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Why small businesses fail at digital marketing

Posted by on Oct 24, 2017 in Digital Media Marketing | 0 comments

Digital marketing has levelled the playing field between small businesses and large corporates. For the same price, small companies can claim top spots in paid search advertising, then can generate massive followings and turn consumers into loyal brand advocates…so why are so many small businesses still failing at digital marketing? Here are some of the top reasons:They don’t have a digital strategy (or the one they have isn’t working) Many small businesses

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Words to Ditch from your Content

Posted by on Mar 23, 2017 in Content Marketing | 0 comments

Social selling using content marketing is all about using the power of words to boost your sales and strengthen the reputation of your organization. What you do not want to do, however, is to blend in with your competition in a blur of colloquialisms and slang.   Evolution of Language  Aren’t you glad that we don’t have to speak Shakespearen – thee, thou, and so on. Languages change over time. Currently the international language of business,

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Transform your blog writing from boring to brilliant

Posted by on Dec 8, 2015 in Blogging, Content Marketing, Copywriting | 0 comments

With over 20 000 blogs being posted on the Internet per day, there’s a lot of competition in getting your blog read. Since fewer than 25% of people don’t read beyond the headline, it’s amazing any blogs get read at all, but they do. So what is it that makes one person’s blog more interesting and readable than the next? Anyone can write a blog (and do) but there are ways to improve your blog writing and to ensure it gets to the right audience. Changing your w

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Ten time management tips for social media managers

Posted by on Oct 28, 2015 in Social Media Optimization, Website Optimization | 0 comments

Managing a social media portfolio is no simple task. With comments and reactions happening in real time, across all different time zones, a manager tasked with this has to be made of strong stuff. Time management is crucial to the smooth running of such an operation, as is planning. Without these, a social media manager could easily be overwhelmed, drowned in work that seems to have no office hours and end up quitting or burning out, neither of which are attractive

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Use old blog posts for new content ideas

Posted by on Sep 8, 2015 in Content Marketing, SEO | 0 comments

Coming up with new ideas for blogs can be challenging. However you can use old posts to generate new content ideas. Here are five ways how you can use old blogs for new content concepts:Re-Edit It And Clean It UpDo you have older blogs that are good structurally but require some editing to make them spectacular? Re-editing and cleaning it up can achieve exactly that. Follow the checklist below to ensure you edit and update blogs accordingly:Improve writing and

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