted by on Nov 15, 2018 in Instagram, Social Media Marketing | 0 comments

Are you using Instagram as part of your social media marketing strategy? Here are a few advanced tips to consider when writing your Instagram bio and photo captions:Be Smart With The Link In Your BioYou can include a link in your Instagram bio. Use this link to direct people to more content. You may not necessarily want to send them directly to your e-commerce website, but rather to your blog or YouTube channel instead. Consider where your Instagram followers ar

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