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Two Traits of Effective Copywriting

Posted by on May 26, 2015 in Copywriting | 0 comments

It’s not particularly difficult to spot effective copywriting when you come across it on the net. There are, however, a few traits or characteristics that set outstanding copywriting aside from good copywriting. The following piece will take a closer look at two of these traits. It steers well clear of excessive hyperbole and jargon Avoiding hyperbole and jargon is something many copywriters find difficult to avoid. And while it has its place in your copy, it does

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A Few Red Flags You Should Look Out for when Approaching a Copywriting Service

Posted by on May 19, 2015 in Content Marketing, Copywriting | 0 comments

There are thousands of copywriting services available in South Africa today. These include large departments within some of the most reputable marketing organisations, right the way through to freelance copywriters working out of their homes. This piece will look at a few red flags you should look out for before hiring a copywriter. Your Chosen Copywriter doesn’t have any Samples or a Portfolio for You Whether you’ve chosen to hire a freelancer or a marketing fi

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Defining Your Brand’s Tone with Copywriting

Posted by on May 12, 2015 in Content Marketing, Copywriting | 0 comments

Copywriting has always been a profession that has evolved as consumers diversify and brands become more personal. The reason for this is because written communications are more complex than verbal communications and require more time, effort and expertise to express the right message. In writing, you can’t necessarily use verbal intonation and emphasis, meaning that the words themselves have to convey very particular meanings. Develop a Genuine Brand Tone Copywrit

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Copywriting – It’s not about What You Say, but more about How You Say It

Posted by on May 5, 2015 in Content Marketing, Copywriting | 0 comments

One of the biggest mistakes that many brands in our modern world make is that they think copywriting services are just an expense. On the contrary, however, copywriting is an investment that can uplift a brand, convert leads into sales and, ultimately, drive profits of a company. Unfortunately, copywriting is not easy to do effectively. Even if you can write to a great quality standard, it’s not always just about what you say. Copywriting – Finding the right wor

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Copywriting helps your Brand Communicate and Connect with Consumers

Posted by on Apr 27, 2015 in Content Marketing, Copywriting | 0 comments

In our world where convenience and efficiency are highly praised, copywriting is unfortunately an undervalued asset by many brands. This is because some brands don’t yet fully grasp what copywriting is and what value it can add – which is why we are here to offer first-hand insight into copywriting and the many benefits it offers. Professional copywriting leads campaigns Many people immediately think of visually appealing graphics or exciting videos when the

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