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Content Crafting Commandments

Posted by on Feb 14, 2017 in Content Marketing | 0 comments

Content marketing is the cornerstone of all digital marketing. Without an eloquently delivered message, the public may have no idea or the wrong idea about what your business represents, what you offer and how you stand out from your competition. Writing content that is relevant to the needs of your readers is one part of the process. Keeping it engaging and share-worthy is another. Here are four golden rules that copywriters use to craft great content:   Comma

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Why spelling and grammar is such a big deal

Posted by on Jun 1, 2016 in Content Marketing, Copywriting, Digital Media Marketing, Social Media Marketing, Website Design | 0 comments

It’s a pretty common thing these days to spot spelling mistakes and bad grammar when you’re surfing the internet – adverts, blog articles, website content – there’s no one area better or worse than another. While some people may not notice spelling or other errors, a lot of people do, so just how big a deal is accurate content? There’s nothing wrong with using a conversational tone, especially in blog writing, but using slang, txtspk and sloppy grammar i

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Five ways to get more (quality) subscribers

Posted by on May 26, 2016 in E-mail Marketing, Online Marketing | 0 comments

Everyone wants more subscribers, right? But when it comes to sales, it’s not just numbers you need, it’s the loyal subscribers you want – the ones who share your content, the one who buy your products and recommend them to others. So how do you go about finding more of the dependable subscribers? According to brand and advertising surveys, over 90% of people trust and prefer word-of-mouth recommendations over any other form of marketing. This is quite a big de

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Where to find inspiration for your blog posts

Posted by on Apr 19, 2016 in Blogging, Copywriting | 0 comments

We all know that to bring traffic to your site, you need to post regularly and while blogs are one of the simplest ways of doing this (that also helps with your SEO), it can be difficult to keep coming up with fresh and readable content, especially if your industry is fairly niche. Here are some places to look for inspiration, that could help you create a list of possible topics for future posts. It may be a good idea to keep a notebook or list of ideas, to jot down

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How microcopy can improve your website

Posted by on Mar 24, 2016 in Content Marketing, Website Optimization | 0 comments

Microcopy is the term for the small bits of copy on a website’s interface that help users with their journey across your site – error messages, contact form explainers, hints… It doesn’t sell your services or products directly, but it backs up your brand values. Its goal is to make the experience easier, alleviate customer concerns and help users through the sticking points on your website. It is an essential part of the purchase process, yet many sites igno

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