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Transform your blog writing from boring to brilliant

Posted by on Dec 8, 2015 in Blogging, Content Marketing, Copywriting | 0 comments

With over 20 000 blogs being posted on the Internet per day, there’s a lot of competition in getting your blog read. Since fewer than 25% of people don’t read beyond the headline, it’s amazing any blogs get read at all, but they do. So what is it that makes one person’s blog more interesting and readable than the next? Anyone can write a blog (and do) but there are ways to improve your blog writing and to ensure it gets to the right audience. Changing your w

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Ten time management tips for social media managers

Posted by on Oct 28, 2015 in Social Media Optimization, Website Optimization | 0 comments

Managing a social media portfolio is no simple task. With comments and reactions happening in real time, across all different time zones, a manager tasked with this has to be made of strong stuff. Time management is crucial to the smooth running of such an operation, as is planning. Without these, a social media manager could easily be overwhelmed, drowned in work that seems to have no office hours and end up quitting or burning out, neither of which are attractive

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Use old blog posts for new content ideas

Posted by on Sep 8, 2015 in Content Marketing, SEO | 0 comments

Coming up with new ideas for blogs can be challenging. However you can use old posts to generate new content ideas. Here are five ways how you can use old blogs for new content concepts:Re-Edit It And Clean It UpDo you have older blogs that are good structurally but require some editing to make them spectacular? Re-editing and cleaning it up can achieve exactly that. Follow the checklist below to ensure you edit and update blogs accordingly:Improve writing and

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What you need to know about video in email

Posted by on Sep 3, 2015 in E-mail Marketing, Visual Marketing | 0 comments

Video marketing has taken over the world of digital marketing and can be greatly beneficial to any business. However it requires having all the information needed to compose successful video in e-mail marketing material. There are many ways to create these materials by using professional copywriting services as well as applying SEO principles. Additionally video in e-mail can be just as viable. Here are few statistics you need to know about video in e-mail marketing

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Five subtle yet powerful copywriting tips

Posted by on Sep 1, 2015 in Content Marketing, Copywriting | 0 comments

Are you interested in advancing your business by adding persuasive and well-written copy? Here are the five ultimate subtle techniques which can dramatically enhance the quality of your copywriting:Using Open LoopsThe Zeigarnik effect is the phenomenon in which our brains naturally desire completion. A practical example would be a TV show that you simply cannot stop watching or a book you find hard to put down. Open loops prey on the fact that we desire completi

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