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A Few Red Flags You Should Look Out for when Approaching a Copywriting Service

Posted by on May 19, 2015 in Content Marketing, Copywriting | 0 comments

There are thousands of copywriting services available in South Africa today. These include large departments within some of the most reputable marketing organisations, right the way through to freelance copywriters working out of their homes. This piece will look at a few red flags you should look out for before hiring a copywriter. Your Chosen Copywriter doesn’t have any Samples or a Portfolio for You Whether you’ve chosen to hire a freelancer or a marketing fi

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What to expect from your copywriter

Posted by on Dec 5, 2012 in Copywriting | 0 comments

As a small business, you may be wondering what to expect from a professional copywriter. Your business has unique needs and requirements; these need to be appropriately communicated. This means that you need to have copy that captures the attention of your audience. Here are a few things that you can expect. Experience in the industry Each industry has differing nuances and jargon. It is important that your copywriter understands your industry. If they do not, they

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How Can a Copywriter Break Out of a Creative Rut?

Posted by on Jul 23, 2012 in Copywriting | 0 comments

Copywriters tend to be creative by nature, able to write about and promote websites, products and services seemingly effortlessly. However, the dreaded “writer’s block” can affect even the most prolific writer, sometimes at the most inconvenient times. Writer’s block can be overcome by using a few simple techniques and giving yourself a break when you need it most. Break Down the Common Blocks to Creativity One of the most common creative blocks for a copyw

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How Copywriters Can Turn Social Interactions into Transactions

Posted by on Jul 19, 2012 in Content Marketing, Copywriting | 0 comments

People are very social creatures; we like to talk to friends and family about our daily lives and interests and we like to share our thoughts and feelings on networking sites like Facebook and Twitter. However, if a business tends to talk about themselves endlessly on their website or social media accounts, customers tend to avoid them and find their information elsewhere. If you are only writing about your products and brand you are going to turn off the very peopl

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Writers: How to Copywrite So People Really Desire Your Products

Posted by on Jul 13, 2012 in Content Marketing, Copywriting | 0 comments

Writing is an art form and for copywriters, completing their best work for a client is nothing short of fulfilling a passion. Businesses benefit from a passionate writer who truly desires to put words to paper (or websites) in order to promote a product or service in a compelling way. In order for a copywriter to complete their work so that customers will really want your products, you have to find a writer whose primary motive is customer service. Writing compellin

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