Digital Marketing Guide: How to Be a Better Blogger

Posted by on Dec 14, 2019 in Blogging, Digital Media Marketing |

Blogging might be an integral part of digital marketing but, unfortunately, not everyone is a born blogger. We’ve created a guide that will help you to not only write better blogs and target the correct audience, but that will also help you to stay on-trend and improve your reputation as an authoritative source in your industry.   Digital Marketing Guide to Being a Better Blogger: Topics and Targeting If you know who you are writing for and you pick topics that will speak to them, you have half the battle won. Take some time to find your audience, research them and brainstorm topics they will be interested in. Once you’ve determined your audience, you can alter your tone of voice and address pain points they might be experiencing. By speaking to the correct people in the correct way and providing answers to their questions, you’re paving the way to becoming a “go-to” source for issues they experience.  When brainstorming topics suited to your audience, be sure to maintain a balance between evergreen content and trending topics:  Evergreen content will rarely become outdated and can easily be updated with minor changes. It includes topics that will drive traffic to your blog, long after being published (nothing time-sensitive goes in this category).  Trending topics may have a shorter life span, but if the topic is relevant for a short time, it can drive a surge of traffic to your blog, especially if the content has an edge of exclusivity to it. However, don’t rely exclusively on trends to drive the majority of traffic to your blog. If you do, you’re setting yourself up for a large time investment in creating new trendy content all the time.  Writing Here are a few valuable tips to keep in mind when you are writing: Start with an outline for your post (that will guide your writing) and if this outline can be valuable to your audience, incorporate it into your post. You don’t need an outline for every post, but the more complex your post, the more valuable this roadmap becomes to your audience.  Keep your writing concise, but don’t under explain topics. Add just enough information so your post is clear but easy to digest.  Keep SEO principles in mind when writing. Also, remember to incorporate keywords into every part of your post, including the title, descriptions, headers and captions. Earn links from other sites by incorporating (and citing) authoritative data and quotes from industry experts.  Schedule time to go through old posts and update outdated information, maintain links and improve on existing content. Content  Blogging and content creation is not only about the written word. You can experiment with different types of...

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Francois Muscat Won the WSI Lifetime Achievement Award

Posted by on Dec 5, 2019 in Digital Media Marketing |

WSI are immensely proud to announce that Francois Muscat recently won the WSI Nick Lattanzio Lifetime Achievement Award at the WSI Global Convention, which was held in Cancun in October. For the first time, Francois was rendered speechless.  This award isn’t something that digital marketing consultants can enter themselves for. The Lifetime Achievement Award is awarded to people based on their contribution to the WSI Network over an extended period of time. Francois Muscat is a WSI Training Coach and Certified Mentor who advises other Internet marketing consultants around the world on business strategies and internet marketing programmes. Sixteen years ago, Francois made the leap from the corporate life and started his own business. Francois bought a WSI Internet franchise and said that it has been such a ride. He’s had many highlights, but the Lifetime Achievement Award is a personal highlight that tops them all. Francois advised that is was an unbelievable honour, and he want to thank everyone who has worked with him, his team and his wife Marianna. Please follow and like...

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We Won the Top Rated Service Provider Award at the WSI Global Convention

Posted by on Dec 4, 2019 in Digital Media Marketing |

Our company won the Top Rated Service Provider Award at the WSI Global Convention, which was held in Cancun in October. It was an honour to win this award against stiff competition, and Francois Muscat is immensely proud of his team for the work they pulled off back at the office to be rated so highly among WSI’s digital marketing consultants. What sets us apart are our quick responses, the value of our services and the mentorship of new consultants. Our team members understand that a proactive digital marketing strategy requires snappy responses to clients, keeping an eye out for opportunities in their industries and being able to implement changes quickly. The real value of our services lies in how it boosts clients’ bottom lines. By having measurable goals that we’re working towards, we make sure that whether we’re writing content or designing a new site, we’re doing so with a real business goal in mind.  Global Digital Marketing Solutions Provider  Over the years, Francois Muscat has been in a fortunate position to mentor new digital marketing consultants that join WSI. While many of them partner with us for mentoring, even more end up using our services – and they recommend us to others. Francois would like to credit his team for not only building and maintaining strong connections with our consultants, but also for providing them with the solutions that help them achieve their business goals. His company isn’t a one-man-show, it’s a team of creative and intuitive copywriters, web developers, SEO consultants, administrative staff who provide everything from mobile marketing and marketing automation to email newsletters, content marketing and social media services to clients all across the globe. Please follow and like...

