Let your words spin their magic

Posted by on Feb 25, 2011 in Copywriting |

Words spin magic in the minds of others; therefore let your words do their bit of magic by selling for your client. Write better and sell more, using your words to their best advantage while satisfying your customer’s needs. The written word can transform the most mediocre site into something quite spectacular. Most of us do not consider ourselves writers, as few of us have that claim to fame that the likes of Nadine Gordimer or Bryce Courtney have, but don’t let this deter you, as the most important point when writing copy is the power of persuasion. Selling online and selling face to face have similarities. Selling is selling, no matter which angle you look at it. Writing copy is no different from selling a product door to door, and clinching the deal. One way to get started is by continuously asking yourself: “What is in it for my client?” All the client is interested in is how their needs and requirements can be met, and could not care less how fabulous your product, you or your business is. All they really want is what you can do for them. Remember – customer is  king When writing for your client, the words you and yours should replace the words I and me, as all they are concerned about is what you, the copy writer, can deliver and offer them to make their business grow from strength to strength,  increasing their sales. Zoning in on the client gives the reader a sense of security – let them know you care about what they need to solve their problems. Making your clients feel appreciated and unique, you give them the power. Be persuasive and use presumptuous words to make it all happen. Grab your client’s attention; make them glue their faces to your pages, and use whatever persuasive copy you will need to make them excited by your word power. Please follow and like...

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Writing copy that sells

Posted by on Oct 20, 2010 in Copywriting | 1 comment

If you’ve been contracted to write about a company’s products, they obviously have a number of goals – such as getting a professional write-up about their products or services as well as more exposure and brand awareness for the company in general, but ultimately they want to boost their bottom line by increasing product sales. Here are a few tips on how to write copy that sells: Have a goal Sure, you want to paint a pretty picture about the company and give the reader all the information and specs they need to buy the product, but remember your goal throughout the article: selling a product. Try to get the reader to click to the Contact Us page or Buy Now button before the end of the article by inserting call to actions strategically on your page (don’t overdo it though!). See what the competitors are doing Ask the client who their competitors are and check out their online advertising to see how their copywriter writes about the products. Not only will you see what grabs attention, but you will also pick up some tips on what not to do. Don’t try to simply imitate an effective ad or article about a product – reinvent it to make yours more unique and eye-catching. Write for the buyers Make sure you are writing in a tone that will appeal to the target audience. If you are selling glittery make-up, use the lingo that teenage girls use and give them the benefits that will appeal to their age group. Benefits lead to desire Remember to list all the benefits of the product with real scenarios. Set a scene that will make it common sense to buy the product so that there are no doubts left in the mind of the reader when it comes to buying the product now. Write simple. Don’t be passive Don’t use formal language and don’t use passive language (this type of writing doesn’t really connect with a reader). Avoid complex words and make sure your tone is inviting. Please follow and like...

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