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New Report Highlights Skills Shortage in Digital Marketing

Posted by on Nov 21, 2019 in Digital Media Marketing |

In today’s rapidly changing world, digital transformation is no longer an option for business. Yet, with digital at the heart of all things marketing today, there is no guarantee that business will survive this fast-paced modern industry either. It is a fine line to cross, and a workforce who is oblivious to these changes can be crippling to any organisation.  In a recent global survey published by The Economist Group and the Digital Marketing Group (Perpetual Evolution: The Interplay of Talent and Technology in the Future of Marketing), research highlights a dire shortage of critical skills and talent within this space. Based on interviews with more than five hundred international marketing executives, the report indicates that 74% of marketing executives are of the belief that the marketing industry faces a critical talent shortage of digital experience, marketing experience and soft skills needed to meet customers’ increasing demands.  The marketers identified ‘customer experience’, ‘strategy and planning / brand management’ and ‘data and analytics’ as crucial to their organisations’ success and business performance.  The survey further points out that many of these marketers will need to place a strong emphasis on recruitment and reskilling of their existing workforce equally.  With global marketing struggling to ‘future-proof’ organisations during this skill shortage, business needs to become diligent about ongoing employee development and agile teams in order to easily adapt to this constant digital evolution.  Need help with your copywriting, social media or digital marketing strategies? Then contact WSI OMS today. Please follow and like...

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How to Stay Alert as a Content Copywriter and Marketer

Posted by on Jul 15, 2019 in Copywriting |

Creating content is the foundation of your marketing strategy. It’s the content that will sell your brand, and if you cannot produce a killer piece, you are wasting your time. You have heard of bloggers who have spent years creating content, but they are unable to gain traction. Their audience is always running away! But why? Probably because the content is boring, and the reason could be that they are not confident when creating it. To write content you don’t have to be the most creative person or even a wordsmith; however, the way you schedule your time and how you approach your content writing can make a difference. Here are ways to remain alert when writing content and doing content marketing:    Stop Becoming Disoriented by the Internet It’s easy to get lost on the internet because you are distracted. Copywriters spend a lot of their time online. And, considering that there are so many things happening on the internet, if you are not careful, you will be lost and won’t be attentive when creating your content. There are so many things you come across while doing your research – like funny videos you can watch on Facebook, Youtube or Instagram  – that can really eat up your hours. So, the best advice is that you need to put a lid on the multitude of distractions you face on the internet. For example, you can use browser plugins that keep the distractions away. You also need to have a list of your to-dos and your priorities.   Have a Phone-Free Workspace Your workspace zone should be free of phones. The amount of time you spend picking up the phone can make your productivity take a plunge. If you are going to be successful and remain alert when writing, you have to do away with your phone. Not that copywriting is too involved or that it requires a lot of focus, but because the biggest distraction to copywriters is a ringing cell phone. When you stop to check some texts that have just come in or if you answer a buddy’s phone call while in the midst of writing or coming up with a title or researching a particular topic, it becomes difficult to pick up from where you left off. In the end, you will have sub-par content that has taken all your time.   Have a Daily To-Do List Having a planner containing the content that you have to create (a to-do list) will help you to keep track and on top of what has been accomplished and what is remaining. A planner not only keeps you organised but also prevents you from forgetting assignments. It also...

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